Delivering For the industries few shout about, but everyone depends on. Consistently attracting ideal customers. Recruiting and retaining quality staff. Differentiating yourself in your sector. Just some of the challenges our Triple D™ Framework fixes for aviation, infrastructure, logistics, manufacturing and technology brands. We’re a brand creative consultancy that gets results. We’ve established our reputation and won awards by helping brands discover their differentiator, stand out and achieve extraordinary results. Our expertise crosses strategy, design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be.
Frost Creative
Gold MemberFixing growth challenges for aviation, infrastructure, logistics, manufacturing & tech brands with our Triple D™ Framework.
Min. Project Budget:
£5,000+
Min. Monthly Budget:
£1,000+
11-50 Employees
3 Awards
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: Street Address: Unit 3 Saints Barn, Church Lane, Southampton SO32 2SY
- PHONE: 44 1489892602
- E-MAIL: [email protected]
Services
Branding
Get an expert eye on your brand, customers, market, and positioning. We’ll help you build your brand from the ground up or uncover opportunities to transform and take new territory.
Creative
We craft compelling creative that connects—from big ideas to campaign rollouts, packaging, and digital assets.
Online Advertising
We design scroll-stopping campaigns that convert, across display, programmatic, and social platforms.
UX Design
We design seamless user journeys that turn complex interactions into simple, intuitive experiences.
Service Expertise
Video Production
We create bold, brand-building video content that captures attention and drives results.
Web Design
We bring brands to life with powerful comms at every touchpoint, on every channel—from websites and video to results-driven campaigns.
Web Development
We bring brands to life with powerful comms at every touchpoint, on every channel—from websites and video to results-driven campaigns.
Industry Expertise
Aviation
We create high-performing digital experiences that elevate brands in aviation, from engineering to in-flight services.
Education
We help educational institutions attract, engage, and inspire through strategic branding and digital design.
Sector Expertise
- Higher Education
- Educational Consulting
Food & Beverage
We build standout food & drink brands that look delicious and perform powerfully at shelf and online.
Government
We help public sector organisations connect clearly with audiences through smart strategy and human-centred design.
Healthcare
We craft trusted, accessible brand experiences for health providers to improve clarity, confidence and care.
Sector Expertise
- Hospitals & Health Systems
- Dental Practices
- Veterinary
- Mental Health
- Wellness & Integrative Health
Hospitality
We help hospitality brands deliver immersive experiences across digital, print, and physical environments.
Sector Expertise
- Nightclubs
- Spas & Wellness Retreats
- Hotels & Resorts
- Bars & Pubs
- Luxury Hotels
- Boutique Hotels
- Event Venues
- Fine Dining Restaurants
IT & Technology
We brand complex tech clearly and creatively—bridging innovation, credibility, and growth.
Nonprofit
We bring purpose-driven brands to life with clarity, emotional impact, and digital-first thinking.
Sector Expertise
- Charities
- Civil Society Organizations (CSO)
- Professional & Trade Associations
- Youth Development
- Religion & Faith-Based Organizations
- Education
- Advocacy & Public Policy
- Community Foundations
- Environmental Conservation
- Health & Medical Research
Real Estate
We help real estate brands showcase value, vision and trust across physical and digital spaces.
Sector Expertise
- Development & Construction
- Affordable & Workforce Housing
- Commercial Real Estate
- Architecture Company
- Property Management
- Hospitality & Leisure Real Estate
Sports
We energise sports brands with identity, storytelling, and fan-focused digital experiences.
Sector Expertise
- Amateur Sports Organizations
- Sports Events & Tournaments
- Action Sports
- Esports Teams & Organizations
Clients
Colas Rail
Dr Otker
danone
Siem Shipping
Server House
CFH
SkyFix
Lighthouse Learning Trust
Budgets
Min. project budget
£5,000+
Min. monthly budget
£1,000+
Awards
- RAR Recommended A UK Top 40 Agency - Brand Strategy 2022
- COMMUNICATIONS AWARDS (C2A) WINNER CFH REBRAND 2023
- Farnborough International Airshow Branding and wayfinding 2024
→
Platform Expertise
Case Studies
Shaping Sound for a Better Tomorrow.
