Frost Creative Launches New Positioning and Strategic Branding Programmes for the Brands That Keep the World Moving
Independent brand and creative consultancy Frost Creative has unveiled a bold new positioning and evolved way of working designed to better serve the industries few shout about — but everyone depends on.
With its new statement:
Delivering for the industries few shout about, but everyone depends on.
Frost Creative is sharpening its focus on helping aviation, infrastructure, logistics, manufacturing, and technology brands stand out, recruit better, and grow stronger through brand clarity and creative consistency.
We Do Different: Introducing the Triple D™ Framework
At the heart of Frost’s new positioning is its Triple D™ Framework, a practical system built to solve the most pressing challenges faced by industrial and technical brands:
- Define: Clarifying who you are, what you stand for, and where you’re headed.
- Differentiate: Crafting strategy, identity, and communications that make your brand distinct in competitive, often commoditised markets.
- Deliver: Bringing your brand to life through meaningful design and consistent implementation across every channel.
The framework helps organisations that build, move, and power the world to overcome common barriers such as brand invisibility, recruitment struggles, and a lack of internal alignment — turning strategic thinking into measurable commercial impact.
Gary Frost, Founder and Creative Director of Frost Creative, said:
We’ve always believed that the brands behind the world’s essential industries deserve better. They may not always shout the loudest, but their work keeps everything moving. Our new positioning, approach, and programmes are about giving those businesses the clarity, creativity, and confidence to grow.
Evolving How Frost Works
Frost Creative’s evolved approach is designed for impact, agility, and long-term partnership. It reflects how clients now want to work: transparently, collaboratively, and with senior expertise from day one.
Key aspects of this new model include:
- Senior-led delivery: Direct access to experienced strategists and creatives throughout every project.
- Hybrid collaboration: Flexible working models combining in-person workshops with remote co-creation.
- Outcome-focused strategy: Every engagement built around measurable goals: attracting ideal customers, retaining quality staff, and improving perception in the market.
- Sustainable brand systems: Scalable toolkits, guidelines, and governance that keep brands consistent long after launch.
These updates are underpinned by Frost’s commitment to aligning brand and business performance, transforming how organisations within specialist industries present themselves and connect with their audiences.
New Strategic Branding Programmes
To complement the Triple D™ Framework, Frost Creative has launched a suite of strategic branding programmes. Each is modular and tailored to the client’s stage of growth, from discovery and positioning to design, rollout, and internal activation.
The programmes make strategic brand thinking accessible for businesses of all sizes, providing a clear, actionable pathway to better differentiation, stronger culture, and commercial return.
Our clients in aviation, logistics, and manufacturing don’t have time for abstract strategy decks, they need clarity they can act on. These programmes make brand work tangible, scalable, and outcome-driven.
About Frost Creative
Frost Creative is an independent brand and creative consultancy based in Hampshire, working with organisations that build, move, and power the world. Through strategic clarity and creative execution, Frost helps brands attract better customers, engage employees, and achieve sustainable growth.
Positioning: Delivering for the industries few shout about, but everyone depends on.
Specialisms: Brand strategy, identity, employer brand, digital experience, and internal engagement.
Core Sectors: Aviation, infrastructure, logistics, manufacturing, and technology.
For further details, contact.
