BLOG | Digital Marketing
The digital marketing landscape faces frequent changes making it …
BLOG | Digital Marketing
As we approach 2021, we can look back over our shoulders and see that this year has been one of rapid growth for sales technology. From marketing automation solutions to data analysis software, the ability to access information in a speedy manner and synchronize tech tools to increase sales in a cost-effective manner has exploded. …
BLOG | Digital Marketing
Ecommerce sales are expected to hike up to $476 billion by 2024. Then again, the figure could be higher as the 2020 eCommerce explosion has seen the sales rise to $374 billion. With such growth, eCommerce stores must work harder to stand out from the crowd, which calls for unique and effective eCommerce marketing strategies. …
BLOG | SEO & SEM
Did you know that businesses spend more than $65 billion every year on SEO? An effective SEO strategy allows enterprises to build fast, robust, and user-friendly websites that rank well on search engines. Consequently, businesses reap benefits such as increasing brand awareness, generating leads, improving conversions, enhancing user experience, and developing brand credibility. Nevertheless, many …
BLOG | Content Marketing
The importance of technology in modern marketing and sales strategies is critical to running a profitable business. As technology advances, consumers have the freedom to research products and services before making a purchasing decision, and this means you can lose leads from your hook if they are distracted with a reason to wiggle free. In …
BLOG | Digital Marketing
Although this spring’s shift to remote work was originally meant to be temporary, many teams have made the decision to work from home for the foreseeable future. Now, sales teams need to find better ways for remote selling. With this change comes a drastic shift in the way that businesses need to approach their interactions …
BLOG | Digital Marketing
Marketing and sales misalignment is costing businesses more than a trillion dollars per year. The misalignment is one of the main reasons why businesses fail to develop a successful sales strategy. Therefore, marketing needs to know more about sales, and sales need to learn more about marketing. But what is sales and marketing alignment? And …
BLOG | Content Marketing
Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on your storytelling abilities. Here, we’re going to dissect the idea of a brand story. We’ll …