We are Leading B2B tech companies to expand their global market share through creative, data-driven strategic marketing expertise. With just the right balance of creativity, segmentation, and engagement, SAGE implements marketing strategies based on data, not intuition. We are HubSpot Diamond Partners, and our experts work alongside yours to: ◼ Engage customers and influencers at every touchpoint in the purchasing journey ◼ Uncover the underlying needs and motivations of customers ◼ Bridge the gap between strategy and execution. SAGE SERVICES: ◼ CMO as a service ◼ HubSpot onboarding and implementation ◼ Strategy, messaging, and branding ◼ Marcom and content ◼ Online marketing and lead generation campaigns ◼ Events and trade shows ◼ Media and PR
SAGE Marketing
Gold MemberSAGE Marketing provides distinctive global marketing and brand management for the world’s leading B2B tech startups.
About
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- OFFICES
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HEADQUARTERS
- ADDRESS: 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB
- PHONE: 44 20 30361011
- E-MAIL: [email protected]
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OFFICE
- ADDRESS: Yoram Kaniuk 5, Tel Aviv
- PHONE: 972 54 922 20 65
- E-MAIL: [email protected]
Service Expertise
Service Expertise
Service Expertise
Service Expertise
Sector Expertise
- FinTech
- Banking
- Payment Processing
- Investment Management
Sector Expertise
- Software & SaaS
- Hardware & Devices
- Consumer Electronics
- Cybersecurity
- Machine Learning (ML)
- Data Analytics & Big Data
- Artificial Intelligence (AI)
Sector Expertise
- Software & SaaS
- FinTech
- Manufacturing & Industrial
- HealthTech
- Hardware & IoT
SAGE Marketing Reviews
Exceptional HubSpot Integration and Onboarding
Seamless CRM Implementation
Sage Marketing has consistently demonstrated excellence in HubSpot onboarding and CRM implementation. Clients praise their ability to handle complex business logic and diverse product lines, resulting in accurate reporting and optimized email marketing and sales processes.
Empowering Client Independence
A standout feature of Sage Marketing's approach is their commitment to empowering clients. They not only provide the tools but ensure clients can utilize them independently, fostering confidence and long-term success with the HubSpot platform.
Strategic Growth and Optimization Services
Sales Hub Optimization for Sustainable Growth
Sage Marketing's Sales Hub Optimization service has been highlighted as instrumental in achieving sustainable growth. Their deep understanding of HubSpot and proactive approach ensure smooth and effective optimization, laying a strong foundation for scaling operations.
Customized Marketing Solutions
The agency excels in providing tailored marketing solutions, including CMO as a service. Their strategic thinking and creativity in understanding business goals and target audiences have led to successful global market launches and maximized platform utilization.
Exceptional Client Support and Expertise
Professional and Patient Guidance
Clients consistently commend Sage Marketing for their approachable, patient, and knowledgeable team. Their expertise ensures clients make the most of HubSpot's features, leading to outstanding results and significant improvements in marketing and sales processes.
Reliable Problem-Solving
Sage Marketing has proven adept at handling unique and challenging setups, even succeeding where other companies have failed. Their ability to translate complex business needs into effective HubSpot solutions has been a game-changer for many clients across various industries.
Case Studies
How SAGE Marketing Helped Launching ThinkUp, a B2C SaaS for Start Up Founders, from the Ground Up
Client: ThinkUp
Industry: Startup
- Content Marketing
- Creative
- Digital Marketing
- Digital Strategy
- Influencer Marketing
- Marketing Automation
- Online Advertising
- Social Media Marketing
- Video Production
- Web Design
- Web Development
How SAGE Marketing Helped Launching ThinkUp, a B2C SaaS for Start Up Founders, from the Ground Up
ThinkUp, an AI-driven platform designed to support early-stage entrepreneurs, approached SAGE Marketing with several key objectives: to attract and engage global founders, build credibility and awareness for their innovative solution, clarify and differentiate their brand, generate high-quality leads across organic and paid channels, and establish a scalable marketing engine for long-term growth. They also aimed to strengthen trust and community through thought leadership, influencers, and content.
However, ThinkUp faced significant challenges.
- Identifying and reaching the right audiences globally was difficult. Their target community spanned individual founders, startup teams, accelerators, and innovation programs across multiple regions and channels.
- Their hybrid B2B/B2C audience complicated messaging and targeting. Reaching individual founders required different approaches than engaging startup programs, consultants, or accelerators.
- ThinkUp operated in a highly competitive market full of well-established startup tools and platforms, making differentiation, trust-building, and effective communication critical. Recognizing the complexity of marketing to this niche, global audience, ThinkUp sought a strategic, tech-savvy partner with proven expertise in building early-stage marketing foundations.
SAGE Marketing began with a deep discovery process, interviewing ThinkUp’s team and analyzing the competitive landscape to understand the vision, positioning, and opportunities. From this research, SAGE developed a comprehensive go-to-market strategy that included clear, differentiated messaging, a refreshed visual identity, a structured work plan, and defined KPIs. The strategy aligned content, social media, paid campaigns, and product marketing while refining digital assets, including the website and social media platforms. Video and written content were produced, and HubSpot CRM was implemented and integrated with Mixpanel to track sales, marketing, and product engagement.
Serving as ThinkUp’s acting CMO, SAGE took full ownership of the marketing foundation, guiding the brand revamp, positioning, and execution across all core channels. Key areas of focus included:
- Brand & Messaging: ThinkUp’s visual identity was modernized, digital language refreshed, and brand voice made more emotionally engaging. A new positioning framework and messaging platform—“LookUp: Keep Dreaming. Start Building.”—provided a clear, memorable narrative.
- Digital Presence: The website experience and digital assets were upgraded, optimizing touchpoints across the user journey to improve engagement and conversions.
- Demand Generation: Paid campaigns on Meta, LinkedIn, and Google targeted both local and global audiences. Complementary strategies included influencer partnerships, webinars, community events, and an always-on organic content plan. Product and feature videos supported education and engagement.
- HubSpot CRM: Over 75 automated workflows were implemented for lead management, marketing nurture, ad-conversion tracking, and integration with Mixpanel, ensuring seamless data flow across platforms.
The results of SAGE’s efforts were substantial. Within months, ThinkUp saw a measurable rise in product awareness and engagement. Social media visibility increased significantly, with over 126,000 total exposures, a 155% increase in Facebook and LinkedIn followers, and Instagram engagement reaching 4,251 unique accounts. Website traffic rose 67%, engaged users by 54%, and the website conversion rate surged 228% to 14.9%. Influencer activity and video assets further drove qualified traffic, generating meaningful awareness and interest from entrepreneurs ready to explore ThinkUp’s AI-driven platform.
