Nick Cantor
An Extensive Guide to Create an Integrated Digital Marketing Strategy
With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are …
How Brands With Purpose Can Impact the World?
When it comes to meaningful brand experiences, consumer demand has never been greater. In a recent study of more than 395,000 people and 2,000 brands across the globe, Havas Media provided valuable insights into the ever-shifting cultural landscape and its …
Smarketing: How Sales and Marketing Alignment Can Better Your Business
Sales and marketing. They’re a powerhouse pairing that can catapult any business to success. But when these two vital business functions fail to click together, the converse can be true. Double handling, wasted resources, and too many separate goals make …
Does Your Marketing Appeal to Millennials? Engage the Emerging Leaders in Your Industry
If you are a B2B marketer and you haven’t considered targeting the millennial audience, now’s the time. Targeting this demographic has become even more important as these individuals mature in the workforce and move into leadership roles. Their opinions and …
Choice and Transparency in a Post-Third-Party Cookie World
Marketers woke up in May 2021 to a brave new world where consumers were empowered to turn the tap off app tracking data and third-party cookies. For some, panic set in whilst for others it’s simply forcing us to focus …
How to Leave a Lasting Impression With Great Video Marketing
Did you know that video ads are the #1 way consumers are discovering the brands that they later purchase from? So you should approach video marketing campaigns professionally. With viewers remembering an average of 95% of a message delivered through …
The Role of Virtual Event Marketing in the Future
The event marketing industry has seen a lot of changes because of the COVID-19 pandemic and other global events. Social distancing means that brands cannot rely on in-person events to market or sell products. As countries around the world imposed …
5 of the Best Ways to Improve Your Remarketing Campaign
Remarketing… That’s when websites stalk you with their ads, right…? Wrong. Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. …
8 Tips to Have an Awesome and Future-Proof Website
One of the most common questions we’re asked by our clients is usually something along the lines of “How do I build and maintain a great website?”. In this article, we list out a few of the most important things …
Why Pair Writing Brings The Best Of Both Worlds
So, every day you’re churning out content for many channels. All is going to plan, you think. You’re keeping your website content humming with regular updates and clear and concise key messaging. Then you take a look at your visitation …
Why Video Should Be Integral To Your Content Marketing Strategy
As good marketers, we can’t ignore our target audience’s daily media consumption habits. Instead, we should use this information to improve our marketing tactics. In this article, we’ll explore why video should be a part of your content marketing strategy, …
The Fine Line Between Content Marketing And SEO
Search Engine Optimisation (SEO) is a digital myth for many businesses, with Google updating rules and algorithms frequently, some competitors are using black hat techniques like keyword stuffing to achieve higher search engine rankings. SEO is one of the most …
