80/20 Digital is a multi-award-winning Melbourne digital marketing agency specialising in lead generation for service-based businesses. We combine strategic SEO, Google Ads (PPC), local SEO, social media, email marketing, branding and high-converting website design to attract and convert the right clients. From legal and trades to healthcare, finance and consulting, we help service providers grow with clear strategy, performance-led campaigns and measurable ROI. No fluff—just results.
80/20 Digital
Standard Member80/20 Digital is a Melbourne digital marketing agency specialising in lead generation for service-based businesses through SEO, PPC, and social media marketing.
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: Suite B, Level 1/308 Toorak Road South Yarra VIC 3141
- PHONE: 61 390420714
- E-MAIL: [email protected]
Services
Content Marketing
Email Marketing
Industry Expertise
Education
Sector Expertise
- Early Childhood Education
- Vocational & Trade Schools
Finance
Sector Expertise
- Accounting and Auditing
- Wealth Management
- Private Equity
- Asset Management
- Finance Software
- Venture Capital
- Payment Processing
- Financial Advisors
Fitness
Sector Expertise
- Alternative & Holistic Health
- Personal Trainers
- Yoga Studios
- Wellness Retreats & Spas
Healthcare
Sector Expertise
- Dental Practices
- Doctors
- Healthcare Consulting
- Medical Devices
- Senior Care
- Wellness & Integrative Health
- Veterinary
Law
Sector Expertise
- Business Law
- Family Law
- Intellectual Property Law
- Real Estate Law
Real Estate
Sector Expertise
- Architecture Company
- Commercial Real Estate
- Real Estate Investment
- Residential Real Estate
- Property Management
- Development & Construction
Clients
Showfront
Betta Fire Protection
Davidson Property Advocates
Ascoat
NeuroHearing
Ace Sports Clinic
Pickney Early Learning
Go Above & Beyond
PSA Capital Investments
See All (3)
Budgets
Min. project budget
$1,000+
Min. monthly budget
$1,000+
Platform Expertise
Case Studies
Website Redesign Driving 300% YoY Revenue for Renovation Firm
Website Redesign Driving 300% YoY Revenue for Renovation Firm
80/20 Digital
Project Overview
High Level Renovations, a premium home renovations and extensions builder based in Frankston, engaged 80/20 Digital to redesign their website and elevate their brand presence. While the business consistently delivered high-end renovation outcomes, their website and branding no longer reflected the quality of workmanship or the premium market they served.
The objective was to create a visually striking, emotionally engaging website that showcased craftsmanship, built trust, and positioned High Level Renovations as a leader in premium residential renovations across Melbourne’s Bayside suburbs and the Mornington Peninsula.
The Challenge
Despite an excellent reputation and strong portfolio of completed projects, the existing website felt dated and failed to convey the level of quality, care, and attention to detail that defined the High Level Renovations brand. The site lacked strong visual storytelling, emotional connection, and clear messaging aligned with the expectations of high-end homeowners.
The Solution
80/20 Digital delivered a complete website and content transformation focused on visual impact and brand storytelling.
Key initiatives included:
• Designing a visually led website where project imagery took centre stage
• Creating lightbox galleries and dedicated Projects pages to showcase completed renovations
• Supporting a refreshed logo direction and introducing the tagline “Love the Home You Live In”
• Rewriting all website copy to speak directly to the emotional drivers of the target audience
• Structuring navigation and homepage content around core services including full home renovations, kitchens, bathrooms, and extensions
The result was a premium digital presence that allowed the quality of High Level Renovations’ work to speak for itself.
Results
• 300% year-on-year revenue growth
• A premium brand presence aligned with craftsmanship and quality
• Improved client confidence and enquiry quality
• A website the owner could proudly present to prospective clients
High Level Renovations now has a digital presence that accurately reflects the standard of its work and supports sustained growth in Melbourne’s competitive premium renovation market.