The CEO and Co-Founder stated that: “SAGE Marketing put us on the right path. They built our strategic marketing foundation, set up the infrastructure, and delivered a clear, actionable marketing plan. With the right team supporting us, I can confidently say that we’re now heading in the right direction thanks to SAGE.”
Through this partnership, ThinkUp successfully established a robust, scalable marketing engine, allowing the brand to stand out in a competitive global landscape and effectively reach early-stage founders worldwide.
Client: ThinkUp
Industry: Startup
Sector Expertise: Software & SaaS
Location: Tel Aviv, MENA
Technologies: SaaS for startup founders, B2C SaaS platform for entrepreneurs
Completed: Nov 2025
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
From Steel to Smart: How Weldobot Pioneered Welding 5.0 and Claimed an Entire Market Category
Client: Weldobot
Industry: IT & Technology
- Content Marketing
- Creative
- Digital Marketing
- Digital Strategy
- Email Marketing
- UX Design
- Web Design
- Web Development
From Steel to Smart: How Weldobot Pioneered Welding 5.0 and Claimed an Entire Market Category
Weldobot is a pioneering industrial welding technology company developing AI-driven, autonomous welding solutions. With breakthrough innovations like SuperMIG® (their patented welding technology combining Plasma Arc and MIG processes) and AROW (Autonomous Robotic Orbital Welding), Weldobot is positioned to revolutionize an industry facing critical challenges including skilled labor shortages, inconsistent quality, and rising operational costs.
Goals
Weldobot approached SAGE Marketing with ambitious objectives:
Phase 1: Establish compelling brand positioning to attract investors and secure funding
Phase 2: Position the company as the innovation leader for major industry players seeking advanced welding solutions.
Long-term: Drive industry transformation by introducing and leading the “Welding 5.0” revolution.
3 Success metrics:
1 New Brand & Narrative
1 Market Category Creation
1 Claimed unoccupied market space
Challenge
Despite massive growth, the welding industry remained traditional with established players focused on conventional messaging around performance, reliability, and efficiency.
Key challenges included:
Commoditized messaging: Major competitors (ESAB, Lincoln Electric, Miller, Fronius) all emphasized similar value propositions.
Industry inertia: An aging workforce and resistance to technological transformation
Differentiation gap: No clear market leader was addressing the revolutionary potential of AI-human collaboration.
Dual audience needs: Requiring distinct messaging for investors versus industry decision-makers.
Positioning: The central challenge was positioning Weldobot not just as another welding technology provider, but as the catalyst for an entirely new era of industrial welding.
Solution
SAGE Marketing developed a comprehensive brand strategy centered on pioneering “Welding 5.0” – a paradigm shift beyond traditional automation toward true AI-human collaboration.
Comprehensive Brand Strategy: Developed “Welding 5.0” paradigm shift toward AI-human collaboration
Brand Essence Creation: “Redefining Welding with AI-Powered Brilliance” positioning
Core UVP Development: Fusion of AI, automation, and human mastery messaging
Market Positioning: Established Weldobot as Welding 5.0 forerunner
Messaging Transformation: Shifted focus from metrics to possibilities and potential
Competitive Advantage Framework: Human-machine collaboration as key differentiator
Industry Catalyst Positioning: Leader driving transformation, not following trends
Investor-Focused Messaging: Market leadership and first-mover advantage emphasis
Industry Leader Messaging: Precision, productivity, and technological superiority focus
Our Role
SAGE Marketing served as Weldobot’s strategic brand partner, delivering:
Strategic Brand Partnership: Served as comprehensive strategic brand partner
Competitive Analysis: Identified messaging gap in human-machine collaboration
Audience Segmentation: Developed personas for distinct stakeholder groups
Brand Architecture: Created essence, positioning, and vision statements
Hero Message Development: Multiple options from AI automation to human-AI fusion
Brand Narrative Creation: Positioned as fusion of human ingenuity and AI technology
Technical Translation: Converted technical benefits into market-relevant value propositions
Results:
Market Category Creation: Established Weldobot from “old school” welding provider to definitive “Welding 5.0” leader
Competitive Separation: Distinguished from traditional competitors focused on basic metrics
Innovation Catalyst Position: Positioned as industry transformation leader
Dual Value Propositions: Created compelling messaging for investor and industry audiences
Cohesive Brand Narrative: Bridged technical capabilities with market impact
Scalable Messaging Framework: Unified communications across marketing and sales
AI-Human Collaboration Position: Claimed unoccupied market space
Feature Transformation: Converted technical features into market differentiators
Competitive Moat: Created sustainable advantage through category ownership
SAGE gave us a crystalized strategic move our competitors can’t copy. A market category we own. By evolving from traditional welding methods to pioneering Welding 5.0, we’ve positioned ourselves as the innovation leader. While everyone else talks about performance and reliability, we’re re-defining what’s possible in welding. That strategic advantage is invaluable. Udi Wiesner, CEO Weldobot
Client: Weldobot
Industry: IT & Technology
Sector Expertise: Hardware & Devices
Location: Tel Aviv, MENA
Technologies: Welding, AI, Robotics
Completed: Oct 2025
Client: ThinkUp
Industry: Startup
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE help Auzen Migrated 1,000+ HubSpot Assets and 20,000+ Files in Just 6 Weeks - Without Disruption
Client: Auzen
Industry: IT & Technology
How SAGE help Auzen Migrated 1,000+ HubSpot Assets and 20,000+ Files in Just 6 Weeks - Without Disruption
About Company:
Auzen is a Swiss-based digital healthtech company revolutionizing hearing care by making high-quality audiology services accessible entirely online. Founded in 2021, Auzen was born out of a need to support patients during the pandemic and has since grown into a multilingual team of certified audiologists and support staff serving clients across Europe in five languages. Backed by Groupe Héron – a Swiss group operating over 500 hearing and optical centers and part of the global Demant family – Auzen offers remote hearing tests, personalized consultations, 4-year warranties, and unlimited adjustments, all at up to 65% lower cost than traditional clinics. With its mission to democratize hearing health, Auzen is redefining how people access and experience audiology care.
Their Goals:
- Seamlessly migrate all operational HubSpot data and assets into a clean, scalable portal.
