Zest Digital
Using Lead Magnets to Generate Growth
As marketers, we are always looking for new ways to engage with potential customers. One of the most effective ways to do this is through lead magnets. Lead Magnets are content that gives your audience something in exchange for their …
Using Content Ideas to Map Growth Opportunities
At this point, we’ve got a good understanding of what your business does, and who it needs to target. We’ve built out the key marketing messages using the SWST test… Next up, we’re diving into part five of our nine-part …
The Growth Mapper SWST Test
The So What, So That Test (SWST) from our Growth Mapper framework is an exercise that helps you define your business value to customers and potential clients by identifying what problem(s) they face, how it affects them negatively/positively (So What), …
Using Competitor Profiling to Map Growth Opportunities
You’ve probably heard the phrase “know your enemy.” Well, in business, it is just as important to know your competitors. Knowing what they are up to can give you a competitive advantage when deciding which route to take with your …
How to Start Growth Mapping With Customer Profiling
There are many ways to grow your business, but Zest Digital has found Growth Mapping to be the most effective. This process will help businesses to identify and categorize different types of customers based on their individual needs and preferences …
Growing Revenue Using Sales Interactions
The first step to business growth is understanding its current state. In order for a company to grow, it needs to know what they are currently doing and why their product or service matters. The Growth Mapping framework allows businesses …
