At Smash Creative we know that branding starts from the inside. Far too often, companies get all bent out of shape about the message that is communicated outwardly by marketing tactics and tricks, while forgetting the most important message starts from the team of people that make the brand. We know culture is king! That foundation, or what we call the “core,” must be properly laid, supported, celebrated, and protected. We will guide you through the following 5 steps to properly build your brandwagon.