Whatagraph IQ: Your AI-Powered Solution to Smarter Marketing Intelligence 

Whatagraph IQ lets agencies create, customize, and analyze reports with AI—so they can deliver insights faster, stay on brand, and save hours every week.
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Whatagraph, the marketing intelligence platform used by over 1,000 agencies globally, has launched Whatagraph IQ—its most advanced AI-powered reporting solution to date.

Starting July 9th, 2025, agencies can use Whatagraph IQ to build reports, generate custom report themes, summarize and analyze data, and even create custom dimensions, all from simple natural language prompts.

“We’re entering a new era of marketing intelligence—where teams no longer need to wrangle with data pipelines or build dashboards from scratch,” says Justas Malinauskas, CEO at Whatagraph.

“With Whatagraph IQ, we’re shifting from manual reporting to instant insights. You no longer need to be a data scientist to make smart decisions—you just need to ask Whatagraph IQ what needs to be done.”

Early testers are already seeing the impact:

“I’m looking forward to using Whatagraph IQ more and encouraging the rest of the team to adopt it as well.”
André Cardoso, Project & Performance Marketing Manager at Wise Pirates agency

“The speed at which you’re able to put together a report is far quicker than me manually trying to work out how to do it. Big help!”
Connor Hyslop, PPC Specialist and Account Lead at ClickThrough Marketing

What’s New with Whatagraph IQ

Agency teams still spend hours building reports manually, writing performance summaries, and copying branding across dozens of reports and accounts.

Whatagraph IQ changes that.

It can build full reports, create branded themes, write clear summaries, and deliver instant insights—so agencies can save time while keeping reports clean, accurate, and on-brand.

Here are four key features included in Whatagraph IQ:

1. IQ Report: Let Whatagraph Create Reports for You

You can now build entire reports from a single prompt, complete with widgets, layouts, and metrics tailored to your data.
Need to make adjustments? Just ask AI to swap or edit widgets for you.
Whatagraph makes it easy to get the exact report you need, so you can spend less time building and more time analyzing.

2. IQ Theme: Brand Reports in Seconds

You don’t need to copy and paste branding elements across dozens of reports anymore.
Simply upload a screenshot of your (or your client’s) brandbook, or type in a prompt, and Whatagraph will detect fonts and colors and apply them across your report in just 3 seconds.
You can still fine-tune fonts, HEX codes, and colors, and even choose icons to make sure you’re on-brand.

3. IQ Summaries: Explain Performance in Plain Language

With IQ Summaries, you no longer need to write out performance summaries manually.
Whatagraph reads your report and generates clear, client-friendly insights in 18 languages for you—covering recommendations, wins, opportunities, and trends across your report or individual tabs.
You can control the length and language, make quick edits, and add your perspective if needed.

4. IQ Chat: Ask Anything, Get Instant Answers

Whatagraph IQ chat helps you get instant insights from your data without ever leaving your report.
Need a quick trend breakdown or a deep-dive on campaign performance? Just type in your question. The chatbot pulls insights from your connected data sources and gives clear, actionable answers—right inside your report.
No more jumping between platforms or waiting on manual analysis. With the IQ Chat, you’ll always get answers you can trust based on your actual data.

All Whatagraph IQ features are included in all pricing plans, so every agency can start saving time on reporting right away.

Get more with Whatagraph IQ+

Whatagraph IQ+ features, like AI custom dimensions and auto-updating summaries, are available for more advanced teams.

1. IQ Dimensions: Organize Data Without The Guesswork

Creating custom dimensions is a pain for most agencies. You need to pull raw data, check every value, spot inconsistencies, decide how to group them, write complex rules—and keep maintaining it all as new data comes in.
But with IQ Dimension, you can simply describe how you want your data organized—like grouping campaign names by category or sorting product reviews by language—and let AI handle the rest.
It creates new, clean dimensions for you, without you needing to sift through endless data or build complicated logic.

2. Auto-update IQ Summaries: Always Fresh, Without Manual Work

Writing summaries is one thing. Keeping them updated as your data changes is another.
With Whatagraph IQ+, your AI-generated summaries auto-update whenever your report’s date range shifts.
No need to rewrite insights or manually adjust commentary each week or month—IQ+ does it for you, keeping your summaries accurate and aligned with the latest data.

About Whatagraph

Whatagraph is a marketing intelligence platform built for digital marketing agencies. It helps teams connect, monitor, analyze, and report on marketing performance across multiple data sources—all from one centralized workspace. With 55+ integrations, cross-channel reporting, and advanced AI report generator and other features, Whatagraph helps agencies automate operations, scale reporting, and deliver actionable insights to their clients.

To learn more or request a demo, visit whatagraph.com.