Cynthia Tang

Cynthia is the Experience Design Team Lead at Sitback. As a registered psychologist, she is passionate about critically assessing and understanding the needs and behaviours of all people. Her passion for psychology and research helps her be a better UX-er.

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Consumer Behaviours of Online Shopping in Australia: eCommerce Research

Let’s face it, running an eCommerce store is hard. You’ve got staff to oversee, suppliers to negotiate with, inventory to manage, product photos and descriptions to perfect – and just when you think you’ve nailed it, a competitor starts buying up ad spots to appear ahead of you in search results. What should an online …

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