Vancouver Opera Finds Its Voice In A Digital-First World Thanks To Takt
VO has always believed that its love for Opera and, to a stronger extent, the arts community, is the principle around which its entire brand philosophy should pivot. Takt helped VO take place in a digital-first world.
As such, in 2017 VO made the bold move to change its seasonal programming to a four-week Opera Festival, and needed a compelling way to spread the news.
Transformational Stories
Operas are visceral and emotive; a careful blend of storytelling, melody and explosive vocals that pull you from your world into something entirely new.
Naturally, VO’s 2017/2018 season needed imagery that communicated the power and complexity of these performances. Takt art directed and photographed creative assets for the new season to be used across all digital and physical touch-points.
Each photo hints at the broader story of the opera it represents, enticing the viewer to dive deeper.
Digital-First Design
Through exploration and iteration, Takt established a design system rooted in stories and elegance. Takt’s design was simple, but significant, with bold typography, stunning imagery and plenty of white space, acting as a canvas for the Operas it represents.
Encouraging User Discovery
The intuitive experience Takt crafted is simple, yet comes alive to the tune of an ever-changing, curious Vancouver Opera.
Each season its new, evocative performances take front and centre, enticing opera enthusiasts and inspiring the opera fans of tomorrow.
A custom-built WordPress CMS allows Vancouver Opera to scale and manage content internally without the help of a third party.
About Takt
Takt is a leading branding and experience design agency for those with purpose. Takt crafts brand experiences and digital products that tell stories and start conversations.
