Same Day’s New Website Development & Performance Marketing Management by Zoom Digital
Zoom Digital helped Same Day to design and develop the new website, bespoke SEO & paid campaigns strategy, extremely targeted lead generation campaigns, and also social media management.
Client Background
SameDay is a high-end state of the artfully specialized dental implant clinic in the heart of Dubai, the only one of its kind in the Middle East that treats patients using an advanced and unique method of Implants as well as Teeth done all in the same day which shuns away painful, time-consuming as well as costly grafting procedures.
SameDay positions itself in treating patients with a busy life in an amazingly simple, fast, and efficient way.
The Challenge
SameDay was facing difficulties in terms of website development which had fallen short, leaving them with a website that was a nightmare to manage, and that did not convey “an innovative dental company” through the generic design. With Zoom Digital, they came with the ultimate desire of revamping the website, meeting their sales goals, gaining golden benefits from PPC and SEO, and being the golden star of Social Media.
SameDay was desperately looking forward to a winning online marketing strategy. So, Zoom Digital planned to build their website from scratch and ended with qualified QA, testing, and launch.
Zoom Digital’s Role
After working with SameDay to get a deep understanding of their website design and development challenges, Zoom Digital’s team mainly focused on using site structure, content, and user interface elements to support lead generation and SEO. A content-driven organic approach that focused on best keywords would develop trust and credibility with SameDay across the entire social media campaign. State-of-the-art landing pages were created to support qualified lead generation and achieve potential leads. By virtue of paid search (PPC), Zoom Digital achieved control over advertising message and spend.
However, Zoom Digital experts managed the enormously complex task of managing paid search campaigns by optimizing them to the highest level. This obviously requires a wide range of skills, ranging right away from copywriting to data analysis.
Win-Win Results
The new SameDay website meets multidimensional needs of SameDay’s dentists with new functionality and stunning look. It is now enjoying a reviving take on the dental health industry with a user-friendly plus mobile responsive design. The SEO-focused blogs along with the social media accounts work hand-in-hand to deliver huge traffic to the website.
By virtue of the promotion of blogs on Instagram and Facebook, SameDay maintains more than double the average engagement rate. SameDay eliminated irrelevant website traffic and saw a huge surge in leads within the first few months.
Results
- 12+ Keywords on top 5 positions in serp
- 350% Increase in organic traffic
- 20% Increase in organic lead
- 32% Decrease in mobile bounce rate
- 37.5% Reduction in CPL
About Zoom Digital
Zoom Digital is a full services digital marketing agency and software development house based in Dubai. Zoom Digital is a team of expert developers, designers, and digital marketing professionals who are passionate about what they do and getting results for clients.
Zoom Digital will work closely with your team to develop a bespoke, integrated digital marketing strategy and program with the aim of driving awareness and registrations of new prospect customers to help grow your business.
Zoom Digital can provide a complete end-to-end service, including full campaign and project management coupled with transparent reporting to form a collaboration based on trust.
