Powerful website design and development, and digital marketing. Digital-first approach with an award-winning Melbourne digital agency. From digital strategy to implementation and on-going technical and marketing support, leveraging 20 years of proven experience in delivering beautiful digital. Digital marketing services included; search engine optimisation, search engine advertising, social media advertising and social media management. Google, Meta and Microsoft partnership accredited. We also design and develop custom websites for all industries including corporate websites, eCommerce and business to business portals and complex integrations. We are Australia’s only gold partner for WordPress (WooCommerce) and a BigCommerce partner.
Emote Digital
Gold MemberPowerful Websites & Digital Marketing since 2001. Gold Partner WordPress (WooCommerce) & BigCommerce Partner. Meta, Google & Microsoft Partners.
Min. Project Budget:
$1,000+
Min. Monthly Budget:
$1,000+
11-50 Employees
5 Jobs
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: Suite 6 & 10, 13-25 Church St, Hawthorn, Melbourne VIC 3122
- PHONE: 61398552304
- E-MAIL: [email protected]
-
OFFICE
- ADDRESS: 363 N Sam Houston Pkwy E, Houston, TX 77060, USA
- PHONE: 61398552304
- E-MAIL: [email protected]
-
OFFICE
- ADDRESS: Level 3 & 5, One Central, The Offices 3, Dubai World Trade Center, Sheikh Zayed Road, Dubai, United Arab Emirates
- PHONE: 61398552304
- E-MAIL: [email protected]
Services
Creative
Turning brands into digital powerhouses with expert strategy, stunning design, and performance-driven marketing. Elevate your online presence with us.
Digital Marketing
Emote Digital delivers data-driven digital marketing, blending SEO, content, social, and paid strategies to boost brand awareness, engagement, and conversions for measurable growth.
Digital Strategy
Emote Digital crafts data-driven digital strategies, combining SEO, content, and performance marketing to enhance visibility, engagement, and conversions for lasting business growth.
Service Expertise
Email Marketing
Online Advertising
Emote Digital drives results with targeted online advertising, using data-led strategies across Google, social, and display ads to maximize reach, engagement, and conversions.
Service Expertise
SEO
Emote Digital boosts your search rankings with data-driven SEO strategies. More visibility, more traffic, more conversions—get found by the right audience.
Service Expertise
Social Media Marketing
Emote Digital crafts data-driven social media strategies that engage, convert, and grow your brand. From content to ads, we drive real results across all platforms.
UX Design
Emote Digital creates seamless, user-focused designs that enhance engagement and drive conversions. Elevate your brand with intuitive, high-performing digital experiences.
Service Expertise
Web Design
Emote Digital crafts stunning, user-centric web designs that captivate and convert. Beautiful, functional, and built to elevate your brand’s online presence.
Web Development
Emote Digital builds high-performing, custom websites that blend stunning design with seamless functionality. Scalable, fast, and user-friendly—built to grow your business.
Industry Expertise
Automotive
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Auto Finance & Insurance
- Automotive Aftermarket
- Automotive Manufacturers
- Automotive Technology & OEM
- Autonomous Vehicles (AV)
- Car Dealerships
- Car Rental & Leasing
- Commercial Vehicles
- Electric Vehicles (EV)
- Fleet Management
Beauty & Cosmetics
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Beauty Devices & Tools
- Beauty eCommerce
- Beauty Salons & Spas
- Cosmetic Ingredients
- Cosmetic Packaging
- Fragrances
- Hair Care
- Makeup
- Medical Aesthetics
- Organic & Natural Cosmetics
Education
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Charter Schools
- Corporate Training
- Early Childhood Education
- Educational Consulting
- Educational Publishers
- Higher Education
- Language Schools
- Online Education
- Special Education Schools
- Student Recruitment
Energy
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Energy Consulting
- Energy Efficiency
- Energy Equipments
- Energy Retail
- Energy Storage
- Energy Trading
- Energy Utilities
- Hydroelectric Power
- Luxury Fashion
- Nuclear Energy
Entertainment
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- AR/VR Experiences
- Art Galleries & Exhibitions
- Culinary Experiences
- Dance Companies & Studios
- Digital Content Creators
- Event Management Companies
- Film Production
- Museums & Cultural Institutions
- Music Recording & Publishing
- Publishing Industry
Fashion & Retail
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Athleisure
- Beauty Retail
- Children's Clothing
- Clothing Brands
- Department Stores
- Discount Retail
- E-commerce Fashion
- Fashion Accessories
- Footwear
- Home Goods & Furnishings
Finance
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Accounting and Auditing
- Asset Management
- Banking
- Brokerages
- Credit Cards
- Credit Union
- Finance Software
- Financial Advisors
- Insurance
- Investment Management
Fitness
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Activewear & Apparel Brands
- Alternative & Holistic Health
- Corporate Wellness Programs
- Fitness Equipment Manufacturers
- Gyms & Fitness Centers
- Health & Wellness Apps
- Mindfulness & Meditation Centers
- Personal Trainers
- Pilates Studios
- Supplement & Nutrition Companies
Food & Beverage
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Alcoholic Beverages
- Beverages
- Consumer Goods
- Dairy
- Food Service and Catering
- Fresh Food
- Frozen Food
- Meat & Seafood
- Organic & Natural Food
- Packaged Food
Healthcare
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Biotechnology
- Dental Practices
- Doctors
- Health Insurance
- Healthcare Consulting
- Healthcare IT
- Hospitals & Health Systems
- Medical Devices
- Medical Technology
- Mental Health
Hospitality
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Bars & Pubs
- Bed & Breakfasts
- Boutique Hotels
- Casinos
- Casual Dining Restaurants
- Catering Companies
- Coffee Shops & Cafes
- Convention Centers
- Fast Food Chains
- Fine Dining Restaurants
Insurance
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Auto Insurance
- Business Insurance
- Casualty Insurance
- Commercial Insurance
- Disability Insurance
- Insurance Brokerage
- Insurance Technology (InsurTech)
- Life Insurance
- Long-Term Care Insurance
- Pet Insurance
IT & Technology
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Cloud Computing
- Consumer Electronics
- Data Analytics & Big Data
- E-commerce Platforms
- Hardware & Devices
- Internet of Things (IoT)
- IT Services & Consulting
- Machine Learning (ML)
- Mobile Apps
- SaaS
Law
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Business Law
- Corporate Law
- Criminal Law
- Education Law
- Employment Law
- Environmental Law
- Family Law
- Healthcare Law
- Immigration Law
- Intellectual Property Law
Luxury
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Luxury Automobiles
- Luxury Aviation
- Luxury Beauty & Cosmetics
- Luxury Collectibles
- Luxury Concierge Services
- Luxury Experiences
- Luxury Home Goods & Furnishings
- Luxury Jewelry & Watches
- Luxury Real Estate
- Luxury Spirits & Wine
Nonprofit
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Advocacy & Public Policy
- Animal Welfare
- Arts & Culture
- Charities
- Civil Society Organizations (CSO)
- Community Foundations
- Disability Services
- Education
- Grantmaking Foundations
- Health & Medical Research
Real Estate
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Affordable & Workforce Housing
- Architecture Company
- Commercial Real Estate
- Development & Construction
- Healthcare Real Estate
- Hospitality & Leisure Real Estate
- Industrial Real Estate
- Property Management
- PropTech
- Real Estate Investment
Sports
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Action Sports
- Adaptive Sports
- Amateur Sports Organizations
- Collegiate Athletics
- Endurance Sports
- Individual Athletes
- Outdoor Recreation & Adventure Sports
- Sports Apparel & Equipment Manufacturers
- Sports Events & Tournaments
- Sports Leagues & Governing Bodies
Startup
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- AdTech
- Artificial Intelligence (AI)
- Biotech & Pharmaceuticals
- CleanTech & GreenTech
- Consumer Goods (CPG)
- Cybersecurity
- eCommerce
- EdTech
- FinTech
- Hardware & IoT
Telecommunications
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- 5G & Next-Gen Network Technologies
- Cable & Satellite TV Providers
- Cloud Communications Providers
- Fixed-Line Telephony Providers
- Internet Service Providers (ISP)
- Mobile Network Operators (MNO)
- Telecom Infrastructure and Equipment
- Telecom Software & Solutions
- Unified Communications Providers
- VoIP Providers
Travel & Tourism
Wide range of experience across this industry delivering powerful websites, eCommerce and digital marketing services, supporting clients in Melbourne and across Australia.
Sector Expertise
- Adventure Travel
- Airlines
- Airports
- Corporate Travel Management
- Cruise Lines
- Online Travel Agencies (OTAs)
- Sustainable Travel
- Tour Operators
- Tourist Attractions
- Transportation Providers
Clients
Zoe's Kitchen
Workforce One
World Wire Cables
JPD
Ignite Projects
Tint Design
Roshe Gallery
Sentry Medical
Provenir
Lux4u
Milone's
Orora
Paton's
Riphouse Advisory
Ivy Construction
Kitestone
Domus Lighting
Hair Spa
Sutton Tools
Landcruiser
Carbitool
Campi's
Bloom LEC
Buxton
TKV
Suzuki Marine
Orgone Effects
Bastion Lane
Atomos
Barrier Group
Suzuki Motorcycles
Sleepwise
Puma
Haymes Paint
APNA
MHFA
Bromic
Mrs Edgar
Actuaries Institute
See All (30)
Budgets
Min. project budget
$1,000+
Min. monthly budget
$1,000+
Platform Expertise
Case Studies
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
UX Design
Web Design
+1 service
- Web Development
A New Website for IVET by Emote Digital
Emote Digital
Emote Digital created a new website for IVET which is an online platform helping schools, teachers, and students build the future.
Getting Everyone on the Same Page
An online platform helping schools, teachers, and students build the future.
Founded by teachers in 2011, IVET Group is one of Australia’s leading RTO’s and the preferred and trusted partner to hundreds of schools.
IVET specialize in supporting and empowering Schools to deliver a wide range of VET in Schools programs across the country, and needed a new website to optimize the delivery of their services.
The Challenge
With three distinct audiences, IVET needed a website that would appeal to multiple targets with a focus on ease of navigation and succinct messaging. While their offering is quite corporate, their largest audience is youth.
The design needed to balance these two requirements. And with an ever-evolving suite of programs and services, the IVET site needed to be easy to update within the organization at all times.
The Approach
After providing two possible homepage design directions, IVET chose a clear favorite. This formed the basis of the rest of the site design focused on seamless user navigation and UX to make it easy for the multiple target audiences to find and navigate the site.
The need for responsive design and development was also important to cater to a broad range of users across all devices, and their bespoke icons and illustrations ensured a balance between corporate and youthful visuals.
IVET had previously found the use of multiple platforms inefficient or ineffective, so the new site was designed with the ability to house all the FAQs in the backend to make it easier for content editors to control.
Emote used Oxygen Editor for the frontend to make it as seamless as possible for admins to edit and build pages using existing modules and designs.
The Outcome
The new IVET website offers schools, teachers, and students a targeted UX-focused platform with 24 hour response time. The visual design is both appealing and functional and navigation is simple and efficient.
The IVET website serves over 30,000 students Australia-wide and saves 12,000 teachers 70% in administration time.
Editability of the site is also simple to cater to the ever-evolving IVET offering. IVET love what they have created together and will be working with them on branding and marketing services in the future.
Client: IVET
Industry: Education
Sector Expertise: Vocational & Trade Schools
Services
UX Design
Web Design
Web Development
Completed: Mar 2022
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
Web Design
Web Development
A New Site for AAD by Emote Digital
Emote Digital
Australian Automotive Distribution is one of 70 brands under the parent company, Bapcor, and the biggest brand of Bapcor mechanical division.
AAD specializes in the import, manufacture, remanufactured, and wholesale of quality brake, clutch, suspension, cooling, engine, and service products for both passenger and commercial vehicles. They strive to be the first choice for automotive wholesale solutions and ask us to help them design a new website to achieve this.
The Challenge
AAD sells only to businesses through an online ordering system. Their old website required customers to have an account and sign in to a portal to access product information before purchase.
Customers wanted to know more about the company and its products before signing up. AAD required a site more focused on the B2B user journey, providing product and company information upfront and a simplified ordering process.
The Approach
AAD provided an initial site design to Emote Digital to elevate. They then developed a new content-based site tailored to better suit AAD’s B2B audience.
The new site provides detailed company and product information with a simplified process for users to get to the point of ordering. It was also important that their design and development were seamless as AAD’s IT team would be deploying the site themselves.
The Outcome
The new AAD website offers users a straightforward, informative platform with easy navigation and login to access the e-commerce portal. As an aftermarket industry leader, AAD now has a site that ticks all the boxes when it comes to providing its customers with detailed product and company information.
The process of handing over the project to the IT team for deployment went smoothly and AAD is very happy with the end result.
Client: AAD
Industry: Automotive
Sector Expertise: Automotive Logistics
Services
Web Design
Web Development
Completed: Feb 2022
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
eCommerce
Web Design
+2 services
- Web Development
- UX Design
A New eCommerce Site for Friday Grocer by Emote Digital
Emote Digital
A new eCommerce website offering a better alternative to the big chains.
Friday Grocer is a Melbourne startup offering a more personalized, better value alternative to Coles and Woolies online grocery shopping. With no overheads from bricks and mortar stores, Friday Grocer is able to offer greater savings to its customers.
The Challenge
Friday Grocer was established late in 2021 in response to an increased demand for home grocery delivery during the COVID-19 lockdowns in Melbourne.
To be competitive against the big players in Woolworths and Coles, Friday Grocer knew they not only had to offer low prices, a wide range, high quality, and free delivery, but also a simple ordering system. With an ever-changing and eCommerce offering, the site needed to be simple to update too. That’s where Emote Digital came in.
The Approach
With their visual brand and desktop designs established, Friday Grocer asked Emote Digital to develop their site. They developed a custom WordPress/WooCommerce site focused on UX and responsive design for easy use across all devices.
Emote Digital also developed mobile designs based on their provided desktop designs and custom-built functions such as a delivery schedule at checkout and delivery postcode search. They also set up Google Analytics tracking to help them build their community of customers through social channels.
The Outcome
The new Friday Grocer website offers users a visually appealing, functional, and simple-to-navigate grocery shopping website.
Customers are able to check if their postcode is eligible for delivery, search for individual items or by category, and choose their delivery times with ease. And the site is responsive across all devices. Editability of the site is also simple for the Friday Grocer team to update grocery items, prices, and other content.
Client: Friday Grocer
Industry: Food & Beverage
Sector Expertise: Grocery & Supermarkets
Services
eCommerce
Web Design
Web Development
UX Design
Completed: Feb 2022
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Web Design
Web Development
+1 service
- eCommerce
New Website for Wind Chimes Australia by Emote Digital
Emote Digital
Wind Chimes Australia offers high-quality, hand-crafted wind chimes, wind bells, and gongs from around the world delivered Australia-wide. They needed a new site to showcase their beautiful products. And that’s where Emote Digital came in.
A website to showcase the beauty of sound.
The Challenge
How do you sell the visual and audible experience of a product in an online shop?
The previous Wind Chimes Australia website was dated both visually and functionally, resulting in missed opportunities in the consideration and purchase of their products.
The business needed to showcase both visual and audible product attributes and offer a seamless e-commerce journey to its customers. They wanted a new website to reflect their growing offering, immerse their customers in the experience of their products and offer a superior user journey.
The Approach
It was important that Emote designed a website that felt calm, earthy, and inspirational in order to help users really experience the products on offer.
Emote worked with Wind Chimes Australia to showcase all of its products in a beautiful gallery-style shop. Customers are able to play audio of the products in use and products are categorized with filter options available to easily match users with their desired purpose. The new site incorporates a WooCommerce checkout to offer a superior experience over the previous site’s Paypal-only option. And the responsive design and development ensure users can access the site on all devices.
The Outcome
The new Wind Chimes Australia website offers users a visually and audibly beautiful and inspirational experience with responsive and easy navigation.
Wind Chimes Australia loves the sustainability and aesthetic of the site as well as the efficient usability and scalability of the backend. An increase in visitors and sales in just the first few months has seen the team very happy with the result.
