Ushma Patel

As the VP of Business Development at EnVeritas Group, Ushma is a key player in the expansion of our business to new territories and industries. In addition to being fanatical about sports, Ushma is also a foodie, and loves cooking up a storm while singing along to her favourite tunes.

BLOG | Content Marketing

Great Content Doesn’t Come From A ‘Sausage Factory’

Content, at its heart, is communication. Great content is communication that builds trust. I firmly believe that you get what you pay for— especially when it comes to content. And great content doesn’t come from a “sausage factory.” What do I mean by that? I mean that you can’t churn out a high volume of …

BLOG | Content Marketing

Content Marketing in 2017: 9 Tips & Predictions

Happy New Year, everyone! For better or for worse, 2016 was certainly an eventful year, and 2017 seems like it will continue that trend. As content marketers, it’s our job to plan ahead and anticipate what the digital world will look like in the coming months. It’s anybody’s guess! I reached out to my EVG …

BLOG | Mobile Marketing

The Best Mostly-Free Apps For Travel Planning In 2017

This time of year is big business for travel industries. People are travelling home to see their families, going on holiday or getting in one last business trip before the year ends— or they’re starting to think about planning that dream getaway in 2017. Holiday travel can be fun and exciting, but also stressful, especially …

BLOG | Content Marketing

Marketing During The Holidays To A Culturally Diverse Audience

Localization is the lifeblood of global content creation. It means more than just good translation – it’s about connecting with your audience in a meaningful way, understanding their tone of voice, and demonstrating that you understand cultural nuance. It’s about truly understanding your market audience and respecting their values. During the holiday season, marketers in …

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