- Rebuild every essential asset: forms, emails, templates, chatflows, reports, and workflows with zero disruption.
- Eliminate technical debt, improve CRM clarity, and lay the foundation for continued growth across markets.
Metric 1: 20,000+ attachments migrated
Metric 2: 250+ workflows rebuilt
Metric 3: 450+ reports recreated
Challenges:
Auzen’s HubSpot portal had grown fast – and unevenly.
From inconsistent workflows to duplicated assets, their CRM was showing signs of strain. The stakes were high:
- 1,000+ live marketing and sales assets
- Active campaigns and automations that couldn’t afford downtime
- 20,000+ sensitive client files (hearing tests, assessments) at risk in a fragmented system
- 250+ workflows and 450+ reports bogged down by inefficiencies
- A tight 8-week deadline to complete the full rebuild without disrupting ongoing operations
Any mistake could mean lost data, broken flows, and serious operational delays. There was no room for error—or for delays.
Solution:
A Surgical HubSpot Rebuild—No Downtime, No Disruption.
Our approach focused on recreating all essential marketing and sales assets, while introducing structure, scalability, and long-term clarity.
We migrated over 20,000 attachments, rebuilt hundreds of workflows and reports, and designed a clean, global-ready CRM experience that empowered both marketing and operations teams.
In detail: We conducted a full asset audit, manually recreated forms, templates, dashboards, and workflows, automated file migration through HubSpot APIs, and led UAT to ensure everything mirrored the original setup,with improvements built in.
In just 6 weeks (25% ahead of schedule)
Our Role: SAGE acted as Auzen’s strategic migration partner:
- Scoped, managed, and executed the entire migration
- Rebuilt all systems, reports, and automation logic
- Delivered QA, training, and go-live support
- Provided long-term structure and documentation for internal teams
Results:
✅ Project completed in just 6 weeks — 25% ahead of schedule
✅ Zero downtime, zero data loss, and full continuity
✅ Auzen now operates from a clean, scalable CRM aligned with its global roadmap
What the client had to say:
We were expecting a complicated and risky migration process – but SAGE made it feel effortless. Their team was responsive, detail-oriented, and fast. Not only did we keep everything intact, we ended up with a cleaner, more scalable HubSpot setup that’s easier for our team to work with. The value they delivered far exceeded our expectations.
Client: Auzen
Industry: IT & Technology
Sector Expertise: HealthTech
Completed: Aug 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Beyond Connectivity: Branding the Future of Digital Infrastructure
Client: Exelera
Industry: Retail
- Video Production
- Web Design
Beyond Connectivity: Branding the Future of Digital Infrastructure
About Company:
Exelera is a fully Israeli-owned company specializing in digital infrastructure. Licensed since 2011 to build and operate critical connectivity networks, the company serves over 500 clients and manages more than 2,000 active data circuits through a unified platform, combining low-latency submarine cable, advanced domestic fiber infrastructure, and Tier‑4 data centers.
As one of only three Israeli companies with its own undersea cable and the only one fully domestically owned, Exelera provides fast, resilient connections to key Mediterranean and European markets. Its fully owned and operated infrastructure, combined with a dedicated team, positions Exelera as a strategic enabler of business expansion through advanced connectivity solutions.
Their Goals:
Exelera’s Rebrand – Marketing Goals at a Glance:
- Build brand recognition for a company long operating behind the scenes. Shift perception from a hidden infrastructure player to a bold, future-facing leader
- Communicate scale and impact – from national resilience to global connectivity. Position Exelera as a key force in shaping Israel’s digital future
- Create a standout identity in a cautious, conservative industry. Develop a modern, human brand voice that conveys momentum and confidence
- Craft messaging that sticks from the very first impression. Bridge the gap between technical excellence and public awareness.
Metric 1: 1 Complete Brand Makeover
Metric 2: 115% Growth in Organic Traffic (Q1 → Q2)
Metric 3: 2x Increase in Branded Searches for ‘Exelera’
The Challenge
Exelera was building the digital highways of Israel, quietly powering everything from cross-continental cables to cloud connectivity and colocation services. But while their infrastructure ran deep, their name barely registered.
The company had just undergone a full identity shift, changing its name from Tamares Telecom after a change in ownership. But if Tamares flew under the radar, Exelera didn’t appear on it at all. There was no legacy to build on, no brand equity to refresh, just a blank slate in a complex, high-stakes industry.
The real challenge was to spark one brand perception. To take a company known only in closed circles and turn it into a brand that could lead conversations, command attention, and stand out in a market where trust is earned slowly and visibility is everything.
Solution:
Exelera needed more than a new look, it needed a new market presence. The rebrand started with a deep strategic shift: moving from a technical service provider to a key enabler of Israel’s digital future.
We began by laying the strategic foundation. The shift from Tamares Telecom to Exelera was about redefining identity. We started with a clear messaging strategy: defining what Exelera stands for, what sets it apart, and how it empowers businesses to scale, innovate, and lead—by powering global reach and shaping Israel’s digital future.
Once that was locked, we partnered with Giraff Branding to bring the story to life visually. Every detail: color palette, visual language, typography, was designed to balance scale, innovation, and human relevance. We then moved to execution:
Key deliverables included:
- A brand essence and positioning built on national relevance and future-readiness
- A fresh visual identity: colors, typography, and design elements with motion and warmth
- A new website and marketing copy based on the brand book
- A brand launch video introducing Exelera to the industry
- Digital campaigns focused on lead generation and visibility
- A launch event for stakeholders and industry leaders
- PR outreach and personal positioning for CEO Tom Koren as a thought leader in digital infrastructure
- The outcome was a brand that communicates value instantly and connects with its audience from the first interaction.
Our Role: SAGE is acting as Exelra’s CMO for rebranding and positioning in the infrastructure phase and now as a fractional CMO for the lead generation and brand awareness phase.
At stage 1 – SAGE led the rebranding initiative as Exelera’s acting CMO, taking full ownership of strategy, messaging, and execution.
We stepped in at a critical moment, right after the ownership shift and name change from Tamares Telecom and guided the brand through a complete repositioning.
Our Goal: Connect Exelera’s powerful infrastructure with a clear, compelling market identity.