Client: Wind Chimes Australia
Industry: IT & Technology
Sector Expertise: E-commerce Platforms
Services
Web Design
Web Development
eCommerce
Completed: Jan 2022
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
Digital Strategy
Emote Digital Audited Themselves, and Here’s What They Found
Emote Digital
Emote Digital is a big advocate for audits, especially when clients come to them and aren’t sure what services they need. So they decided it was time to practice what they preach and conduct an audit on Emote.
89% of all companies have already adopted a digital-first business strategy or plan to do so. So if you don’t have one, you’re probably behind your competitors. An audit helps you build this digital-first strategy.
The Benefits of an Audit
- Identify strengths so they can be promoted
- Identify weaknesses so you can improve
- Uncover hidden opportunities for growth and revenue
- Help the decision making process
- If you have a limited budget, find out what to prioritise
- Evaluate the performance of your competitors
- Find gaps in the market
- Use as a tool for convincing various stakeholders
- Feel confident in your digital strategy
Keen to See the Audit?
Emote is pretty happy with our current brand and website, but it took some serious self-reflection to get here. By utilizing their expert specialists, they audited their entire brand and business to uncover focus areas for the future.
After the Audit
When you receive your audit, you have gold in your hands. Treat it as such. It’s the key to unlocking opportunities, developing keen strategies, and building confidence in your decisions.
To show you what Emote means, let’s look at the tweaks, overhauls, and strategies they implemented after conducting an audit on ourselves.
UX
They added an arrow to demonstrate the drop-down menu for easier navigation.
They also updated their main heading with a stronger copy that nails exactly what they do.
SEO
By installing Nitropack and cleaning up their code, you can see their website runs FAST. It literally can’t get better.
By boosting their case study and blog content with rich text that’s both engaging and keyword-filled, they’ve also improved their ranking.
Content
Not to brag (copywriter here) but they’re pretty proud of the caliber and consistency of our content production.
They make the most of delivering content that’s rich in SEO, tone of voice, and purpose.
Emote essentially streamlined its offerings. And highlighted their important case studies on the homepage.
Advertising
Emote has seen huge success from our remarketing strategy and utilizing different platforms. Premium messaging in search ads has also boosted conversions.
As for social advertising, they think the new ads speak for themselves.
Emote Digital even received feedback from a Facebook user:
“I adore your creative and branding by the way. I see you guys a lot and I’m constantly impressed… Nice work!”
Organic Social
Emote implemented a consistent and vibrant template for our feed with great results.
Brand
They dropped the word “digital” from their brand name Emote Digital and created a new logo for Emote.
By expanding their color palette they added freshness, vibrancy, and excitement to their website, socials, and branding.
By developing content guidelines they’ve ensured their content is consistent in messaging and tone of voice across every channel. This builds trust from their audience and helps them become recognizable and memorable.
In Summary
By auditing themselves, emote have now transformed areas they needed to improve as you can see from the changes.
They also doubled down on where they were already seeing success so that they could thrive.
The simple and annoying truth is: you don’t know what you don’t know.
Emote are the experts when it comes to digital marketing and websites and they can help you turn what you don’t know into what you do know — a powerful tool for increasing conversions and building a better digital presence.
Ready to know the truth of your brand so you can create a path for greatness? Talk to Emote about getting a digital audit for your business today.
Emote Digital can say from experience, it’s absolutely worth it.
Client: Emote Digital
Industry: Entertainment
Sector Expertise: Media & Entertainment
Services
Digital Strategy
Completed: Dec 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Content Marketing
SEO
+1 service
- PPC
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Emote Digital
Emote Digital is all about creating long-term, meaningful partnerships. Their relationship with Carbitool started with Sutton Tools, their umbrella company.
Emote had built a large eCommerce site for Sutton Tools and as they’d built that trust, they were tasked with marketing their sub-brand, Carbitool.
Emote’s main goal has been to make Carbitool more discoverable over the last two years. How? By managing their SEO, Google Ads, and blog content.
Carbitool needed an agency that was going to be able to develop its brand presence in an extremely competitive market — woodworking tools. They needed a partner who knows how to cut through the noise.
Considering the sheer volume of Carbitool’s products and how specific their purposes are, Emote needed to ensure each SKU was perfectly optimized for SEO and properly promoted for Google Ads.
In conjunction with these specifics, they also needed wider industry themes covered through blog posts to enrich the content of their site, boost organic traffic and support the SEO progress.
Content
Emote’s approach to content was to add rich blog posts to the website regularly. They covered popular topics and questions in the industry to drive new traffic to the site.
A blog is an excellent tool for answering FAQs, boosting keyword density, and increasing indexed pages. They ensured the content was rich in keywords and meta-data while still being interesting to read.
Google Ads
Emote has been managing Carbitool’s Google Ads since their eCommerce site went live in July 2019 and has been their primary form of digital advertising since then.
Carbitool is a great example of how results generally improve with time. Revenue (both on the site overall and from Google Ads) has grown steadily since the eCommerce site went live.
Why? Because time gives you:
- More data to optimise against
- Greater opportunity to generate brand awareness
- The benefit of repeat customers
Emote’s approach was to generate eCommerce sales of router bits. A low cost per click was important because router bits can be cheap (for example, a conversion might only bring in $30) and Carbitool didn’t have an established eCommerce client base, which meant the conversion rate would pose a challenge. That’s why Smart Shopping, which generally has a very strong cost per click, has been a major focus for their approach to combating this challenge.
Emote adjusted the overall Google Ads budget regularly to continually optimize and implement knowledge from data.
SEO
Emote’s SEO approach has played a major part in Carbitool’s success. They optimized all of the product categories as well as specific product pages to hit keywords and rank highly.
This, combined with regularly updated blog content was the backbone of their SEO strategy. Each piece of content uploaded to the site was written with search volume in mind and the aim to increase traffic over time.
The Outcomes
- 38% increase in new users to blog pages (over an 18 month period)
- 29% increase in organic traffic (over a 12 month period)
- 26% increase in Google Ads ROAS and 71% increase in revenue (over a 12 month period)
Client: Carbitool
Industry: Startup
Sector Expertise: Manufacturing & Industrial
Services
Content Marketing
SEO
PPC
Completed: Nov 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
Branding
Content Marketing
+1 service
- SEO
Conquering Content with Emote Digital
Emote Digital
Content writing is one of the most simple (words!) and effective (that sell!) tools in your marketing toolkit.
Emote Digital’s content writing service builds, plans, polishes, and delivers copywriting for anything your brand touches. Website, social media, brochures, emails, ads, landing pages, blog posts, the list goes on.
So why wouldn’t you already be tapping into the vast power of content writing? Perhaps you need proof that it betters your brand, ultimately bringing in more customers and revenue. You’re a business, after all. Fair enough. Here’s the proof.
Taglines for Suzuki
Suzuki Motorcycles engaged Emote for their advertising as they wanted to add some creative flair to their print and digital advertising.
This meant adding taglines that would not distract from the epic motorcycles being displayed but would complement the image and set them apart from other motorcycle brands. They first had to understand the key features and target audience for each bike before uncovering the angle we’d go for.
Emote’s copywriters and designers work closely to collaborate on concepts. It’s this harmony of clever copy and sleek design that allows an idea to shine (as well as trust from the client). Work with an agency whose team is well-versed in collaboration so your ads can go from mundane to magic.
SEO, Blogs and Brand Voice for salt&pepper
salt&pepper came to Emote with their new brand mission to add heart and a bit of quirky to all of their messaging, while also wanting to have a major focus on the SEO of their website.
Emote’s content writing service meant they were able to increase keyword density, optimise for SEO and use anecdotes to embody their new charming brand voice.
Many businesses are keen to improve their SEO and overall digital presence just like salt&pepper. These are the actions we recommended implementing, from which they’ve seen awesome success.
- Establishing content pillars
- Writing 2 x blog posts monthly
- Producing product page SEO content
- Rewriting the About page
- Product descriptions
Blog posts are an awesome way to get lots of content utilizing your brand voice. The more words you have on your website the more your audiences are able to understand your brand. Plus, blog posts are great for SEO. It’s an opportunity to hit target keywords, long-tail keywords, and links.
Between blog posts, SEO on-page content writing, and delivering hundreds of SKUs of product descriptions, salt&pepper have revolutionised their digital presence by ranking higher, getting more organic traffic and relating to their audience more. Sound like something you want your online store to achieve? You need content writing.
NC Fitness Content Pillars
A majorly important aspect of content is the creation of content pillars.
These help your business plan ahead and provide fuel for your content engine. Rather than constantly brainstorming and struggling to think of new concepts, Emote help you to group content pools so you always have something to dip into and sustain your content channels. That’s what they did for NC Fitness.
They wrote blogs twice monthly for them under the content pillars of fitness, gym equipment and healthy eating. These blog posts are also tied into their organic social calendar content. Content pillars work well because every category can benefit from cross-platform sharing of content you already created.
Because Emote understood NC Fitness’ gym-obsessed audience and what they like to see, they were able to create organic social content pillars including user-generated content from anyone using their equipment, memes, motivation and information.
This created a healthy range of content to keep the feed diverse and appealing while also encouraging interaction from users to forge a community (and having a bit of fun with the captions).
New Website for Newline
Newline was an exciting content client for Emote because they already had a successful existing business that we knew would benefit from a creative polish. They have longevity, trust from their customers, and lots of USPs such as being family-owned, Aussie made, fully customized, and in line with their values of empowerment and creativity.
The only thing Newline didn’t already have was a fresh and entertaining way of communicating all of this.
Emote first delivered a Brand Story to hone in on who they are as a brand and develop their clever and creative tone of voice. This then informed the messaging on their website from headlines to the About Us page, down to the newsletter sign-up CTA.
When a client engages Emote for a website, it’s up to them whether they supply the content or engage our copywriters. If they’re able to deliver content writing from the get-go, their copywriters will collaborate with our designers so that the words and the copy work perfectly together.
Emote can help distill your USPs into messages that are quick to understand and engaging to read. This helps your customers stay on the site for longer and ultimately results in more traffic and revenue. Resonate with your audience and shape the customer journey with content writing.
Brand Voice for Otopia Wellness
Otopia engaged Emote to decipher their key messages and give life to their copy.
You might have the most amazing brand in the world, but unless you can communicate that in a way that’s interesting for your audience, no one will ever know!
Emote worked with Otopia to first understand its brand mission — to empower healthy, sexy women. This meant that their key messages needed to showcase their mission and find the people they would resonate with. The way to do it? Implement a tone of voice and language that’s playful, positive, and just a little bit cheeky.
Emote took an important message and conveyed it in a fun way that their audience enjoys reading. Every little bit of copy from Otopia has a bit of sass, which elevates them to a recognizable brand and builds loyalty from their customer base.
Nailing these key messages meant their copywriters could roll out enticing copy across their web pages, blog posts, and social ads. They have built on this brand personality across many different streams, which is always the ultimate goal.
When you lay steady foundations it makes it so much easier to build an empire.
Less Is More for PUMA
Good copy also means knowing when less is more. This is why Emote test, interpret data, and adjust accordingly.
For clients, PUMA, they realized that their social ads perform better with less copy. By making use of the right emojis to grab attention and channeling PUMA’s enthusiastic tone of voice without overwhelming the audience with details, they hit the sweet spot.
Does it seem what their audience really cares about is what do the sneakers look like? Whose collab is it? If I get them will I be cool? Are the emojis relevant and not cheugy? (If you don’t know what cheugy is, that’s another reason to leave the captions to the experts).
They’re not precious. Emote’s copywriters aren’t trying to squeeze a manifesto into every caption and we know when to pull a punch. That’s the benefit of professional copywriters working in a team. Less copy also does not equal easier copy — in fact, it’s often harder to convey the same message in fewer words.
Success by Numbers
PUMA has seen awesome results from Emote’s ad copy because it encourages the journey from stopping the scroll to adding to cart, to checking out. Through powerful campaigns, we were able to achieve an average of 13x ROI from paid social with revenue up an unbelievable 800%.
The same goes for the email campaigns we have written for PUMA. We carefully create content that gets the reader to open the email, understand the offer and take action.
- 152% Increase in revenue from email over a 3 month period, compared to the previous 3 months
- 22.3% Average open rate, 3% higher than the industry average thanks to a clickable subject line
- 2.1% Average click-through rate, 0.7% higher than the industry average
And there you have it. Real-world proof of how content totally transforms your business. Emote’s team of in-house copywriters knows how to write content that people actually want to read, use best practices for SEO, resonate with your audience, and position you as an industry leader.
Content is currency. It’s how you convince people to spend money with you. If that’s what your goal is, talk to Emote’s content writing specialists today.
Client: salt&pepper
Industry: Retail
Sector Expertise: Home Goods & Furnishings
Services
Branding
Content Marketing
SEO
Completed: Nov 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
eCommerce
SEO
SEO Success Stories from Emote Digital
Emote Digital
Search Engine Optimisation (SEO) can get pretty confusing, but the main thing you need to know is right there in the name.
SEO means optimizing your website to improve the quality and quantity of traffic that goes there from search engines.
In simple terms, improving your SEO leads to more (and better!) website traffic, which leads to more conversions and therefore more revenue for your business. Cha-ching.
Rather than going into lofty ways SEO can theoretically benefit your brand, let’s take a look at these real-life examples of how Emote Digital has directly and greatly helped their clients who engaged their SEO services.
Planning and Executing Optimisation
Daily Orders creates wall planners for busy families. Emote knew this product would find success if it could get the right traffic to its website. So they made it happen.
This involved fixing technical issues, page titles, meta descriptions and image optimization, and keyword research for product categories. For product pages, they optimized page titles and structured the data markup.
Emote optimized blog pages to increase keyword density, input meta-data, improve readability and optimize internal links. The organic improvements they’ve seen for Daily Orders are massive.
During the time they were with Emote, the organic traffic increased by 47%, and organic revenue increased by 69% compared with the previous period. They also saw a huge increase in the number of ranking keywords. In April of 2020, they had around 280 keywords ranking, whereas the last month they were with Emote the number was 450.
- 47% Increase in organic traffic
- 69% Increase in organic revenue
Watching Traffic Rise
Iconic Aussie brand Bakers Delight has benefitted hugely from Emote’s SEO service over two years. They’ve supported their SEO as they’ve launched a new site and activated their eCommerce website.
This involves product page optimization, image compression to speed up page loading times, and a structured data markup for recipes. Recently Emote’s focus has been on the tracking set up and optimization of their micro-bakery sites, which they’re excited to see the results from.
For a big business like this, continuously making small improvements is key to stable organic traffic and conversions. Every quarter they typically see an improvement of 5% to 8% on traffic and goals. It goes to show that by ignoring your SEO, you’re missing out on potentially massive long-term gains. It’s all about continuously improving over time.
- 8% Improvement in traffic every quarter
Plating up Product Rankings
Since starting with Emote, iconic Aussie homewares brand salt&pepper has been getting great results.
On their website, they fixed technical and sitemap issues for a smoother UX experience. They’ve completed on-page optimization for product categories and restructured these categories for hundreds of SKUs. Emote also reviewed their content and has written on-page content that is both engaging and SEO rich for product category pages.
Emote also delivers regular blog posts written with SEO in mind yet still making sure it is engaging for consumers. They understand that first and foremost, content must be made for humans.
Since working with us, the organic traffic for salt&pepper has increased by 15% and organic revenue is up 20%.
Another big win is that more keywords are ranking. Before starting with Emote, salt&pepper had a 5,000 keywords ranking and now that number is up at 6,200.
- 15% Increase in organic traffic
- 20% Increase in organic revenue
SEO in Every Language
Emote’s long-term client Natrio source, store, and transport bulk products across the globe. This means their website is multilingual, which comes with its SEO challenges. Emote made sure there were no duplication issues with the multilingual sites by implementing hreflang tags.
They’ve completed SEO transitions for Natrio and been with them through four website iterations. They continue to work with Emote each time because they trust them to do it right. This includes product page optimization, fixing page loading issues, and completing an SEO transition when they’ve launched a new site.
What has this resulted in? More leads. Comparing the most recent quarter with the previous year, Natrio’s conversions are up by 500% including phone calls and contact form submissions. Are these the kind of results you’re looking for?
