
As we approach 2022, we can look back over our shoulders and see that this year has been one of rapid growth for sales technology. From marketing automation solutions to data analysis software, the ability to access information in a …

Did you know that businesses spend more than $65 billion every year on SEO? An effective SEO strategy allows enterprises to build fast, robust, and user-friendly websites that rank well on search engines. Consequently, businesses reap benefits such as increasing …

The digital marketing landscape faces frequent changes making it …

Ecommerce sales are expected to hike up to $476 billion by 2024. Then again, the figure could be higher as the 2020 eCommerce explosion has seen the sales rise to $374 billion. With such growth, eCommerce stores must work harder …

The importance of technology in modern marketing and sales strategies is critical to running a profitable business. As technology advances, consumers have the freedom to research products and services before making a purchasing decision, and this means you can lose …

Although this spring’s shift to remote work was originally meant to be temporary, many teams have made the decision to work from home for the foreseeable future. Now, sales teams need to find better ways for remote selling. With this …

Marketing and sales misalignment is costing businesses more than a trillion dollars per year. The misalignment is one of the main reasons why businesses fail to develop a successful sales strategy. Therefore, marketing needs to know more about sales, and …

The line between digital marketing and sales is becoming …

As the COVID-19 pandemic is ravaging the planet, marketing teams …

Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on …

As the world is struggling with COVID-19, some countries are already noticing the light at the end of the tunnel. Even though it’s still somewhat dim, your company can start walking toward the exit with a new marketing and sales …

Most people in the sales industry are familiar with the concept of sales enablement. Just because you may have heard the term doesn’t necessarily mean that you have a firm grasp on the concept. Don’t worry, you aren’t alone. There …