Our responsibilities included:
- Leading the brand strategy: positioning, narrative, and messaging framework
- Addressing the market gap caused by the transition from Tamares and shaping a new story
- Developing a confident, modern brand voice that speaks to both business and national relevance
- Aligning with Giraff Branding to ensure visual and verbal identity worked in harmony
Client: Exelera
Industry: Retail
Completed: Jul 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Airwayz’s Strategic Shift: Migrating from Zoho to HubSpot to Propel Business Growth
Client: Airwayz
Industry: IT & Technology
Airwayz’s Strategic Shift: Migrating from Zoho to HubSpot to Propel Business Growth
The transition from Zoho to HubSpot eliminated inefficiencies, optimized campaigns, and accelerated revenue growth.
Switching to HubSpot transformed the way we work—better insights, smoother operations, and faster results.
Tal Shpigel Shtauber, Head of Marketing at Airwayz
The Client
Airwayz is revolutionizing traffic management of the lower airspace, paving the way for scalable multi-fleet drone operations with its dynamic USSP/UTM technology. Their fully autonomous system ensures safe and efficient drone management in rapidly changing urban and industrial environments.
The Problem
As Airwayz expanded its operations, Zoho’s limitations became increasingly evident, hindering both marketing and sales efforts. The team faced several challenges:
- Lack of Seamless Integration: Airwayz required a unified system to align marketing, sales, and customer management, but Zoho’s fragmented structure led to inefficiencies.
- Limited Marketing Automation: Essential features like advanced email workflows, lead nurturing, and A/B testing were either unavailable or required complex workarounds.
- Data Visibility Issues: Generating meaningful insights and tracking campaign performance in real-time was difficult, making data-driven decision-making a challenge.
- Scalability Concerns: As Airwayz grew, Zoho’s rigid system required extensive customization, adding to costs and slowing down operations.
These roadblocks made it clear that Airwayz needed a more intuitive and scalable solution to support their rapid growth.
The Solution
To overcome these challenges, Airwayz partnered with SAGE to migrate from Zoho to HubSpot, streamlining their marketing and sales processes. SAGE executed a structured and efficient migration plan tailored to Airwayz’s unique needs:
- Seamless Integration: HubSpot’s all-in-one CRM consolidated marketing and sales, into a single, easy-to-use platform.
- Enhanced Automation: Airwayz gained access to advanced automation tools, enabling personalized lead nurturing, A/B testing, and data-driven campaign optimization.
- Real-Time Analytics & Insights: Custom dashboards provided clear visibility into performance metrics, allowing for agile decision-making.
- Scalability & Cost Efficiency: HubSpot’s flexible pricing and scalability ensured Airwayz could grow without incurring hidden costs or requiring extensive custom development.
- Smooth Transition with Expert Support: SAGE’s proven migration process minimized downtime, ensuring a hassle-free switch and immediate usability.
By making the transition, Airwayz unlocked new efficiencies, improved collaboration, and set the foundation for future growth.
The Outcome
With HubSpot in place, Airwayz experienced significant improvements in operations, efficiency, and business growth:
✅ Full Visibility & Control – Real-time tracking of marketing and sales efforts led to data-driven decision-making and optimized strategies.
✅ Stronger Marketing & Sales Alignment – A unified CRM improved collaboration between teams, enhancing lead management and customer interactions.
✅ Faster & More Effective Campaign Execution – Intuitive tools and automation features enabled quicker campaign launches and performance improvements.
✅ Cost Savings & Increased Productivity – Eliminating Zoho’s inefficiencies reduced software costs and allowed the team to focus on high-value tasks.
✅ Ongoing Support & Optimization – With SAGE’s continuous guidance, Airwayz continues to refine its use of HubSpot, maximizing ROI.
By transitioning to HubSpot, Airwayz not only solved its operational bottlenecks but also positioned itself for scalable and sustainable growth.
HubSpot’s CRM Solution Coverage
- CMS Hub
- Operations Hub
- Sales Hub
- Marketing Hub
- Service Hub
SAGE Marketing made our Marketing & Sales Hub onboarding so easy. Their team was friendly, knowledgeable, and genuinely cared about us learning to use the platform independently. We were nervous about implementing a new system, but their professionalism made the transition smooth. Couldn’t ask for a better experience!
Tal Shpigel Shtauber, Head of Marketing at Airwayz
Working with SAGE Marketing was a game-changer for our HubSpot onboarding. Their expertise and dedication ensured that we fully understood every aspect of the platform. The team was approachable, patient, and provided clear guidance throughout the entire process. We felt supported every step of the way, and now we’re confident in using HubSpot independently. Highly recommend them!
Timer Serok, VP Sales and Marketing at Airwayz
Client: Airwayz
Industry: IT & Technology
Sector Expertise: Hardware & Devices
Completed: Jun 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
A Journey to Industry Standard in Construction Tech
Client: RodRadar
Industry: IT & Technology
- Social Media Marketing
- Content Marketing
A Journey to Industry Standard in Construction Tech
Imagine digging into the ground with complete confidence, knowing exactly what lies beneath and in real-time during excavation, and avoid costly underground utilities strikes. That’s the game-changing innovation RodRadar brings to the construction industry.
RodRadar developed Live Dig Radar® (LDR), a patented radar imaging technology combining advanced design, embedded processing, sophisticated algorithms, and cutting-edge engineering, which enables automatic real-time, on-site alerts for the prevention of damage to underground utility infrastructure during excavation.
Goals
- Establish Market Leadership – Enhance RodRadar’s positioning as an innovator in excavation and utility strike prevention.
- Compelling Industry Messaging – Craft compelling narratives for key stakeholders, emphasizing the safety, financial, and operational risks of utility strikes.
- Market Differentiation – Position RodRadar as the industry standard by showcasing its ability to prevent utility strikes and enhance construction safety.
- Investor Appeal – Help in making RodRadar’s disruptive construction technology, vision, and impressive traction an investment opportunity that should be embraced, sooner rather than later.
The Ripple Effect: Understanding the Bigger Picture
Every 60 seconds, an underground utility strike occurs in the United States (while most of the incidents are not reported). These incidents cause more than $100 billion in damages globally, impacting communication lines, gas and power infrastructure, project timelines, and safety standards. But the real problem runs deeper.
A utility strike is never just a single event. It sparks a ripple effect:
- Injury or worse potential employees and other bystanders’ injuries.
- Project downtime & delays that drive up costs.
- Reputational damage for construction firms.
- Insurance and legal liabilities – denial of service that extends far beyond the initial accident.
RodRadar had the solution, but the challenge was clear: How to improve the positioning of RodRadar’s proprietary technology, the Live Dig Radar®, as the must-have, real-time excavation safety technology?