- 500% Increase in conversions
Outdoor Furniture, Online Success
Outdoor furniture brand Draffin has seen excellent SEO results with Emote from the start.
Every month they complete optimization for 1-2 of their main categories including page title updates, heading optimization, internal links setup, image alt tags, and more. They’ve also fixed page loading speed issues which has helped with the conversion rate. By following their expert SEO advice and engaging Emote to implement these actions, traffic has immensely improved.
Comparing the most recent quarter with the previous, Draffin has seen their organic traffic increase by 26% and goal completions have gone up by 46%.
- 26% Increase in organic traffic
Are you looking to increase the traffic to your site? Do you want to improve the quality of your traffic so that you actually reach the people who want to be your customers? Do you want to rank for more keywords and be listed higher on Google?
Trust the experts who have the experience to showcase exactly how they can help you.
Talk to Emote about how they can maximize the benefits of their SEO service by tailoring it to your business and your goals.
Client: Bakers Delight
Industry: Food & Beverage
Sector Expertise: Food Service and Catering
Services
eCommerce
SEO
Completed: Nov 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
PPC
Online Advertising
Emote Digital’s Search Advertising Success Stories
Emote Digital
Search Engine Advertising is an extremely powerful tool with careful strategy and the right expertise. Discover Emote Digital‘s success stories to be efficient in your own business and to apply SEA correctly.
These Are Emote Digital’s Search Engine Advertising Success Stories
Have you ever Googled something and clicked one of the first few results? Chances are you’ve made a purchase as a direct result of search engine advertising (SEA).
With careful strategy and the right expertise behind it, SEA is an extremely powerful tool for brand awareness and improving your revenue stream.
If you’ve been thinking about SEA for your business, here are 5 reasons why it’s a good idea.
- It’s fast! Search ads reach your customers basically instantly
- Target people based on their location
- Increase traffic to your website and let it do the hard sell
- Target the right people, even if you’re trying to reach a niche audience
- Appear on competitors’ related keywords and convert clients from them over to you
Want to know what that could look like for your business? Check out these examples from real clients and compare how you could do the same for your business.
The Secret Ingredient Is Success
The Essential Ingredient has an excellent range of products and they knew that there were people out there wanting to buy rose harissa or a tortilla press. So how did Emote get those people to their website?
They launched Google Shopping ads to get their range of products in front of the right audiences at the right times. This format brings quality traffic to your site at a low cost per click, making it a good option for the budget-conscious.
By adding the right extension to their website and configuring their product feed properly, Emote helped Google know when to show their ads. In the first three months, the Shopping campaign had a return on ad spend of 17x, which means it made $17 of eCommerce revenue for every dollar it spent.
That’s a huge win for any online specialist retailer!
17x ROAS on Google Shopping
Driving up Conversions
Best Ride is an Aussie start-up app that compares rideshare prices to find you the best deal. As a new mobile app, Emote wanted people in target cities across Australia to be hitting that download button.
They used several ad formats on Google Ads to help with this:
- YouTube ads to create awareness
- Display ads for remarketing
- App ads to generate downloads directly from users on Android and iOS devices
They’ve had strong download numbers from Google Ads, with an impressive 9.1% conversion rate for the app campaigns. Emote Digital is helping Best Ride get its wheels off the ground and the downloads rolling in and they can do the same for your new app, too.
9.1% Conversion rate on Google Ads
Saddling up for Better Results
EQ Saddlery had previously engaged another agency for their Google Ads but wanted to see better results.
When they engaged Emote they knew they’d be up to the task. They narrowed the focus of their search ads and simplified their campaign structure. This led to a better return on ad spend and made it easier for the account to be managed and for them to assess performance.
Emote’s search ads had a whopping 101% increase in conversion rate and 127% increase in ROAS compared to the previous search ads for their first 30 days vs. the old ads’ last 30 days. EQ is happy to report that the moving agency turned out to be the best move they could have made.
101% Increase in conversion rate
Raising the Benchmark with Search
Emote’s long-term SEA client Draffin sticks with them because they’re great at generating online enquiries and quote requests for them, primarily through search ads. They bring quality traffic to the website and serve ads to a niche audience of people searching for items such as park benches and bin cages.
This is a perfect example of multiple facets working well together — Draffin’s website was built by Emote and is optimized ongoing through SEO, which boosts their Google Ads results, plus they run their brand awareness social ads which result in more searches to target.
Their search ad copy promotes important info — like being Aussie-made and for commercial purposes — to improve the quality of traffic and leads.
Because what’s the point in getting tyre kickers and window shoppers to your website? You want to find the people who will actually convert.
6.7% Conversion rate for our search ads all-time
Calling All Google Ads
ONCALL is another long-term client who has seen incredible success throughout their time with Emote. By making their targeting more precise, they saw conversions increase by an awesome 341% and the cost per conversion decreased by 70% compared to the previous period.
Keyword targeting, ad copy, and account structure need to work together harmoniously to get the ads showing to the right people. That means being careful to avoid showing support worker job ads to people trying to find an NDIS support worker, not trying to become one. If your business needs to target multiple audience streams, they know how to do it right.
Emote also built ONCALL’s website, which elevates its Google Ad performance. Every customer touchpoint builds on one another to work synergistically for better and better results.
341% Increase in conversions
Hopefully from these examples, you’ve been able to draw the similarities to your business and can see how Emote can transform your brand awareness and increase conversions through the power of search advertising.
Want to watch your own Google success grow? Reach out to the expert team at Emote today.
Client: Best Ride
Industry: Startup
Sector Expertise: Software & SaaS
Services
PPC
Online Advertising
Completed: Oct 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Social Media Marketing
+1 service
- Online Advertising
Social Advertising Success Stories from Emote Digital
Emote Digital
Social advertising is Emote Digital’s bread and butter.
It’s easy to adapt and change to hit targets. Provides massive returns on investment. Plus, it can work wonders for a business of any size. It’s one of the best ways to reach your audience with targeted advertising.
Their team of experts knows just how to ensure that your ads are turned into conversions with a scaling model. This means they start out small to ensure that when they go big — they get massive results.
To do this Emote Digital focuses on your specific goals and target market. Do you want to build brand awareness? Run a targeted campaign? Turn clicks into conversions? There are many different types of social media advertising.
The good news is Emote Digital can help discover which is most relevant to your business needs. They take care of it all with in-house creative and copywriting, campaign management, and in-depth reporting, leaving you with more time to focus on your business.
Social Advertising is a crucial part of any modern business. Take a look at how Emote Digital leveraged it for brands both big and small with fantastic results.
Rise up to the Top
Getting across complex ideas using social media advertising can be tricky. You need great copy, easy-to-read visuals, and specific audience targeting. This is exactly what they needed to do for Bakers Delight Franchise. Emote Digital ran campaigns over 12 months that included constant copy and creative refreshes to make sure their ads never hit user fatigue.
Emote Digital created a wide-reaching campaign to find the right leads first. Leveraging a range of advertising channels including Facebook, Instagram, LinkedIn, Google, YouTube, Taboola, and AdRoll they created an expansive collection of creative and design output. The results were a digital strategy that was both highly in-depth and flexible.
By employing a wide range of both top and bottom of the funnel tactics to grow the quality of leads, Emote Digital helped Bakers Delight to expand its franchise network.
The results ensure that Bakers Delight continues to be on the rise.
- 45% Increase in conversions from social
- 29% Increase in franchise enquiries over 12 months
What’s for Dinner?
You can find them in kitchens and homes all across Australia.
salt&pepper came to Emote Digital for a complete digital overhaul. They started with social media advertising and search advertising services, followed and strengthened by SEO and content writing. And the results speak for themselves.
Over the course of their partnership, Emote Digital has quickly tapped into both existing and new audiences using a variety of ad formats to showcase existing and new products. The key was to show users content relevant to them, without overloading. This was achieved via all ad types across Facebook and Instagram, as well as Google Shopping, search ads, display remarketing, and YouTube ads.
They have seen amazing results with on-brand, appealing design and copy to create ads that really sell.
9.76xROI across 12 months for Facebook Ads
Keeping Time
Fix My Watch is a UK-based watch repair service with a difference. They collect your watch from your home and deliver it straight back to your doorstep. Plus, they can look after any luxury or antique timepiece as well.
A key part of social media advertising is the ability to build trust in an audience. It’s all about not just selling a brand but also the people behind it. In Fix My Watch’s case, it was the expert team of horologists.
Emote Digital created an online showcase that embodies the tenets of their brand: customer trust and satisfaction. It was through this consistent and clear messaging that has grown Fix My Watch. Emote Digital can see just how Facebook advertising has affected the rest of their online presence too. Their campaigns have also led to an overall increase of 48% in post engagement on social media, and a 31% increase in their overall website revenue.
Through sharp visuals and creative copy, they have created a marketing strategy that beautifully connects expert horologists to the customer.
- 230% Increase in social traffic
- 32% Lower cost per conversion than Google Ads
- 31% Increase to overall website revenue since ads went live (3 month period)
The Finishing Touch
Erstwilder is a Melbourne-based label creating collectible, resin adornments from parrot brooches to jellyfish earrings. Each piece is unique in its character design and limited production run.
For Erstwilder, Emote Digital set priorities and goals from the very beginning. This meant their team was able to clearly see possibilities for growth and rectify existing issues. Emote Digital had clear goals for improved metrics and new campaigns, which culminated in rolling out an advertising strategy that was flexible and adaptable to each one of the range launches.
Since starting with Emote Digital, Erstwilder has seen its most successful months on record in terms of sales, revenue, and return on ad spend. Even Facebook was so impressed by their work they featured them!
- 9.11x ROI since managing their advertising
- 277% Increased revenue over a 6 month period
- 2x Revenue in key regions across 3 months
Make Sure It’s Organised
Daily Orders are all about working smarter. They wanted an agency that could really take care of their media spend and make every dollar count. This required a deep understanding of their target market — mostly mums and teachers — and the kind of ads they would respond to.
This meant making cheeky copies filled with funny emojis and mum jokes. Emote Digital wasn’t talking down to their audience, but rather having a joke with them. Emote Digital used this tactic to create ads that perfectly resonated with the target audience.
Considering these requirements, Emote Digital launched social media advertising campaigns across multiple platforms to deliver amazing results — even greater than they expected. Emote Digital loved working with this highly efficient brand.
- 7.32x ROI since working with Emote Digital
- 85% Increase in ROI since working with Emote Digital
Kelly, Owner, Daily Orders said:
If anyone is considering working with Emote Digital, I would highly recommend them. My previous agency struggled to achieve a 5x ROI and these guys have smashed it consistently. Thank you.
Be Forever Faster
Global activewear brand PUMA needed a digital agency to help transform their beautiful creative into digital advertising assets that could cut through and push their e-commerce to the next level.
Emote’s team of designers worked directly with their marketing and creative teams to develop creative across advertising channels, email campaigns, remarketing, and more. This wasn’t just for an Australian audience but simultaneous multi-region management of multiple product campaigns and flash sales.
Emote Digital rolled out stunning creative across a number of key marketing channels including Instagram, Facebook, YouTube, Emarsys, and AdRoll. This new creative direction, alongside constant optimization of campaigns, last-minute flash sales, comprehensive Cyber Weekend promotions, and celebrity collaborations has meant they’ve seen a dramatic jump in performance and sales.
Through creating beautifully designed advertising to match their global brand direction Emote Digital has seen huge returns and consistently high performance. Emote Digital is determined to reach even higher goals for this global brand.
Why not get the most out of your social media advertising? Don’t leave it up to guesswork when they can maximize your advertising. With direct access to your dashboard and a dedicated account manager, Emote Digital can make sure that every dollar spent generates your business income.
When it comes to social media advertising it’s not just about putting lots of ads on different platforms. It’s about creating and implementing ads on the channels, most valuable to your business.
Emote Digital makes sure they deliver ads to customers that will engage with your products, at the right time and in the right place. This is why they consistently hit high return on investment targets.
Client: Bakers Delight
Industry: Food & Beverage
Sector Expertise: Food Service and Catering
Services
Social Media Marketing
Online Advertising
Completed: Oct 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Social Media Marketing
Organic Social Success Stories from Emote Digital
Emote Digital
Social Media Management is just like the name suggests, a complete service that includes visuals and copies for all of your organic social channels.
It’s also not just about the number of likes. A strong social media presence is what turns curiosity into conversions, and helps build up a strong customer loyalty base.
It’s important to focus on the right engagement with content that relates to your brand. There is a lot that goes into your social media, from imagery, copy, to post engagement. It can be tricky to keep a consistent schedule with relevant content. The good news is that Emote Digital can do all of this for you. All you have to do is sit back and press approve.
Organic Social is often thought about last — but it is a crucial piece of your marketing. Have a look at these real-life examples of brands that have engaged us to create some killer content.
It’s Not Just Cute Pics
4Legs creates all-natural dog food that you can find in supermarkets all across Australia with feel-good, wholesome messaging. Emote Digital admits that 4Legs had a bit of an advantage when it comes to social media. There is nothing the internet loves better than a cute dog picture but that came with its own problems. How do you stand out from the crowd?
Emote Digital leveraged its social media to create an online presence that embodied their happy-go-lucky energy. This included creating on-brand imagery, as well as incorporating customer-generated content such as user reviews and pictures into the feed.
By matching their content to their tone of voice they saw a massive 161% jump in Instagram followers in just the first 30 days. They also saw incredible results on their other social media channels, including a 966% increase in Facebook engagement in the first 3 months compared to the previous period.
The results are social media pages that really got tails wagging.
- 161% Increase in Instagram followers
- 966% Increase in Facebook engagement
Getting in the Reps
At-home fitness has really taken off over the last few years. Getting the right workout gear or commercial scale fit-out is easy with NC Fitness. They sell everything you need to meet your workout goals but were struggling to turn clicks into conversions. As part of a complete branding overhaul, Emote Digital polished their social media to match.
Having a great social media presence isn’t just about marketing, it also creates a brand persona. NC Fitness needed an approachable and inclusive tone of voice with a focus on that ‘rise and grind’ motivational attitude. Our drive was to create a social media presence that inspires you to find your best self.
- 1252 Average reach achieved daily
- 14% Facebook video engagement on average
Splurge on Something Nice
How often do you scope out the Duty-Free section at the airport?
JR/Duty-Free is pretty well known by travelers but they wanted to bolster their social media presence to attract consistent patronage. Emote Digital created and managed the retail brand’s organic social media to promote their products across the globe.
Your social media isn’t just designed to be viewed. It should be engaged with. For JR/Duty-Free, Emote Digital created content that would drive interest, and promote their frequent competitions, promotions, and more. This included posts about competitions and interactive questions geared to drive an emotive response. Just hitting like wasn’t enough — Emote Digital utilized all the reactions to get their content seen. So hit that love react if you agree.
- 23x Overall ROI from social advertising since working with Emote Digital
- 39% Increase in revenue compared to previous year
Runs Like Clockwork
Fix My Watch is a UK-based company providing professional watch repairs in a fraction of the time and cost of traditional jewelers. Getting potential customers to trust their business with their expensive timepieces was key to driving conversions. This is where the power of social media management really pays off.
Their online presence needed to be luxurious and trustworthy with a range of customer testimonials to drive engagement. With beautiful imagery, Emote Digital created a brand that spoke to the care and bespoke nature of the expert horologists who work at Fix My Watch.
Since joining Emote Digital, Fix My Watch has seen massive growth in its social media presence. One of the biggest areas of growth was in post engagement where they saw a massive 48% increase over 12 months. This shows that a consistent and on-brand social media presence can really grow a foundation of trust with your customers. Through sharp visuals and creative copy, Emote Digital has created a social media feed that beautifully connects expert horologists to the customer.
- 27% Increase in post reach over 12 months
- 48% Increase in post engagement
Get the Best Ride
Best Ride is a rideshare start-up that takes the guesswork out of getting the best price.
Launching a new brand is always a challenge, especially in the crowded rideshare market. Emote Digital needed to harness the power of social media to educate customers on what makes Best Ride different. The best way to do this is with informative, engaging social media posts. Emote Digital identified their primary market and created a suite of social media posts to match with a young, friendly, and professional tone of voice.
