Kyra Borg

You’ve thought up some quality product branding and you have a good sense of what your brand means and how you’re going to present it to the world. Unfortunately, you’ve only taken the very first steps towards creating a brand. A brand only means anything if it’s recognized by the customer, so the biggest part …

If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting? If you’ve got your head screwed on right and you know your stuff, the answer should be a …

You’ve definitely heard of Virtual Reality or ‘VR’ – but you might think it’s just a bit of fun for avid gamers playing with VR games or VR apps. So, what exactly is virtual reality? Whilst there are plenty of fun examples of virtual reality games – whether that’s virtual roller coasters, snooker, or even …

Before we can begin to answer this question, we need to make sure that one thing is clear: what is digital marketing? Digital marketing is an umbrella term that encompasses all kind of activity which takes place online to promote your brand, or to drive sales. Any company wanting to reach out to an audience …