Challenge
RodRadar, a disruptive and visionary tech innovator, has a different message in the traditional construction industry and its past perceptions of excavation safety. This required a messaging enhancement that would:
- Speak to Diverse Audiences: Effectively communicate the severe impact of utility strikes to both innovation-driven stakeholders and traditional construction contractors who face these risks firsthand.
- Resonate Across the Industry: Craft messaging that highlights the financial, operational, and safety consequences of utility strikes, making it compelling for investors, regulators, and construction professionals alike.
- Shift Perception: Position RodRadar as an indispensable technology for excavation safety, not just another construction tool, but a critical solution for preventing costly and dangerous strikes in real time.
Solution
A strategic, multi-channel marketing approach designed to establish consistent touchpoints and deliver a compelling, differentiated message through the right marketing mix.
1. The “Ripple Effect” Narrative
The ripple effect concept was created to illustrate how every utility strike wasn’t just a single accident—it triggered a chain reaction affecting the entire construction ecosystem. By reframing the problem, we elevated RodRadar’s value proposition from a “nice-to-have” to an industry necessity.
2. A Cohesive Digital & Brand Presence
We ensured this new messaging was embedded across every touchpoint, including:
- Investor and sales decks that clearly conveyed the market need, solution, and ROI.
- Social media and digital campaigns positioned RodRadar as a technology leader.
- Event booths and marketing materials that reinforced the company’s innovative edge.
- Educational content, videos, and testimonials that showcased real-world impact.
Our Role
SAGE Marketing played a significant role in driving this transformation by:
- Conducting deep-dive market research to uncover pain points, opportunities, and investor perspectives.
- Developing an authentic, high-impact messaging strategy that connected with both the tech and construction industries.
- Implementing this messaging across all marketing channels to create a unified, compelling brand presence.
The Outcome
RodRadar becomes a category-defining technology that sets a new standard in excavation safety.
By redefining the narrative, aligning with innovation-driven audiences, and delivering a high-impact message, SAGE Marketing helped RodRadar not just stand out, but lead the way.
Customer Quote:
SAGE Marketing’s multi-channel strategy and creativity helped us cut through industry noise, transforming our brand and positioning RodRadar as a leader in excavation technology.— Amir Tsrouya, Business Development, RodRadar
Client: RodRadar
Industry: IT & Technology
Completed: Jun 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How Sage Prepared 3DSignals for A Major Tradeshow in Germany
Client: 3DSignals
Industry: IT & Technology
- Content Marketing
How Sage Prepared 3DSignals for A Major Tradeshow in Germany
3DSignals’ acoustic monitoring and deep learning technology monitors sensory data from production line machinery, identifies anomalies, and classifies patterns of equipment failure to predict and prevent issues before they interrupt production.
3DSignals approached SAGE right after they received seed investment from Grove Ventures and decided to present their acoustic IoT solution at the Tube and Pipe trade show in Dusseldorf, Germany.
Goals
- Position 3DSignals in the Industrial IoT market leading up to Tube 2016 in Dusseldorf, Germany.
- Establish the brand as a leader in the IoT industry
- Create relevant, consistent and engaging sales enablement tools.
- Make sure 3DSignals presence at the Tube and Pipe show would generate business traction and leads.
->5,000 Contacts in a database of manufacturers and business partners
->15 Strategic meetings scheduled at the trade show
->10 New business opportunities in the pipeline
Challenge
3DSignals approached SAGE right after they received seed investment from Grove Ventures and decided to present their acoustic IoT solution at the Tube and Pipe trade show in Dusseldorf, Germany. The company founders were uncertain when it came to bringing their breakthrough high-tech solution to a low-tech traditional and conservative market like steel tubes and pipes manufacturing. They were overwhelmed and had little knowledge about how to reach potential customers in the field of manufacturing.
Solution
SAGE provided 3DSignals with comprehensive marketing and sales tools to help them succeed at the show. And indeed, the company succeeded with flying colors at the tradeshow, sparking 10 new business opportunities, holding 15 strategic meetings, and developing a contact database of 5,000 manufacturers and potential business partners.
Our Role
In order to achieve these goals, we took the following actions:
- Crystallized industry pain points.
- Refined the target market (3 different audiences: tube and pipe manufacturers, machine manufacturers, and saw blade manufacturers).
- Developed a focused solution with business and operational value.
- Created and distributed relevant, valuable content to the market and the community.
Results
- Created a pipeline of over 10 different business opportunities.
- Developed a 5,000-contact database made up of manufacturers and business partners.
- Set 15 strategic meetings at a very prominent trade show.
What the client had to say:
Marketing expertise like Sarit’s is not to be taken for granted. From the big picture to the smallest detail, she weighs in and leads us in the right direction, always.
– Amnon Shenfeld, Co-Founder & CEO of 3DSignals
Client: 3DSignals
Industry: IT & Technology
Sector Expertise: Internet of Things (IoT)
Completed: Jun 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How Sage Helped Tadiran Recruit 13 Distributors in Only 4 Months
Client: Tadiran Group
Industry: Fashion & Retail
- Email Marketing
- Online Advertising
How Sage Helped Tadiran Recruit 13 Distributors in Only 4 Months
For over 60 years, Tadiran has applied its engineering knowledge to the development and manufacture of world-class air conditioners. Now, they are putting their air expertise to work to create patent-proven air quality technologies that are the most safe and effective technology on the market.
Tadiran Group took a strategic decision to enter the global indoor air purification market. With SAGE’s help, the company is now a globally recognized brand with distribution and channels in 12 countries.
Goals
- Establish brand awareness and thought leadership in the global air conditioner and air purification market.
- Build the go-to-market strategy and create the proper infrastructure to search for the best channels, build relationships with them, and support them on an ongoing basis.
- Fill the pipeline with relevant leads and convert them into customers.
→13 Distributors were acquired, with many more in the pipeline.
→481% Increase in social media followers.
→47% Increase in website traffic (after only 9 months).
Challenge
Tadiran Group has been creating world-class air conditioners since 1962 by applying its engineering knowledge to development, manufacturing, and innovation. After becoming a market leader of Israeli air conditioning, Tadiran took a strategic decision to enter the global indoor air purification market.
Who did they turn to? SAGE. In their search for a partner to help them go global, Tadiran found SAGE. The objectives were to establish the company as a global leader in indoor air purification technology by developing a global brand with a distinguished tech story and visual language, identifying the right go-to-market strategy and searching for distribution channels, and by generating more incoming leads.
