Mattan Danino

The importance of technology in modern marketing and sales strategies is critical to running a profitable business. As technology advances, consumers have the freedom to research products and services before making a purchasing decision, and this means you can lose leads from your hook if they are distracted with a reason to wiggle free. In …

As we move ahead into 2019, brands are scrambling for more ways than ever before to make lasting connections with buyers. We are in an age of the buyer where consumers no longer rely on sales people to help them make purchasing decisions; your customers are engaging in their own research to learn more about …

A savvy CEO understands the value of setting growth goals that take their organization into the right direction. But defining what that right direction is, and engineering a road map to get there, is not so simple or straightforward. According to the 4th Annual Staples National Small Business Survey, more than 80 percent of 300 …

A 300-page book can easily be written that covers the multiple reasons why organizations benefit from partnering with digital marketing agencies. But, there is value in uncovering the wrong approach and logic that’s typically taken when vetting them so that C-suite types can make the best decisions for their companies. Most companies start searching for …

The landscape of digital marketing is blowing up. According to AdAge, the number of digital marketing agencies and service providers in America has doubled since 2012. From your college dropout entrepreneurs running web development services from their mom’s basement, to boutique growth marketing agencies, and marketing firms with 100+ heads, our industry is expanding and …

Lead-generation metrics are a favorite topic for any round-table discussion. People simply get excited over the number of Facebook likes, webinar attendees, and white paper downloads because these metrics are easy to track. But there is a problem here because these metrics lack any impact on tracking revenue directly related to your growth marketing strategy. …

Chances are good you’ve tried PPC, SEO, or both. It is also safe to assume you saw some traction, but not enough to really put you on the path to hitting your growth goals and high revenue targets. What do you do now? All the digital marketing agencies you have reached out to pretty much …

We are in the middle of a marketing renaissance where there are new and multiple ways to achieve steady business growth. Historically, marketing has been a major evolutionary force since ancient times. Roman gladiators were paid to wear advertisements on their battle garb, and marketplace sellers from India and China relied on conversation strategies to …

Generating a bounty of leads is the goal for most businesses, but if they don’t convert they offer low-value. In order to convert leads to sales a comprehensive strategy, the right technology, proper training and a number of other things need to come together. This is no small order which is why most companies with …