Shaping Sound for a Better Tomorrow.
Frost Creative
Amplifying Impact: How Attune’s Rebrand Empowers Them to Make a Difference
Following a period of leadership transition, Attune (formally Bloc), an acoustic engineering consultancy, sought to revitalise their brand identity. Frost partnered with the leadership team to embark on a strategic branding journey.
Through collaborative workshops, we unearthed Attune’s core values and aspirations, forming the foundation for a future-proof brand strategy. This roadmap guided the development of a distinctive name – “Attune” – that resonated with their mission of creating harmonious acoustic environments.
We then crafted a distinct brand voice, ensuring clear and impactful communication across all channels. A unique visual language was designed to capture Attune’s essence, bringing their brand to life.
The result? Attune launched a cohesive brand identity, equipped with a powerful story and a clear voice. This empowers them to connect with their target audience and make a lasting impact in the marketplace.
Client: Attune
Industry: Real Estate
Sector Expertise: PropTech
Location: Southampton, UK
Services
Branding
Creative
Web Design
Web Development
Completed: Jun 2025
A Strategic Brand Launch for Canine Vitality
A Strategic Brand Launch for Canine Vitality
Frost Creative
Canine Vitality, a dog supplement and functional care brand, approached us for a full brand strategy and launch direction. Their goal was to carve out a space in the market that bridges veterinary science with real-world function—targeting working, active, and high-drive dogs, without alienating the wider premium pet owner.
Strategic Insight
Amid a saturated pet wellness market, performance-focused dogs, those who work, train, and compete, remain underserved. Our strategy positioned Canine Vitality to meet this gap, aligning clinically backed function with a premium, purposeful lifestyle appeal for discerning owners.
Performance-led canine health, backed by science and purpose.
Our recommended strategy positioned Canine Vitality within a premium, performance-driven niche targeting affluent, informed dog owners who demand clinically credible solutions beyond everyday pet wellness.
• Positioned to appeal to high-investment animal owners (e.g. equine) seeking science-led canine care
• Justified elevated pricing through clinical formulations, not marketing gimmicks
• Defined a new category of canine performance health—trusted, targeted, and beyond the ordinary
Positioning
In defining Canine Vitality’s brand strategy, we positioned the business at a clear intersection: where veterinary science meets real-world canine performance. The brand was built to serve a highly specific yet underserved audience—working, active, and high-drive dogs while remaining aspirational and accessible to premium dog owners more broadly.
Key Elements of the Brand Strategy:
Canine Vitality is built around the unmet needs of high-performance, working, and active dogs—offering targeted, vet-informed nutrition that enhances longevity, resilience, and daily capability.
Every product is developed with intent, mapped to a specific performance or health function such as mobility, cognition, coat health, or recovery, supported by clinically recognised ingredients and transparent formulation.
The tone, design, and messaging balance clinical credibility with warmth, appealing to both working dog professionals and premium pet owners who expect more than generic wellness claims.
At the core of the brand is a commitment to evidence-based formulations and quality manufacturing. Every claim, benefit, and detail is traceable, meaningful, and built to earn long-term trust.
Results & Business Impact
• Defined a clear market niche with minimal direct competition—elevating Canine Vitality above generic pet wellness brands through science-led, purpose-built positioning.
• Enabled premium pricing across the portfolio by anchoring value in clinically backed formulations and performance outcomes, not lifestyle claims.
• Built trust with a high-value audience of informed, affluent dog owners—mirroring expectations seen in adjacent sectors like equine, sporting, and professional breeding.
• Created a platform for future brand experiences, including performance-focused events and an annual Canine Vitality Performance Showcase—celebrating elite agility, working, and show dogs, and strengthening a community built on credibility and results.
Client: Canine Vitality
Industry: Food & Beverage
Sector Expertise: Packaged Food
Location: London, UK
Services
Branding
Creative
Completed: Apr 2025
Strategic brand transformation for global shipping giant – Siem
Strategic brand transformation for global shipping giant – Siem
Frost Creative
A Legacy Brand Facing Modern Expectations
Siem Shipping, a trusted name in specialised global shipping, was facing a crossroads. While deeply respected within niche markets like automotive, reefer, and RoRo cargo, its brand visibility and consistency had not kept pace with its operational leadership and environmental innovation. With a complex structure of divisions and a lack of unified messaging, Siem risked underselling its true value to global partners.