Client: High Level Renovations
Industry: Real Estate
Sector Expertise: Development & Construction
Location: Melbourne, Australia
Services
Branding
Content Marketing
Digital Marketing
Digital Strategy
Online Advertising
UX Design
Web Design
Web Development
8,416% ROI Lead Generation for Melbourne Childcare Centre
8,416% ROI Lead Generation for Melbourne Childcare Centre
80/20 Digital
Project Overview
Pickney Early Learning, a boutique childcare centre in Beaumaris, Melbourne, partnered with 80/20 Digital to build its digital presence from the ground up and rapidly increase enrolments for a newly opened centre. Competing against large, well-established childcare providers, the goal was to build trust, improve local visibility, and generate immediate enquiries through a scalable digital marketing strategy.
The Challenge
Pickney Early Learning entered the market with minimal brand awareness and limited digital foundations. At launch, the centre had just 33 active sessions despite capacity for 160 enrolments.
Key challenges included:
• Competing against national childcare brands with significantly larger budgets
• Minimal brand identity and online credibility
• A basic website with no SEO foundations
• No structured lead generation system in place
The Solution
80/20 Digital built Pickney Early Learning’s entire digital ecosystem from scratch, delivering a fully integrated strategy designed to drive both immediate and long-term growth.
Key initiatives included:
• A complete brand identity and UX-led website redesign focused on enquiries
• SEO-optimised site architecture and service pages
• Google Business Profile optimisation and listings across 30 local directories
• Highly targeted Google Ads campaigns supported by dedicated landing pages
• Strategic recommendations for professional photography and videography to build trust with parents
Results
Within six months of launch, Pickney Early Learning transformed from a near blank slate into a fully booked childcare centre with outstanding digital performance:
• 8,416% Return on Investment
• 9.75% Google Ads conversion rate
• Top 3 immediate Page 1 Google rankings
• Centre filled to capacity from just 33 sessions
By combining UX-focused web design, Local SEO, and highly targeted Google Ads, 80/20 Digital helped Pickney Early Learning outperform far larger competitors and achieve rapid, sustainable growth.
Industry: Education
Sector Expertise: Early Childhood Education
Location: Melbourne, Australia
Services
Branding
Content Marketing
Creative
Digital Marketing
Digital Strategy
Online Advertising
PPC
SEO
UX Design
Web Design
Web Development
1,000 Page 1 Rankings Driving 35% YOY Revenue Growth
1,000 Page 1 Rankings Driving 35% YOY Revenue Growth
80/20 Digital
Project Overview
Showfront, Australia’s premier commercial display cabinet manufacturer, partnered with 80/20 Digital to transform its digital presence and dominate highly competitive search markets nationwide. While Showfront is now an industry leader with exceptional online visibility, the engagement began in 2010 with a complete reinvention of the brand, website, and digital strategy.
The objective was to build a scalable digital ecosystem capable of driving long-term growth, high-intent enquiries, and sustainable revenue across multiple market segments including Retailers, Museums, Schools, and Collectors.
The Challenge
At the outset of the engagement, Showfront faced several strategic challenges:
• Fragmented digital presence across multiple websites
• Limited search visibility for high-value commercial keyphrases
• No cohesive brand strategy or unified user experience
• Underutilised ecommerce and lead generation opportunities
• Heavy reliance on traditional sales channels
Despite offering premium, Australian-made products, Showfront required a digital strategy capable of capturing demand at scale and outperforming competitors online.
The Solution
80/20 Digital implemented a comprehensive, long-term digital growth strategy grounded in the 80/20 Rule and forensic SEO analysis.
