inBeat Joins Fieldtrip-Led Agency Network Following Creative Milkshake Acquisition
Fieldtrip Formalizes Multi-Brand Agency Network, Adding inBeat and Creative Milkshake to Its Ecosystem
Fieldtrip is bringing together inBeat, Creative Milkshake, Bluethings, and 9AM under the same umbrella. This reflects a bigger push to build a more unified, full-service offering for modern brands.
inBeat Agency, known across North America for its work in performance creative and influencer marketing, is now officially part of that mix. It adds a strong creator-led and data-driven angle to what Fieldtrip already offers.
With all four agencies working together, the network now covers several marketing services for brand growth: from influencer campaigns and user-generated content to SEO, paid media, analytics, and in-house production.
About the Fieldtrip Ecosystem
Fieldtrip collapses creative, media, and performance into a single ecosystem, delivered through small, autonomous teams connected by shared strategy. The agency has worked with brands including Disney, Bumble, Nestlé, Miro, OpenAI, and 7-Eleven on brand strategy, paid social, measurement, and design.
Fieldtrip’s model is meant to keep things quick and focused without losing the ability to scale. Instead of running everything through an all-in-one agency, they’ve split things into smaller, specialized teams. Each brand focuses on what it does best, while still sharing the same strategy, tools, and overall approach to performance.
The four brands now operating within the network are:
- inBeat Agency: Creator marketing, influencer activations (nano to macro), UGC production, and organic social
- Creative Milkshake: Performance creative for Meta and TikTok, studio and UGC production, paid media, and B2B growth
- Bluethings: Traditional SEO, AI/LLM SEO, and Social SEO
- 9AM: Media, measurement, analytics, paid, and programmatic display and video
inBeat Agency: A Performance Creative and Influencer Marketing Leader
inBeat has built its reputation as a data-first creative growth agency, recognized as the #1 creative growth agency in North America. The agency grows brands through performance creative designed to work across channels, combining influencer and UGC production, paid media management (Meta, TikTok, Snapchat, Google), and full-funnel growth marketing.
The agency is a certified partner of Meta, Google, and TikTok, and has delivered results for clients including Hurom, NielsenIQ, Nordstrom, Disney, Clear Score, Dockers, and more. The results speak volumes, with a 300% increase in ROAS for Hurom, a 5X increase in organic reach for Linktree, and managing $20+ million in paid media for NielsenIQ.
inBeat Agency’s results are grounded in performance data. The agency tracks what audiences stop on, engage with, and convert from. It then uses those numbers to improve creatives, creator selection, and media planning.
Joining the Fieldtrip network gives inBeat access to a wider range of strategy and operational support. That makes it easier to collaborate across creative, media, and analytics without disrupting the focused approach that helped it grow in the first place.
The Creative Milkshake Acquisition: Expanding the Creative Layer
Central to Fieldtrip’s network expansion is its acquisition of Creative Milkshake, a performance creative agency specializing in direct response advertising for Meta and TikTok. Creative Milkshake operates on a complete growth creative system model: combining research-driven creative strategy, hybrid studio and creator-led production, paid media management, and AI-powered workflows.
The agency has worked across verticals, including e-commerce, gaming, finance, SaaS, and healthcare, with clients such as Wise, N26, Playtika, iwoca, and Loop. Its track record includes a 65% reduction in cost-per-mobile-registration for N26, a 100% increase in EU conversion rates for Wise, and a 43% decrease in CPA for RéVive in the luxury skincare category.
Creative Milkshake’s announcement on its own website confirmed the move directly: the agency has joined the Fieldtrip family, and its capabilities now sit as a dedicated creative production and performance layer within the broader network.
The acquisition strengthens Fieldtrip’s creative production, especially for direct response content on social. It also fits really well with inBeat’s focus on influencer-led and UGC-style content.
Together, the two brands bring a well-rounded creative mix to the table: from authentic, creator-driven content that builds trust and community, to more structured, performance-focused ads designed to drive conversions.
Why This Network Structure Makes Strategic Sense
Mergers can sometimes lack a clear strategy and erase their constituent companies’ unique edges. The Fieldtrip model preserves each agency’s identity, expertise, and client relationships, while creating a connective layer of shared strategy, data infrastructure, and operational support.
This matters for clients.
A brand working with inBeat on influencer marketing can now tap into Bluethings’ SEO capabilities, Creative Milkshake’s direct-response creative production, and 9AM’s media measurement all through a single, coordinated network with a common understanding of that brand’s goals.
For the agencies within the network, it creates access to complementary capabilities without the inefficiency of rebuilding them from scratch.
A Network Built for Modern Brand Growth
The timing of this network formalization reflects broader shifts in how brands need to think about growth.
The boundaries between content, media, and performance have collapsed. The creator economy has become a primary channel for brand building and direct response. Measurement and attribution have grown more complex as consumer journeys span more platforms. And the pace of creative production required to remain competitive on paid social has accelerated dramatically.
The Fieldtrip network is structured to address all of these simultaneously with dedicated teams who specialize deeply in each domain, coordinated under a shared strategic framework.
Companies can now work with a network that moves between services without handoff failures or strategic misalignment, which represents a meaningful advantage.
About Fieldtrip
Fieldtrip is a strategy, creative, media, and measurement agency that builds growth creative systems for modern brands. Operating through small, autonomous teams connected by shared strategy, Fieldtrip works with brands including Marvel, Disney, Bumble, Nestlé, Abbott, and Artlist.
About inBeat
inBeat is a social-first creative growth agency in North America, offering performance creative, influencer marketing, paid media, and full-funnel growth. Certified partners of Meta, Google, and TikTok, inBeat’s clients include Hurom, NielsenIQ, Nordstrom, Disney, Clear Score, Dockers, and Miro.
About Creative Milkshake
Creative Milkshake is a performance creative agency producing direct response ads for Meta and TikTok. With a complete growth creative system spanning strategy, production, media, and measurement, Creative Milkshake has helped brands including Wise, N26, and Playtika significantly reduce acquisition costs and scale paid social performance.
