Rebuilding Abergeldie’s Digital Foundations

For nearly three decades, Abergeldie Complex Infrastructure has been building better communities – constructing bridges, roads, tunnels, and renewable energy storage solutions across Australia and New Zealand. But as their business evolved, their digital presence needed to evolve with it. Their existing website, built on WordPress, had become outdated, difficult to manage, and no longer reflected their position as a strategic leader in infrastructure.

That’s where Devotion came in.

Abergeldie’s Digital Challenge

Abergeldie’s website wasn’t designed to drive direct conversions. Instead, it served as a credibility check – a place for clients, prospective clients, and future employees to validate Abergeldie’s expertise. However, the site was increasingly difficult to update, lacked security and flexibility, and failed to communicate the company’s evolving brand and market positioning.

With the departure of the original website administrator, internal teams found themselves locked out of the ability to effectively manage content. Sporadic support and an aging CMS made website updates a frustrating experience. To reposition Abergeldie as an industry leader, they needed a modern, intuitive, and scalable digital platform.

The Solution? A Future-Proofed Digital Platform

Devotion partnered with Abergeldie to create a website that was as strong and adaptable as the infrastructure they build. The project began with a deep dive into their audience groups, identifying the key needs of current customers, prospective clients, and future employees.

Through extensive user research, it became clear that while prospective and existing clients had different touchpoints, their information needs were closely aligned. This insight shaped the website’s structure, ensuring a seamless experience for all users.

Since Abergeldie’s brand refresh was happening simultaneously, the website became the first live instance of their new identity. This required an iterative design approach to align with stakeholder expectations while ensuring the site remained user-friendly and easy to manage.

Following a CMS review, Abergeldie selected Xperience by Kentico – a hybrid headless content management system that provided the flexibility, security, and usability they needed. This was a significant shift from their previous platform, providing a more robust solution that allowed content teams to create and manage pages with ease.

To boost functionality, Devotion integrated Algolia for advanced search capabilities, ensuring users could quickly find relevant information. Additionally, Teamtailor was implemented to optimise recruitment workflows, helping Abergeldie attract and hire top talent more effectively.

The Results: A Strategic Digital Presence

When the new website launched in June 2024, it marked a significant step forward for

Abergeldie’s digital presence. The improvements were immediate: 100% increase in average engagement time 56% increase in career-initiated sessions

Beyond the numbers, Abergeldie’s internal teams gained greater autonomy over content creation, reducing reliance on external support. The new platform empowered them to maintain their digital presence with confidence, using a visual editor that made content updates simple. The ease of managing content in-house allowed them to focus more on their strategic initiatives rather than technical roadblocks.

The improved user experience meant that both existing and prospective clients could now navigate the site effortlessly, reinforcing Abergeldie’s industry authority and credibility. The upgraded search functionality and intuitive navigation streamlined information discovery, making it easier for clients to explore Abergeldie’s extensive portfolio of infrastructure projects.

A Kentico Site of the Year 2024 Winner

The impact of Abergeldie’s new website didn’t go unnoticed. Devotion’s work on the project was recognised with a Kentico Site of the Year 2024 Award in the Manufacturing category – a testament to the expert blend of strategy, design, and technology that brought Abergeldie’s vision to life.

This recognition highlights not just the technical execution but also the collaborative approach that ensured the project met both business and user needs. Abergeldie’s site is now a benchmark in the industry, demonstrating how digital innovation can elevate an organisation’s brand and positioning.

Building for the Future

Abergeldie’s expertise lies in creating infrastructure that stands the test of time. Now, their website does the same. With a scalable, flexible, and intuitive digital platform in place, they can continue building better communities – both on the ground and online.

If your organisation is looking for a strategic partner to refine your digital presence, improve user experience, and streamline content management, Devotion is here to help. Our expertise in UX research, UI design, technical architecture, and CMS development ensures that your brand stands out in a competitive market.

Read the full Abergeldie case study on Devotion’s website and discover how we can help build a digital foundation tailored to your business needs.