AiEO Launches to Help Organizations Stay Visible Inside AI Answers
As artificial intelligence reshapes how people search, AiEO has launched as one of the first agencies in North America built entirely around a new reality: people are asking AI for answers, not clicking through websites.
Founded by award-winning marketing and PR leaders Alex Varricchio and Kiirsten May, AiEO (pronounced ay-oh) helps organizations appear, be cited and be trusted inside AI-generated responses across tools like ChatGPT, Google AI Overviews, Gemini and Perplexity.
With more audiences bypassing traditional search and turning directly to AI tools, brands face a new visibility challenge. If they are not referenced inside AI answers, they risk becoming invisible at the moment decisions are made.
The Shift: AI Platforms Are Becoming Primary Search
People increasingly prefer conversational answers over long lists of links.
According to the Associated Press:
- 60 per cent of Americans use AI to find information,
- Among people under 30, usage rises to 74 per cent,
“We are stepping into a new version of the internet,” says Varricchio. “If your brand is not part of those answers, you are essentially invisible.”
A Natural Evolution From UpHouse
AiEO builds on the foundation of UpHouse, the Certified B Corporation co-owned by Varricchio and May. UpHouse has grown into a 40-person team working with organizations across North America in marketing, communications, tourism, energy and public sector strategy.
“AiEO is a natural extension of how we support clients,” May says. “We do not want AI to remove the human element. We want it to work in service of it.”
Where AiEO Begins: The AiEO Audit
Most organizations do not know how they currently appear inside AI tools or if they appear at all.
The AiEO Audit provides a factual 30-day snapshot of:
- How often a brand is referenced across leading AI platforms
- Where misinformation or outdated details appear
- Where competitors show up instead
- What AI tools pull from your website and what they ignore
- Which essential facts AI is missing entirely
The Audit gives organizations a clear visibility baseline before making any changes.
Fixing the Foundation: AiEO Optimize
After the Audit, many organizations discover that their own website is the biggest barrier to AI visibility.
AiEO Optimize focuses on fixing that foundation by:
- Correcting inaccurate or outdated content
- Adding missing facts AI tools expect to see
- Restructuring pages so AI can parse, understand and cite them
- Cleaning up duplicate or confusing sections with low signal value
- Ensuring important information is clear, surfaced and repeated in the right places
Optimize is not about publishing new content; it is about improving what already exists so AI tools can finally use it. This is the stage where most clients see the fastest improvements.
Ongoing Visibility: The AiEO Engine
Once the foundation is fixed, organizations can maintain and expand their presence through the AiEO Engine. This is AiEO’s proprietary system for ongoing AI visibility.
The Engine runs on four coordinated flywheels.
1. Produce
Create structured, high clarity content that AI tools can reference and reuse accurately.
2. Amplify
Mirror and distribute that content across high trust networks and platforms that AI systems routinely scan.
3. Diversify
Repurpose top performing content into formats and surfaces that strengthen authority.
4. Recirculate
Use live AI visibility tracking to correct inaccuracies, update sources and feed insights into new content.
The Engine helps brands stay visible as AI systems evolve rather than showing up once and disappearing.
Already Active With Expansion Ahead
AiEO is already deployed for UpHouse and select clients, with availability expanding to certified partner agencies later this year.
“Marketers are under pressure to keep up with AI,” May says. “AiEO gives organizations confidence that their brand will show up where people are actually looking, inside AI answers.”
About AiEO
AiEO is one of the first agencies in North America dedicated entirely to AI Engine Optimization. Its suite, the AiEO Audit, AiEO Optimize and the AiEO Engine, helps organizations stay visible, accurate and cited inside generative AI tools like ChatGPT, Google SGE, Gemini and Perplexity. AiEO ensures brands do not simply publish content. It ensures they appear in the places where people now search.
What does AiEO do?
AiEO helps organizations appear, be cited and be trusted inside AI-generated answers across tools like ChatGPT, Google AI Overviews, Gemini and Perplexity. It ensures brands stay visible as people turn to AI for information.
What is the AiEO Audit?
The AiEO Audit is a 30-day assessment that shows how your brand appears inside major AI tools. It identifies missing citations, misinformation, outdated details and visibility gaps. It provides a factual baseline before any optimization begins.
What is AiEO Optimize?
AiEO Optimize focuses on fixing the content that already exists on your website. It clarifies, restructures and corrects information so AI tools can interpret and cite your content accurately. Optimize strengthens your foundation before any new content is created.
What is the AiEO Engine?
The AiEO Engine is AiEO’s ongoing visibility system. Built on four flywheels, Produce, Amplify, Diversify and Recirculate, it helps organizations publish AI-ready content, distribute it across trusted surfaces, expand high performing pieces and use real-time AI visibility tracking to correct inaccuracies.
How is this different from SEO?
SEO helps you appear in traditional search results.
AI Engine Optimization helps you appear inside AI-generated answers.
Both matter, but AI tools interpret content differently and rely on different signals.
Why does AI visibility matter now?
A growing number of people prefer asking AI tools directly instead of browsing websites. If your organization is not referenced in those AI answers, you may not be found at the moment decisions are made.
How do organizations get started?
Most begin with the AiEO Audit. It provides the clarity needed to determine what to fix, what to restructure and whether ongoing AI visibility through the AiEO Engine fits their goals.
