Transforming JIT Packaging: From Obscurity to Online Success
In 2023, new owners took over Just In Time Packaging, a company in Melbourne’s industrial suburbs with a solid history but little online presence. They wanted to create an engaging eCommerce store to boost sales and enhance brand visibility. Staying competitive in the packaging industry means having efficient online operations and a strong brand identity. This case study shows how Click Creative helped make this vision a reality.
The Challenge and Communication
When the new owners took over the day-to-day operations, they faced a significant challenge.Even though the company had a good reputation, it had minimal advertising and an outdated, ineffective website that needed a fresh brand identity. A strong online presence and efficient eCommerce operations were crucial, and clear communication was key to achieving this. Click Creative worked closely with the management team to create engaging website pages and marketing messages, resulting in a consistent brand voice that connected with their target audience.
The Strategy
Rebranding for a Fresh Start
The journey began with a complete rebranding of JIT Packaging. This included a new logo and comprehensive brand guidelines as the foundation for all marketing efforts. The rebranding was more than just a new look; it was a reinvented JIT Packaging’s market presence as they re-enter the market. In an industry where first impressions matter, having a cohesive and modern brand identity is a must.
Building a Modern, Engaging Website
Next, a custom website was designed and developed, aligned with the new branding elements, including a custom-built eCommerce store to boost online transactions. The design focused heavily on user experience to provide a seamless and engaging visit. Designing a site that is both visually attractive and easy to navigate made it easy for customers to find products and complete purchases. On top of that, making sure the site was SEO-optimised is crucial for improving visibility in Google’s search results. As the market moves increasingly online, having a consistent and accessible website is key for attracting new customers and staying competitive.
Creating a Custom eCommerce Platform
As eCommerce continues to grow and become an integral part to customers’ buying preference. This is the sign that JIT Packaging needs an online store that not only showcases its extensive range of products but also provides a pleasant shopping experience. The eCommerce platform was tailored specifically to their business needs, including features like product filtering, easy navigation, and a simple checkout process. This approach ensured that JIT Packaging’s online store was not just another website but a strong and user-friendly tool that significantly increased their online sales.
Creating Impactful Marketing Materials
To further solidify the brand’s presence, we designed various marketing materials:
Delivery van Signwriting: A bold, eye-catching design turning their delivery vehicles into moving advertisements.
Full-Colour Catalogue and DL Flyer: High-quality offline marketing materials such as catalogue and flyers have been created, showcasing their brand and products to suit the buying habits of their target audience.
The Transformation
The results were remarkable as JIT Packaging is seeing a big increase in website traffic and online sales, continuing the historic achievement that the brand had. The rebranding and new marketing materials boosted brand recognition, making JIT Packaging a standout name in the industry. In the highly competitive packaging industry, where customer expectations are all-time high, such a transformation can set a business apart.
Conclusion
This story is not just about one company’s success in repackaging their historic accomplishment and upbringing to stay relevant; it is a blueprint for any business looking to create a big push to its brand. If you’re a business owner or marketer, consider what a similar transformation could mean for you. The right strategy and execution along with the right team of experts can turn your challenges into opportunities and drive your business forward. Ready to take the next step? Start your success story together with Click Creative.
About Click Creative
The team of Click Creative is a group of like-minded people dedicated to producing creative, effective digital solutions for our clients. Specialising in custom, bespoke websites, applications, and digital marketing solutions. We bring years of experience, yet bright new ideas to the table every day – we love programming, keywords and coffee!