Answering frequently asked questions and captions that inform the user about the benefits of using Best Ride worked as its own form of covert advertising. The results speak for themselves, with a 4.4% engagement rate across social posts that proves Best Ride is a vibrant and growing brand.
- 4.4% Engagement rate
- 114.8% Impression increase during June
- 706,555 Total number of impressions
Are you looking to get the most out of your social media without the stress? Do you want your posts ready to go with stunning creative and interactive elements? Do you want to build trust and confidence with your customers? With the help of a seamless social media presence, you can achieve all this and more.
Let Emote Digital handle your social media with our team of creative experts.
Client: 4Legs
Industry: Food & Beverage
Sector Expertise: Organic & Natural Food
Services
Social Media Marketing
Completed: Oct 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Digital Marketing
+1 service
- Online Advertising
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Emote Digital
It’s incredibly important to have a multi-channel approach to your marketing. You might think that platforms like Facebook and Google are the only way to find your target audience.
Surprise! There are actually a whole array of digital advertising channels that they utilize at Emote Digital. AdRoll, Spotify, Taboola, and Criteo all make sure you get the most out of your marketing spend in very different ways. The benefits of using one of these alternative platforms are that you can create a suite of different ads that can retarget a specific audience, from native content to dynamic retargeting.
Tools of the Trade
Take a look at some of Emote Digital’s top platform advertising channels.
- Taboola is a top-of-the-funnel brand awareness channel. It promotes articles or pieces of content, like sponsored posts, that targets the individual user. This popular native advertising tool reaches over 1.4 billion unique users per month.
- AdRoll is a display platform that focuses on retargeting customers using the bottom of funnel conversion turning customers into buyers. With only 2% of buyers making a purchase during their first visit to an online store, AdRoll helps you target the other 98%.
- Criteo is another retargeting service that focuses on sending dynamic advertisements to buyers based on the individual. Website visitors are 43% more likely to convert with retargeted ads, making Criteo a powerful eCommerce tool. This is a key channel to get customers coming back with cost-effective targeted ads.
Have a look at how Emote Digital has used Platform Advertising to ensure success across a range of well-known brands.
A Baker’s Dozen
Bakers Delight was looking for ways to expand their reach across digital, not only for their general brand awareness but also to increase the success of new launches to market.
Emote Digital created a wide-reaching campaign to find the right leads first. Leveraging a range of advertising channels including Facebook, Instagram, LinkedIn, Google, YouTube, Taboola, and AdRoll they created an expansive collection of creative and design output.
Emote Digital focused firstly on Taboola ads as a top-of-funnel channel, promoting key content pieces relating to their key focuses throughout 2020 and 2021. AdRoll then backed up this activity, as well as their search and social ads, with remarketing across a display network of the world’s most visited websites. The launch of their loyalty program, online click & collect, and franchising programs were some of the key business segments that benefited from this multi-channel approach.
By employing a wide range of both top and bottom of the funnel tactics to grow the quality of leads, Emote Digital helped Bakers Delight to expand its franchise network. The results were a digital strategy that was both highly in-depth and flexible.
- 3x Lower cost per click than other marketing channels
- 15% Increase in website traffic over a 6 month period
- 7% Increase in website conversions over a 6 month period
Find What You SEEK
SEEK Business helps people progress their careers and realize their dreams. As Australia’s largest online business-for-sale marketplace, SEEK needed new channels to drive masses of qualified traffic through its marketing funnel.
This is where platform advertising really pays off. By reaching a defined target market in mass via Taboola, Emote Digital was then able to increase conversions through bottom-of-funnel campaigns on channels such as AdRoll, Facebook, and Instagram. They worked with the client to roll out a range of visual and written content that suited these channels and met their goals in quickly increasing traffic and conversions.
The outcome was a digital marketing strategy where each aspect worked together harmoniously to drive results. Compelling copy, engaging creativity, a curated social media presence, use of alternative digital advertising channels, and laser-focused targeting ensured an impressive performance.
Fully embracing digital across multiple aspects of their business led to big numbers and impressive stats for this Australian icon.
Get Peak Performance
PUMA needed a digital agency to help transform their beautiful creative into digital advertising assets that could help cut through the digital traffic and push their eCommerce performance to the next level.
Emote Digital’s team of designers worked directly with their marketing team to develop creativity across advertising channels, email campaigns, remarketing, and more. This new creative direction, alongside constant optimization of campaigns, last-minute flash sales, frequent promotions, and celebrity collaborations has meant they’ve seen a dramatic jump in performance and sales.
A key tool Emote Digital used was AdRoll — a powerful display marketing tool designed specifically to grow eCommerce revenue. They didn’t simply retarget existing traffic, they set up a range of segmented audiences based on previous purchase behavior and their likelihood of buying. By creating specific categories Emote Digital could apply each group to the relevant product launch.
Based off the success, they are currently in the early stages of a launch across Criteo, an additional platform for Puma. This eCommerce-focused channel will allow them to reach even more people, but most importantly at the right time, and based on their shopping behaviors.
Platform Advertising might just be the missing piece for your brand’s success. Emote Digital can take the guesswork out of advertising with their team of experts. They create a live results marketing dashboard and a dedicated account manager to ensure complete transparency. Platform advertising is just another piece to creating a brand that is both engaging and sustainable.
At Emote Digital, strategic advertising is what they do best. It’s about the tools you use, when you use them and why. Make sure your ads are being seen by the right people. Emote Digital has a proven track record of measurable results across brands both big and small. Talk to the digital team at Emote Digital today so your business can really take off.
Client: PUMA
Industry: Fashion & Retail
Sector Expertise: Footwear
Services
Digital Marketing
Online Advertising
Completed: Sep 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
Email Marketing
+1 service
- Content Marketing
Email Marketing Success Stories by Emote Digital
Emote Digital
Your email list should be cherished like a cheat code for connecting with your customers. But one wrong move and you could lose subscribers.
This is why email marketing can be tricky to nail, but when it’s done well, it’s a powerful move.
Rather than spending time designing, strategizing, and managing your business’ email marketing, let the experts do it for you. Here’s a look at what Emote Digital can do.
Suzuki’s Email Journey
Suzuki Motorcycles has engaged Emote Digital for much of their advertising where they collaborate on content writing and design. As Emote Digital already understood the brand’s voice and design, it made sense for Suzuki to engage them to refresh their EDMs.
The EDM needed to look as sleek as the motorcycle they’d just purchased.
This ensures the customer’s sales journey is seamless, from first seeing an ad to the aftercare post-sale. It also means Suzuki Motorcycles has established a connection with the customer which they can revisit moving forward.
And that’s exactly what was achieved for this globally recognizable brand.
Buttering up Lurpak
Cult butter brand Lurpak engaged Emote Digital for a once-off EDM chain supporting their Christmas campaign to get Australia baking instead of buying.
Customers could redeem one of three baking kits upon upload of a valid receipt for any Lurpak product. Emote Digital created the landing page customers visited and when they input their email it was added to Lurpak’s database, boosting their direct customer reach.
They set up email automation for if the receipt was valid and the kit was on the way, or if the receipt was invalid and to try again. Once the kits were sold out, the confirmation automation stopped and was replaced with a coupon code email instead. This way, no customer felt they had missed out and felt fully informed along the way, which builds rapport with Lurpak.
Email marketing isn’t just about design. It’s also about careful strategy and planning for the best consumer journey. This is what makes the difference between an unimpressed user and a customer for life.
PUMA Products and Promos
Working closely with PUMA across many digital advertising services, Emote Digital already knew the theme, brand voice, and style to make PUMA’s email marketing stand out from the rest.
They’ve seen great success for PUMA with their email strategy. The industry average open rate and click-through rate are 19% and 1.4%, respectively. This might seem low but when your email list is tens of thousands of addresses (as it often is) then these percentages amount to a lot of people. After engaging with Emote Digital, PUMA’s average open rate increased to 22.3% and the click-through rate to 2.1%. Both of these are higher than the industry average, which means the emails are being noticed more and converting more than emails from similar retailers. The results? Massive success.
152% increase in revenue from email 3 month period vs. the previous 3 months.
Tantalising Toys for Two Scoops
Emote Digital created visually awesome EDMs for toy brand Two Scoops.
They utilized bold colors to get the user’s attention and careful hierarchy to convey the most important messages before the fold and encourage scrolling and conversions.
By making the toy imagery the hero of the emails and knowing when less copy is more effective, Emote Digital was able to draw in customers and create visually stimulating emails with a higher chance of converting. Doesn’t it make you want to start shopping
Organizing EDMs for Daily Orders
Email strategy can sometimes be the forgotten service in the digital marketing family. But once it’s engaged, the results speak for themselves.
After getting awesome results for Daily Orders through their paid and organic social and search, they asked Emote Digital to take on email marketing as well. By utilizing their brand voice and re-engaging their existing database, they increased their sales through a series of emails.
The success Emote Digital achieved meant an open rate of 24% (5% higher than the industry average) and a click-through rate of 2.6% (1.3% higher than the industry average). And like they already said, these small percentage increases make for big increases in revenue.
32% increase in revenue from email 3 month period vs. the previous 3 months.
Email marketing can be difficult to get right. There’s a lot to consider if you want fully optimized, designed, and well-written emails for a higher chance of a conversion.
But the reward for pulling it off? Totally worth it. Speak to the email marketing experts at Emote Digital today about implementing the power of EDMs for your business.
Client: Suzuki Motorcycles
Industry: Automotive
Sector Expertise: Automotive Manufacturers
Services
Email Marketing
Content Marketing
Completed: Sep 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
SEO
Online Advertising
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Emote Digital
The Australian Primary Health Care Nurses Association is the peak professional body for nurses working in primary health care. Their core values include sustainability, leadership, and education in the health care sector, with a specific focus on nursing.
APNA wanted to reinvigorate its user base and grow to include new members. They engaged Emote Digital with a large retainer of hours that allowed them to work across digital advertising, SEO, landing page creation, design, and email.
By utilizing them across multiple services they have ensured not only great results but a completely cohesive brand.
Brave New World
APNA needed an agency that could work across multiple points of contact — from landing pages to creative copy. At Emote Digital, they offer a wide range of digital services which made them the perfect fit for this client.
Previously APNA had used traditional media for advertising and were therefore new to the wealth of opportunity that digital offers. This meant that they needed an agency that could not only offer fully managed marketing services but also teach their internal teams. Emote Digital was more than happy to help out.
The Approach
Get the Word Out
The benefits of utilizing a digital marketing retainer are numerous. It allowed Emote Digital to move across a number of areas and give any pain points the most focus.
From the beginning, they chose to target a range of audiences and channels to find where they would have the best success. After achieving great results on the small scale they rolled out with a focus on the channels that brought the top results.
This involved targeting key demographics including nurses and other medical workers in specific areas. Emote Digital also found high rates of success targeting establishments where APNA members work. This allowed them to create precise messaging that resonated with the right audience.
It didn’t just stop at digital. Emote Digital created a wealth of seamless advertising and creativity that they ended up handing over to APNA for the creation of collateral items such as flyers.
Emote Digital also provided training support for any areas that the client felt they needed so that their team was always up to date with their activities. This included teaching them how to schedule Facebook campaigns and check results to ensure that they were fully understood. Emote Digital is never afraid to answer any and all questions from its clients.
Landing Page
While APNA is the primary brand, there were also a number of sub-brand projects that required focus. One of these was the Infection Prevention Helpline. They came to Emote Digital to design and create copy for a landing page as well as a complimentary digital campaign.
Emote Digital loves working on projects that make a difference in the world. This was one such project. The IPH was key to preventing infection outbreaks in businesses in Victoria during the COVID pandemic.
Have a look at the beautifully designed landing page in the image. With simple visuals and clear copy, it conveys information without any confusion.
The Outcome
Tip Top Shape
Emote Digital saw powerful results for APNA, easily hitting member growth targets with a combination of successful campaigns across Facebook, LinkedIn, and Google.
By having a clear idea of the target base Emote Digital ensured that they both reinvigorated the existing base and grew to include new members. One of the key reasons for their great results was also SEO optimization across their site.
This allowed the site to rank highly when searching for related terms with the bonus of driving more traffic to the website.
The final piece of the puzzle was the landing pages and email projects which allowed APNA, and its sub-brands to coalesce into a professional, approachable brand.
Emote Digital is excited to keep working with this growing organization that works on Australia’s medical front line.
- 23.7% increase in website traffic since working together (6 month period)
- 4.96% overall website conversion rate
- 500+ Most member sign ups ever received from one campaign
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Sector Expertise: Professional & Trade Associations
Services
SEO
Online Advertising
Completed: Sep 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Creative
Online Advertising
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Emote Digital
Emote Digital created a collection of creative and design output to help Bakers Delight to expand its franchise network.
Rise and Shine With A Bakers Delight Franchise
Bakers Delight Franchising is all about giving everyday people the chance to own a slice of an iconic Aussie brand.
Bakers Delight wanted to attract new franchise owners across Australia and New Zealand with digital campaigns. This meant that Emote had to target high-quality segments of the market in order to drive the expansion of this national brand.
The Challenge
Getting the Mix Just Right
Owning a franchise requires a specific type of person. Emote identified an ideal persona focusing on three key targeting segments. This included young, affluent families, business owners looking for opportunities and middle class and high-income earners.
Emote diversified the messaging across these three different segments to tell the story of owning a Bakers Delight franchise in a way that suited each one.
This required them to condense a lot of information into an accessible form — which can be tricky in a digital format. Luckily, they were up for the challenge.
The Approach
Their Bread and Butter
Emote knew they needed a wide-reaching campaign to find the right leads to grow Bakers Delight. Leveraging a range of advertising channels including Facebook, Instagram, LinkedIn, Google, YouTube, Taboola, and AdRoll they created an expansive collection of creative and design output.
The campaign duration ran over 12 months, which included constant copy and creative refreshes for the various stages of the user journey.
To drive top-of-funnel traffic Emote harnessed the power of LinkedIn, Google, and Taboola before engaging in further retargeting with AdRoll, YouTube, Facebook, and Instagram.
LinkedIn proved to be perfect for targeting demographics based on job title and seniority. This was crucial for reaching potential and current business owners. Taboola was used to reach higher affluence families and also gave great exposure to the Bakers blog content.
Emote used Google to show ads to people searching for terms related to franchise ownership. This multifaceted approach lets them find the real winners, and hone in on them.
AdRoll, Youtube, Facebook, and Instagram allowed them to serve conversion-focused ads to users who had already shown interest.
This range of touchpoints and extended customer journey allowed them to create a detailed story about franchise ownership, ultimately providing the high-quality leads that Bakers Delight needed.
The Outcome
The results were a digital strategy that was both in-depth and flexible. By employing a wide range of both top and bottom of the funnel tactics to grow the quality of leads, Emote helped Bakers Delight to expand their franchise network, with:
- A 35.9% increase in site traffic over 12 months
- A 29% increase in franchise enquiries over 12 months
- A 170% increase in conversions from Google Ads
- A 45% increase in conversions from social
This means they’ve since set even more lofty goals for Emote to hit in order to keep this iconic Aussie brand growing!
Client: Bakers Delight
Industry: Food & Beverage
Sector Expertise: Food Service and Catering
Services
Creative
Online Advertising
Completed: Aug 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
SEO
PPC
+1 service
- Online Advertising
Emote Digital Produces Marketing Success for This Scientific Leader
Emote Digital
Pathtech supplies forensic testing products and services. Their high-quality services aid government departments, police, schools, hospitals, and more to keep their communities safe.
They needed to boost their online presence and marketing efforts to continue to share their message and services to new audiences. Emote Digital set to spreading the Pathtech message through Search.
Search Engine Optimisation
Tapping into Organic Traffic to Generate Conversions
Accuracy and credibility are of the utmost importance in the field of forensic testing, so Emote Digital knew Pathtech’s audience would be diligent in their search efforts. They utilised this search traffic and drew them to the Pathtech site using SEO practices. This greatly increased high-value purchases, quote requests, sample requests, and contact form submissions.
