Picking the best keywords and phrases is one of the most important strategies for optimising the search engine (SEO).
“There are a hundred factors that determine the SEO of a website. However, keyword research comes as the most important part, because this is where everything starts (that was a rhyme) “ -Anonymous
The traffic to the web is a goal, but it is important to reach the right audience. It will take time and analysis to pick the most powerful keywords to communicate with your target group, but the rewards would be worth it.
What is exactly a keyword?
A keyword, also called a search term, is a word that describes the content of your webpage best. It’s the search term people type in Google or other search engines and it puts your website at the top of the search results.
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Ok Sir! Then…
What is keyword research?
Keyword research is what you use in search engines to discover keywords for which you want to rank. It’s about understanding what people are looking for and using the best terms. It also means comparing keywords to find out what is most profitable.
Why is keyword research important for SEO?
When it comes to online marketing, your keyword research is the foundation of driving every decision. It makes everything more effective down the line. And, you can’t drive traffic, sales, and ROI if you don’t know which website visitors will use to find you.
That said, We would like to clarify that this blog post is not an SEO tutorial, rather gives you general visualization on finding the best keywords for you.
How to choose the best keywords for SEO?
Think like a customer
It is said that the best policemen think like a criminal. This thing applies to all industries. You will never know someone else’s vision and experience regarding things until you put yourself in their shoes. When you create your initial list of keywords, identify your target audience, and put yourself in a customer’s shoes.
Ask yourself:’ What would I type into Google if I wanted to find one of these products or services? To get their opinion on phrases they would use when searching for your products and services, you can also consult others such as friends, family members, or even current clients.
Analyse the competition
When doing keyword research, it is important to pay attention to the competition of the target keyword. The easiest way to do this is by putting your keyword on Google or another search engine and seeing what results come up.
First, look at the ads. These are marked as either “Ad” or “Sponsored” on Google. Google will always display paid-for ads above other results, so you should take a look at the ad landscape first before investing a lot of time into creating large amounts of content.
Another thing to look at is the websites from your target keyword, which show up organically on Google’s first page. Are brands with enormous advertising budgets dominating this page? If they are, with your very first blog post, it is unlikely you will push out the brand at the top spot.
Think about the search intent
The term used to describe the purpose of an online search is search intent (or user intent, audience intent). As well as the search intent behind a specific search query, Google wants to rank pages that best fit the search term.
Search intent is an important part of research into keywords because it allows you to plan your content in such a way that it meets the needs of your users. Our “Plumber Blacktown” searcher most probably doesn’t want to read a blog post at this point instead will need a plumbing company’s details- call them – and get the plumbing problems solved.
Think this way- choose the keywords that are going to match the intent when they will reach your website or page. It is like reverse engineering!
Use keyword research tools
The main goal of keyword research is to find subject-related words and phrases on Google and other major search engines that users are searching for. Now more than ever, the emphasis on keywords has been shifting towards the searcher’s latent intent.
Keyword data is just a part of what this tool offers. Other features include tracking competitive data, keyword analysis (e.g. search volume), and keyword difficulty (e.g. how hard the keyword is to rank for based on your current rankings).
And these data are really valuable when doing the overall SEO or online marketing of a website.
When it comes to business websites, experts can help you find the right keywords for your website. SEO agencies like Nifty Marketing will be able to give you insights on the right keywords, expected conversions if you rank on top, and whether ranking on top is worth it or not? Contact Nifty Marketing Australia in order to get your free SEO audit.