
10 Essential App Growth Hacks for 2024
In today’s world, where we can’t imagine life without smartphones, the sheer number of mobile apps out there is pretty mind-blowing. With over 1.7 million apps in the Apple App Store¹, the challenge for app developers and marketers isn’t just …

Mastering the Customer Journey: A Comprehensive Guide for App Success
In the world of mobile applications, understanding the user’s journey is essential. Unlike any other digital interaction, apps reside within our personal devices, coexisting with messages from friends and photographs of loved ones. They are not merely a utility but …

Mastering Email A/B Testing for Mobile Apps: The Ultimate Guide
Welcome to the world of email A/B testing for mobile apps! Here at Favoured, we’re all about delivering the best results for our clients, and that includes mastering the art of email marketing. In this guide, we’ll take you through …

Favoured’s TikTok Campaign Shortlisted for the UK TikTok Ad Awards: A Celebration of Creativity and Performance Excellence
Here at Favoured, we’re absolutely thrilled to share some exciting news – our latest TikTok campaign has been shortlisted for the prestigious UK TikTok Ad Awards! This is not just a nomination; it’s a resounding celebration of the extraordinary combination …