Search Engine Advertising
Channelling Ad Traffic to the Right Places
Pathtech wanted to generate both eCommerce sales and leads through Google Ads, so Emote Digital ran both search and display remarketing campaigns targeting potential customers all across Australia, with great success.
Landing Page
Custom-Built Landing Page Designed for a Specific Campaign
Emote Digital created a separate landing page for their “Fight Drugs” campaign. Users were sent through to this, ensuring a higher chance of conversion along the user journey. The beautiful and simplistic design allowed for successful paid campaigns across multiple channels.
The overall result is an all-encompassing marketing strategy that continues to go from strength to strength for this leader in the forensic testing space.
Client: Pathtech
Industry: Healthcare
Sector Expertise: Medical Technology
Services
SEO
PPC
Online Advertising
Completed: Aug 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
eCommerce
Web Design
+1 service
- Web Development
Emote Digital Launches Stunning New Site for Newline Cushions
Emote Digital
Newline Cushions came to Emote Digital with an established brand and an exciting new direction and Emote worked with them to plump up their website.
Newline Cushions creates purposeful interiors that express your individual needs, style and personality. For 15 years they’ve been dedicated to elevating spaces using their sole focus — cushions.
The Problem
They have so many great aspects of their brand such as being family owned, Australian made, fully customised to the individual and an empowering ethos.
The only thing Newline didn’t already have was a fresh and engaging digital presence. That’s where Emote stepped in.
They needed to transform how Newline’s website looked, sounded, and navigated to connect with their target audience. The site also needed full functionality as an online store and for the sales process to be enjoyable for the user.
The Approach
For a brand that is all about design and aesthetics, it was crucial that their website looked fab. To achieve this Emote implemented beautiful and bespoke website design.
Emote developed the website on WordPress and Woocommerce to create a holistic eCommerce platform and give the flexibility to customise according to requirements and develop more closely to designs and functionality.
Robust, reliable, and an easy-to-navigate experience for backend admin made this the best approach for Newline. Plus it’s a scalable solution to match their big ambitions and future proof their business.
For the design, Emote firstly developed brand guidelines. These establish rules for the brand to utilise consistent visual elements to deliver a cohesive aesthetic.
These brand guidelines also laid out Newline’s key messages channeling creative and clever copy. From the headlines to the About Us page, down to the newsletter sign-up CTA, Emote made sure the copy for Newline was working hard to give life to their brand.
The Outcome
A combination of smooth UX, clever copy and gorgeous design.
By upgrading the user navigation to be more streamlined, Emote made sure the journey from browsing cushion styles through to purchase is totally seamless, encouraging less decision fatigue and more conversions. This is crucial for an eCommerce site.
Newline’s brand values are now highlighted up front and the website has a high level front end polish with animations and GIFs (always a crowd favourite).
The illustrative components for web represent Newline’s style and help users focus on what’s important — the cushions! The bespoke leaf motifs draw upon natural inspiration, shape and linework to create intriguing visual elements.
The client’s response speaks for itself. Adriana from Newline Cushions says:
I am so grateful for all the wonderful humans who had a part in the brand refresh of Newline Cushions.
Client: Newline Cushions
Industry: Retail
Sector Expertise: Home Goods & Furnishings
Services
eCommerce
Web Design
Web Development
Completed: Jul 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Web Design
+1 service
- Social Media Marketing
Emote Provided Melwood with the Perfect Digital Fitout
Emote Digital
Emote Digital created a website and social media presence that would connect Melwood with the right audience to drive conversions and leads.
A Completely New Fitout for Experts in Joinery
MD Projects wanted to launch its new joinery venture Melwood with a complete website, marketing and branding solution.
The Challenge
Double Checking the Measurements
It was time to let Melwood shine.
Emote needed to create a brand that could stand side by side with their existing MD Projects while still having the ability to grow with the business. Melwood needed a whole brand design, as well as landing page creation and social media management.
A key point Emote needed to demonstrate is that Melwood was capable of any job, from small scale to large commercial and residential projects and that they have a proven track record of completed projects to back it up.
They needed to create a website and social media presence that would connect them with the right audience to drive conversions and leads.
The Outcome
Putting It All Together
The results are a brand that can stand all on its own.
Stepping out from MD Projects shadow, Melwood has a unique voice. Featuring a responsive website with intuitive UX to drive conversions and delivering on-brand imagery and messaging for their organic social, Emote let Melwood’s joinery projects do the talking.
They have delivered a seamless experience across platforms with digital assets that enhances the Melwood brand. They’re excited to see the brand grow.
An expert joinery business needed a digital brand with a razor-sharp focus.
Client: Melwood
Industry: Real Estate
Sector Expertise: Development & Construction
Services
Web Design
Social Media Marketing
Completed: Jul 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Creative
+2 services
- Social Media Marketing
- Email Marketing
Always Brave, Always Confident, Always Determined – Emote & Puma
Emote Digital
PUMA needed a digital agency to help transform their beautiful creative into digital advertising assets that could help cut through and push their ecommerce to the next level.
The Approach
Emote Digital’s team of designers works directly with their marketing and creative teams to develop creative across advertising channels, email campaigns, remarketing, and more.
This new creative direction, alongside constant optimization of campaigns, last-minute flash sales, comprehensive Cyber Weekend promotions, and celebrity collaborations has meant they’ve seen a dramatic jump in performance and sales.
The stunning creative was rolled out across key marketing channels: EMARSYs, Facebook, Instagram, Google, YouTube, and AdRoll.
The Outcomes
- Simultaneous multi-region management of multiple product campaigns and flash sales.
- Beautifully designed creative to match their global brand direction.
- Huge returns and consistently high performance.
Emote continues to smash through monthly and yearly targets for PUMA across their diverse range of product releases and promotions. The partnership continues to go from strength to strength and both parties are looking forward to an equally impressive end to 2021.
Client: PUMA
Industry: Fashion & Retail
Sector Expertise: Footwear
Services
Creative
Social Media Marketing
Email Marketing
Completed: Jun 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Creative
Online Advertising
Planning for Digital Success with Emote Digital & Daily Orders
Emote Digital
A great product deserves effective marketing. Daily Orders create organizational planners and accessories to make life as streamlined as possible.
Their previous campaigns through another agency were underperforming, so Emote Digital was enlisted to drive brand awareness and sales across social media platforms Facebook, Instagram, and LinkedIn.
Effective Results for an Efficient Brand
Daily Orders are all about working smarter. They wanted an agency that could really take care of their media spend and make every dollar count. This required a deep understanding of their target market — mostly mums and teachers — and the kind of ads they would respond to. Considering these requirements, Emote launched Social Media Advertising campaigns across multiple platforms to deliver the amazing results they expected:
- 7.32x ROI since working with Emote
- 85% Increase in ROI since working with Emote
And the client was more than happy with the outcomes:
Kelly – Owner, Daily Orders said:
“If anyone is considering working with Emote Digital, I would highly recommend them. My previous agency struggled to achieve a 5x ROI and these guys have smashed it consistently. Thank you.”
In-House Creative Content
Daily Orders’ products are as colorful as they are efficient, so demonstrating their visual appeal was essential. Emote’s in-house photographer carried out a shoot to provide plenty of ongoing content for both Social Media and their entire visual presence.
This helped boost the brand overall, and really level up the results that could be achieved through their visual forms of advertising.
Daily Orders and Emote have seen incredible success, born out of a strong, 2 years and counting relationship that continues to blossom.
Client: Daily Orders
Industry: Education
Sector Expertise: Educational Publishers
Services
Creative
Online Advertising
Completed: Jun 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Digital Strategy
PPC
Marketing Strategy for a New-to-Market App from Emote Digital
Emote Digital
Looking for the Best Ride? Best Ride is a start-up right here in Australia that takes the guesswork out of getting the best rideshare deal. The app compares prices to find you the lowest price. They have their sights set on something big — going global.
Emote Digital compares, you save. Best Ride had a brilliant idea. They compare the prices from every rideshare app available to find you the cheapest price.
Launching a completely new brand is always a challenge, especially as the rideshare space has rapidly become more crowded.
Emote Digital knew the key to success would be to demonstrate Best Ride’s point of difference — helping users find the best value. They needed to quickly get this message across without overwhelming an already busy market.
This meant Emote Digital had to identify the prime demographic and the best channels to reach them. To do this they had to create a friendly, yet informative tone of voice with matching visuals across social media.
The Approach
Getting the Best Value
Best Ride had amazing potential but Emote Digital needed to start small to make sure they were targeting the right people. They began with a moderate social media spend in order to identify their central audience. Once they had located the ideal demographic they scaled up on both their search and social advertising, which they backed up with incredible-looking social media feeds.
Emote Digital created a suite of digital advertising to lead customers directly to the app store in order to shorten the user journey and drive downloads. Emote Digital saw great success with both iOS and Android across their two pilot states, NSW and QLD, quickly followed by expanding across Australia. By starting small Emote Digital ensured that when they scaled up, they found success.
As with any start-up, it was vital for Best Ride to utilise two key streams for brand awareness — Search and Social.
Emote Digital leveraged search engine advertising to ensure any searches for cheap rideshares would display Best Ride. It was a testament to the initial idea that there were plenty of people looking for easy ways to find the cheapest ride.
Getting the brand seen was crucial. As the campaign grew Emote Digital identified new opportunities along the way for further marketing. This included the corporate rideshare market on LinkedIn which they advertised to with great success.
Emote Digital backed up their advertising with an amazing organic social presence. Bright and informative socials allowed them to tell Best Ride’s story and engage their target market, whilst also informing potential users about the service. Showing off that Best Ride was a vibrant and growing brand that helped solidify its place in the market.
The Outcomes
Hitting the Road
Emote Digital has seen Best Ride go from strength to strength.
Not only do they have a clear brand that is complemented by engaging social media marketing and advertising, but they have also carved out a clear niche in the market.
Emote Digital has seen thrilling results as they have helped bring this new app company to market.
- 10,000 app downloads over a 6 month period
- 7.15% conversion rate from Google Ads
- $3.84 cost per conversion on Google Ads
- 5M+ impressions via social
- 4.4% engagement rate across social posts
Best Ride has solidified its brand and has got its sights set on a new goal — going global with the help of Emote.
Client: Best Ride
Industry: Startup
Sector Expertise: Software & SaaS
Services
Digital Strategy
PPC
Completed: Jun 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
Web Design
Web Development
Emote Digital Launches New Site for Disability Support Provider OnCall
Emote Digital
Providing vital services to those in need, OnCall required a website that was both accessible and informative.
The Problem
Finding the right help should be easy. OnCall’s previous site was crowded, and key information was buried under walls of text.
Their new website also needed to consider that people with different needs would be accessing OnCall’s website. Creating an easy-to-navigate UX would be key to making the website really work.
OnCall didn’t just provide care, they also offered training and staffing solutions which was hard to find on their previous website. Emote Digital wanted to highlight all the different roles OnCall was capable of, without ever overwhelming a potential client or lead.
The Approach
Emote Digital began by creating a sitemap that you couldn’t get lost in. A simple and modern UX that prioritized condensed information with a suite of infographics that would suit both clients and carers.
The integration of Healthcare Manager also allowed them to design a website that could be easily updated with key information and job postings. Emote Digital used Zoho CRM for form fills, which allowed them to pull all jobs and information directly into OnCall’s website.
OnCall’s website needed to be easy to access and clear in the services they offer.
The Outcome
The results are a website that is completely accessible with an easy-to-navigate UX that allows both potential clients and carers to find what they need. With a range of specialty graphics and icons, Emote Digital brought the site to life, while also keeping it friendly and informative.
Emote Digital also designed a custom enquiry form for the NDIS that has been key to generating new leads. OnCall’s wide array of support and job options are all clearly displayed and easy to find, supported by a back-end system that makes content management easy.
The new website matches the warm personality of the OnCall brand — but still has all the information you need.
Client: OnCall
Industry: Nonprofit
Sector Expertise: Disability Services
Services
Web Design
Web Development
Completed: Jun 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Digital Strategy
SEO
A Digital Strategy for Launch with Otopia & Emote
Emote Digital
Otopia Wellness offers plant-based products with powerful benefits to keep women healthy, sexy and glowing. Emote Digital helped them with their O so exciting launch and beyond!
Otopia was launching their new business and recruited Emote Digital to play a big hand in shaping their brand, developing their website, producing their collateral and getting ready to go digital. Emote Digital knew they’d benefit from an outside perspective on how to make the most of their activation. This is why a comprehensive brand and website audit was initially required to help them understand how to launch their brand and highlight existing pain points that required fixing prior to going live with their product. This all came from a team of expert perspectives — let’s take a look.
Launch Loud and Proud
Otopia knew their social media game had to be strong. Emote Digital created a campaign prior to launch to ensure they were targeting relevant leads with impressive ad design and copy. They wanted to make a splash.
Since working with Emote Digital they’ve seen a 37.6% MoM increase in landing page views (LPV) across all brand awareness ads with a cost per LPV of $1.42 as well as a 66.7% improvement in reach across all ads. This means they’ve helped Otopia not only get in front of more people but also visiting their website.
One of the major deliverables for Otopia was their Brand Story to guide all of their communications across social, the web, and more. It included critical key messaging so they were armed with not only the most important selling points of their brand but also how to communicate them. What did that mean for Otopia? The language that’s informative, empowering, and just a little bit cheeky.
Website Wonder
Emote Digital also delivered a comprehensive website audit to highlight existing pain points on their website and make recommendations. Based on this audit, they implemented updates to the website’s UX, refreshed imagery to be more in line with their personality, and added life to their copy.
The changes Emote Digital made that came out of their UX audit helped improve their conversion rate so that the ad traffic Emote Digital drove to the website would actually convert. They helped elevate the entire customer journey from capturing interest to converting.
Blog About It
Blog posts are incredible content engines. They produce a lot of content to establish your brand’s tone of voice and key messaging, which is what Emote Digital did for Otopia.
They’re also a powerful SEO tool to help rank for target keywords and add more indexed pages to your website. Otopia trusted Emote Digital to write blog posts that were informative, engaging, and SEO rich.
The result is an all-encompassing digital strategy for an exciting start-up to take on a competitive industry. And the client couldn’t be happier with it.
Owner, Otopia Wellness said:
“Wow! We all love it. So cleverly written and just love the overall vibe.”
Client: Otopia
Industry: Fitness
Sector Expertise: Supplement & Nutrition Companies
Services
Digital Strategy
SEO
Completed: Jun 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
SEO
PPC
Emote Digital Maintains Powerful Marketing for Natrio
Emote Digital
Natrio specializes in importing and distributing high-volume dry chemicals, as well as developing logistics solutions.
As a global B2B company, they needed an online presence that would represent the magnitude of their operation. Emote Digital not only rebranded them and built their website, but they now handle the distributor’s Search Engine Optimisation and Social Media Advertising on an ongoing basis.
Social Media Advertising
Targeting the Right Audiences Through LinkedIn
One lead can be worth millions of dollars to Natrio, so Emote Digital focused on driving brand awareness through LinkedIn ads. This particular platform allowed them to target people in the mining industry. Building recognition among a relevant audience ensures that when they’re looking for a provider, they’ll turn to Natrio.
Emote Digital & Natrio were able to achieve:
- 29% Lower cost per click than Linkedin averages
- 74% Increase in website traffic from social since launch
Search Engine Optimisation
Carefully Optimising a Multi-Region Website
The website Emote Digital built for Natrio is multi-region due to its presence across multiple continents. With this in mind, they had to carefully optimize the site to attract the right search traffic to the appropriate pages. Thanks to Emote Digital’s SEO efforts, Natrio saw a major increase in organic traffic, conversions, and ranking position across just 12 months.
The results speak for themselves:
- 79% Increase in organic traffic over 12 months
- 86% Increase in conversions from organic traffic over 12 months
- +20 Average ranking position improvement across target keywords
- 134% Increase in first page impressions across target keywords
Emote Digital and Natrio have built and maintained an incredibly strong partnership, through branding, two website builds, and ongoing marketing services and they are both looking forward to what the future can bring.
