Albin Lix
Key Opinion Consumers: Who Are They And Why You Should Care?
Key Opinion Consumer (KOC) is the latest form of influencers in China, who are experts in testing and reviewing products. Given that their content is highly reliable, they play an important role in the decision-making process of their readers, regardless …
KOL Marketing In Asia: 3 Innovative Formats Of Collaborating With Influencers
Influencer marketing has been maturing and evolving over the past few years, KOL activations should be considered as more complex than simply uploading a post on Instagram from a product received by mail. Instead of telling the KOLs what to …
A Complete Guide To WeChat Influencer Marketing
To enter the Chinese market, having a WeChat Official Account to represent your brand is highly advisable. However, it takes an additional cost for setting it up, and also time to build a substantial audience size. Also, if you prefer …
A Full Guide To The Leading Chinese Social Commerce Little Red Book
Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was initially born with multiple …
