New UCFB Website Hits The Back of the Net
University Campus of Football Business (UCFB) is a higher education institute dedicated to providing undergraduate programmes that prepare students for careers within the football and sports industry.
Off the Woodwork
UCFB had recently gone through a brand refresh but found that applying this to their current website was restrictive and lacked the fun and dynamic impact it intended.
As a relatively young and niche academic establishment, they felt their current website didn’t accurately portray their offering and lacked the immersive and inspiring feel needed to pull in a younger audience.
From a technical perspective, the website required a high level of manual input and created additional work for an already stretched team.
The Comeback Begins
UCFB approached Harrison Carloss looking for a new website that showcased their brand refresh, appealing to a younger audience who are increasingly overwhelmed by options when leaving school.
We kicked off with a meeting to scope out the project, speaking to the team about their experiences with the current website, running through their brand refresh and what they’d love to see in a new website.
Over the following months, we designed and built an exciting new website to better engage prospective students.
The brand refresh was brought to the forefront of the site, enriched by the use of dynamic animations to allow for fluid user navigation through the site. We included tactic illustrations that you might see pre-match as an interesting and on-brand way to highlight key pieces of information.
Behind Closed Doors
As a higher education site, accessibility was essential to the UCFB team and therefore a key consideration throughout the design process. ReciteMe was integrated to help users with additional requirements when visiting websites.
Post types were used to reduce time spent by the team to populate and update content, meaning updates in one place would update in multiple places across the site.
We seamlessly integrated UCFB’s external tools such as Student CRM and Tawk.to, as well as linking to higher education sites like UCAS.
Throughout the migration to the new site, we worked with UCFB’s digital marketing agency to ensure minimal disruption throughout the process and place the new site in the best possible position for growth.
The new website will now make it even easier to engage, excite and educate potential students with the aim of increasing student recruitment and raising UCFB’s brand profile.
But can we do it on a cold, rainy night in Stoke? You tell us.
“The result is outstanding, and it’s clear how much thought, expertise, and dedication went into every detail.”
“The new website is a huge upgrade and hopefully it will continue to improve our growth as a young institution. Looking forward to continuing our partnership and seeing the impact this new website will make.”
- Jonny Sutherland, Marketing Manager
“We’re proud to be a leading destination for sports degrees and love to be a positive disruptor within the education sector, and our new website demonstrates our values and our personality perfectly.
I’d argue that it’s one of the best websites I’ve ever seen within the higher education sector. A huge thank you to Harrison Carloss for understanding our vision and executing this to the highest quality.”
- Victoria Stears, Head of Global Marketing & Communications
Interested in working with Harrison Carloss on a new website? We’d love to have a chat to see if we’re the right agency for your business. We specialise in fully bespoke designs and builds that are scalable with your business and allow your unique features and brand to shine like no template can.