Client: Natrio
Industry: Startup
Sector Expertise: Manufacturing & Industrial
Services
SEO
PPC
Completed: Jun 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
PPC
Emote’s Digital Expansion for BK Gym & Swim
Emote Digital
Belgravia Kids want to be the number one Australian brand for gymnastics and swimming classes for kids. Starting fresh from a recent rebrand, Emote Digital helped BK launch its digital marketing. The result? BK has already expanded from two to five locations and has huge expansion plans for 2021 and beyond.
In order to shorten the user journey, Emote Digital created lead forms for the ads. The lead forms feed into BK’s internal customer management system, making it not only quick and easy for parents to express interest, but also for BK to manage their leads.
Social Media Advertising
Acquiring and Managing Quality Leads
Belgravia Kids knew their target audience would be parents near to their locations. Emote Digital worked with them to create a social media strategy specifically aimed at the immediate areas around BK centres, relevant to specific classes and promotions. The results:
Search Engine Advertising
Front of Mind as the Number One Choice
Emote Digital also implemented Google Ads to capitalize on searches made in the immediate areas around BK’s five locations. Their goal was that a parent searching for “children’s swim class near me” or similar would be served the nearest Belgravia Kids center. This worked seamlessly alongside display remarketing to keep the brand front of mind for users during the consideration period and encourage them to return to the site.
- 334 Leads delivered over 12 months
- 6.80% Conversion rate for search ads since working with Emote Digital
Belgravia Kids were delighted with the work of Emote, as it helped them open the new center’s around Australia, as well as diversify their offering, all whilst helping them survive throughout the global pandemic.
Client: Belgravia Kids
Industry: Sports
Sector Expertise: Sports Training Facilities
Services
PPC
Completed: Jun 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Web Design
Merricks Invested in the Future with Emote Digital
Emote Digital
An investment team with a difference, Merricks are the experts in money growth and management.
An Outstanding Investment for an Outstanding Firm
Merricks Capital approached Emote Digital to create a complete brand refresh and visual upgrade to suit their premium brand. They didn’t just want to be another investment firm but wanted to illustrate their holistic approach with a focus on their investments in local projects.
The Challenge
- To create a website that would attract premium investors. To do this, Emote Digital needed to highlight Merricks proven track record of global investments and experience. A firm that prides itself on both preparation and opportunity needed a design that balanced both.
- Merricks also wanted to highlight their point of difference with a specific focus on agriculture, commercial real estate, and infrastructure that supports projects in Australia and New Zealand.
- Emote Digital needed to create a website that not only provided a complete overview of their services, expertise, and investments but would also be key in ongoing lead generation.
The Approach
- Emote Digital started by looking at the information architecture of the website with a focus on creating a streamlined design. By considering the site structure, they used it to inform how they could best display information for better discoverability. This resulted in the design of a website that has clear calls to action that encourages potential clients to engage with Merricks and helps provide lead generation.
- Emote Digital’s goal was to design a website that is fast and user-friendly but still contains the knowledge and expertise that Merricks is known for.
The Outcome
The result is a website that has a slick, modern design that highlights exactly what Merricks is capable of. With clear, concise information housed in a website that feels organic to navigate, it lets the specialist knowledge of the team really shine. Emote Digital also specifically set out to showcase their team in order to illustrate their specialties and contact information for leads.
By using rich content such as blog posts to show their team’s expertise, it illustrates that they aren’t just simply a faceless firm — but a team of dedicated experts.
The website now clearly illustrates Merricks’ proven track record with links to case studies for their big investment projects that demonstrate exactly why your money is in safe hands.
Modern, but with a human touch, Merricks is an investment firm that truly cares.
Client: Merricks
Industry: Finance
Sector Expertise: Investment Management
Services
Web Design
Completed: May 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Social Media Marketing
Emote Achieves Digital Excellence for 4Legs
Emote Digital
4Legs creates all-natural dog food products sold in supermarkets across Australia. Emote Digital coordinated and delivered their wholesome message across a range of platforms to increase brand awareness and drive increased in-store sales.
Social Media Management
Looking After Man’s Best Friend
Everyone knows that people love a cute dog pic which is why Emote knew that with strategic social media management 4Legs would really take off. It wasn’t enough just to have pictures of our furry friends, but also draw upon 4Legs’ wholesome, feel-good message. Combining great on-brand imagery, as well as using customer reviews to create posts, Emote Digital helped create a social media page that really got tails wagging.
161%
Increase in Instagram followers (in just 30 days)
966%
Increase in Facebook engagement (3 months compared to the previous period)
Social Media Advertising
Spreading the Love Through Social Media
Getting the word out about 4Legs was a key component to their success. Emote Digital leveraged their social media to create a suite of advertising that illustrated what made 4Legs stand out from the pack. With playful messaging and bold imagery, Emote Digital rolled out advertising on all major social media platforms, with the key goal of driving more sales in Coles and Woolies. What’s not to love?
Landing Page & eDM
Laying the Groundwork for Great Things to Come
A key to creating brands that thrive year after year is building a strong foundation. For 4Legs, Emote created a custom landing page which they directed specific social traffic towards. This was essential to creating brand awareness and driving purchasing, especially for Coles and Woolies. Emote also utilized a range of eDMs that spread that happy feeling right into their customer’s inbox. There’s really nothing better than dog pictures delivered straight to you.
30%
Increase in website traffic (since working with Emote)
11%
Landing page conversion rate
32%
eDM open rate
Social Media Christmas Messaging
Feeling Festive with 4Legs
Emote Digital wanted to do something a little different for the 4Legs Christmas messaging. 4Legs engaged charity Pets of the Homeless to run a campaign that embodied a core idea of their brand — not only do their products make your dog feel great, it makes you feel good too. So Emote designed a range of Christmas-themed posts that were festive and fun.
Hope you love this feel-good brand of furry friends as much as Emote loved working with them.
Client: 4Legs
Industry: Food & Beverage
Sector Expertise: Organic & Natural Food
Services
Social Media Marketing
Completed: May 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Web Design
Welding Pros Cigweld Appointed Emote for a New Site
Emote Digital
Welding pros Cigweld needed a website that made finding the right equipment simple. With hundreds of SKUs, Cigweld needed a custom approach to their website.
Emote Digital needed to design an intuitive solution that could track and manage their stock in a user-friendly interface.
The Approach
Emote Digital knew they wanted to create a website with a simple and modern design that could be easily navigated by customers. To start, they categorized all their inventory into easily searchable groups that would allow customers to easily and quickly locate what they were looking for.
Due to the large number of SKUs, Emote Digital knew that integrating their inventory management system was going to be incredibly useful. This ensures that all information is accurate and up to date.
Cigweld is not just welding tools, but also has a wealth of expertise to share, and Emote Digital knew they needed to design a website that felt friendly, knowledgeable, and approachable.
The Outcome
The results are an easy-to-navigate UX that allows customers to quickly find and locate the right welding equipment for the job.
With intuitive stock management, it made managing hundreds of SKUs automatic with a built-in back-end system. Customers can now easily find, compare and locate a nearby store to make their purchase.
Cigweld knows what they’re doing, and their new website clearly demonstrates their expertise with customer testimonials and professional advice.
While Cigweld might create niche welding tools, their website is anything but.
Client: Cigweld
Industry: Real Estate
Sector Expertise: Manufacturing & Industrial
Services
Web Design
Completed: May 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Web Design
Web Development
Emote Digital Provided Sutton with the Tools for Success
Emote Digital
Emote Digital needed a brand new website to be fast, responsive and to make data management easy. With the help of the Sutton Tools, Emote Digital wanted to allow customers to quickly reach what they were searching for.
Getting the Right Tools for the Job
Sutton Tools didn’t just need a website, they needed an online experience for their customers that would make getting the right tools easy.
The Challenge
Turning Sutton Tools in an Accessible, Digital Brand
As the largest manufacturer of cutting tools in Australia, they needed a brand new website that would make data management easy.
With over 21,000 products to showcase, the website needed to be fast and responsive, allowing customers to quickly locate what they were looking for.
Emote didn’t just want to create an online catalog — the website needed to demonstrate that Sutton Tools are also industry leaders with a wealth of knowledge and experience to back them up. With multi-region support, Emote knew they needed to create a website that would work just as well at home as it would when you’re out on a job.
So they got to work on building a sleek and modern user interface.
The Approach
How do you turn an extensive catalog of tools into one easy-to-use website?
Emote had to create something brand new — the ‘Expert Tool Selector.’ A step-by-step selector that allows users to input data about the type of job, down to the material and setup, and instantly receive expertly recommended tool advice.
This changed the website from something that you would simply browse, to a site that actively drives conversions. Manual data entry was not an option, so Emote built a complex ERP integration system to accommodate over 21,000 products to manage inventory.
Coupled with multi-site implementation across Australia, Asia, and Europe and a mobile-first responsive design Emote knew that the website needed to be as tough and durable as Sutton Tools.
The Outcome
The new website feels both modern and fresh, with a powerful automated system making sure that stock levels are always accurate. With over 21,000 products housed in an easy-to-navigate website that puts mobile-first, Emote knew they couldn’t compromise on content or imagery.
Getting the right tool for the job has never been easier with the launch of the Expert Tool Selector. Not only does this drive purchasing but it also allows anyone, from home renovation rookies to experienced tradies, to find exactly the right tool for the task — every time.
Emote also created a News and Blogs tab so customers can find out the latest advice from the experts and keep them up to date with any new products.
The results are a website that can quickly find what you need — even when you’re on-site and all you have is your mobile.
Client: Sutton Tools
Industry: Real Estate
Sector Expertise: Development & Construction
Services
Web Design
Web Development
Completed: Apr 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Web Design
Web Development
Emote Digital Lifted NC Fitness to New Heights
Emote Digital
NC Fitness enlisted Emote to give it a complete digital overhaul and Emote took a deep dive into what NC Fitness needed.
Working Smarter, Not Harder
It was time for NC Fitness’ website to start pulling its weight.
With an existing website that struggled when it came to performance, NC Fitness enlisted Emote to give it a complete digital overhaul. They knew Emote Digital needed to create a website that was fast and reliable, while still being easy to navigate.
A key area of focus was the gym fit out page which is one of the cornerstones of their business. With individual sales reaching easily in excess of $10K-$30K Emote Digital knew it needed to be a key focal point in the new website design.
NC Fitness had the goods, Emote just needed to turn website visits into conversions.
Getting into Shape
It was time to target the weakness of their old website. Emote took a deep dive into what NC Fitness needed.
It wasn’t enough to simply display gym gear, they needed to showcase that NC Fitness was also capable of professional gym fit-outs for both commercial and private customers.
By applying best practice development they got to work creating a clean and modern interface that would allow a beautiful user experience.
Time for a Workout
The results are a website that can hold its own in the gym.
A mobile-first responsive design for quick content loading and purchasing on the go has seen conversions soar.
With increased purchase opportunities through the use of clever UX and UI principles, including the addition of sections of related products and recently viewed, it ensures that customers don’t just click away. The gym fit out page is now a major feature to drive leads with commercial, school and home gym options.
With ongoing performance monitoring post-launch, coupled with powerful marketing, Emote Digital is seeing NC Fitness going from strength to strength.
Client: NC Fitness
Industry: Sports
Sector Expertise: Sports Apparel & Equipment Manufacturers
Services
Web Design
Web Development
Completed: Apr 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
Digital Strategy
+3 services
- Content Marketing
- SEO
- PPC
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Emote Digital
Skinny Tan had gained a massive following thanks to their amazing fake tan products. As much as great results can speak for themselves, they still needed to establish a solid digital strategy to stay ahead of the competition in multiple countries.
Emote helped them achieve this through Search Engine Advertising, Platform Advertising, Search Engine Optimisation, and Content Writing across each region.
Managing Varying Budgets Across Multiple Regions
With large media budgets focused on different target audiences across the world, Emote’s team needed to do their research. Through an intensive period of testing, Emote was able to build a successful funnel approach that has facilitated strong revenue growth month on month.
This led to a 20% increase in revenue via social since working with Emote.
Campaigns Designed to Capitalise on High Search
As a well-known brand, the interest was already there. Emote had to find a way to cut wastage and optimise where necessary in order to improve the overall ROI.
A 60% increase in ROI on Google Ads was achieved since working with Emote.
Growing Revenue Outside of Search and Social
Using AdRoll allowed Skinny Tan exposure across some of the world’s most visited websites, making for a healthy return on investment.
Notably, a 4.1x ROI via AdRoll since working with Emote.
Making the Site Perform Better, Organically
Through SEO management and content writing, Emote was able to add quality content to the site that was on brand and helped to boost overall rankings.
This led to a 6% increase in organic traffic, and a 29% increase in organic revenue since working with Emote.
Client: Skinny Tan
Industry: Beauty & Cosmetics
Sector Expertise: Skincare
Services
Digital Strategy
Content Marketing
SEO
PPC
Completed: Apr 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
Branding
Web Design
+1 service
- Web Development
A Fresh Build for Meadows Property Group
Emote Digital
Meadows Property Group (MPG) is a boutique real estate agency with a difference, so their website needed to stand out. MPG engaged Emote Digital to elevate their digital presence with crisp visuals, complex integrations and curated UI elements.
The Challenge
Previously known as Meadows Partners, MPG needed a total repositioning of their brand. Emote Digital worked with them to refresh their entire brand presence, including one crucial element: their website.
- MPG’s previous site had a clunky website design that wasn’t user friendly
- Dated website that wasn’t in line with their premium offering
- Needed to be functional across their four business offerings and work seamlessly behind the scenes
The Approach
By refreshing their entire brand at every customer touchpoint, Emote fully transformed how they would be perceived by their clients.
- Emote improved the overall user experience and rolled out clean, crisp design
- Complex integrations feed in live real estate information so their website is always up to date and users can be confident they’re viewing accurate and current information
- UI elements such as parallax scrolling on the homepage elevates the user experience and embodies the MPG sentiment that the little details make all the difference
- Multiple form integrations allow for easy management of their clients
The Outcomes
The benefits of undertaking a well needed brand refresh are countless. For MPG, their website is one crucial piece of their branding puzzle which showcases their superior offering in the market.
Emote worked with MPG not only on their website but also their brand design, brand collateral and social feeds, so Emote can confidently say their brand is consistently impressive across the board. As Emote has had to continually update their social media captions to reflect recently sold properties, Emote would say their success is speaking for itself.
Client: Meadows Property Group (MPG)
Industry: Real Estate
Sector Expertise: Residential Real Estate
Services
Branding
Web Design
Web Development
Completed: Apr 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
Social Media Marketing
+1 service
- Online Advertising
How Emote Helped a National Labour Hire Company Succeed
Emote Digital
Emote Digital delivered impressive results by ensuring WorkforceXS’s organic and paid social advertising.
WorkforceXS is Australia’s leading labour-hire business network.
They work as a franchised system where each office is owned and operated by a franchisee who understands specific recruitment needs. They’re all about finding the right people, at the right time, in the right way.
The Challenge
WorkforceXS engaged with Emote in late 2019 hoping to expand their franchise network.
The challenges for Emote to tackle:
- WorkforceXS wanted to expand their franchise network
- They lacked an existing digital presence
- Needed to uncover the demographic they wanted to reach
- Decide how best to reach their target market and get the best results
The Approach
After an initial meeting, Emote understood WorkforceXS would see their greatest success by combining both paid and organic social media services.
Social Media Advertising
Emote used a thorough and efficient onboarding process to develop a marketing recommendation that was tailored specifically to their niche target market by:
- Uncovering that their target demographic is experienced recruiters with a franchising interest
- Pinpointing correct key messaging, creative, target groups, and budget recommendations
- Using knowledge and expertise of Facebook’s best practice to develop effective and strategic social campaigns
In the first 3 months Emote achieved:
- 183.5% increase in traffic to the franchises page from socials
- 93K impressions n their Linkedin ads in the first month ads
- 87 leads via social advertising
Social Media Management
Emote analysed their unique goals and pinpointed opportunities in relation to their social media presence by:
- Tailoring social media content that would best suit their needs as a business
- Ensuring organic social media worked hand-in-hand with the social advertising strategy
- Assessing the interests of their target market to identify four main content pillars to reiterate throughout each of their monthly calendars
- Collating the grid to align with their branding requirements and be visually appealing
In the first 3 months Emote achieved:
- 47% increase in Facebook engagement
- 50% increase in Instagram followers
- 181% increase in Linkedin impressions
The Outcome
By ensuring their organic and paid social advertising worked together harmoniously, Emote were able to deliver these impressive results.