Key initiatives included:
• A complete brand strategy defining audiences, value propositions, and positioning
• Consolidation of four websites into a single high-performance ecommerce platform
• UX-led website redevelopment optimised for conversions and scale
• Advanced SEO targeting both high-intent commercial terms and thousands of long-tail keyphrases
• Google Ads PPC campaigns to capture immediate demand
• Content and email marketing to support sustained growth
• Dedicated online storefronts for Schools, Museums, and Collectors within the same domain
Results
Over the course of the partnership, 80/20 Digital delivered record-breaking results for Showfront:
• 1,000 Page 1 rankings on Google
• 400 Top 3 rankings for highly competitive commercial keyphrases
• 35% year-on-year revenue growth
• 80% sales conversion rate
• 1,400 inbound phone enquiries per year
• 250,000 annual page views
The campaign culminated in major international recognition, including a Platinum Award for SEO at the 2024 AVA Digital Marketing Awards, alongside Silver Awards at the NYX Marcomms and Vega Digital Marketing Awards.
Client: Showfront
Industry: Retail
Sector Expertise: Home Goods & Furnishings
Location: Melbourne, Australia
Services
Branding
Content Marketing
Creative
Digital Marketing
Digital PR
Digital Product Design
Digital Strategy
Email Marketing
Online Advertising
PPC
SEO
Social Media Marketing
UX Design
Web Design
Web Development
1,800% ROI from Digital Rebrand & Lead Generation
1,800% ROI from Digital Rebrand & Lead Generation
80/20 Digital
Project Overview
Betta Fire Protection, a leading fire safety services provider in NSW with over 40 years of industry experience, engaged 80/20 Digital to revitalise its brand, modernise its website, and build a scalable lead generation engine.
The objective was to elevate the brand’s digital presence, improve search visibility, and generate consistent, high-quality commercial enquiries through an integrated SEO and Google Ads strategy.
The Challenge
Despite a strong reputation and decades of experience, Betta Fire Protection’s digital presence was holding the business back.
Key challenges included:
• An outdated website that failed to reflect the company’s scale and credibility
• Poor user experience and inconsistent brand messaging
• Low visibility in organic search results
• Lack of a structured, scalable lead generation strategy
• Strong competition within the fire safety and compliance sector
The Solution
80/20 Digital delivered a complete digital transformation designed to support long-term growth and immediate lead generation.
Key initiatives included:
• Modernising the brand identity to position Betta as a trusted industry leader
• Designing and developing a high-converting, user-focused WordPress website
• Implementing a comprehensive SEO strategy targeting high-intent commercial keywords
• Launching targeted Google Ads PPC campaigns to generate immediate enquiries
• Developing conversion-focused content and calls-to-action across the site
• Implementing analytics and reporting to continuously optimise performance
Results
Within six months of launch, Betta Fire Protection achieved exceptional digital performance:
• 1,800% Return on Investment
• 33% year-on-year increase in sales revenue
• 290% increase in organic traffic
• 47% Google Ads conversion rate
• 30 Top 3 Google rankings for commercial fire protection services
The campaign also received global recognition, winning multiple international digital marketing awards including Gold honours at the AVA Digital Marketing Awards, NYX Marcomms Awards, and Vega Digital Marketing Awards.
Client: Betta Fire Protection
Industry: Government
Sector Expertise: Emergency Services
Location: Melbourne, Australia
Services
Branding
Content Marketing
Creative
Digital Marketing
Digital PR
Digital Strategy
Email Marketing
Marketing Automation
Online Advertising
PPC
SEO
Social Media Marketing
UX Design
Web Design
Web Development
547% ROI from SEO & PPC Buyer Advocacy Campaign
547% ROI from SEO & PPC Buyer Advocacy Campaign
80/20 Digital
Project Overview
Davidson Property Advocates engaged 80/20 Digital to scale lead generation for their buyer advocacy business across Melbourne and the Mornington Peninsula. The objective was to attract high-net-worth clients through targeted local SEO, Google Ads, and conversion-optimised landing pages, while building a predictable and sustainable enquiry pipeline.