Purpose, Precision, and Partnership
Our strategy began with defining a clear brand purpose: to empower industries and communities through sustainable, specialised shipping. We built this around Siem’s ambition to lead in customer-centric innovation and environmental performance. Using extensive stakeholder insights and operational analysis, we articulated a brand promise that aligned Siem’s technical excellence with clients’ logistical and environmental goals.
We then reframed Siem’s identity around three strategic differentiators:
Holistic Expertise – Unifying shipping, leasing, logistics, and management under one trusted voice.
Customer-Centricity – Showcasing agile service delivery and deep partnerships.
Environmental Innovation – Making sustainability a core competitive advantage through pioneering use of LNG and low-emission technologies.
Client: Siem Shipping
Industry: Automotive
Sector Expertise: Automotive Logistics
Location: New York, USA
Services
Branding
Creative
Social Media Marketing
Web Design
Completed: Apr 2025
Redefining the Wessex Health Partners brand identity
Redefining the Wessex Health Partners brand identity
Frost Creative
Wessex Health Partners sought to redefine their brand to better reflect their collaborative nature and commitment to advancing health and care.
Through extensive stakeholder research, branding workshops, and strategic recommendations, Frost delivered a new brand identity that captured the essence of the organisation. The core values of collaborative excellence, ambitious innovation, integrity, and trust were integrated into the brand’s personality.
The rebranding initiative successfully transformed Wessex Health Partners into a more approachable and forward-thinking organisation. The new brand identity strengthened their position as a leading academic healthcare partnership, fostering collaboration and innovation within the industry. Key achievements included developing a compelling brand purpose, mission, and vision, defining a distinct brand personality and core values, creating a visually appealing brand identity that reflects the organisation’s collaborative nature, and enhancing Wessex Health Partners’ reputation as a trusted and innovative leader in healthcare.
By working closely with Frost, Wessex Health Partners achieved a successful rebranding that aligned their brand with their strategic goals and strengthened their position in the market.
Client: Wessex Health Partners
Industry: Healthcare
Sector Expertise: Health Research
Location: Southampton, UK
Services
Branding
Creative
Web Design
Completed: Oct 2024
Breaking Barriers, Enriching Lives
Breaking Barriers, Enriching Lives
Frost Creative
A rebranded approach to social impact
Minstead Trust, a charity supporting people with learning disabilities, partnered with Frost to revitalise its brand identity. The project aimed to increase financial sustainability and inspire a wider audience to join their mission.
We developed a comprehensive brand strategy and created distinct identities for the Minstead Trust masterbrand, service brand (Employability), and social enterprises. Each brand personality reflects its individual character and target audience.
The new brand identities convey a sense of inclusivity, warmth, and professionalism, attracting new audiences and supporters. The social enterprises will benefit from increased income generation through their distinct brand personalities. The Minstead Trust brand now powerfully advocates for social change and inspires people to be part of their mission. The flexible brand architecture allows for easy integration and clearer communication of future services and initiatives.
Client: Minstead Trust
Industry: Nonprofit
Sector Expertise: Charities
Location: Southampton, UK
Services
Branding
Creative
UX Design
Completed: Sep 2024
Building a Brighter Future Through LLT’s Rebrand
Building a Brighter Future Through LLT’s Rebrand
Frost Creative
A transformative solution for a unified brand
Lighthouse Learning Trust (LLT) faced a complex branding challenge: unifying two distinct sixth form colleges, Richard Taunton and St Vincent, under a single brand while preserving their unique identities. To address this, we developed a comprehensive brand system centred around the concept of “illuminating futures.” This metaphor aligned with LLT’s educational mission and provided a flexible design framework for both colleges.
We created a new and unified visual identity with a consistent identity system, including colour palettes, and created the ownable ‘beam’ typography that acts as a key device within the identity. While maintaining a unified visual identity, we also tailored visual and verbal treatments to preserve each college’s unique personality. A key element of our approach was art directing photography that focused on the students themselves. By highlighting their individuality and potential, we emphasised LLT’s commitment to empowering students and supporting them on their journey to future success.
