Emote Digital Audited Themselves, and Here’s What They Found
Emote Digital is a big advocate for audits, especially when clients come to them and aren’t sure what services they need. So they decided it was time to practice what they preach and conduct an audit on Emote.
89% of all companies have already adopted a digital-first business strategy or plan to do so. So if you don’t have one, you’re probably behind your competitors. An audit helps you build this digital-first strategy.
The Benefits of an Audit
- Identify strengths so they can be promoted
- Identify weaknesses so you can improve
- Uncover hidden opportunities for growth and revenue
- Help the decision making process
- If you have a limited budget, find out what to prioritise
- Evaluate the performance of your competitors
- Find gaps in the market
- Use as a tool for convincing various stakeholders
- Feel confident in your digital strategy
Keen to See the Audit?
Emote is pretty happy with our current brand and website, but it took some serious self-reflection to get here. By utilizing their expert specialists, they audited their entire brand and business to uncover focus areas for the future.
View the audit right here.
After the Audit
When you receive your audit, you have gold in your hands. Treat it as such. It’s the key to unlocking opportunities, developing keen strategies, and building confidence in your decisions.
To show you what Emote means, let’s look at the tweaks, overhauls, and strategies they implemented after conducting an audit on ourselves.
UX
They added an arrow to demonstrate the drop-down menu for easier navigation.
They also updated their main heading with a stronger copy that nails exactly what they do.
SEO
By installing Nitropack and cleaning up their code, you can see their website runs FAST. It literally can’t get better.
By boosting their case study and blog content with rich text that’s both engaging and keyword-filled, they’ve also improved their ranking.
Content
Not to brag (copywriter here) but they’re pretty proud of the caliber and consistency of our content production.
They make the most of delivering content that’s rich in SEO, tone of voice, and purpose.
Emote essentially streamlined its offerings. And highlighted their important case studies on the homepage.
Advertising
Emote has seen huge success from our remarketing strategy and utilizing different platforms. Premium messaging in search ads has also boosted conversions.
As for social advertising, they think the new ads speak for themselves.
Emote Digital even received feedback from a Facebook user:
I adore your creative and branding by the way. I see you guys a lot and I’m constantly impressed… Nice work!
Organic Social
Emote implemented a consistent and vibrant template for our feed with great results.
Brand
They dropped the word “digital” from their brand name Emote Digital and created a new logo for Emote.
By expanding their color palette they added freshness, vibrancy, and excitement to their website, socials, and branding.
By developing content guidelines they’ve ensured their content is consistent in messaging and tone of voice across every channel. This builds trust from their audience and helps them become recognizable and memorable.
In Summary
By auditing themselves, emote have now transformed areas they needed to improve as you can see from the changes.
They also doubled down on where they were already seeing success so that they could thrive.
The simple and annoying truth is: you don’t know what you don’t know.
Emote are the experts when it comes to digital marketing and websites and they can help you turn what you don’t know into what you do know — a powerful tool for increasing conversions and building a better digital presence.
Ready to know the truth of your brand so you can create a path for greatness? Talk to Emote about getting a digital audit for your business today.
Emote Digital can say from experience, it’s absolutely worth it.
About Emote Digital
Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify, and digital marketing services.
