Tom Starley

Hi, I'm Tom! A UX and UI specialist, Founder and Managing Director of Smoof. I'm passionate about increasing conversion and revenue for growing online companies through expert UX/UI design and consultancy. I have a passion for helping you embrace the benefits of design thinking.

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Should I Invest In UX? Your Questions Answered.

The term UX (or user experience) is bandied around a lot these days. It’s the new buzzword, It’s the new yo-yo! But what actually is UX, what does it mean? User experience is defined as: “the overall experience of a person using a product such as a website or computer application, especially in terms of …