WGG Agency

In this comprehensive case study, we’ll explore how the WGG Agency helped transform the digital presence of Laguna SPA, a leading spa salon in the UAE. By implementing an effective promotional strategy and launching a targeted advertising campaign, we significantly increased their website traffic and drove substantial lead generation.

The Client’s Challenge

Laguna SPA approached WGG Advertising Agency with a clear challenge: to attract a higher volume of visitors to their salon and to achieve consistent profits. Despite prior attempts to launch their own ad campaigns, they were met with underwhelming results. Their website saw low traffic, and the number of inquiries from potential clients remained minimal.

Our Objective

Our primary objective was to develop and execute new promotional strategies that could revitalize Laguna SPA’s marketing efforts and improve their lead generation. After a detailed market analysis, we pinpointed the two main challenges they faced: inadequate website traffic and an insufficient number of messages from prospective clients.

The Three-Channel Marketing Funnel

We crafted a multi-channel promotion strategy by leveraging Instagram, TikTok, and Snapchat. These platforms were chosen based on their popularity in the UAE and their capacity to engage a broad audience. A thorough analysis of potential customer demographics allowed us to refine our approach, ensuring we targeted the right audience for maximum engagement.

The Message Campaigns

To engage users effectively, we launched message campaigns that encouraged booking appointments through Instagram, TikTok, and Snapchat. This method helped us gather valuable contact details from potential clients, allowing for further personalized communication. Our strategic use of interest and behavior targeting further maximized the campaigns’ effectiveness, ensuring that our message reached those most likely to respond.

Driving Website Traffic

In parallel with the message campaigns, we initiated targeted website traffic campaigns. Our aim was to direct potential customers to the Laguna SPA website, showcasing a variety of services and visually engaging content that promoted appointment booking. By using strategic keyword optimization and geographic targeting, we effectively funneled the right audience to the site.

Overcoming Challenges in Advertising Materials

Initially, we started with basic banners that contained a call to action to book appointments. However, we encountered a major hurdle: the quality of the advertising materials provided by the client was low, causing many ads to be rejected by platforms.

Our Solution

We decided to create brand-new advertising assets from scratch. A professional photo shoot was conducted directly at the client’s salon, producing high-quality visual materials. This included not only carefully designed images but also dynamic banners that effectively reflected the luxurious and elegant ambiance of Laguna SPA’s services. These revamped visuals significantly enhanced the ad quality and appeal.

High-Impact Ad Videos

With our freshly produced visual content, we crafted compelling, high click-through videos to be used across all our advertising platforms. These videos were optimized to grab attention and inspire action, leading to higher engagement and better conversion rates.

The Results

Before partnering with WGG Advertising Agency, Laguna SPA had spent AED 100,000 on their campaign but only managed to achieve:

• 1,000 messages from potential clients
• A 20% rate of quality leads
• 700,000 ad impressions
• 64,000 website clicks

Post-Campaign Results with WGG: With our strategic approach, we spent AED 72,500 and delivered impressive results:

• 14,646 messages from potential clients
• Up to 80% quality inquiries
• 6 million impressions
• 101,000 website clicks

Insights from Sergey Vinogradov, Founder of WGG Advertising Agency:

Working with Laguna SPA was both exciting and rewarding,” Larisa Guseva, senior traffic manager in the Advertising department of WGG Advertising Agency, reflects on the partnership. “The collaboration was smooth, and the outcomes exceeded all our expectations. We not only managed to substantially boost site traffic and inquiries but also developed a robust advertising strategy that resulted in consistent revenue growth for the salon. We take pride in having helped our client achieve and surpass their business goals.

Achieving Greater Efficiency and Profitability

Through our well-planned promotional strategy, we were able to quadruple the conversion rate and reduce the cost per lead (CPL) by an impressive 75%. This case study stands as a testament to WGG Advertising Agency’s ability to help clients achieve their business objectives, improve brand presence, and sustain profitability in highly competitive markets.

If you’re looking to elevate your marketing efforts and drive tangible results, WGG Advertising Agency has the experience, strategy, and creativity to deliver outstanding outcomes.

