Kindred

Gold Member

Kindred is an independent creative and media agency purpose-built for Asia Pacific’s most dynamic markets.

Asia HQ: Hong Kong
+2 cities
Min. Project Budget:
$5,000+
Min. Monthly Budget:
$1,000+
11-50 Employees

About

Kindred is an independent creative and media agency purpose-built for Asia Pacific. We work with global brands who need a strategic partner that understands the cultural complexity across Japan, Korea, Greater China, Singapore, Southeast Asia, and Australasia. Our full-service capabilities span digital strategy, performance marketing, breakthrough creative and content, brand storytelling and social media, all delivered through a connected team across APAC. Our clients get regional consistency without losing local relevance, and a single point of accountability. We blend human insight with AI-powered automation to move faster, personalise at scale, and build marketing systems that compound over time. We don’t just help brands launch in APAC. We help them grow meaningfully across it.

  • HQ
  • OFFICES
Services
B2B Marketing

B2B buying in APAC is complex, committee-driven and market-specific. We help brands build pipeline through account-based marketing, lead generation, automation and digital strategy across the region.

Service Expertise

Branding

Brand equity in APAC is hard-won and easily lost. We help brands define their strategy, sharpen their voice and show up with consistency and cultural relevance across every market.

Service Expertise

Content Marketing

Generic content gets ignored in APAC. We help brands create market-specific content, from video and infographics to technical writing and email, that earns attention and drives action.

Service Expertise

Creative

Creative that works in one APAC market often falls flat in another. We build culturally intelligent campaigns — from concept and strategy through to video, photography and production.

Service Expertise

Digital Strategy

We help brands turn digital complexity into competitive advantage across APAC – with strategy that connects data, customer journeys, brand and growth into a single coherent direction.

Service Expertise

GEO

Generative engine optimisation is the new frontier of search visibility. We help brands get cited by AI-powered search tools — so they’re found wherever their audience is looking.

Inbound Marketing

We help brands become the answer APAC audiences are already searching for — with inbound strategies that combine content, SEO, automation and nurture to drive sustainable growth.

Influencer Marketing

In APAC, trust travels through people before it travels through brands. We help brands find, brief and build lasting relationships with the right influencers and KOLs in every market.

Service Expertise

Marketing Automation

Most brands in APAC are under-automating. We help them build marketing systems that work harder – personalising, nurturing and converting across every market without adding headcount.

Online Advertising

APAC’s online advertising landscape is fragmented and fast-moving. We help brands cut through with data-led strategy, programmatic, search and performance marketing that drives real returns.

Service Expertise

PPC

PPC in APAC isn’t just Google. Search behaviour, platforms and intent signals vary significantly by market. We run paid search campaigns built for each market’s dynamics, not a global template.

Service Expertise

SEO

SEO in APAC means ranking across multiple languages, scripts and search engines. We deliver technical, on-page and multilingual SEO built for the region’s diverse search landscapes.

Service Expertise

Social Media Marketing

What works on Instagram in Australia won’t work on Xiaohongshu in China or LINE in Japan. We build platform-specific social strategies that drive real engagement across APAC.

Service Expertise

UX Design

A digital experience designed for one market will frustrate users in another. We design and audit UX across web and mobile with APAC user behaviour at the centre.

Service Expertise

Web Development

A website is only as strong as its ability to convert local users. We build and maintain custom web and CMS solutions designed for the languages, behaviours and expectations of APAC markets.

Service Expertise

Industry Expertise
Finance

Financial decisions in APAC are shaped by culture, life stage and local context. We help finance brands earn trust and drive action from wealth management to insurance across the region.

Sector Expertise

  • Asset Management
  • Wealth Management
  • Insurance
  • Financial Advisors
Food & Beverage

Food and beverage choices in APAC are deeply tied to culture, occasion and social commerce. We help brands show up in the right context with content that builds appetite and drives purchase.

Sector Expertise

  • Organic & Natural Food
  • Consumer Goods
  • Packaged Food
  • Beverages
  • Snacks & Confectionery
Healthcare

Health decisions in APAC are deeply personal and culturally shaped. We help healthcare brands communicate with clarity and trust, from wellness to hospitals and health systems.

Sector Expertise

  • Wellness & Integrative Health
  • Physician Practices
  • Medical Devices
  • Doctors
  • Hospitals & Health Systems
  • Biotechnology
Hospitality

Hospitality brands live and die on experience. We understand the full guest journey and build marketing that drives consideration, booking and loyalty across APAC’s diverse markets.

Sector Expertise

  • Boutique Hotels
  • Casual Dining Restaurants
  • Event Venues
  • Luxury Hotels
  • Hotels & Resorts
  • Luxury Travel & Hospitality
  • Fine Dining Restaurants
  • Coffee Shops & Cafes
  • Fast Food Chains
Insurance

APAC’s insurance market is growing fast, but consumer trust and engagement remain low. We help insurers close that gap with marketing that educates, reassures and converts.

Sector Expertise

  • Commercial Insurance
  • Business Insurance
  • Property Insurance
  • Specialty Insurance
IT & Technology

B2B technology buyers in APAC are discerning and well-informed. We help SaaS, cloud and IT brands build credibility, generate demand and accelerate pipeline across the region.

Sector Expertise

  • SaaS
  • Software Development
  • Artificial Intelligence (AI)
  • Cloud Computing
  • Data Analytics & Big Data
  • IT Services & Consulting
Luxury

APAC’s luxury consumers are the world’s most discerning and digitally native. We help luxury brands build desire and drive consideration with creative and strategy that matches the category.

Sector Expertise

  • Luxury Travel & Hospitality
  • Luxury Real Estate
  • Luxury Experiences
  • Luxury Concierge Services
  • Luxury Beauty & Cosmetics
Travel & Tourism

APAC travellers don’t think or book the same way. We decode what drives them market by market, and build campaigns that convert across the full travel journey.

Sector Expertise

  • Destination Marketing Organizations (DMOs)
  • Online Travel Agencies (OTAs)
  • Travel Technology
  • Tour Operators
  • Tourist Attractions
  • Sustainable Travel
  • Travel Agencies
  • Transportation Providers
Clients
Airbnb
Lenovo
Hertz
Sophos
IHG
Appian
On24
Medpace
Atradius
Amplitude
See All (1)
Budgets
Min. project budget
$5,000+
Min. monthly budget
$1,000+
Platform Expertise