To streamline operations and improve user experience, we also redesigned websites with automated content updates and streamlined application processes. Additionally, we implemented Canva-compatible templates and automated systems to reduce costs and increase efficiency for the marketing team.
The project delivered significant benefits, including enhanced brand clarity, improved operational efficiency, stronger market positioning, and a positive user experience. By creating a unified yet distinct visual system, we have successfully future-proofed the brand for LLT and its colleges. This project demonstrates how strategic branding can help improve operational efficiency, enhance market positioning, and elevate established educational institutions.
Client: Lighthouse Learning Trust
Industry: Education
Sector Expertise: Higher Education
Location: Southampton, UK
Services
Branding
Content Marketing
Creative
Digital Marketing
Web Design
Web Development
Completed: Sep 2023
The NHS, Healthier Together Support Network brand relaunch What we did: Brand Experience & CommunicationsBrand Strategy & Identity
The NHS, Healthier Together Support Network brand relaunch What we did: Brand Experience & CommunicationsBrand Strategy & Identity
Frost Creative
Frostbites
What we do
Strategic Programmes
About us
Contact
The NHS, Healthier Together Support Network brand relaunch
What we did: Brand Experience & CommunicationsBrand Strategy & Identity
Building a future-proofed brand and marketing toolkit
The Healthier Together Support Network (HTSN) is an established wellbeing service for NHS Bristol, North Somerset and South Gloucestershire Integrated Care partnership. Frost was briefed to refresh the brand and its communications across all channels to maximise the impact of the important work the service provides.
We overhauled the brand identity, designed and built the new website, created a suite of core messages tailored to each of its different audiences, and developed a marketing toolkit and template suite that enables the individual employers of the service to ‘pick and mix’ their own assets to support their existing and future communications.
Raising awareness of a vital service
It was imperative that our work made it easier for the NHS to promote the services to the people who are eligible to use it. Our work has achieved the following outcomes:
People now have greater confidence and know they have permission to refer themselves if they want to. The brand helps people feel like they are supported and are clear about their support options. We’re helping to break down taboos about mental health and encourage conversations by applying the right tone of voice for the different audiences. People immediately recognise this as a service for them as it is inclusive, targeted and relevant. We empower the team to maintain a communications activity plan by providing a broad suite of templated marketing materials they can keep updated effortlessly.
Delivering a unified message across all channels
Equality, diversity and inclusion (EDI) was the foundation of our design solution. We had to ensure our visual language and messaging was agile enough for the NHS to create communications that supported EDI requirements yet maintained consistency. We developed a soft and inclusive illustrative graphic language that compliments the wide range of services on offer.
Client: Bristol, North Somerset and South Gloucestershire Integrated Care Board
Industry: Healthcare
Sector Expertise: Hospitals & Health Systems
Location: Bath, UK
Services
Branding
Creative
UX Design
Web Design
Completed: Oct 2022
Enhancing user experience (UX) and performance for the NHS Clinical Care Group of Websites
Enhancing user experience (UX) and performance for the NHS Clinical Care Group of Websites
Frost Creative
Building a User-Friendly Website Network
The UK healthcare system was undergoing a major transformation, requiring a new website network for the Bristol, North Somerset, and South Gloucestershire (BNSSG) Integrated Care System (ICS). This network needed to be informative, accessible, and user-friendly for both patients and healthcare professionals.
Frost partnered with the Herd Group to design and build a multi-tiered website solution where we considered providing users with empathy in every interaction. Our user research informed the design, ensuring a smooth and empathetic experience for everyone. We built the site with a modular CMS allowing for effortless content updates by the NHS digital marketing team. The website seamlessly adapts to different devices, especially mobile (60% of traffic), and prioritises accessibility for all users.
With powerful integrations, including Microsoft Office 365, Google Analytics 4, and other key tools the NHS digital marketing team are fully self sufficient and can manage their digital comms effortlessly from one location.
The Results?
We improved accessibility by 26%. Enhanced overall site performance by 40% and delivered a 25% growth in organic SEO performance. The user-centric website framework empowers the BNSSG ICS to effectively communicate with the public and healthcare professionals.