WGG Advertising Agency has successfully executed a strategic webinar campaign that has attracted 14 new client contracts, generating an impressive $300,000 in revenue for investor and entrepreneur Alexey Belyakov. This achievement showcases the effectiveness of WGG’s comprehensive marketing strategies in the competitive realm of commercial property investment.

Alexey Belyakov specializes in guiding clients through the qualified selection and acquisition of commercial properties, creating passive income streams, and managing real estate investments. However, at the start of his collaboration with WGG Agency, Belyakov faced significant challenges in selling his services, which were priced at $2,000. His marketing efforts were hampered by a stagnant social media presence, with only 683 inactive subscribers, a lack of personal branding, and minimal audience engagement (ER = 1.3%).

To tackle these issues, WGG Advertising Agency developed a multifaceted content strategy aimed at revitalizing Belyakov’s brand and increasing engagement with potential clients. Key components of the strategy included:

Personal Branding: WGG Agency focused on presenting Belyakov not just as an expert, but as a relatable individual, thereby fostering greater audience loyalty.

Simplified Education: The agency broke down the complexities of commercial property investment into accessible content formats.

Digital Advertising: Targeted social media campaigns and user-generated content (UGC) were employed to attract new subscribers.

Engaging Webinars: Small-group webinars were conducted to provide free consultations, allowing for direct interaction and addressing audience inquiries.

WGG Agency’s content strategy was well-structured, allocating resources as follows:

• 60% expert content for brand building
• 20% sales-driven content to generate service inquiries
• 10% UGC, including case studies and testimonials to enhance audience loyalty
• 5% lifestyle content for deeper audience engagement
• 5% entertainment content to maintain interest

The results of this strategic approach were remarkable. The series of four webinars effectively guided the warmed-up audience towards a final sales pitch.

By addressing potential objections and providing valuable insights, WGG Advertising Agency successfully converted interest into contracts, achieving:

• Total Contracts Secured: 14
• Total Revenue Generated: $300,000

WGG Advertising Agency’s innovative approach has not only revitalized Alexey Belyakov’s online presence but has also established a robust sales funnel that effectively converts leads into clients. This success story exemplifies the power of strategic marketing in driving business growth in the competitive commercial property sector.

A crucial aspect of the strategy was the cultivation of Belyakov’s personal brand through storytelling. The agency launched a “Tips for Investors” column to highlight his expertise and shared client testimonials to build trust and loyalty. Daily engagement through stories, quizzes, and live broadcasts facilitated direct communication with followers, further strengthening connections.

With over 500 million active users, Telegram, which is truly privacy-oriented, has become one of the best platforms for advertisers seeking to reach a diverse and engaged audience. Telegram is a multifunctional cross-platform instant messaging system that supports text, voice and video messages and allows users to share stickers, photos and files of various formats. However, Telegram has its own significant nuances that can affect the success of an advertising campaign. Let’s learn more about this messenger and study the cases in more detail.

Why Track Metrics in Telegram Ads?

When using the Telegram Ads platform in your advertising campaigns, it is important to carefully analyze the results of the ads you run, otherwise this can lead to very unpleasant consequences:

• Draining the budget;
• Deterioration of results and increase in the price of an application or subscription;
• Difficulties in assessing the effectiveness of an ad.

When running ads, as with other online advertising tools, it is always recommended to track metrics, this is necessary in order to perform the following analytics tasks:

• Determine growth points;
• Draw up a correct work plan to improve results;
• Evaluate the results of launched campaigns;
• Test hypotheses and their effectiveness;
• Achieve the required number of conversions and conversion prices.

By correctly assessing the results of campaigns, it will be easier to draw up the necessary guidelines for improving the quality of advertising for the brand.

To simplify tracking of indicators, the Telegram Ads account provides indicators for evaluating ads. There is one drawback: in the original Telegram Ads account, general indicators are shown for the entire period of work, and there is no way to set the settings so as to see all the indicators for a specific day. But there are also non-original platforms on which such an opportunity is present.

Indicators for Evaluating Analytics

Let’s look at the indicators that are important to pay attention to and that are already present in the Telegram Ads account.

