At this time, the brand stars the ‘sports people’ who are the people obsessed with progress; as known as the Creators.
In collaboration with 72andSunny, Adidas roll out a new campaign for those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them.
Airing the latest chapter in the “Here to Create” campaign, it is called, “Calling All Creators”. It’s a dimensional story comprised of long and short-form content across social, TV and website that are all combined in the video. The content features some of the world’s most influential athletes, designers, and musicians in sport culture seated at one table. United by their passion to create, these Creators call on athletes everywhere to defy conventions and join the Adidas movement by using their imagination to make something new and shape sport culture.
The campaign is held together by the influential cast, such as: Alexander Wang, Vonn Miller, Karlie Kloss, Lionel Messi, Pharrell Williams, James Harden, Aaron Rodgers, Candace Parker Brandon Ingram, and David Beckham. Together with these intensely talented people from different spaces, they come together to push innovation and creativity forward.
Adidas is the original sports brand obsessed with helping athletes make a difference in their game, life, and the world. Some of the recent boundary-breaking innovations that make that difference are featured at this table, including the BOOST feature, the recycled Parley Ocean Plastic™ collection and the 4D printed Futurecraft footwear.
Ryan Morlan, VP of Global Brand Communication at Adidas says,
The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators. Adidas is shaping the future of sport every day through our products, partnerships, and innovations, and with this campaign, we’ve called on some of the most admired faces in sport culture to help us inspire others to find their Creator within, no matter what their field of play.
While showcasing a number of the brand’s most innovative technologies and coveted footwear, this latest film also features diverse Creators of Sport Culture, representing now and future of the brand.
The campaign debuted only online on the Adidas YouTube channel and supported around the world in over 33 different countries, including the US, Canada, China, Japan, South Korea, the UK and France.
Being a Creator Sports Brand, Adidas is redefining the athletic pursuit as a form of creative expression. To follow the whole campaign, look for #HereToCreate on Adidas’ social media pages!