Matt Cayless
7 Impactful Meta Description Tips to Increase CTRs
The meta description for your page is one of the first things a person sees when they search on Google, so it’s important to get it right! While it doesn’t directly impact SEO and rankings, a well-written, eye-catching meta description …
Why Meta Descriptions Are Still Important and Relevant for SEO
Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to …
SEO Outreach vs Digital PR: Which One Is Best?
One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide …
Why Your Business Will Benefit From SEO Outreach and Link Building
Trust is a massive part of SEO. The more people trust your website and the content you put out, the more likely you are to rank highly in search engines. That’s why backlinks are a great way to increase your …
9 Awesome Benefits of Digital PR vs Traditional PR
Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you …
What is Search Marketing: The Ultimate Beginner’s Guide
When you run a small business, it’s crucial to establish a strong presence online. By ensuring prospective customers can find your business, you’re increasing the odds of making sales and generating leads. One of the best ways to boost your …
Are You Missing Out on the Benefits of Local SEO for Small Businesses?
If you own a small business or are considering starting one, here’s how search engine optimization can benefit small companies. The Great Resignation. The Big Quit. The Great Reshuffle. Whatever you call it, it’s made a huge impact. The demand …
How to Improve Local SEO Results: 14 Tips That Will Get Your Business Seen
When you run a small business, marketing it to people in your area can be challenging. You may not have the budget to run ads in the local paper or the resources to call prospective customers. If this is the …