- Emote saw a 183.5% increase in traffic to the franchise page from social compared to the previous period
- In their first month, Emote received a massive 96K impressions on their LinkedIn ads
- Facebook engagement increased by 476% in February 2020 compared to January 2020
- Emote increased Instagram followers by 50% in just one month
- Emote achieved a 181% increase in LinkedIn impressions in just one month
WorkforceXS also realised that if Emote could generate these results for them, it meant Emote could do the same for their network of 20+ franchisees. Emote has since been working alongside their franchise partners to develop unique digital campaign strategies to generate just as much success across different regions and industries.
Client: WorkforceXS
Industry: IT & Technology
Sector Expertise: Software & SaaS
Services
Social Media Marketing
Online Advertising
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Social Media Marketing
+1 service
- Online Advertising
How Emote Helped Globe Skate to Success
Emote Digital
Emote Digital implemented a social advertising campaign for Globe Brand.
Iconic skate and surf giant Globe Brand wanted to share their apparel and skateboards with an online audience beyond their existing social following. Utilising the potential of different social and search advertising platforms allowed them to promote their products in the most effective way possible.
Globe Brand’s social channels already had a large following, but there’s more to social media than a strong audience presence. Emote implemented a social advertising campaign that allowed them to not only reach new potential customers, but encourage their existing followers and traffic to re-engage with the brand.
Skating Into Success
Globe Brand’s social channels already had a large following, but there’s more to social media than a strong audience presence. Emote Digital implemented a social advertising campaign that allowed them to not only reach new potential customers, but encourage their existing followers and traffic to re-engage with the brand.
Emote’s campaigns achieved an average of 10x ROI.
Social Advertising
Social advertising provided the best return on investment for Globe brand. Emote utilised Google Ads to market and re-market their products in a way that decreased advertising spend as sales increased.
Aside from a strong 9.5x ROI from this source, Globe’s ads were seen 1.3M times in a 3 month period.
Los Angered II Product Campaign
Introducing Los Angered II Campaign. The Los Angered II Campaign by Dion Agius is an evolution of the game changing surf casual, the Los Angered, featuring Globe’s Shockbed insole and Globe’s Super-V outsole.
This product launch campaign achieved a 5.8x ROI and over 1 million impressions.
Impala Rollerskates
Impressed with the success across the iconic Globe brand, Emote were also engaged to roll out the launch of the now widely-know Impala Rollerskates.
Make the sidewalk sizzle. No brand launch is complete without a powerful social advertising campaign. Impala’s fun, colourful message need to be promoted in a way that would communicate the brand’s unique vibe and reach the right audiences. Social media provided the perfect platform to spread the word and attract new customers.
Emote achieved a 6x ROI from this sub-brand launch campaign over a 6 month period.
Client: Globe Brand
Industry: Sports
Sector Expertise: Sports Apparel & Equipment Manufacturers
Services
Social Media Marketing
Online Advertising
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Web Design
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Emote Digital
Iconic Australian brand Bakers Delight needed to revamp their online presence and they approached Emote Digital.
They wanted to not only improve the features and functionality of their website, but make sure it was optimised for mobile users, too. Emote created a new website and mobile version with a plethora of features to bring this industry giant into the modern digital age.
With such a large amount of online users browsing through mobile, it was vital that Bakers Delight’s website was fully optimised for smaller screens and devices. Their new mobile website means customers can find the information they’re after any time, anywhere.
Every Product in the One Place
Emote built an extensive and detailed product index that allows customers to easily find product descriptions and nutritional information. Integrating filters into the search function makes it even easier to find relevant information as quickly as possible.
Discovering New Product Uses
Emote added a library of recipes centred around Bakers Delight products. This not only helps to promote the product range by helping customers to discover new ways to utilise products as ingredients, but offers added value for site visitors.
Connecting Everything for Streamlined Control
Emote brought together the new websites’ many different features and pages in one CRM. By setting up different databases that all talk to each other in one centralised location, the entire website is easier to manage.
Modular Design for Any Page
The “Back To School” landing page does more than share lunch box tips for parents. It showcases modules that can be used anywhere across the website. Content can be changed and each module can be mixed and matched to suit any page.
A New Chapter for Bakers Delight
Bakers Delight can now proudly promote their new digital offering thanks to the efficient design and multitude of features across their new website. By prioritising user experience, Emote Digital has designed a website that users will want to return to again and again.
Client: Bakers Delight
Industry: Food & Beverage
Sector Expertise: Food Service and Catering
Services
Web Design
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Web Design
Web Development
Multi-Regional Website for a Global Chemical Supplier
Emote Digital
Natrio is the world’s largest distributor of Soda Ash, an essential raw material used in the manufacturing of glass, detergents, mining and other industrial processes. After rebuilding their site for the first time 4 years ago, Natrio again engaged Emote for a complete refresh in 2021.
The Challenge
Backed by 40 years of experience and with over 20 warehouses worldwide holding 300,000 tonnes of bulk, Natrio is a substantial business who needed a website to showcase their abilities.
- One of the main challenges was the large additional information that needed to be added and presented in a visually stimulating way.
- Emote needed to showcase they’re a premium brand as their old site was not positioning themselves in this way.
- Demonstrate their size, capabilities and locations.
- Their website needed to exist in different languages and be relevant globally.
The Approach
Emote knew that there was a need to simplify their offering and elevate how Natrio is digitally presented.
- Emote distilled their services into three core pillars: Source, Store, Transport.
- By adding a location map that is interactive and engaging, Emote ensured that customers understand the full global scope of their business.
- Overall Emote made sure the user experience is far more enjoyable. This includes little touches such as adding a mini menu locked on the side so you can’t get lost on a page.
- Emote removed the scientific names for chemical compounds as they would confuse the user and detract from their superior offering.
- Emote strongly advised the client to create powerful imagery which ultimately has become the hero of the site.
- Emote implemented smart GEO tracking to target their international audience and have a responsive website.
- By creating a multisite totalling 4 sites in 3 different languages (Portugese, Spanish, English) there was clear increase in the appeal and accessibility for their international audience.
The Outcomes
Now, Natrio has a website that perfectly embodies who they are as a brand. Professional, capable and international.
After engaging with Emote, Natrio has seen a rise in customer satisfaction when visiting the site and now have a more clearly defined offering. By taking Emote’s expert advice they now have a wealth of high-res imagery to use not only across their website but also across their socials and collateral.
With their new website, Natrio is ready to move from strength to strength, in bulk.
Client: Natrio
Industry: Startup
Sector Expertise: Manufacturing & Industrial
Services
Web Design
Web Development
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
SEO
Content Marketing
Emote Digital Plated Up Success For salt&pepper
Emote Digital
salt&pepper is an iconic Aussie brand with stores nationwide and a huge online presence. Check your kitchen cupboards and Emote Digital is pretty confident you’d find something labeled with salt&pepper.
The Challenge
Initially, salt&pepper engaged Emote Digital to improve their paid presence. They needed ads that converted and gave them a strong return on investment (ROI). Their amazing product range and frequent promotions needed to be shouted about.
Next, they wanted this to lead into more organic and content-based work. This meant Emote Digital needed to improve their SEO, working hand in hand with delivering content such as blogs, range copy, and product descriptions.
Essentially, it was Emote Digital’s job to meet an ongoing agreement to both improve their site and bring the right people to it who ultimately buy from them. Ready to see how they did it?
The Approach
They started with social media advertising and search advertising services, followed and strengthened by SEO and content writing.
Emote Digital initially began with a focus on Facebook and Google ads. By quickly tapping into both existing and new audiences they established an effective funnel approach that ensured users saw a variety of ad formats, showcasing different ranges and new products.
Emote Digital wanted to show users content relevant to them, without overloading. This was achieved via all ad types across Facebook and Instagram, as well as Google Shopping, search ads, display remarketing and YouTube ads.
Following an extremely effective first quarter that saw salt&pepper’s overall online revenue triple month on month, they were able to re-invest in an SEO and content strategy. This involved on-page and off-page optimizations and technical work supported by a wealth of blog, product, and range copy.
Emote Digital’s input boosted the overall health of the site and quickly increased the organic exposure with added keywords and improved rankings for key segments. Emote Digital delivered a huge volume of copy with over 1000 product descriptions written in their new quirky, personable tone of voice.
The Outcomes
Overall, salt&pepper’s monthly online revenue tripled across 12 months of working together. By engaging with Emote Digital, they were ultimately able to gain ground on their competitors and come off the back of a global pandemic in great shape.
- With on-brand, appealing design and copy Emote Digital ensured Facebook ads had an average of 9.76x ROI across 12 months
- By implementing carefully written and targeted Google ads they reached an average of 7.06x ROI across 12 months
- SEO saw a 34% increase in ranking for their top 20 keywords (3 month period vs. previous 3 months)
- Organic revenue increased by 18.9% as a result of our SEO service (3 month period vs. previous 3 months)
- Content writing and SEO working harmoniously together meant that the increase in keywords salt&pepper ranked for went up by 25% (3 month period vs. previous 3 months)
Emote Digital helped salt&pepper be seen by the right people. Then made sure they were impressed with what they saw, enough to buy, and buy again.
Client: salt&pepper
Industry: Retail
Sector Expertise: Home Goods & Furnishings
Services
SEO
Content Marketing
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Online Advertising
SEO
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Emote Digital
Draffin approached Emote Digital as they needed their online presence to match their experience and expertise.
Draffin designs and manufacture street furniture and waste collection infrastructure for government, education and commercial sectors.
They’re a family-owned business, and have survived for so long in a fiercely competitive industry because of their high level of customer service and integrity. They came to Emote as they needed their online presence to match their experience and expertise. In early 2020, Draffin engaged with Emote once more to discuss Social and Search Advertising services, in addition to their existing SEO service.
The Approach of Emote Digital
Search Engine Optimisation
After an in-depth consultation process, Emote conducted an audit of their existing website to pinpoint areas requiring improvement.
- Based on the findings, Emote developed a marketing recommendation to give the client further clarity on the technical issues that were present on the site
- Emote included their strategy on how they could eradicate these issues and improve organic rankings and website traffic
- Fixing some technical issues also improved the overall site condition
Since working with Emote they achieved:
- 45.31% Improvement of organic search conversionrate
- 50% Three months after the site went live
Search Engine Advertising
Emote conducted an audit on their existing Google Ads accounts and developed a marketing recommendation for the client moving forward, this highlighted areas needing improvement and opportunities for growth.
- This showcased Emote’s understanding of Google’s best practice and allowed Emote to develop a strategy that was tailored specifically to the client.The audit also gave the client further clarity on why certain search terms were not converting/delivering their desired results and an explanation on why they may have not been ranking as strongly as they could be, based on the findings
- The audit also gave a clear direction on how Emote could rectify existing issues and accurately pinpoint areas that had strong potential for positive growth
- Emote’s search team launched new campaigns and saw immediate improvements in all key metrics based on the comparable data Emote had prior to the client engaging with them
Through this service Draffin achieved:
- 6x ROI
- Product launch campaign over 6 months
Social Media Advertising
After a thorough, yet swift onboarding process including an in-depth analysis of key target groups on Facebook and LinkedIn, Emote’s social team launched new campaigns and saw impressive results.
- The approach involved consistently evolving and testing key areas of Draffin’s social advertising strategy
- These areas include new audiences, ad copy, ad designs and creative placements. This allowed Emote to pinpoint what type of messaging, ad creative and audience resonated with Draffin’s ad content the most
- Live reporting brought a new dimension of insights and an element of transparency when it came to results. Being able to see everything in one dashboard meant they didn’t have to look between various sources
- Added commentary from the team also gave the client further clarity on the steps taken in order to achieve these results
Key results from this service:
- 61 Website leads in their first 4 months of social advertising
- 2k+ Views to the website via social advertising over the past 3 months
- 15 website leads per month
Outcomes
Since engaging with Emote, Draffin have seen some of their most successful months in terms of revenue, website traffic, organic rankings and return on ad spend.
Emote Digital is now in the phase of continually developing and optimising new campaigns for Draffin and implementing strategies that will help leverage their positive results even further across the board.
Client: Draffin
Industry: Retail
Sector Expertise: Home Goods & Furnishings
Services
Online Advertising
SEO
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
Digital Marketing
+1 service
- Social Media Marketing
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Emote Digital
Fix My Watch approached Emote to create an online social presence that emphasises the quality of care and expertise found in their workshops.
Fix My Watch is a UK based company providing professional watch repairs in a fraction of the time and cost of traditional jewellers.
The Challenge
The challenges for Emote to tackle:
- Create trust in a customer base that might be reluctant to use online watch repair services
- Demonstrate that this service is more affordable than traditional brick and mortar stores without compromising on quality
- Solve any customer fears about sending expensive watches via courier
- Promote Fix My Watch as an accredited watch repairer for a number of high-end brands
The Approach
Emote wanted to focus on customer engagement and instil brand confidence for Fix My Watch. It was important to create an online image that demonstrated to the customer that their watch was in safe hands when being sent in for repairs. Fix My Watch employs highly skilled horologists which is crucial information that needed to be illustrated in both their paid and organic social.
- Promote brand confidence, with emphasis placed on that they are still operating as normal during numerous COVID lockdowns in the UK
- Advertise the highly skilled horologists to illustrate the care and expertise involved in watch repairs
- Enliven their brand with knowledgeable process videos, GIFs and static images that promote quality of care
- Emote created a database of user testimonials available directly on the website
Runs like Clockwork
Emote wanted to create a digital showcase that highlighted that Fix My Watch is a leading watch repair service that employs expert horologists and uses the world’s best machinery. This created an organic way to grow customer engagement stemming from social media.
- They created a library of incredible high-end images to utilise along with customer testimonials to create posts that engage and inform
- Used social media posts to grow engagement and create a trusted brand that engages with the targeted audience
- Demonstrate to the market the expertise behind Fix My Watch to inspire customer confidence using a diverse range of organic and paid social media content targeted to the right audiences
- Heighten customer awareness about the watch repair process through the use of Q&A and ‘did you know?’ style posts
The Outcomes
The biggest success for Fix My Watch is how Emote has created an online showcase that embodies the tenets of their brand: customer trust and satisfaction. They have created an online presence that reflects the high-end care and attention to detail that is found in their workshops and used it to shape all marketing material.
This consistent and clear messaging has been key to growing Fix My Watch. Emote’s services have led to an overall increase of 48% in post engagement on social media, and 31% increase in their overall website revenue.
Through sharp visuals and creative copy, they have created a marketing portfolio that beautifully connects expert horologists to the customer.
Client: Fix My Watch
Industry: Luxury
Sector Expertise: Luxury Jewelry & Watches
Services
Digital Marketing
Social Media Marketing
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Digital Marketing
+1 service
- Online Advertising
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Emote Digital
SEEK Business approached Emote Digital for a solid digital marketing strategy aiming to create a plan to reach their target market.
SEEK Business is Australia’s largest online business-for-sale marketplace. They connect people who have a vision of owning their own business with franchises and businesses that are for sale.
SEEK Business helps people progress their career and realise their dreams. They came to Emote Digital to create and implement a plan to reach their target market.
The Challenge
After undergoing extensive research into their customer base, SEEK Business were looking for a solid digital marketing strategy. They needed to implement the research they had done on potential business buyers to get conversions. They also needed to solidify their own unique style and brand presence.
The Approach
Emote Digital was able to curate target audiences from the research into audience segments looking to buy a business. This also allowed Emote Digital to benefit from the funnel approach in social media and platform advertising. Here’s how Emote did it.
