Kris Tait

Kris Tait, Croud’s US Managing Director, has over a decade of experience in digital marketing, establishing himself as a thought leader in data and attribution. Kris has been central to the expansion of our US operations, driving overall growth and development of the US business – encompassing sales, marketing, operations and client strategy.

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How to Maintain Momentum as We Move into the ‘New Normal’

Warren Buffet once said that only when the tide goes out do you see who is swimming naked. With restrictions easing across some of the states, I believe the tide may be going out rather soon. It feels like the pandemic has been a ’golden age’ for e-commerce. Last year, consumers spent $861.12 billion online …

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