Nick Cantor

Did you know that video ads are the #1 way consumers are discovering the brands that they later purchase from? So you should approach video marketing campaigns professionally. With viewers remembering an average of 95% of a message delivered through video — compared to the 10% retention-rate of text — video marketing can do more …

The event marketing industry has seen a lot of changes because of the COVID-19 pandemic and other global events. Social distancing means that brands cannot rely on in-person events to market or sell products. As countries around the world imposed various forms of quarantine, companies started to shift to a work-from-home setup. These changes have …

Remarketing… That’s when websites stalk you with their ads, right…? Wrong. Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. When used correctly, it shouldn’t feel like stalking. In fact, remarketing is one of the …

One of the most common questions we’re asked by our clients is usually something along the lines of “How do I build and maintain a great website?”. In this article, we list out a few of the most important things you need to do to achieve this. Carefully planned journeys to educate, build credibility and …

You’ve heard about the attention span of the goldfish, right? Nine seconds and holding. The scary reality is that the average human attention span for websites has fallen to approx. 5 seconds. Five little seconds to make a huge impact and have your potential customers take an action on your website that isn’t bouncing away …

So, every day you’re churning out content for many channels. All is going to plan, you think. You’re keeping your website content humming with regular updates and clear and concise key messaging. Then you take a look at your visitation data, and the questions are startlingly clear – people are not staying on the pages …

As good marketers, we can’t ignore our target audience’s daily media consumption habits. Instead, we should use this information to improve our marketing tactics. In this article, we’ll explore why video should be a part of your content marketing strategy, and how to make an impact with campaigns based around video content. On average, internet …

We all want to deliver great work and achieve our initial set-out goals. Partnering with like-minded suppliers and agencies is a large part of it. In our experience, a great client and agency relationship is a collaboration between minds on the same wavelength. This collaborative partnership helps us avoid the pitfalls of mismatched goals, lack …

Search Engine Optimisation (SEO) is a digital myth for many businesses, with Google updating rules and algorithms frequently, some competitors are using black hat techniques like keyword stuffing to achieve higher search engine rankings. SEO is one of the most important factors for your website (if it isn’t, it should be) and there’s a fine …