
Smart people learn from others’ mistakes and achievements. This also holds true for brands willing to reach success, learning from their competitors’ experiences. Proper competitor analysis allows you to elicit their strengths and weaknesses as well as compete on link …

The second popular search engine in the world, YouTube was believed to “eat” 80% of all consumer internet traffic by 2019. Therefore, it is an essential tool for video marketing. Businesses need to create an effective content marketing strategy for …