Client: Bristol, North Somerset and South Gloucestershire Integrated Care Board
Industry: Healthcare
Sector Expertise: Hospitals & Health Systems
Location: Bath, UK
Services
Branding
Creative
UX Design
Web Design
Completed: Aug 2022
Revitalising The Continental Skin Clinic brand
Revitalising The Continental Skin Clinic brand
Frost Creative
Building a brand from the ground up
The Continental Skin Clinic (CSC) is a newly formed chain of high end wellness centres and clinics, led by a dedicated team of experienced, passionate, qualified doctors and practitioners.
Frost Creative was briefed to support CSC with the creation of the new brand strategy and visual identity that resonated with CSC’s target audiences and supported their overall growth ambitions.
A tried and tested brand process
Working through our effective 5 step brand process and methodology we conducted workshops, staff interviews and competitive market analysis and developed a future proofed brand strategy and visual identity.
The Continental Skin Clinic wanted to position themselves as a one of a kind clinic offering a unique blend of Western and South Korean procedures to the market. This included both innovative surgical and non surgical procedures. The ambition was to build CSC into a trustworthy international brand that gives consumers access to the best doctors that truly care about their patients well being and delivering results.
Setting the foundations for effective communications
We completely overhauled the CSC brand identity, visual language and messaging. We became proactive brand guardians, standardising rules for how the CSC brand is treated and then implementing our guidelines with minimalist designed marketing communications, packaging and interiors.
Client: Continental Skin Clinic
Industry: Beauty & Cosmetics
Sector Expertise: Medical Aesthetics
Location: London, UK
Services
Branding
Creative
UX Design
Web Design
Completed: Mar 2020
Advancement through Deep Tech
Advancement through Deep Tech
Frost Creative
Brand strategy and visual identity for global tech start-up
Artos Systems solve real-world problems by translating cross-organisational operational processes into the blockchain realm. They do this through a proprietary Technology Ecosystem that acts as the Bridge to Blockchain®. Artos Systems’ vision is to become the trusted enterprise technology-stack partner – and, ultimately, the future of interconnected business globally.
We conducted stakeholder and employee workshops as a crucial early phase of the branding process. Through these workshops, we gained valuable insights and perspectives from those who are directly involved in the company internally and their customers, allowing us to develop a revised brand proposition and overall strategy that is perfectly aligned with Artos’ values and goals. The invaluable insights allowed for a more tailored, targeted approach to the creative design process.
We crafted the tone of voice, brand language and corporate identity, with the latter representing the blockchain technology at the core of Artos’ offering. The “O” in the logo represents blockchain, while the break in the link symbolises the coming together of technology and people. This simple but versatile graphic device is used throughout the visual language to effectively emphasise key messages.
Moreover, incorporating bold natural imagery conveys Artos’ integration with various technological ecosystems, adding depth and context to the brand identity. Through the process of testing creative proposals on the target audience at every stage of development, we ensured the brand was impactful and effective before the final launch.
The final result is a brand which is bold and approachable but still has enough of a technical edge to hold its own against the other global tech giants. We have rolled the brand out across every touch-point, from traditional marketing communications, through digital and interiors.
The impact
• 35% increase in revenue within one year of launch
• Greater stakeholder and staff alignment
Client: Artos Systems
Industry: IT & Technology
Sector Expertise: FinTech
Location: London, UK
Services
Branding
Creative
Web Design
Completed: Feb 2020
Humanising groundbreaking technology
Humanising groundbreaking technology
Frost Creative
Reimagining Recruitment with AI
Frost partnered with JamieAi to name, brand and launch Tinkr, a revolutionary recruitment app.
For candidates, Tinkr uses AI and data to personalise career journeys, helping them find fulfilling roles and adjust their profiles seamlessly. For recruiters, the platform facilitates faster, more accurate talent acquisition and long-term retention.
The secret sauce? Frost brought the Tinkr brand to life with a warm, friendly personality and intuitive UX design.
The result?Tinkr is disrupting recruitment and empowering both candidates and recruiters. Our initial launch campaign acquired 3.2K users in just 3 months!