Solution
First, we conducted in-depth research and mapped out the global market. Based on our analysis, we crafted unique, differentiated messaging and branding to help Tadiran stand out. Then, to multiply revenue and business growth, we launched marketing activities to connect with air conditioner distributors, such as attending conferences and trade shows. Furthermore, we created engaging PPC campaigns and useful content such as blogs and ebooks. Boasting a brand new website, Tadiran is now a globally recognized brand with distribution channels in 12 countries, 13 distributors, and constantly increasing website traffic, social media engagement, and leads.
Our Role
In order to achieve the goals we took the following actions:
- Map the air purification global market and investigating the competitive landscape to find a unique value proposition.
- Prioritize leading markets for global penetration.
- Establish the global indoor air quality SAGE marketing team at Tadiran group offices and work on an ongoing basis to execute the brand promise and the marketing strategy.
- Build a strong global brand with a unique tone, voice, and outstanding look and feel.
- Create effective lead generation campaigns to bring in more distributors and contracts.
- Refresh brand and messaging.
- Conduct and manage paid digital advertising, LinkedIn outreach, and email marketing set up streamlined CRM operations for lead nurturing and automated marketing campaigns.
- Attend in-person events and conferences to establish brand awareness and build relationships.
Results
- Lead Generation & Brand Awareness.
- 11 distributors were acquired, with many more in the pipeline.
- Positioned as thought leader and innovator in air purification technology.
- Strong, well-known brand identity around the world.
- 481% increase in social media followers.
- Website Traffic & SEO.
- 47% increase in website traffic (after only 9 months).
- 51% increase in organic traffic (after only 9 months).
- Appearance on first page for 5 SEO key terms.
- Air purification-related blogs are highly ranked in USA Google search.
Erez Paz, General Manager of Tadiran:
In just 5 months SAGE built all the digital infrastructure required by the marketing team to launch our new air purification product. SAGE left a highly significant professional imprint here.
Client: Tadiran Group
Industry: Fashion & Retail
Sector Expertise: Consumer Electronics
Completed: May 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Driving 3,000% Growth: The Winning Strategy Behind Octopai’s Success
Client: Octopai
Industry: IT & Technology
- Online Advertising
Driving 3,000% Growth: The Winning Strategy Behind Octopai’s Success
Octopai is a machine learning-based SaaS product that enables organizations to extract their metadata and track its movement process in seconds by automatically centralizing and analyzing it across multiple platforms. With Octopai, BI analytics groups can finally access data lineage, data discovery and a data catalog, all from one centralized platform.
When Octopai and SAGE first teamed up five years ago, Octopai knew they couldn’t continue focusing only on R&D, especially with round A quickly approaching. An external CMO like SAGE was exactly what the young startup needed to help launch their go-to-market strategy and proof of concept abroad. Over the past five years of an extremely successful partnership, SAGE has built brand recognition by telling the story of an innovative, esteemed solution that customers can count on. Industry: Metadata Management for BI.
Goals
- Create business opportunities abroad.
- Generate 3,000+ leads per quarter.
- Boost sales and double company revenue.
- Position Octopai as the first choice solution for BI managers to automate their metadata management process.
- Create Octopai brand awareness among: BI analytics professionals, analysts, press, VCs and the entire BI analytics community.
x4
Number of customers
23k
Database growth
3,000%
Increase in overall traffic to the website
Challenge
When SAGE first met Octopai five years ago, Octopai knew they couldn’t continue focusing only on R&D, especially with round A quickly approaching. The young startup needed help launching their go-to-market strategy and proof of concept abroad. They also needed someone to assist in building their brand awareness and increasing viable business opportunities.
Solution
Over the past five years of an extremely successful partnership, SAGE has built brand recognition by telling the story of an innovative, esteemed solution that customers can count on. Octopai now boasts a content-rich, mature website fit for a company that supports dozens of loyal customers around the world. The white papers, case studies, and relevant use cases SAGE crafted have made Octopai a source of information for anyone from the industry looking to learn about best practices. Our partnership with Octopai has brought them to the forefront of global conversations around data management and data governance.
Our Role
To achieve these goals, we took the following actions:
- Researched the BI landscape and compelling events.
- Analyzed the competition.
- Defined the buyer persona.
- Onboarded a capable team of sales and SDR personnel.
- Conducted robust digital ad campaigns.
- Enhanced the entire sales process.
Results
- Grew database to 23K.
- Massive increase in organic search traffic since May 2017 from 200 to 5,000 monthly visitors.
- More than quadrupled the number of customers between May 2017 – November 2021.
- Pronounced increase in overall traffic to the website since May 2017, from 300 to 9,000 monthly visitors.
Amnon Drori, Co-Founder & Former CEO:
SAGE has been able to impact our business dramatically, from branding to lead generation.
Client: Octopai
Industry: IT & Technology
Sector Expertise: Machine Learning (ML)
Completed: Mar 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Positioning P-Cure as the Gold Standard Technology in Proton Therapy Solution
Client: P-Cure
Industry: Healthcare
- Social Media Marketing
Positioning P-Cure as the Gold Standard Technology in Proton Therapy Solution
P-Cure shifts the paradigm of patient positioning and real-time adaptive therapy to maximize the benefits of proton therapy. The BioTech company delivers a comprehensive solution for precise patient treatment planning and delivery, and expands access to proton therapy with more affordable proton facilities. P-Cure puts the patient first.
Introducing new technology is challenging; adding human life to the equation makes it truly monumental. P-Cure is a unique company standing at the forefront in the war against cancer. P-Cure brought on SAGE to help them differentiate themselves from the technologic giants in the category – and that’s just what we did.
Goals
Create brand awareness through relationships with Beam Manufacturers, Treatment Planning Providers and Center Developers; and to create pull through demand from health care providers and radiation oncology centers.
Be recognized as the “gold standard” for imaging and positioning in proton/radio oncology therapy.
Build awareness and credibility with potential investors and collaboration with market leaders in the field.
Challenge
It’s extremely challenging to introduce new technology into the medical tech space, since human lives are involved and trust-building is difficult. P-Cure needed to both build trust and differentiate themselves from the technological giants in the category in order to build brand awareness and increase lead generation.
Solution
P-Cure brought on SAGE to help them tackle their challenges. From brand development to strategy and implementation, SAGE worked hand in hand with P-Cure, truly serving as their external CMO, and taking them to new heights as an industry giant in their own right.
Our Role
In order to achieve these goals, we took the following actions:
- Create new brand story — Patient Centric Proton Therapy.
