Melody Sinclair-Brooks

Melody is a marketing manager, writer, and startup consultant. She builds communication bridges thru multichannel storytelling, strategic partnerships, advertising, and go-to-market strategy.

what-is-the-difference-micro-conversions-vs-macro-conversions
what-is-the-difference-micro-conversions-vs-macro-conversions
blog | Digital Marketing

What’s the Difference: Micro Conversions vs. Macro Conversions?

Chances are, you won’t convert a website visitor on their first visit to your client’s website. That’s why what they do in-between matters.  Tracking your clients’ micro conversion metrics tells you where to optimize your pages and nudge website visitors …