Gulsen Erkilic

Digital marketing trends are constantly evolving. If you’re an agency owner or in the marketing industry and want to stay up to date with the latest trends, news, insight, and tips, podcasts are a great source of information. Marketers learn latest news, ideas, and trends that can help them to grow their businesses and drive …

IKEA is a well-known brand as they sell furniture all around the world. Behind their success, it lies Ikea’s brilliant digital marketing strategy. Companies can learn a lot from IKEA’s offline to online business transition. Sweden’s leading manufacturer and retail company decide to develop their marketing strategy using online technology to not to miss the …

Creating your website can be a relatively easy process if you grew up with computers. But is it enough? Unfortunately, it’s not. You need to consider plenty of different metrics through each step of the design process including SEO. Your site should have clean, easy to navigate and user-friendly interface and informative contents. So, what …

As an agency, your hard work and dedication need to meet its merit. For digital agencies, it is important to submit their work and become a part of leading award programs. Awards are an agency’s best way to get independent feedback on the quality of their work. Entering takes time and money, but the rewards …

Social media helps businesses to increase their sales and revenues in addition to growing their online presence. When social media first became popular, marketers thought that it was just a temporary trend. But it has exceeded all the expectations, and now it’s an essential part of any marketing strategy. When businesses try to build a …

Digital marketing is regularly evolving, and it gets more and more complicated almost over the months. If you’re a marketer, it’s important to catch new trends and tactics if you want to reach your audience in different ways. From segmentation to content strategy and social media marketing I’ve prepared you a complete digital marketing checklist …

Integrated printed, and social media campaigns help businesses to take their marketing efforts to the next level. The most clever print ads, gain the attention and appreciation of social media users. While TV commercials and social media campaigns have a strong effect when brands promote themselves, print ads are still a part of the puzzle. …

A new year is coming, and 2018 has been a successful and profitable year for German sportswear firm Adidas so far. The brand’s net profit over the second quarter rose 20% to 418 million euros and beat the analysts’ expectations. Adidas’ straightforward digital marketing strategy is the power behind this success. With this well-implemented strategy, …

We’re in a high-speed online era. For brands who want to reach their audience with memorable and quick stories is easier than ever. Companies following YouTube video trends don’t need astronomical budgets or massive production teams to shot a video thanks to the affordable video creation technology and cost-effective distribution systems. Ignoring the power of …

Redesigning a website isn’t easy, and it’s a complicated process. There are lots of reasons that you may be considering to do it: If you want to attract more traffic to a website and generate more leads, highlight contents or change your goals for solutions, you might consider a website redesign. A well-organized website redesign …