Client: JamieAI
Industry: IT & Technology
Sector Expertise: Artificial Intelligence (AI)
Location: London, UK
Services
Branding
Creative
Completed: Nov 2019
Redefining an ultra luxury global watch brand
Redefining an ultra luxury global watch brand
Frost Creative
Hand crafted dreams, hand delivered.
Alf Lie have been making exceptional, desirable watches since 1836. Over the centuries, they’ve become a trusted partner to iconic Swiss brands like Patek Philippe, Ulysses Nardin, Jaeger-LeCoultre, Vacheron Constantin and Movado. They’ve even made watches for royalty, business magnates and celebrities. When someone chooses an Alf Lie timepiece, they become part of an exclusive brand that only a few discerning people truly understand. And when Alf Lie wanted to capture that powerful brand story, they turned to us.
Reinvigorating a timeless brand
Frost Creative was briefed to help reinvigorate the brand, enhance the brand story and help raise awareness among the global elite. We took a considered and comprehensive approach that examined every part of the brand, from its rich heritage to changing consumer preferences. Following a series of creative workshops, we produced the new brand strategy, proposition, tone of voice and a visual refresh. As part of this, we introduced a conversational yet eloquent tone of voice, giving the brand more gravitas while making comms more immediate, confident and compelling.
Meanwhile, our design approach thoughtfully combined the old with the new. We brought the brand’s rich heritage to the fore, but also retained an air of exclusivity by omitting pictures of watches from advertising. As a result, we captured the opulence and exclusivity of the brand, firmly positioning Alf Lie as something for the few, not the mass market.
Client: Alf Lie
Industry: Fashion & Retail
Sector Expertise: Luxury Retail
Location: London, UK
Services
Branding
Creative
SEO
UX Design
Web Design
Web Development
Completed: Oct 2019
Creating one seamless brand for Southampton Hospitals Charity
Creating one seamless brand for Southampton Hospitals Charity
Frost Creative
Branding for Growth
Inconsistent messaging caused confusion for supporters of Southampton Hospitals Charity, hindering fundraising.
Frost came to the rescue, crafting a unified brand identity that resonated with all audiences. Their powerful tagline, “Transforming lives, together,” became the heart of the new approach. Detailed messaging for each supporter group, a fresh visual identity, and comprehensive brand guidelines ensured consistent communication across all channels.
The result? Southampton Hospitals Charity is now thriving with impactful communications that drive fundraising success.
Client: Southampton Hospitals Charity
Industry: Nonprofit
Sector Expertise: Charities
Location: Southampton, UK
Services
Branding
Creative
Web Design
Completed: Aug 2019
Impactful Housing Branding and Marketing Communications for PegasusLife
Impactful Housing Branding and Marketing Communications for PegasusLife
Frost Creative
Marketing communications and brand guardianship
From photography to branding, design and copywriting, Frost Creative has delivered it all. PegasusLife chose to use Frost Creative because of our agile approach to working. We delivered one-off campaigns and a variety of communications collateral taking a a lead role in the creation and implementation of a variety of creative assets that gave PegasusLife’s in-house design team the tools they needed to create on-brand marketing communications, saving PegasusLife money on ongoing agency fees and improving the teams overall efficiency.
Addressing a need for continuity
PegasusLife adopt different brands and stories for each development and as such marketing communications became muddled and PegasusLife, ‘the umbrella brand’ had not established the right level of brand awareness. Frost Creative facilitated a nationwide redesign of all their marketing collateral for each development. This included site plans, floor plates, brochures, hoardings and signage in addition to the creation of sales marketing assets that promoted PegasusLife’s services and philosophy to its customers, helping to increase brand awareness nationally for PegasusLife.
We created a full scale suite of templates and collateral for PegasusLife corporate communications, in addition to the creation of all marketing collateral for 19 developments nationwide. We worked closely with a newly formed design studio to provide brand and campaign assets that enabled PegasusLife’s teams to re-purpose for future communications.
The Impact
We saved PegasusLife in excess of around £100,000 of ongoing creative fees
Improved their in-house studio efficiency by 25%
Increased brand awareness nationwide for PegasusLife.
