Lesley Vos

Lesley Vos is a seasoned web writer and content strategist from Chicago. With 5+ years of experience in content creation, she shares tips on writing craft at publications on digital marketing, social media, and self-development.

15-services-to-spy-your-competitors-and-see-if-they-copy-you
15-services-to-spy-your-competitors-and-see-if-they-copy-you
blog | Digital Marketing
19 Best Tools To Spy On Your Competitors And See If They Copy You

Smart people learn from others’ mistakes and achievements. This also holds true for brands willing to reach success, learning from their competitors’ experiences. Proper competitor analysis allows you to elicit their strengths and weaknesses as well as compete on link …

how-to-optimize-your-content-strategy-for-youtube
how-to-optimize-your-content-strategy-for-youtube
blog | Content Marketing
How To Optimize Your Content Strategy For YouTube

The second popular search engine in the world, YouTube was believed to “eat” 80% of all consumer internet traffic by 2019. Therefore, it is an essential tool for video marketing. Businesses need to create an effective content marketing strategy for …