The Challenge
• Competing in a highly competitive Melbourne property market
• Low visibility for high-intent suburb-based searches
• Need to attract serious buyers with strong trust signals
• Long buying cycle requiring sustained brand visibility
The Solution
80/20 Digital delivered a performance-led search marketing strategy that included:
• SEO-optimised landing pages targeting premium Melbourne suburbs
• Google Maps and local search optimisation
• Google Ads Search & Display campaigns focused on buyer intent
• Conversion-focused UX updates and strong calls-to-action
• Continuous optimisation based on performance data
Results
• 547% annual return on investment
• 242% year-on-year increase in organic traffic
• 264% year-on-year increase in enquiries from Google Ads
The campaign generated a reliable, scalable flow of high-quality enquiries, enabling Davidson Property Advocates to grow their award-winning team and maintain consistent business growth year after year.
Client: Davidson Property Advocates
Industry: Real Estate
Sector Expertise: Residential Real Estate
Location: Melbourne, Australia
Services
Content Marketing
Digital Marketing
Digital PR
Digital Strategy
Online Advertising
PPC
SEO
844% ROI from Accounting Brand & Lead Generation Strategy
844% ROI from Accounting Brand & Lead Generation Strategy
80/20 Digital
Project Overview
PCR Accounting & Advisory engaged 80/20 Digital to revitalise their brand, improve online visibility, and build a measurable lead generation system aligned with their growth ambitions. The objective was to reposition the firm as a premium financial advisory for entrepreneurs and business owners while driving consistent, high-quality enquiries through digital channels.
The Challenge
• Outdated brand and website that did not reflect service quality
• Limited online visibility for high-value accounting keyphrases
• Difficulty attracting the right type of entrepreneurial clients
• Lack of a structured, scalable lead generation strategy
The Solution
80/20 Digital delivered a full brand and digital transformation, including:
• Complete brand repositioning and value proposition development
• SEO-led website redesign optimised for conversions
• High-quality, SEO-optimised content and blog strategy
• Email marketing and organic social media to support brand visibility
• Ongoing optimisation to align lead generation with business goals
Results
• 844% return on investment
• 100% business growth within two years
• 130 Top 10 Google rankings
The campaign transformed PCR Accounting & Advisory into a high-performing, growth-focused brand with a predictable, profitable flow of enquiries. The work was recognised with four Gold and Silver awards at the 2024 NYX and Vega Awards, validating both the strategy and its commercial impact.
Client: PCR Accounting & Advisory
Industry: Finance
Sector Expertise: Accounting and Auditing
Location: Melbourne, Australia
Services
Branding
Content Marketing
Creative
Digital Marketing
Digital PR
Digital Product Design
Digital Strategy
Email Marketing
SEO
Social Media Marketing
UX Design
Web Design
Web Development
525% ROI from Industrial Flooring Lead Generation Strategy
525% ROI from Industrial Flooring Lead Generation Strategy
80/20 Digital
Project Overview
Ascoat, Victoria’s premier provider of industrial and commercial epoxy and resin flooring, engaged 80/20 Digital to modernise its brand and build a scalable lead generation strategy. Despite decades of expertise, Ascoat’s outdated branding and website limited its ability to compete digitally in a highly specialised and competitive market.
The Challenge
• An outdated brand and website that did not reflect technical expertise
• Limited digital visibility in a competitive industrial flooring market
• Underutilised SEO and Google Ads opportunities
• Need to consolidate industry leadership through digital channels
The Solution
80/20 Digital delivered a full brand and digital transformation, including:
• Brand refresh with updated logo, style guide, and messaging
• UX-led website redesign optimised for lead generation
• SEO strategy targeting high-intent industrial flooring keyphrases
• Google Ads PPC campaigns to capture immediate demand
• Conversion-focused landing pages supported by authentic imagery and testimonials
Results
• 525% return on investment
• 82 Top 10 Google rankings
• 9.5% Google Ads click-through rate
Ascoat covered the entire cost of their annual marketing investment within months. The campaign reinforced Ascoat’s position as an industry leader and earned Platinum and Silver awards in the B2B category at the 2024 Summit Marketing Effectiveness and Muse Creative Awards.