Client: PegasusLife
Industry: Real Estate
Sector Expertise: Luxury Real Estate
Location: London, UK
Services
Branding
Creative
Completed: May 2017
Frost Showcase a Strategic Brand Innovation for Dr. Oetker
Frost Showcase a Strategic Brand Innovation for Dr. Oetker
Frost Creative
Dr. Oetker, a market leader in the frozen pizza category, sought to maintain its leadership position while responding to insurgent premium brands like Gustavo Gusto. The challenge was to innovate beyond the existing premium-tier offerings (e.g., La Mia Grande) and introduce a breakthrough concept that could increase revenue and market share while reinforcing Dr. Oetker’s reputation for quality and authenticity.
Strategic Insight
After conducting an extensive market audit and competitive analysis, the Strategy Director of Frost, in collaboration with the Level C team identified a key opportunity: the rise of luxury food culture and the growing consumer willingness to pay a premium for indulgent yet accessible products. We saw potential in creating an entirely new category of luxury frozen pizza, a segment that was largely untapped in the frozen food aisle.
The Strategy: A New Luxury Frozen Pizza Brand
The recommendation was to introduce a high-end luxury frozen pizza brand that would:
– Extend the frozen pizza category by introducing a premium tier above existing products.
– Justify higher price points across the portfolio by elevating perceived value.
– Appeal to a new, affluent audience that values exclusivity, artistry, and high-quality ingredients.
Concept & Positioning
The prototyped brand was positioned as “The Ultimate Frozen Pizza Experience” offering restaurant-quality pizzas curated by world-class chefs. The brand narrative centred around craftsmanship, exclusivity, and culinary artistry.
Key Elements of the Brand Strategy
– Gourmet Ingredients & Authenticity: Each pizza would be crafted using the finest ingredients hand-stretched dough, stone-baked crust, premium meats, organic vegetables, and artisanal cheeses.
– Chef Collaboration & Activations: Renowned chefs would curate the recipes, ensuring authenticity and superior taste. Consumers would be invited to meet the chefs and sample the pizza at pop up Alta Forno Pizzeria’s
– Luxury Packaging & Art Integration: The brand would collaborate with renowned artists to create limited-edition pizza box sleeves, reinforcing the exclusivity of the product.
– Aspirational Pricing Strategy: Positioned between a high-end takeaway and a premium restaurant pizza, the pricing would range from £7–£12 per pizza, reinforcing its luxury positioning.
Results & Business Impact
By introducing a luxury tier, Dr. Oetker would:
– Increase brand equity and attract a new segment of premium-conscious consumers.
– Drive value perception, allowing for price increases on existing products.
– Differentiate itself from insurgent brands like Gustavo Gusto by offering unmatched exclusivity and artistry.
– Open up new channels for brand engagement via NFTs and digital experiences.
Summary
This strategy redefines the frozen pizza landscape, making luxury and culinary artistry accessible in a new way. By leading the category with innovation, creativity, and exclusivity, Dr. Oetker can solidify its leadership in the premium frozen food sector while future-proofing its brand against emerging competitors.
(Strategy developed by Level C and self-initiated prototype designs by Frost)
Client: Dr. Oetker
Industry: Food & Beverage
Sector Expertise: Packaged Food
Services
Branding
Digital Strategy
Farnborough International Airshow 2024: Blueprinting the Future of Aviation
Farnborough International Airshow 2024: Blueprinting the Future of Aviation
Frost Creative
Challenge
With the aerospace industry fully recovering from the COVID-19 pandemic and returning to pre-pandemic event cycles, Farnborough International Airshow (FIA) needed a compelling visual identity for its 45th edition.
The brief demanded:
- Create an emotive and inspiring visual campaign
- Highlight sustainability as the primary theme
- Showcase six key industry themes: Sustainability, Space, Defence, Innovation, Future Flight, and Workforce
- Stand out among competitor airshows in Paris, Dubai, and Singapore
- Build brand recognition as the world’s premier aerospace event
Strategic Approach
Frost Creative developed the “Blueprint for the Future” campaign, strategically aligned with the overarching theme “The Apex of Aviation”. This concept positioned FIA as an innovative roadmap for the aerospace industry, emphasising its role as a catalyst for technological advancement.