Views

This indicator is as important as the others; thanks to it, we evaluate whether the price for views is set correctly. If the price is set low, there will be few or no views. If the price is too high, views will immediately jump. In this indicator, it is important to find the “Golden Mean” so that the budget is not spent quickly, but goes evenly.

Clicks

Thanks to clicks, you can analyze whether the ad is interesting to users. Everything is clear here – there are few clicks, which means either the advertisement did not interest the user, or the channel on which the advertisement is broadcast was selected incorrectly. The more clicks, the better.

Affiliated

A very important indicator due to which advertising campaigns are evaluated. This needs to be monitored and constantly strive to increase the conversions of this indicator.

CTR

This indicator shows the effectiveness of the advertisement. This is the ratio of clicks to views. This indicator should also be constantly increased through tests with various brand offers, scaling successful ads, testing new channels, etc. On this platform we strive for a CTR of more than 1.50%.

If the CTR is low, optimize the ad or stop it and restart it with a different landing page/text/channel.

CPM

The CPM metric is the cost per 1000 views. This metric can be configured manually and set the price that you consider necessary. It turns out that by independently indicating the rate that you are willing to pay for 1000 views, the budget is rolled out in such a way that if the assigned CPM price is lower than other competitors, then the advertising rollout will be slower. CPM does not have an optimal rate that will suit everyone; this is determined through tests and analysis. But I always recommend starting with the minimum bets – 1.5 euros, and gradually increasing if required.

CPC

Cost per click. This metric is also important to track to understand whether it is worth stopping the advertisement and whether it is effective? If the cost per click is high compared to others, you should optimize your ad or disable it.

Cost per subscriber (CPS)

Also one of the most important indicators for assessing results. This metric can depend on many factors: channel, landing page, ad text. And all these factors need to be analyzed and tested in order to understand growth points. If the price of a subscriber is inexorably growing, the problem may be in one of the factors listed above.

In our projects we receive a subscription price of up to 1.3 euros.

Examples

Thanks to our extensive experience in Telegram Ads, we can of course share not only super results, but also not-so-successful ones, and where would we be without them? This is how hypotheses are built, ideas are tested through trial and error.

In these ads we see the optimal number of clicks and views, also the CTR of these ads is high, if we evaluate it within the Telegram Ads platform, and the price for a subscription reached a maximum of 0.85 euros, which is also an excellent indicator.

These ads can be scaled, the text can be tried on other telegram advertising channels.

Such ads have a large budget, low CTR, few subscriptions and a very high subscription price.

What to do in such cases:

• Restart the ad with different texts – if that doesn’t help, don’t target on this channel;
• Rework the text, improve it, present another proposal;
• Adjust CPM, set it to slow growth to avoid a sharp drain on the budget.

Working in Telegram Ads is a long-term job. Only through competent analysis of channels, your target audience, writing, selling the text, testing hypotheses, and optimizing indicators can you achieve successful results.

Tips for improving performance:

• Focus on the test results and adjust your ad settings based on this;
• Don’t neglect testing different ad text presentations and channels;
• Test various promotional codes in the text and track the effectiveness of online and offline sales using them;
• Adjust your CPM rates throughout the day, they may change depending on the competition;
• Often, subscribers of the channel on which you appear may become tired of the advertising creative, even if it is successful. Therefore, test other ads on it, and let subscribers “take a break” from your advertising.

Conclusions

To obtain successful performance indicators, and in order not to sag in conversions, use the analytics of the Telegram Ads advertising account. If you have difficulties collecting data for analytics, use those Telegram Ads advertising platforms that provide more accurate indicators for each day.

Only by optimizing metrics and working with dashboard analytics will you be able to understand what you should pay attention to and what results you need to work harder on. WGG agency also shares more about effective optimization of advertising tools on our blog.

Advertising on Telegram provides a rare chance to engage with audiences in a personalized and unobtrusive way. By mastering the platform’s features and adhering to its user-centric philosophy, marketers can develop campaigns that are both innovative and harmonious with the values of Telegram’s community. Success hinges on producing ads that are as compelling and valuable as the content that attracts users to Telegram.