Dan Trotter
How to Improve Your Google Ads Conversion Rate
Are you receiving a healthy amount of business from your ads? Great. But why aren’t enough people buying your products or signing up for your services? This is a problem every businessperson or PPC expert has faced at one time …
How to Create a Successful Bespoke Google Shopping Campaign
When set up by an experienced Google Shopping Agency, a Google Shopping campaign is a great way to convert more sales through paid advertising. Indeed, there’s no denying that a proper Google Shopping campaign can take time to master, but …
Enhanced Conversions for Google Ads Explained
Whether it be the introduction of new user-led privacy policies like GDPR or the upcoming phasing out of third-party cookies, it is now harder than ever to track consumers’ activity and harness their data across a varied range of touchpoints …
Cookies to End: Impact on Your PPC Campaigns
In March, a headline echoed across the industry that was widely expected and extremely welcomed: cookies to end. In short, the cookieless world of paid advertising is fast approaching; so, if you work for a PPC agency, for example, then …
How to Set Up and ‘Do’ Google Ads
If you’re a marketer who wants to start capitalizing on the meteoric number of searches that take place on Google every single day, and simultaneously generate the awareness you need to increase your ROI, then there’s no time like the …
Google Introduces Product Ads with Short Titles
In a recent announcement – and one that has been much welcomed by the marketing community – Google Merchant Centre has now introduced short titles for product ads, a new and exciting tool that signals the deviation from the present …