Client: Ascoat
Industry: Real Estate
Sector Expertise: Development & Construction
Location: Melbourne, Australia
Services
Branding
Content Marketing
Digital Marketing
Digital Strategy
Marketing Automation
Online Advertising
PPC
SEO
UX Design
Web Design
Web Development
300% ROI from Legal Lead Generation & Rebrand Strategy
300% ROI from Legal Lead Generation & Rebrand Strategy
80/20 Digital
Project Overview
Gladwin Legal partnered with 80/20 Digital to elevate its brand presence, rebuild its website, and launch a results-driven digital acquisition program using SEO and Google Ads. The goal was to strengthen Gladwin Legal’s position as a trusted commercial law firm for retail businesses while creating a scalable system for consistent enquiry growth across Australia.
The Challenge
Despite strong industry credibility, Gladwin Legal faced several barriers to growth:
• Branding that no longer reflected the firm’s modern, commercially focused approach
• A website that underperformed as a lead generation asset
• Low visibility in high-intent commercial legal searches
• No structured digital framework to support predictable, long-term growth
The Solution
80/20 Digital implemented a strategic end-to-end transformation designed to improve visibility, conversions, and performance:
• Refreshed brand identity and a conversion-led website redesign
• Search engine optimisation targeting commercially valuable legal queries
• Google Ads campaigns focused on retailers and ecommerce-led businesses
• Local search optimisation via Google Business Profiles in major metro areas
• High-converting landing pages reinforced with credibility and trust signals
Results
• 300% return on investment
• 566% increase in enquiries generated through Google Ads
• 63% year-on-year uplift in conversion rate
This campaign positioned Gladwin Legal as a leading business law firm for retailers and delivered a dependable, high-quality stream of enquiries to support sustained business growth.
Client: Gladwin Legal
Industry: Law
Sector Expertise: Business Law
Location: Melbourne, Australia
Services
Digital Marketing
Digital Strategy
Online Advertising
PPC
SEO
UX Design
Web Design
329% ROI from Sports Clinic SEO & Lead Generation
329% ROI from Sports Clinic SEO & Lead Generation
80/20 Digital
Project Overview
Ace Sports Clinic partnered with 80/20 Digital to resolve critical digital performance issues and build a scalable acquisition system across two international markets: Australia and Canada. Despite Ace’s elite clinical reputation and association with world-class athletes, inconsistent website performance and duplicated content across regions were limiting search visibility and enquiry growth.
The objective was to create a high-performance digital ecosystem that matched the clinic’s elite positioning, generated consistent new patient enquiries, and supported long-term expansion across both locations.
The Challenge
Ace Sports Clinic faced multiple digital obstacles that were suppressing growth:
• Duplicate website content across Australian and Canadian sites impacting search rankings
• Outdated user experience that did not reflect the clinic’s premium positioning
• Underperforming SEO and PPC campaigns from previous providers
• Limited local search visibility in competitive metro markets
• Rising acquisition costs with inconsistent conversion performance
The Solution
80/20 Digital implemented a tailored, multi-market digital strategy designed to restore visibility and accelerate patient acquisition:
• Redevelopment of two distinct websites for Australia and Canada to eliminate duplication issues
• UX-led design aligned with Ace’s elite brand and clinical expertise
• Technical SEO optimisation and improved site performance
• Local SEO and Google Business Profile optimisation in each market
• Targeted Google Ads campaigns supported by conversion-focused landing pages
• Strategic content development to improve rankings for high-intent search terms
Results
• 329% annual return on investment
• 462 new clients acquired through SEO and Google Ads within 12 months
• 130 Top 10 organic search rankings across Australia and Canada
Additional performance improvements included significant gains in Google Ads conversion rates, reduced cost per enquiry, and sustained growth in local search visibility. Most importantly, Ace Sports Clinic now operates with a predictable, scalable digital acquisition system that supports ongoing expansion and long-term confidence in its marketing investment.
Client: Ace Sports Clinic
Industry: Healthcare
Sector Expertise: Physician Practices
Location: Melbourne, Australia
Services
Content Marketing
Digital Marketing
Digital PR
Digital Strategy
Marketing Automation
PPC
SEO
UX Design
MORE