James de la Bastide

James is an entrepreneur and passionate about technology. It started at an early age, disassembling vacuum cleaners to computers in order to understand how they work. That curiosity lead to becoming co-founder of a digital agency, where he could use his passion to create. His desire is to inspire organizations to use the latest technologies and trends in digital marketing to craft unique experiences for their customers. As an agency veteran, James has worked with top organizations to guide their digital strategy and marketing. At The Reference US, James leads a talented digital team that brings unique experiences to life.

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The Customer Experience Is Always Right

The customer is not always right. Bad actors exist for every business. Some abuse policies that try to make the customer experience easier. The latest example is Amazon banning customers for returning too many items. Amazon believes, in this case, that the customer is not right. However, the customer experience is right. The Amazon experience …

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