Key Strategic Elements
- Visual Identity: Stylistic illustrations communicating FIA’s future-focused vision
- Thematic Flexibility: Designed to adapt across multiple industry sectors
- Brand Continuity: Building upon the successful 2022 “Pioneer the Future” campaign
Creative Execution
The creative approach included:
- Comprehensive event brand identity
- Suite of campaign assets
- On-site branding and wayfinding materials
- Digital and print adaptations across multiple channels
Results
The campaign helped deliver exceptional outcomes:
- Historic sell-out of exhibition spaces
- 33% surge in visitor numbers
- 57% increase in delegation attendance
- Over $105 billion in commercial deals secured
- Enhanced brand reputation as the world’s premier aviation event
Deliverables
- Hero campaign creative
- Social media branding
- Digital and print advertisements
- Website and email assets
- On-site activation materials
Conclusion
By creating a visually striking and dynamically themed campaign, Frost Creative helped Farnborough International Airshow solidify its position as the global leader in aerospace events, successfully bridging heritage with future-focused innovation.
Client: Farnborough International Airshow
Industry: Entertainment
Sector Expertise: Trade Shows
Services
Branding
Creative
Web Design
Social Media Marketing
Email Marketing
Revitalising Colas Rail’s Employer Brand and Recruitment: A Results-Driven Approach
Revitalising Colas Rail’s Employer Brand and Recruitment: A Results-Driven Approach
Frost Creative
The Challenge
Colas Rail, a leading European railway infrastructure provider, struggled to attract diverse talent across all experience levels. Traditional job advertising wasn’t yielding the desired results.
Solution
Frost Creative was selected to develop a comprehensive employer branding and recruitment campaign.
Objectives
- 50% Increase in Qualified Applicants: Attract a wider pool of qualified candidates, exceeding recruitment goals.
- Enhanced Employer Brand Identity: Strengthen Colas Rail’s reputation as a top employer and build brand awareness.
- Diversity & Inclusion Focus: Increase applications from women, people of color, and those with disabilities.
- Targeted Audience Expansion: Reach new talent sources through innovative channels like TikTok and Instagram.
- Employee Retention Boost: Cultivate a strong employer brand that promotes Colas Rail as an attractive and rewarding workplace.
Strategy & Execution
- Employee-Centric Storytelling: We leveraged the ThreeTwo™ framework, integrating employee insights and featuring impactful brand ambassadors identified through in-depth interviews.
- Passion-Driven Narrative: We captured the spirit of Colas Rail by showcasing employee passion for creating a sustainable future.
- Compelling Visual Identity: A unique visual language combined employee portraits with shots conveying their hobbies and interests, celebrating individuality within a unified brand experience. Colas Rail’s iconic diamond logo was seamlessly incorporated for brand recognition.
- Integrated Campaign Delivery: We collaborated with Colas Rail’s Marketing, HR, and Recruitment teams to ensure consistency across all messaging and materials.
Results
50% Increase in Overall Applications: Successfully achieved the primary objective, exceeding applicant recruitment goals.
Targeted Growth:
- Graduate Applications Uplift: 45%
- Apprenticeship Applications Uplift: 49%
- Diversity & Inclusion Progress: Attracted a more diverse candidate pool, aligning with the inclusion goals.
- Cost Savings: Millions saved in recruitment fees due to increased pool of qualified candidates.
- Employee Retention Potential: Created a strong employer brand foundation to bolster employee retention.
This results-driven campaign transformed Colas Rail’s employer brand and recruitment strategy. The campaign not only attracted a wider range of qualified candidates but also positioned Colas Rail as a desirable employer with a strong commitment to diversity, inclusion, and employee development.
Client: Colas Rail
Industry: Automotive
Sector Expertise: Mobility & Transportation
Services
Branding
Creative
MORE
Feed
Independent brand and creative consultancy Frost Creative has unveiled a bold new positioning and evolved way of working designed to better...
Southampton based, UK – June 2025 Frost Creative, a Hampshire-based strategic brand and creative consultancy, is celebrating a decade of...
Frost Creative, the award-winning brand consultancy led by branding expert Gary Frost, is proud to announce the launch of its new...
MORE