Dan Trotter
7 New Features in Google Analytics 4 to Keep an Eye on in 2023
Google Analytics 4 may not be everyone’s favourite platform, but there are a number of new features in GA4 worth keeping an eye on in 2023 that may just change your mind. Due to a wide range of functionality problems, …
6 New Amazon Ad Features You Need to Know About
Recently, Amazon announced a whole bunch of new and exciting advertising features which are set to comprehensively overhaul previous Amazon advertising exploits. The online retail behemoth has always kept its latest developments tightly under wraps, but with Amazon bracing itself …
Top 7 eCommerce Marketing Ideas for 2023
Let’s talk about the latest eCommerce marketing trends set to take the new year by storm. eCommerce itself is an industry that is only going to get bigger. But what are the newest eCommerce marketing ideas for 2023? And more …
5 Things You Must Know Prior to the Christmas Rush
Are you prepared for the inevitable Christmas rush? With everything from Black Friday to Cyber Monday quickly approaching, it’s vital you make sure your campaigns are prepared to face a significant upturn in online shopping. The online purchase penetration rate …
⅓ of Brits Prefer to Contact Customer Support Via WhatsApp
Everyone can relate to being sat on hold for hours on end trying to get through to customer service; however, new research published this September documented a change in proceedings, with one in three Brits now preferring to reach customer …
The Importance of Turning Curiosity into Customers During the Holidays
The holidays are always the most beautiful time of the year, with festive gift-giving likely to surge with retailers turning to Google time and time again to boost sales. Indeed, the festive season, whether it be Black Friday, Christmas, or …
What Are The Challenges and Opportunities Associated with Mobile Marketing
At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so …
How to Improve Your Google Ads Conversion Rate
Are you receiving a healthy amount of business from your ads? Great. But why aren’t enough people buying your products or signing up for your services? This is a problem every businessperson or PPC expert has faced at one time …
How to Create a Successful Bespoke Google Shopping Campaign
When set up by an experienced Google Shopping Agency, a Google Shopping campaign is a great way to convert more sales through paid advertising. Indeed, there’s no denying that a proper Google Shopping campaign can take time to master, but …
Enhanced Conversions for Google Ads Explained
Whether it be the introduction of new user-led privacy policies like GDPR or the upcoming phasing out of third-party cookies, it is now harder than ever to track consumers’ activity and harness their data across a varied range of touchpoints …
Cookies to End: Impact on Your PPC Campaigns
In March, a headline echoed across the industry that was widely expected and extremely welcomed: cookies to end. In short, the cookieless world of paid advertising is fast approaching; so, if you work for a PPC agency, for example, then …
How to Set Up and ‘Do’ Google Ads
If you’re a marketer who wants to start capitalizing on the meteoric number of searches that take place on Google every single day, and simultaneously generate the awareness you need to increase your ROI, then there’s no time like the …
