Nick Cantor

You’ve heard about the attention span of the goldfish, right? Nine seconds and holding. The scary reality is that the average human attention span for websites has fallen to approx. 5 seconds. Five little seconds to make a huge impact and have your potential customers take an action on your website that isn’t bouncing away …

So, every day you’re churning out content for many channels. All is going to plan, you think. You’re keeping your website content humming with regular updates and clear and concise key messaging. Then you take a look at your visitation data, and the questions are startlingly clear – people are not staying on the pages …

As good marketers, we can’t ignore our target audience’s daily media consumption habits. Instead, we should use this information to improve our marketing tactics. In this article, we’ll explore why video should be a part of your content marketing strategy, and how to make an impact with campaigns based around video content. On average, internet …

We all want to deliver great work and achieve our initial set-out goals. Partnering with like-minded suppliers and agencies is a large part of it. In our experience, a great client and agency relationship is a collaboration between minds on the same wavelength. This collaborative partnership helps us avoid the pitfalls of mismatched goals, lack …

Every marketer is plagued with countless and sometimes contradictory methods to write a marketing plan. But at least we all agree on one thing, a failure to plan is a plan to fail. When it comes time to plan we all hop into research mode, look at what we did before and see where we …

Search Engine Optimisation (SEO) is a digital myth for many businesses, with Google updating rules and algorithms frequently, some competitors are using black hat techniques like keyword stuffing to achieve higher search engine rankings. SEO is one of the most important factors for your website (if it isn’t, it should be) and there’s a fine …

As we’re approaching the end of 2018, the future of content marketing seems more uncertain than ever before. AI is on the horizon, the number of marketing channels is ever-growing and, to top it off, there is competition everywhere. So, you can’t help but wonder “Does content marketing still work? What type of content should …