Series Eight

We replaced complexity with clarity—giving Somewhere Good a Shopify site that just works.

The Challenge
Somewhere Good is a bold, design-led clothing brand creating premium staples with personality. But behind their sleek site was a problem: a headless setup that was slowing everything down.

“We started out headless—lured by the promise of flexibility and performance—but quickly ran into all the usual pain points: rising dev costs, slow turnaround times.”
– Somewhere Good

Every update required a developer. Marketing ideas stalled. Day-to-day tweaks became long waits. They had the front-end of a powerhouse brand—but no way to run it without constant technical help.

The Solution
We migrated Somewhere Good from headless to a custom Shopify theme, built for speed, control and scalability—minus the maintenance headaches.

What we delivered:

• Custom, fully branded Shopify theme
• Built-in content and commerce tools
• Editable SEO fields, homepage modules and popups
• Integration with Klaviyo, location-based personalisation
• Future-proof flexibility without relying on devs

“Moving to Shopify and working with S8 has given us reliability, speed and freedom to focus on the business, not the backend.”
– Somewhere Good

The Impact
Before:

• Everything needed code
• Couldn’t edit SEO
• Couldn’t update homepage products
• Couldn’t change returns info or launch popups
• Testing new tools meant writing custom code

After:

• Full flexibility, zero code needed
• Homepage and content are editable in seconds
• Popups triggered by location or Klaviyo list
• Schema, sitemaps, and clean HTML out of the box
• App testing without developer support

Whether it’s a UK shopper seeing a 20% promo, or an EU visitor getting a tailored shipping update—the team can now make it happen, on their own terms.

The Takeaway
Headless has its place. But for most growing brands, it adds complexity you don’t need.

Somewhere Good made the switch. Now they have a platform that supports their brand, marketing and growth, without the weight of a dev team on speed dial.

Thinking about making the move?
We specialise in seamless migrations from headless to Shopify—cutting the complexity, keeping what works, and giving you a site your team can actually run with.

Ready to take back control?

Let’s talk → https://serieseight.com/contact

Science-backed, premium skincare made simple. Founded by Dr. Julius Few—the pioneering, non-invasive plastic surgeon and Gwyneth Paltrow’s go-to advisor for all things skincare—Dr. Few Skincare is renowned for its clean, clinically tested formulas designed for everyday life, and every skin type.

Background

The brand’s revolutionary Stackable Treatments™ method and reputation for delivering real results have already made it a fan favourite in major retailers like Goop and Neiman Marcus, especially among beauty enthusiasts looking for science-backed and high-performance solutions. But while its retail success is undeniable, Dr. Julius Few saw an opportunity to level up its direct-to-consumer channels.

The Goal

Dr. Few turned to Series Eight and tasked us with transforming the brand’s digital presence, focusing on elevating its Shopify store and revamping its broader digital assets and overall presence. The mission? To give the brand a more premium look and feel, craft a seamless online experience that not only mirrors Dr. Few’s luxury positioning but also maximises conversions, and drives deeper customer loyalty.

Through strategic design, enhanced user experience, compelling storytelling, and a professional studio shoot, the goal was to create an e-commerce platform that felt as exclusive and results-driven as the skincare products themselves.

A Shopify Reskin for a Revolutionary Skincare Brand

First up, we completely overhauled the existing user experience on the Dr. Few site to ensure an outcome that would be and feel cleaner, simpler and way more streamlined. We focused on removing any friction in the shopping journey, making it easier than ever for customers to explore, engage with, and purchase Dr. Few products.

As well as refining the user journey from end to end, we introduced new social proof content including compelling testimonials and real-life before and after photos to reinforce the brand’s credibility and effectiveness.

We also made sure plenty of opportunities to up-sell and cross-sell were strategically woven throughout the site, enabling customers to easily discover complementary products and maximise the benefits of their skincare routine.

By combining aesthetic refinement with proven, conversion-driven improvements, we transformed the the Dr. Few website into an elevated, high-performing digital storefront that reflected the brand’s luxury positioning while delivering a seamless, results-driven customer experience.

An Email Strategy that Engages and Educates Users

Alongside the website updates, we developed and refined an email flow and campaign strategy to create a more immersive brand experience. Our goal was to drive brand awareness, increase the average order value, and, ultimately, encourage more repeat purchases.

To make this happen, we started by focusing on our lead generation touch-points across the website. Then, we delved into designing and building an engaging welcome flow to introduce new customers to the brand and offer tailored product recommendations. We also set up abandoned cart notifications to reduce abandonment and rolled out a new post-purchase journey to keep customers engaged. To make sure everything was optimised across every touchpoint, we got to work on an in-depth a/b testing strategy, too.

The result? A data-driven, high-performing email strategy that turns one-time buyers into loyal customers.

Elevating the Entire Brand with Brand-New Visual Assets

A premium brand like Dr Few should look the part. Our approach focused on bringing the products to life using a range of textures, background colours, props, and staging and ensuring every visual element communicated quality, innovation, and sophistication.

We were ready to execute the vision and took things into the S8 Studio, where we had a full-scale photoshoot capturing new packaging, product, and bundle photography. Each shot was thoughtfully styled to highlight the brand’s clinical-meets-luxury aesthetic, further establishing its credibility and premium appeal. But we didn’t stop at stills. We also created playful stop-motion videos for ads, email marketing campaigns, pop-ups, and social media. Once we had that consistent visual foundation established, we seamlessly tied together the brand’s e-commerce experience, marketing efforts, and digital touchpoints.

Overview

The Wood Veneer Hub (WVH) is one of the biggest online retailers of sustainably-sourced real wood veneer products. We partnered with the brand to help with a combination of paid ads, email and SMS marketing to drive sales across the UK and US. Plus, we helped the WVH team pull off their best Black Friday sale ever.

The challenge

High-quality, sustainably sourced materials mean a higher price point. And although WVH receives a number of repeat purchases and orders through trade accounts, it’s likely that the average customer will only make a one-off purchase. The team had run Black Friday campaigns before, but the results were mixed. As market leaders, they didn’t want to heavily discount their products. Plus, they were sceptical of using channels like SMS to drive high-value orders during a sale period that’s usually associated with impulse purchases. All of this meant carefully planning around pre-sales activity, how best to communicate with users throughout the campaign, and the Black Friday offer itself.

The solution

In the 4-week run-up to the sale, we used Meta and Google Ads to capture new subscribers. We increased the sign-up rate for email and SMS from 0.6% to 3.7%. And, when the early access email and SMS went out to the already warm database, the brand had a huge influx of orders. WVH already had automated email and SMS journeys in place for cart abandonment, browse abandonment and new subscribers. But by incorporating Black Friday messaging into the existing journeys, the team saw conversion rates of those journeys soar by an average of 23%. We created a tiered Black Friday offer, which meant the more the customer spent, the more they’d save. All of this was communicated to users through SMS, email and paid ads, and the average order value increased by 60% overall. Even though the sale had a set end date, we extended the discounts for one more day to capture any last orders. This final push paid off, as the revenue generated on the last day of the sale amounted to more than 10% of the total revenue from the entire Black Friday campaign.

The results

WVH’s Black Friday sale was one of the brand’s most successful campaigns to date. It was even featured by SMS platform, Attentive, as one of their best practice success stories.
We have seen MoM growth on all platforms since S8 have joined the team. Their design work, content creation & emails are of a particularly high standard which our competitors are struggling to match.
Luke Goodman
VP Marketing, The Wood Veneer Hub

Let us take you further than you’ve ever been.

Get in touch: https://serieseight.com/contact