- Establish a new visual identity based on the new brand story and new tone and voice with strong messages.
- Build database of potential business partners, medical physicists, hospital owners and analysts.
- Created demand generation programs to elevate the brand, create awareness and demand that will engage targeted audiences.
Results
- Increased brand awareness.
- Created a 5000-contact database comprised of business partners and doctors.
- Gained strategic media exposure via PR.
Client: P-Cure
Industry: Healthcare
Sector Expertise: Healthcare IT
Completed: Mar 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Helped Gaviti Double Growth & Lead the Fintech AR SaaS Market
Client: Gaviti
Industry: Finance
- Digital Marketing
- Marketing Automation
- SEO
- Social Media Marketing
How SAGE Helped Gaviti Double Growth & Lead the Fintech AR SaaS Market
Gaviti’s platform empowers companies to get more of their invoices paid, faster. The fintech solution optimizes the entire collections process, from perfecting task management to automating highly personalized dunning emails.
In June 2020, Gaviti was a quickly growing startup looking for an in-house team to take over their marketing management, strategy and execution. Industry: Accounts Receivable Collections Software.
Goals
- Build marketing from the ground up: defining the strategy, storytelling, go-to-market plan, funnel, assets, and the KPI’s.
- Create brand recognition and thought leadership among CFO’s.
- Fill the pipeline with relevant leads and nurture them into new business opportunities.
400%
Monthly increase in overall website sessions.
5x
The amount of MQLs from paid gated activities.
400%
Increase in leads in the first 18 months.
Challenge
Gaviti was a quickly growing startup looking for an in-house team to take over their marketing management, strategy and execution. The fintech startup needed a revamp of its business and lead pipeline, as well as holistic marketing strategy and management to take everything to the next level.
Solution
The SAGE team took over full marketing ownership from messaging to implementing organic as well as paid campaigns and SEO optimization, conducted CRM on-boarding for marketing automation through HubSpot, and created a variety of engaging marketing assets for PPC campaigns. SAGE also built nurture sequences to fill the funnel with pertinent leads, increasing Gaviti’s business success. Gaviti attended and hosted industry webinars, and is now acknowledged as a leading solutions provider in the industry.
Our Role
In order to achieve these goals, we took the following actions:
- Analyzed competitor activity and maintain a sharp awareness of the AR solutions industry.
- Refined brand and messaging across all platforms.
Connected with industry partners through webinar attendance and hosting. - Established an effective CRM function, including lead nurturing and automated marketing campaigns.
- Created and utilized relevant assets for social media and website promotion.
- Conducted LinkedIn outreach, paid digital advertising, and email marketing.
- Generated relevant leads and nurtured them into business deals.
Results
Website Traffic & SEO
- 14x increase in new website visitors from May 2020 (180 new website visitors per month) to October 2021 (over 6,000 new website visitors per month).
- Over 400% monthly increase in overall traffic (website sessions).
- Gaviti is now found on the first page in Google searches for several strategic keywords.
E-Mail Campaigns
- 19.81% average open rates, with top emails reaching 45%.
- 5.61% average click-through rate
Lead Generation & Content
- Increased leads by 400% in the first 18 months.
- Nearly 20% of new leads were generated through sponsoring several live webinars and one-on-one meetings with financial executives.
- Grew MQLs by 5x from paid gated activities every month using gated assets such as ebooks, white papers, case studies leading to landing pages.
Yan Lazarev, Co-founder and CEO of Gaviti says:
Working with SAGE has been a fantastic experience. The team is very dedicated and is always thinking of new ways to elevate our brand and fill our pipeline with relevant leads.
Client: Gaviti
Industry: Finance
Sector Expertise: FinTech
Completed: Mar 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Positioned Inuitive as AR/VR Chip Leaders
Client: Inuitive
Industry: IT & Technology
How SAGE Positioned Inuitive as AR/VR Chip Leaders
Inuitive designs powerful multi-core processors that serve as vision processors in the areas of augmented reality and virtual reality, including drones, robots and autonomous cars. Its latest offering, the NU4000, makes smart devices even smarter by fusing advanced artificial intelligence with 3D imaging, computer vision and deep learning capabilities.
Industry: 3D Imaging Processors.
Goals
- Create global business opportunities and lead generation.
- Gain Inuitive a strong foothold in the multi-core processor category.
- Position the company as a category leader by crafting a creative brand story and utilizing holistic marketing techniques.
Challenge
As amazing as VR/AR is, the technology that powers it looks like a small indistinct computer chip that only engineers can appreciate. So we needed to both build a story that conveyed the power of this tiny technology AND make sure it was different from the many other competitors’ stories in the industry.
Solution
The story SAGE created for Inuitive centered around their technology being the cornerstone of creation. Much like how Jack’s magic bean in Jack and the Beanstalk led him to a fantasy world, this small chip opens the door for engineers to create endless virtual worlds.
We not only created this beautiful story for Inuitive, but also positioned the brand as a category leader, one whose technology is embedded in augmented reality, artificial intelligence, virtual reality, drones, robots and autonomous cars.
Our Role
In order to achieve these goals, we took the following actions:
- Positioned Inuitive’s processor as the core component, the cornerstone for all XR creations, enabling innovators and engineers to create magnificent technologies and products.
- Developed the brand identity as the leader of the XR processor category, synonymous with endless creation ability and technological brilliance, while being easily understood.
- Targeted both decision makers and engineers with a top-down and bottom-up strategy.
- Demonstrated that this processor could be implemented within a variety of markets, across multiple verticals.
Results
- Inuitive won the “Startup to Watch” award at the AWE Conference.
- Inuitive earned exposure in professional magazines and outlets.
- Equipped the company with a comprehensive and consistent set of sales enablement tools.
- Big AR/VR players are showing interest in Inuitive’s technology.
Gur Dror, VP Business Development said:
Working with SAGE took our marketing quality across all aspects from the middle ages straight to the 21st century.
Client: Inuitive
Industry: IT & Technology
Sector Expertise: Hardware & Devices
Completed: Feb 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Helped Redefine OOONA’s Brand, Global Presence and Marketing Strategy
Client: OOONA
Industry: IT & Technology
- Digital Marketing
- UX Design
How SAGE Helped Redefine OOONA’s Brand, Global Presence and Marketing Strategy
OOONA is a globally recognized provider of professional management and production tools for the media localization industry. Renowned for its state-of-the-art software catering to subtitling, voiceover, dubbing and captioning needs, OOONA’s modular, pay-as-you-go pricing model empowers users to tailor solutions to their unique requirements. Trusted by leading media localizers, broadcasters and a vast user base spanning over 160 countries, OOONA continues to trailblaze advancements in the field of media localization.
