Siobahn Congreve

Siobhan heads up the Content Marketing team at Hallam, focussing on Content, Digital PR and Social Media. She has over 10 years of Digital Marketing experience, starting out in SEO while she was at University studying Journalism. Since then, she has worked at some of the largest UK SEO agencies and worked on a number of FTSE100 clients, particularly within the finance and FMCG sectors.

BLOG | Digital Marketing

Future of Digital: The Future of PR is Numbers Driven

As time goes on, the value of Digital PR is starting to (finally) be recognised as more than just a link building tactic. In the past, the majority of Digital PR reporting has been focused around the number of links and their average Domain Authority, but hasn’t the quality of links always outweighed the quantity? …