Zest Digital
Using Content Ideas to Map Growth Opportunities
At this point, we’ve got a good understanding of what your business does, and who it needs to target. We’ve built out the key marketing messages using the SWST test… Next up, we’re diving into part five of our nine-part …
The Growth Mapper SWST Test
The So What, So That Test (SWST) from our Growth Mapper framework is an exercise that helps you define your business value to customers and potential clients by identifying what problem(s) they face, how it affects them negatively/positively (So What), …
How to Start Growth Mapping With Customer Profiling
There are many ways to grow your business, but Zest Digital has found Growth Mapping to be the most effective. This process will help businesses to identify and categorize different types of customers based on their individual needs and preferences …
Growing Revenue Using Sales Interactions
The first step to business growth is understanding its current state. In order for a company to grow, it needs to know what they are currently doing and why their product or service matters. The Growth Mapping framework allows businesses …
