5 Top Blogging Trends for Building an Audience in 2020

If you’re blogging without an audience, it can feel like you’re screaming into the void. You should be aware of the top blogging trends of the year for reaching more visitors.

If nobody’s responding to your content, it’s hard to stay motivated, and it’s even harder to convert those readers into buyers. But building an audience for your blog is harder than it sounds. So what exactly are new bloggers to do in this rapidly growing online space?

With over a billion websites online today, it can sometimes feel like you’re fighting for attention. By using the top blogging trends, you can build an authentic, engaged audience of people who want to discover more of your content.

Here are the top blogging trends of the moment to try for yourself.

1. Search Engine Optimization

There’s a big misconception about Search Engine Optimization (SEO) that it’s only for big-name websites. In reality, SEO is essential for websites of all shapes and sizes. Luckily, it’s easy to get started with SEO no matter your experience level or tech skills.

What exactly is SEO? It’s a way to optimize your website for search engines so users can find your website more quickly when they search for a question or keyword. You can (and should) get SEO expert help for the more complex optimization, but some of the basics you can handle on your own. From increasing your website speed to using targeted keywords, don’t get overwhelmed by SEO.

2. Video Marketing

How often do you watch videos online? If you’re like most of the internet, probably pretty frequently. While written content is still a great way to communicate with your audience, don’t underestimate the power of video. In the online world, video is quickly becoming one of the best ways to build an audience.

How can you use video marketing to grow your blog audience? Namely, a few ways. First, include videos on social media.

Videos stop users from scrolling through their feed, and you don’t have to be a video producer to make a decent video that’s successful on social media.

From how-to videos to entertaining videos, all of these work wonders for your audience. Next, include these videos on your website for even more engagement with on-page content.

3. Guest Post on Other Blogs

You can’t expect people to magically find you on Google if you have no authority. What’s to stop them from believing someone else over you? If you don’t have your name out there, it’s hard to take what you’re saying as the best possible answer or information.

You can solve this by guest posting on other blogs. Often known as link building for SEO purposes, this is one of the most powerful things you can do for your website optimization. Beyond this, it’s a great networking opportunity and exposes your content to a new audience.

4. Email Marketing

Like video, email marketing is a powerful tool. By building an email list, you can keep your best users coming back again and again. Creating an email list is inexpensive (or even free), and it’s easy to do.

Encourage users to sign up by offering a free download to subscribers or by sending engaging, informative emails. From there, keep your emails relevant to your audience to keep your users coming back.

5. Long-Form Content

Finally, one of the last trends of the moment is to write long-form content. There are a few reasons for this.

First, you’ll keep users on your page longer since they’ll need to read through the entire post usually to find what they’re looking for. In addition, long-form content shows search engines that you know your stuff.

However, don’t just write long-form content with no direction. It needs to be well-written, organized, and easy to read regardless of length. So the next time you sit down to write a post, try to get it over that 1,500-word mark.

Getting users to your blog isn’t always easy. It’s not enough to click publish on your posts and wait for users to come. You need great content to entice readers as well as a strategy for driving users to your blog.

These trends above are effective when done properly. They not only bring users to your blog, but they’ll keep them coming back again and again. What are you waiting for?

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