Nick Cantor
B2B Needs to Go Deeper Into Digital Marketing: Here Are Some Tips
Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has …
An Extensive Guide to Create an Integrated Digital Marketing Strategy
With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are …
How Brands With Purpose Can Impact the World?
When it comes to meaningful brand experiences, consumer demand has never been greater. In a recent study of more than 395,000 people and 2,000 brands across the globe, Havas Media provided valuable insights into the ever-shifting cultural landscape and its …
Smarketing: How Sales and Marketing Alignment Can Better Your Business
Sales and marketing. They’re a powerhouse pairing that can catapult any business to success. But when these two vital business functions fail to click together, the converse can be true. Double handling, wasted resources, and too many separate goals make …
Does Your Marketing Appeal to Millennials? Engage the Emerging Leaders in Your Industry
If you are a B2B marketer and you haven’t considered targeting the millennial audience, now’s the time. Targeting this demographic has become even more important as these individuals mature in the workforce and move into leadership roles. Their opinions and …
How to Leave a Lasting Impression With Great Video Marketing
Did you know that video ads are the #1 way consumers are discovering the brands that they later purchase from? So you should approach video marketing campaigns professionally. With viewers remembering an average of 95% of a message delivered through …
5 of the Best Ways to Improve Your Remarketing Campaign
Remarketing… That’s when websites stalk you with their ads, right…? Wrong. Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. …
