Nick Cantor
B2B Needs to Go Deeper Into Digital Marketing: Here Are Some Tips
Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has …
How Do You Know If Your UX Is Effective?
These days, growing brand loyalty and a strong bottom line are both signs your website or app’s user experience (UX) is working. But how is this achieved? As the name suggests, the user’s experience – i.e. putting humans at the …
An Extensive Guide to Create an Integrated Digital Marketing Strategy
With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are …
How Brands With Purpose Can Impact the World?
When it comes to meaningful brand experiences, consumer demand has never been greater. In a recent study of more than 395,000 people and 2,000 brands across the globe, Havas Media provided valuable insights into the ever-shifting cultural landscape and its …
Smarketing: How Sales and Marketing Alignment Can Better Your Business
Sales and marketing. They’re a powerhouse pairing that can catapult any business to success. But when these two vital business functions fail to click together, the converse can be true. Double handling, wasted resources, and too many separate goals make …
Does Your Marketing Appeal to Millennials? Engage the Emerging Leaders in Your Industry
If you are a B2B marketer and you haven’t considered targeting the millennial audience, now’s the time. Targeting this demographic has become even more important as these individuals mature in the workforce and move into leadership roles. Their opinions and …
Choice and Transparency in a Post-Third-Party Cookie World
Marketers woke up in May 2021 to a brave new world where consumers were empowered to turn the tap off app tracking data and third-party cookies. For some, panic set in whilst for others it’s simply forcing us to focus …
How to Leave a Lasting Impression With Great Video Marketing
Did you know that video ads are the #1 way consumers are discovering the brands that they later purchase from? So you should approach video marketing campaigns professionally. With viewers remembering an average of 95% of a message delivered through …
5 of the Best Ways to Improve Your Remarketing Campaign
Remarketing… That’s when websites stalk you with their ads, right…? Wrong. Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. …
8 Tips to Have an Awesome and Future-Proof Website
One of the most common questions we’re asked by our clients is usually something along the lines of “How do I build and maintain a great website?”. In this article, we list out a few of the most important things …
Why Pair Writing Brings The Best Of Both Worlds
So, every day you’re churning out content for many channels. All is going to plan, you think. You’re keeping your website content humming with regular updates and clear and concise key messaging. Then you take a look at your visitation …
Why Video Should Be Integral To Your Content Marketing Strategy
As good marketers, we can’t ignore our target audience’s daily media consumption habits. Instead, we should use this information to improve our marketing tactics. In this article, we’ll explore why video should be a part of your content marketing strategy, …