- Combining platform advertising, social media advertising and organic social to curate a consistent and engaging brand presence to appeal to Emote’s target audience
- Defining SEEK Business as its own entity and separate to parent company SEEK
- Developing key messaging and engaging copy with a defined tone of voice
- Creating custom illustrations that go hand in hand with the copy and look great on the feed
- Taking SEEK Business’ research and refining target audiences, specifically targeted across Facebook, LinkedIn, Taboola and AdRoll
- Mapping out Emote’s digital marketing strategy using the funnel approach in order to filter and target potential business buyers
The Outcomes
The outcome was a digital marketing strategy where each aspect worked together harmoniously to drive results. Compelling copy, engaging creative, a curated social media presence, use of alternative digital advertising channels and laser-focused targeting ensured an impressive performance.
In just 9 months, the ads were viewed 616K times with 4.2k views to the website.
The funnel approach to filter the target audiences proved itself as a powerful strategy. At the top of the funnel, Emote Digital saw over 75K engagements on the ads.
Middle of the funnel directed more than 3K views to the website with a cost of only $0.78 per landing page view.
The bottom of funnel remarketing campaigns had a total of 1K custom conversions. In this case, a custom conversion meant enquiries for buying a business, making them particularly notable conversions.
Fully embracing digital across multiple aspects of their business led to big numbers and impressive stats for this Australian icon.
Client: SEEK Business
Industry: Real Estate
Sector Expertise: Real Estate Investment
Services
Digital Marketing
Online Advertising
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
PPC
Digital Marketing
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Emote Digital
This global leader in activewear approached Emote Digital to have digital marketing that’s fresh, bold and speaks to their audience. A brand that strives on excellence demands nothing less.
The Challenge
The challenges for Emote Digital to tackle:
- Managing a constant stream of new product launches, flash sales and promotions over 22 regions and 2 sites for AU and NZ
- Achieve a minimum of 10x ROI across all major sales campaigns
- Quickly turn around effective and on brand creative for a globally recognised brand
- Manage multiple high-end spending campaigns hourly
- Work within an already strong base of creative on-brand advertising
The Approach
Always Brave
Using the strength of an iconic brand, Emote Digital wanted to engage both existing and new customers with an effective and on-brand creative social advertising presence. They implemented and optimised a constant stream of in depth campaigns on Facebook and Instagram reaching all of their key market segments, underlaid by a solid base of remarketing to existing audiences.
Given the all-time high global demand for sportswear during the pandemic, it was important to create campaigns that stood out from the crowd while still fitting their brand guidelines and overall creative direction. This means staying ahead of the competition.
Through powerful campaigns, they were able to achieve an average of 68x ROI from paid social with revenue up an unbelievable 800%.
- Average of 68x ROI from paid social since working with Emote
- Up 215% vs. the previous period
- Revenue from this channel up 800% vs. the previous period
- Cost per purchase decreased by 39% vs. the previous period
- Record month from this channel delivered in terms of revenue (April 2020)
- 2020 was a record month for revenue
Always Confident
Leveraging the strength of the existing brand and global demand for sportswear products Emote Digital created engaging marketing that drove customers to the website to buy.
Across the Google network they utilised designed display ads and shopping ads to drive revenue to the AUS and NZ websites. By creating a range of always-on ads, seasonal product launches and sales they helped this global brand stay one step ahead of its competitors.
Emote Digital didn’t just want to help customers find the exact product they’re looking for, but prompt for new launches and deals. With a 778% increase in revenue from Google Ads, it shows that even globally recognised brands can be taken in bold new directions.
- 12.58x ROAS for AU since Emote took over (up 199% vs. a 4.21x ROAS in the same period prior)
- 11.05x ROAS for NZ since Emote took over (up 419% from 2.13x in the previous period)
- 778% increase in revenue from Google Ads for AU since Emote took over vs. the previous period
- 294% increase in revenue from Google Ads for NZ since Emote took over
Always Determined
Emote Digital utilised AdRoll — a powerful display marketing tool designed specifically to grow eCommerce revenue.
They didn’t simply retarget existing traffic, they set up a range of segmented audiences based on previous purchase behaviour and the likelihood of buying. By creating specific categories they could apply each group to the relevant product launch. They designed, created and rolled out all assets alongside the launch on both social and search advertising, allowing them to reach their market on the world’s most popular websites.
- 15.27x ROI from this channel since it’s launch
- 63% increase in overall online revenue since AdRoll was live
- 20% increase in overall site traffic since the launch of AdRoll
The Outcomes
A bold global brand demands a bold creative strategy.
Emote Digital digitally invigorated the brand’s online presence by creating cutting edge creative content that is designed to drive product sales and engagement. The outcome is a brand that feels both organic and spontaneous with a confident global voice.
The biggest success is the consistent returns on investment and being key to delivering an 800% increase in social revenue.
Emote Digital created a digital marketing strategy that is constantly shifting, reacting to global demands and consumer trends that is also true to one of the core beliefs of the brand: it revels in being joyful.
Client: Activewear
Industry: Fitness
Sector Expertise: Activewear & Apparel Brands
Services
PPC
Digital Marketing
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Web Development
Web Design
Suzuki – Digital Transformation Case Study from Emote Digital
Emote Digital
Suzuki is a legendary motorcycle brand, known for their precision engineering and the Suzuki experience. Yet the motorcycle market is declining globally, so Suzuki Motorcycles approached Emote Digital to transform their online presence to have the best motorcycle website in Australia.
The Problems
- Overcoming that motorcycles are traditionally sold by visiting the dealership in person
- Increasing their service retention, accessory sales, finance and insurance uptake
- Solving for the lack of visibility customers have around which dealers have their preferred motorcycle in stock
- Combatting the declining motorcycle market and creating the number one motorcycle website in Australia
The Approach
Emote Digital redesigned the entire Suzuki Motorcycles Australia website to feature visually impressive pages that guide the user through the entire journey of choosing a motorcycle and services. It was important that we provide all the information to the end-user so they can be educated and ready to purchase when entering a dealership.
Every motorcycle page is visually appealing and highlights the benefits of each motorcycle, used bikes, and current stock.
Emote added the ability to easily compare models and highlight the differences.
Users are now able to search their surrounding dealers for different models, filter by year and colour, include accessories and services, and send the enquiry to the nominated dealer.
Build Your Bike
As it’s important to empower customers to purchase from dealerships, Emote Digital also developed a Build Your Bike flow to overcome the challenges of selling online.
They integrated Build Your Bike to allow customers to firstly select motorcycle models and colours before they guide them through the available accessories and service plans.
All Build Your Bike enquiry forms include a section to register your interest for Suzuki finance and insurance.
The user has the ability to either pay a deposit and secure the motorcycle they have built or send the motorcycle with all the selected accessories and services to a nominated dealer.
The Outcomes
Emote Digital’s biggest success is how they’ve been able to streamline the process of choosing a motorbike online and how that translates to securing it from a dealership.
Not to mention, the website they’ve created is visually impressive and better captures the sophistication of Suzuki motorcycles.
The new end-user journey removes decision fatigue, increases service retention and results in more qualified leads delivered to dealers. Individual dealer pages can expand to become minisites that the dealer can send advertising traffic to, further increasing qualified lead generation and conversion.
They not only created a new website for Suzuki Motorcycle, they digitally transformed Suzuki Motorcycle’s sales process by prioritising the customer’s journey. The outcome is a frictionless connection between the customer, motorcycle, and local dealership.
Client: Suzuki
Industry: Automotive
Sector Expertise: Automotive Manufacturers
Services
Web Development
Web Design
Completed: Mar 2021
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
Always Brave, Always Confident, Always Determined – Emote & Puma
Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
A Digital Strategy for Launch with Otopia & Emote
Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
Emote’s Digital Expansion for BK Gym & Swim
Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
Web Development
Web Design
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Emote Digital
Brown Family Wine Group needed a way to introduce a recently-acquired boutique wine brand in a way that would be well-received by their established customer base.
So, Emote Digital has developed a strategy to not only overhaul their website and online store, but slowly roll out their newest brand as a welcome addition to their product range.
Brown Brothers is one of Australia’s leading family-owned wine brands. Priding themselves in their own traditions; however, they are not a traditional wine company. They are steeped in their family’s heritage, and they have a history of innovation that inspires their future direction.
Part of a whole
A suite of sites working together as one. Emote Digital has created a unified multi site that runs all four brand sites off the same core. This not only allowed different brands to be cross sold across each website, but allowed for a unified shopping experienced that maintained each brand’s unique character.
Keeping track of stock
Stock control over multiple sites with one centralised database. The stock master acts as a direct point of communication for all four sites. Stock levels and product information can be managed from one spot, allowing for instantaneous updates across every site.
Order rules
The agency has set the purchase rules, minus the usual customer frustration. Shoppers can see a live countdown tool that helps them to fill their 6 bottle minimum order before proceeding to checkout. Exceptions to the rule can be implemented for specialty products, making this system effortlessly customisable. This addresses a common issue with online stores and ordering rules, creating a positive user experience.
Purchase across brands
Allowing brands to be cross-sold across all Brown Brothers sites means products are available from more than one online location.
Modular Design
Built to allow custom pages to be created from a collection of pre-designed modules. Each Brown Brothers website is based on the same template, but full customised for each individual brand.
Client: Brown Brothers
Industry: Food & Beverage
Sector Expertise: Alcoholic Beverages
Services
Web Development
Web Design
Completed: Jul 2019
A New Website for IVET by Emote Digital
Client: IVET
Industry: Education
A New Site for AAD by Emote Digital
Client: AAD
Industry: Automotive
A New eCommerce Site for Friday Grocer by Emote Digital
Client: Friday Grocer
Industry: Food & Beverage
New Website for Wind Chimes Australia by Emote Digital
Client: Wind Chimes Australia
Industry: IT & Technology
Emote Digital Audited Themselves, and Here’s What They Found
Client: Emote Digital
Industry: Entertainment
A Comprehensive Marketing Strategy for Carbitool by Emote Digital
Client: Carbitool
Industry: Startup
Conquering Content with Emote Digital
Client: salt&pepper
Industry: Retail
SEO Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
Organic Social Success Stories from Emote Digital
Client: 4Legs
Industry: Food & Beverage
Emote Digital’s Success Stories from Alternative Digital Advertising Channels
Client: PUMA
Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
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Client: Newline Cushions
Industry: Retail
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Client: Melwood
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Client: PUMA
Industry: Fashion & Retail
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Client: Daily Orders
Industry: Education
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Client: Best Ride
Industry: Startup
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Client: OnCall
Industry: Nonprofit
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Client: Otopia
Industry: Fitness
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Client: Natrio
Industry: Startup
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Client: Belgravia Kids
Industry: Sports
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Client: Merricks
Industry: Finance
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Client: 4Legs
Industry: Food & Beverage
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Client: Cigweld
Industry: Real Estate
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Client: Sutton Tools
Industry: Real Estate
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Client: NC Fitness
Industry: Sports
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Client: Skinny Tan
Industry: Beauty & Cosmetics
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Client: Meadows Property Group (MPG)
Industry: Real Estate
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Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
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Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
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Client: salt&pepper
Industry: Retail
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Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
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Client: SEEK Business
Industry: Real Estate
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Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Client: House of Mirrors
Industry: Entertainment
Social Media Marketing
Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors
Emote Digital
Global fairground sensation House of Mirrors was set to appear at the 2019 Adelaide Fringe Festival.
This mirror maze of optical illusions needed a strong marketing campaign not only to publicise the attraction itself, but draw visitors to the entire festival. And so Melbourne digital marketing expert, Emote Digital has launched a social media marketing campaign to spread the word.
Social Advertising
Social media was the ideal platform to build both awareness and engagement. The campaign received hundreds of thousands of engagements for House of Mirrors, generating massive publicity for the entire Adelaide Fringe Festival. This led to thousands of ticket sales at an incredibly low cost per conversion.
Ad Targeting
Emote Digital was able to target niche audiences through both Facebook ads and Instagram posts and Stories. These visual mediums were ideal for showcasing the distorted allure of House of Mirrors.
Outcomes
The marketing campaign of Emote Digital led to thousands of ticket sales and generated amazing media exposure, with Eventalaide. They also stated,
“House of Mirrors is a must do at the Fringe. 10/10.”
Suffice to say House of Mirrors became one of the most highly acclaimed attractions of the festival and maintained its status as a global phenomenon.
Client: House of Mirrors
Industry: Entertainment
Sector Expertise: Theme Parks & Attractions
Services
Social Media Marketing
Completed: Jul 2019
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Client: IVET
Industry: Education
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Client: AAD
Industry: Automotive
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Client: Friday Grocer
Industry: Food & Beverage
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Client: Wind Chimes Australia
Industry: IT & Technology
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Client: Emote Digital
Industry: Entertainment
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Client: Carbitool
Industry: Startup
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Industry: Retail
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Client: Bakers Delight
Industry: Food & Beverage
Emote Digital’s Search Advertising Success Stories
Client: Best Ride
Industry: Startup
Social Advertising Success Stories from Emote Digital
Client: Bakers Delight
Industry: Food & Beverage
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Client: 4Legs
Industry: Food & Beverage
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Industry: Fashion & Retail
Email Marketing Success Stories by Emote Digital
Client: Suzuki Motorcycles
Industry: Automotive
How Emote Digital Helped APNA Support Nurses throughout the Pandemic
Client: The Australian Primary Health Care Nurses Association (APNA)
Industry: Nonprofit
Emote Digital Helped Bakers Delight Expand Their Franchise Network
Client: Bakers Delight
Industry: Food & Beverage
Emote Digital Produces Marketing Success for This Scientific Leader
Client: Pathtech
Industry: Healthcare
Emote Digital Launches Stunning New Site for Newline Cushions
Client: Newline Cushions
Industry: Retail
Emote Provided Melwood with the Perfect Digital Fitout
Client: Melwood
Industry: Real Estate
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Client: PUMA
Industry: Fashion & Retail
Planning for Digital Success with Emote Digital & Daily Orders
Client: Daily Orders
Industry: Education
Marketing Strategy for a New-to-Market App from Emote Digital
Client: Best Ride
Industry: Startup
Emote Digital Launches New Site for Disability Support Provider OnCall
Client: OnCall
Industry: Nonprofit
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Client: Otopia
Industry: Fitness
Emote Digital Maintains Powerful Marketing for Natrio
Client: Natrio
Industry: Startup
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Client: Belgravia Kids
Industry: Sports
Merricks Invested in the Future with Emote Digital
Client: Merricks
Industry: Finance
Emote Achieves Digital Excellence for 4Legs
Client: 4Legs
Industry: Food & Beverage
Welding Pros Cigweld Appointed Emote for a New Site
Client: Cigweld
Industry: Real Estate
Emote Digital Provided Sutton with the Tools for Success
Client: Sutton Tools
Industry: Real Estate
Emote Digital Lifted NC Fitness to New Heights
Client: NC Fitness
Industry: Sports
Emote Digital Created a Multi-Region, Multi-Channel Marketing Mix for Skinny Tan
Client: Skinny Tan
Industry: Beauty & Cosmetics
A Fresh Build for Meadows Property Group
Client: Meadows Property Group (MPG)
Industry: Real Estate
How Emote Helped a National Labour Hire Company Succeed
Client: WorkforceXS
Industry: IT & Technology
How Emote Helped Globe Skate to Success
Client: Globe Brand
Industry: Sports
Unlocking eCommerce Opportunities for an Iconic Aussie Brand
Client: Bakers Delight
Industry: Food & Beverage
Multi-Regional Website for a Global Chemical Supplier
Client: Natrio
Industry: Startup
Emote Digital Plated Up Success For salt&pepper
Client: salt&pepper
Industry: Retail
Digital Marketing Service From Emote Digital for Australia’s Largest Outdoor Furniture Suppliers
Client: Draffin
Industry: Retail
Emote Digital Created a Powerful Social Strategy for Fix My Watch
Client: Fix My Watch
Industry: Luxury
SEEK Business Partnered with Emote Digital for a Solid Digital Marketing Strategy
Client: SEEK Business
Industry: Real Estate
Emote Digital Created Digital Marketing Campaigns for a Global Leader in Activewear
Client: Activewear
Industry: Fitness
Suzuki – Digital Transformation Case Study from Emote Digital
Client: Suzuki
Industry: Automotive
Emote Digital Has Developed A Website And An Online Store For Brown Brothers
Client: Brown Brothers
Industry: Food & Beverage
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