
Brand Archetypes: What They Are & Why They Matter
Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies that can impact human behaviors. That archetype framework can be applied to your business, as well. It can help you shape your narrative and go from purely transactional relationships …

The Importance Of Brand Awareness
Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is …

A Simple Guide To Defining Core Brand Values
There are many different aspects that make up your brand puzzle pieces, that help define the brand’s identity, making it distinct and meaningful, and shaping the perception others have of it. And while external elements can foster feelings of familiarity …

What to Expect From Your Marketing Agency?
Digital marketing can seem rather intimidating – especially to someone who’s attempting to enter the digital landscape for the first time. Even if you know how beneficial digital marketing can be and what it could do for your business, the …

Affiliate Marketing in 2022: What It Is & How You Can Get Started
Savvy e-commerce entrepreneurs know that there’s always more that could be done to help their business thrive and grow further. And one way to take things to the next level is finding an additional stream of income. And no, we’re …