Mattan Danino

Marketing and sales misalignment is costing businesses more than a trillion dollars per year. The misalignment is one of the main reasons why businesses fail to develop a successful sales strategy. Therefore, marketing needs to know more about sales, and sales need to learn more about marketing. But what is sales and marketing alignment? And …

The line between digital marketing and sales is becoming …

As the COVID-19 pandemic is ravaging the planet, marketing teams …

Did you know that businesses spend more than $65 billion every year on SEO? An effective SEO strategy allows enterprises to build fast, robust, and user-friendly websites that rank well on search engines. Consequently, businesses reap benefits such as increasing brand awareness, generating leads, improving conversions, enhancing user experience, and developing brand credibility. Nevertheless, many …

Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on your storytelling abilities. Here, we’re going to dissect the idea of a brand story. We’ll …

As the world is struggling with COVID-19, some countries are already noticing the light at the end of the tunnel. Even though it’s still somewhat dim, your company can start walking toward the exit with a new marketing and sales strategy in hand. While some of your competitors are mulling over the unprecedented downtime, others …

Most people in the sales industry are familiar with the concept of sales enablement. Just because you may have heard the term doesn’t necessarily mean that you have a firm grasp on the concept. Don’t worry, you aren’t alone. There is a lot of confusion in the sales industry about what is included as part …

Growth marketing is certainly not a new term, nor is it a revolutionary service in the landscape of digital marketing. In actuality, the strategy has been around for more than a decade. But recently, growth marketing stacks have seen a resurgence as more businesses are becoming aware that SEO and paid media alone fail to …

While most businesses think of blogging as an SEO play or a way for companies to present themselves as a leading brand in their industry, blogs bring a lot more value that most organizations fail to tap into. If properly optimized, blogs can contribute to a significant percentage of a company’s sales, and there is …

If you ask any sales professional what the most frustrating thing is they face in their role, most will say it’s spending a significant amount of time with a prospect who doesn’t wind up buying. At one point in our career, we have all been there. People spend weeks trying to nurture a prospect, then …