Making an Email Company Cool
Fastmail is an email provider that helps users reclaim control of their personal information and increase their productivity. The company provides rock-solid mail technology that guarantees privacy. Their productivity features are one of a kind, built to keep users organized. Fastmail is a thoughtfully designed and easy-to-use email application, trusted by customers around the world.
The Opportunity
Fastmail asked eDesign Interactive team to update their visual identity, create an exciting new corporate look, and build a new website focused on customer acquisition. The website redesign needed to illustrate how Fastmail helps users do more with their email, while at the same time highlighting their commitment to users’ privacy.
Their main objective was to further the company’s mission with new messaging— Make Email Yours— which puts visitors at the center of the website. Fastmail was developed by its founder to provide the best privacy standards possible and make customers the main priority. eDesign Interactive intended to design a website that embodies this vision.
They also wanted to address the question “Why would you pay for email when you can use Gmail for free?”. To answer this question, they planned to engage new users by visually immersing them in Fastmail’s powerful privacy standards, workflow organization, and personalization options.
What eDesign Interactive Did
The new site is designed as a lead generation tool. It showcases why Fastmail exists, how it puts users in control of their email privacy, and how it helps them be more productive. It entices people to sign up, get a domain, and transfer their emails in quick and easy steps. The header and footer of the website are organized with new clients in mind. Within seconds, users can find information, answers their questions, or contact support.
While the previous site had a lot of 2D illustrations, the new design incorporates 3D visuals and playful iconography that show the simplicity of Fastmail’s organization and privacy. The vibrant and colorful aesthetics, coupled with their 3D visualization of emails, emphasize the services Fastmail offers. The design is engaging, on-brand, and a real joy for users to experience as they scroll and interact.
eDesign Interactive created symbolic 3D drawings and micro-animations that grab attention. Their 3D work helps web visitors understand right away the advantages of using Fastmail. The bright colors and flawless animations create trust, a sense of fun, and lightness.
How It Went
Fastmail’s web design speaks for itself. The unique three-dimensional design elements make the website feel light, fun, and immersive.
The site incorporates a WordPress CMS with advanced custom fields and Gutenberg building blocks. This allows Fastmail to build its own custom pages and publish content in a few simple clicks, without developer assistance.
The performance and speed of the site are of utmost importance. With a name like Fastmail, you must have a site that loads fast. Even though they are using many micro-animations and WebGL-built elements, the page speed performs flawlessly.
Fastmail’s team was proud to announce their updated website and visual identity. eDesign Interactive share the same pride for them and are very excited about the company’s positive reviews from current users and business partners.
Vincent Mazza, Managing Partner of eDesign, commented:
Building a great company is always a team sport, and while we were collaborating with Fastmail to design and build their new website, we truly felt like part of their team. I’m always proud of our agency’s work, but bringing so many folks to work together, challenge assumptions, think creatively, and ultimately create something great is the best outcome!
The Role of eDesign Interactive
Web Design, UX/UI Design, Front-End Development, Motion Graphics, 3D Animations, Project Management, Web Animation, Copy-editing, WordPress CMS, Third-party Integrations, GDPR Compliance, and SEO.
About eDesign Interactive
eDesign Interactive‘s team strives to create emotional and meaningful stories, which in turn become fantastic digital experiences. eDesign Interactive merges innovative ideas with beautiful designs to reach the hearts and minds of your core audiences.
