Berfin Cezim
5 Social Media Strategies & Campaigns to Unleash Your Retail Store’s Full Potential
If you’re looking to improve your retail social media strategy, you’re facing stiff competition as there are millions of businesses, and consumers have endless options to choose from. That’s why you should have a strong retail social media strategy to …
Top Marketing Agency Interview Questions & Answers (With Expert Tips)
Preparing for a digital agency interview involves understanding the scope of questions you might face, ranging from general questions about your background to detailed discussions on digital marketing strategies. With global digital advertising spending expected to reach $752.8 billion in …
Unpacking Zara’s Marketing Strategy & Marketing Mix
Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key concept that deserves attention. The 4C concept was …
AI Marketing Statistics Every Business Leader Must Know in 2026
If you don’t have AI in your marketing, your marketing is about to die. While some teams still juggle manual workflows, the ones pulling ahead are using AI to write content, optimize SEO, personalize campaigns, and break down data—all before …
What Is an AI Agency: AI Agency Business Model Explained
Every click, swipe, and scroll affects company outcomes, including AI in marketing strategy, which is more than innovation. AI agencies have been functioning as compasses in this new artificial intelligence-focused world for digital marketers navigating this disruptive tsunami. And even …
Reputation Management for Agencies: The Secret Weapon You're Not Using (But Should Be)
If I say reputation management for agencies is everything, I’m not exaggerating. Did you know that 97% of consumers read online reviews before making a decision? Another study shows that 85% of people trust online reviews as much as personal …
The Complete Guide to SOPs for Digital Marketing Agencies (w/ AI-Powered Steps)
Feeling overwhelmed by the ever-changing digital marketing landscape? Many agencies struggle with maintaining consistent processes and client satisfaction amidst the constant updates and new trends. Here’s the good news: implementing a robust Standard Operating Procedure (SOP) for your digital marketing …
Personal Branding for Lawyers: How to Stand Out and Build Authority in 2026
If you feel like an invisible expert in the cutthroat legal market, you are not alone, and we have some good news: You’ll learn every key tip and legal marketing strategy you need to boost personal branding for lawyers. Before …
Marketing Agency Management: Systems & Strategies for Growth in 2025
As the digital marketing industry continues to evolve, mastering the art of agency leadership can significantly accelerate growth and ensure long-term success. Let’s explore key competencies for agency leaders, the various agency leadership roles within a digital marketing agency, and …
Obtaining the Social Media Data That Influencer Agencies Need
Demand is rising for influencer marketing services, with brands doubling down on this marketing tactic across all industries. The impact of influencer marketing has driven social media to overtake paid search as the largest global advertising channel, according to Influencer …
Digital Marketing Agency Workflow 2026: How to Build a System That Scales
Have you ever stopped to think about, but literally, what really propels the best digital marketing agencies into the spotlight? The answer is not solely their creativity or sizable budgets. At the core of the most successful and prominent digital …
Short-Form Video Trends 2026: What’s Capturing Audiences Now
Every other day, short-form video trends emerge. Their reach is wide, and their appeal is amplified. In other words, short-form videos are taking over! (If they haven’t already.) They grab attention quickly and have become a must-have tool for content …
