Raven Benwait
Influencer Marketing: The Shift from Celebrities to Micro-Influencers
Influencer marketing – it’s been a massive trend in the last few years, and that is not stopping any time soon. However, how we choose and relate to influencers is seeing a major shift. Influencer marketing was once an industry …
What Does SEO Look Like in 2024? Here’s Everything You Need to Know
In 2024, the Digital Marketing world is evolving, bringing fresh opportunities to Search Engine Optimization, also known as SEO. With rapid technology advancements, we’re seeing user behaviours shifting; that said, businesses and marketers must adapt to stay ahead of the …
Marketing in a Cookie-less World: Brands, It’s Time to Focus on Personalization
In the evolving digital marketing world in 2024, we’ve seen many shifts within various industries. In fact, 2024 marks a significant turning point for marketers and brands worldwide! The gradual demise of third-party cookies due to growing privacy concerns and …
Boost Your Brand: Must-Try Social Media Trends for Guaranteed Results
Social media is more significant than it has ever been in 2024. As a brand, you want to invest in the right social media platforms to help drive brand awareness that will lead to an ROI. As the owner of …
Launching a New Brand in 2024: The Definitive Guide to Brand Strategy
2024 looks so different for branding; if you’re launching a new brand, it’s time to be innovative! At Bold x Collective, our Digital Marketing and Creative Agency understands that the business world is evolving rapidly, driven by digital innovation and shifting …
Creative Email Marketing Ideas to Help Your Brand Stand Out in 2024
Are you still using email marketing? I hope you said yes because email marketing is still relevant in 2024! Email marketing is a key component of a strong digital strategy, but with the overflow of messages in your consumer’s inboxes, …
Unmask Your Brand: Authenticity in the 2024 Marketing Landscape
As we know, the digital marketing world is changing drastically and often. One of the most important notes to make in 2024 is authenticity. This is not just a buzzword – it’s a way brands and creators connect with their …
The Real Reasons Your Ads Are Not Performing Well and How to Improve Them
As someone who’s been working in the Digital Marketing and Creative industry for almost a decade, I can confidently say – there are so many ineffective ads running online. Brands are being impulsive, throwing their money down the drain without …
How Brands Use Nostalgia to Connect with Their Audiences
Have you heard of nostalgia marketing? It is a truly clever method for brands to tap into our love for the past by taking us on a trip down memory lane. Nostalgia marketing can be a great way to bring …
Harnessing the Power of User-Generated Content (UGC) for Social Media Success
In today’s digital age, as we all know, social media has become an indispensable platform for businesses to connect with their target audience and foster brand engagement! To stand out in a crowded social media landscape, our expert team recommends …
Crafting Your Identity: A Comprehensive Guide to Building a Strong Personal Brand
As the digital landscape evolves, businesses and brands recognize the significance of personal branding. Establishing a compelling personal brand that accurately reflects your brand’s values and voice necessitates considerable time and effort. This process must take time to accomplish. A …
Everything You Need to Know for an Effective Social Media Strategy
Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to …
