Kooba Launches theStudio3arena.ie, a Beautiful Digital Experience for one of 3Arena’s Private Members Clubs

3Arena has unveiled The Studio, an exclusive private members’ club designed as a haven for true music lovers to connect, unwind, and celebrate the artistry of live performance.

Formerly known as The Premium Club, the space underwent an extensive rebrand and refurbishment in 2025, emerging as a bold and reimagined environment that blends the nostalgia of music’s golden era with the electric energy of today’s contemporary scene. Every element of The Studio, from its rich interior design and curated music-inspired decor to its digital presence, reflects 3Arena’s vision to create a space that not only complements the world-class performances hosted at the venue but also deepens members’ connection to the culture and community surrounding live music.

As part of this transformation, 3Arena entrusted long-standing digital partner Kooba with the design and development of the new Studio website. Having collaborated with 3Arena across several digital initiatives over the years, Kooba brought an intimate understanding of the brand’s tone, audience, and strategic objectives.

The brief was to create a digital experience that would both capture the energy of the reimagined members’ club and communicate its elevated yet approachable nature. The result is a website that seamlessly bridges the worlds of nostalgia and modernity, a digital reflection of The Studio’s physical environment where vintage music heritage meets the innovation and excitement of live performance.

An Updated Brand Identity

At the heart of the project was a clear objective: to establish a distinctive identity for The Studio that would complement the prestige of the 3Arena brand while standing confidently on its own. 3Arena wanted The Studio to feel like a hidden gem within the venue, a place that offers exclusivity and warmth without alienating fans or losing the essence of what makes live music experiences so powerful. To achieve this, Kooba collaborated closely with 3Arena’s brand and marketing teams to refine the brand’s visual and tonal direction.

The new identity introduced a rich palette of warm hues, including deep golds, muted reds, and velvety blacks, inspired by classic music lounges and vintage vinyl aesthetics. These tones were balanced with subtle contemporary accents and modern typography to give the brand a timeless yet current feel. Motion and animation were incorporated throughout the digital experience to bring this atmosphere to life. Subtle transitions and micro-interactions echo the rhythm and tempo of live music, creating a sense of movement that keeps users engaged. Together, these design choices establish a cohesive and immersive brand experience that feels unmistakably The Studio.

Kooba’s design philosophy was to let the visual identity tell the story. Every interaction and design element was considered part of the brand narrative, from the way content reveals itself as the user scrolls to the gentle transitions between sections that mirror the flow of a live performance. The website becomes more than a digital platform; it is a stage for storytelling that communicates exclusivity, energy, and belonging.

Immersive Storytelling Design

Kooba’s approach to the site’s design was rooted in immersive storytelling, built on the idea that the best digital experiences evoke emotion, not just provide information. The Studio website was designed to take visitors on a journey through the space, the brand, and the experience of being a member. As users scroll, they are guided through a series of narrative-driven sections that reveal the history, purpose, and atmosphere of The Studio, each enhanced by thoughtful animation and carefully selected video content.

This dynamic, scroll-based storytelling style helps users feel as though they are being welcomed into The Studio itself. High-quality photography and short video loops showcase the reimagined interiors, from plush seating and ambient lighting to the view of the stage, small details that together build anticipation and excitement. These visuals are complemented by editorial-style copy that captures the essence of the members’ experience: access to world-class performances, premium service, and a shared passion for live music.

The use of motion design plays a pivotal role in maintaining engagement throughout the journey. Animations are not simply decorative but functional, guiding the user’s focus and encouraging exploration. Transitions mimic the tempo of a performance, with moments of buildup followed by release, reflecting the very essence of live music. This attention to rhythm and flow creates a strong emotional resonance, ensuring that the website mirrors the atmosphere of 3Arena on show night: electric, immersive, and unforgettable.

Seamless Commercial Integration

Beyond the design and storytelling, the website was built with 3Arena’s wider strategic ecosystem in mind. Recognising the importance of commercial integration, Kooba developed a bespoke events module that allows visitors to explore upcoming performances and featured artists directly through The Studio’s website. This module creates a seamless bridge between The Studio and the main 3Arena platform, encouraging exploration across the venue’s offerings and driving engagement across multiple audience segments.

To further strengthen this connection, the site incorporates direct links to 1878, 3Arena’s most exclusive hospitality offering, allowing guests to discover the full spectrum of premium experiences available at the venue. Whether users are exploring The Studio for the first time or are existing members looking to plan their next visit, the website makes it effortless to access related services, membership details, and event updates, all within one cohesive digital environment.

This thoughtful integration aligns with 3Arena’s broader digital transformation goals, ensuring that every touchpoint reinforces the brand’s commitment to quality, accessibility, and customer experience. The platform was developed to be flexible and scalable, capable of evolving alongside future updates to 3Arena’s suite of digital products. The CMS was optimised for content management efficiency, enabling the 3Arena team to easily update event listings, membership information, and visual content without reliance on external support.

A Shared Vision for the Future

The launch of The Studio represents more than a physical refurbishment; it marks a new chapter in how 3Arena engages with its most dedicated audience. It is an evolution from a traditional premium club into a living, breathing experience that celebrates music culture and deepens the emotional connection between the venue and its guests.

For Kooba, the project reflects the strength of a long-term partnership built on shared understanding, creativity, and trust. By combining strategic thinking with bold design execution, Kooba helped translate 3Arena’s vision into a digital experience that feels as dynamic as the performances it celebrates. Every interaction, image, and animation contributes to a single, unified message: The Studio is where music lovers belong.

With The Studio, 3Arena has not only set a new standard for live entertainment hospitality but has also redefined what a digital brand experience can achieve in the world of music and events. The result is an online presence that feels authentic, inviting, and alive, a true digital reflection of the excitement, nostalgia, and connection that define live music itself.

Kooba is proud to have played a pivotal role in bringing this exclusive vision to life, continuing to support 3Arena in crafting digital experiences that resonate with audiences and celebrate the power of live performance.