Looking ahead, OOONA is set to expand its technological advancements, explore new markets, and continue providing top-tier localization solutions, driving further growth and customer engagement.
Goals
- Rebranding: To develop a unified and compelling brand identity that reflects OOONA’s expertise and leadership in media localization.
- Industry Leadership: To cement OOONA’s status as the definitive thought leader in the media localization sector.
- Generate Business Opportunities: To create a robust inbound marketing strategy integrated with HubSpot’s CRM, forming an effective lead-to-customer conversion funnel.
- One-Stop Hub: To position OOONA as the all-encompassing hub for media localization, integrating tasks, tools, and teams.
Challenge
- Fragmented Online Presence: OOONA’s solutions and domains were distributed across various websites, each featuring separate branding and user interfaces, which led to a disjointed customer experience and diluted the company’s brand identity.
- Inadequate User Journey Insights: There was a notable deficiency in accurately tracking user interactions across the various platforms. This gap in data collection made it challenging to measure the effectiveness of marketing efforts and to optimize user engagement strategies.
- Lack of Integrated Analytics: OOONA operated across multiple platforms without a unified analytics system. This led to fragmented data silos that made it difficult to get a comprehensive view of marketing and its impact on business performance.
Solution
- Unified Branding and Web Presence – SAGE ran a full messaging process, including UI/UX, design and development of a single website consolidating all solutions and services, enhanced with uniform branding.
- SAGE orchestrated cross-company asset design for both offline and online visibility – This included one-pagers, booth designs, branded giveaways, email signatures, and client badges.
- Strategic Marketing – SAGE tailored growth strategies and plans for each solution, supported by strategic public relations focusing on technological advances, awards, and new offerings.
- SAGE implemented technical redirects and onsite SEO optimizations to bolster organic visibility.
Our Role
- OOONA’s strategic overhaul not only unified its brand identity but also reinforced its position as a leader in the media localization industry. SAGE’s comprehensive solutions and innovative approaches led to improved business opportunities, setting a solid foundation for future growth and industry leadership.
- Submitted OOONA for industry awards, resulting in 2 wins for technical achievement and technology leadership
- Enhanced Social Media Presence: SAGE boosted organic social media activity.
- SAGE developed a centralized CRM system in HubSpot to streamline marketing and sales processes.
- Published strategic public relations articles focusing on technological advances and excellence
- Created lead-generation opportunities with solution centric webinars
- SAGE established a quarterly company newsletter to engage and nurture existing contacts
Looking to elevate your brand? SAGE is the answer. Their expertise in marketing and HubSpot has been invaluable to our business, with a complete dedication as an integral part of our team, fully committed to our success.
Wayne Garb
CEO at OOONA
Client: OOONA
Industry: IT & Technology
Sector Expertise: Software & SaaS
Completed: Feb 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Helped Intel Ignite Become the Ivy League of Startup Accelerator Programs
Client: Intel
Industry: Startup
- Digital PR
- Content Marketing
- Branding
How SAGE Helped Intel Ignite Become the Ivy League of Startup Accelerator Programs
Powered by Intel, Intel Ignite is a deep tech startup accelerator that focuses on empowering early-stage startup entrepreneurs with world-class mentors and invaluable sessions for co-founders and CTOs.
Intel Ignite hired SAGE to accelerate its branding and awareness for early-stage startup founders. With the SAGE team on its side, Intel Ignite’s brand awareness, social media following, and thought leadership skyrocketed, making them a hub for the most innovative early-stage startups.
Industry: Startup Accelerator Program
Goals
- Raise brand awareness, thought leadership and grounded positioning of the accelerator program in the early-stage startup ecosystem.
- Amplify the alumni community and enhance its presence in all of Ignite’s marketing platforms (social media, events, speaking opportunities and more).
- Support lead generation campaigns with high-quality content and well-managed social media and digital campaigns.
Challenge
Intel Ignite’s social media platform needed a comprehensive content strategy as a driving force behind its brand’s social media strategy. They required a partner who understood the nuances of their alumni community, their goals, and their missions. They wanted to reflect these values to their audiences via social media and thought leadership content.
Solution
Intel Ignite hired SAGE to accelerate its branding and awareness for early-stage startup founders. We crafted compelling messaging for content strategy and developed the positioning and visual identities while establishing a strategic marketing plan that deeply engaged the target audience and created hype. SAGE created meaningful communication strategies based on a deep understanding of the alumni community’s nuances and goals. Our efforts succeeded in positioning Intel Ignite as the leading startup accelerator in Israel for early-stage startup founders looking to take their businesses to the next level. Intel Ignite was also awarded Geektime’s award for “Accelerator of the Year,” for which SAGE ran a nomination and voting campaign.
Our Role
In order to achieve these goals, we took the following actions:
- Created a content strategy for social media and thought leadership.
- Managed social media for Ignite company page and executive team.
- Optimized lead and demand generation.
- Build the brand’s visual identity and concept.
- Crafted targeted messaging for personas: VCs and early-stage startups.
Results
- Created a strong brand identity.
- Increased LinkedIn followers by 289%.
- Amplified executive team as thought leaders in the ecosystem via social media, speaking opportunities, blogs and globallocal PR articles.
- Amplified Ignite alumni community via the Ignite social media platforms, speaking opportunities at Ignite events and more.
- Generated a database list of 330 leads.
- Intel Ignite was named “Accelerator of the Year” by Geektime.
Client: Intel
Industry: Startup
Sector Expertise: Startup Accelerators
Completed: Feb 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Elevated Matics: From Branding to Industry 4.0 Leadership
Client: Matics
Industry: Startup
- SEO
- Email Marketing
How SAGE Elevated Matics: From Branding to Industry 4.0 Leadership
By elevating their brand and creating new business opportunities, SAGE made Matics a key player in the Industry 4.0 space.
Matics solution for collaborative shop floor management helps manufacturers dramatically improve productivity with a smart real-time analytics platform. Matics analyzes every aspect of the manufacturing process and streamlines the production journey. It helps the teams communicate in real-time, identify and remedy causes for defects and quality-related losses, excessive energy usage, machine downtime, underperformance, and more.
Industry: Smart Manufacturing Analytics Solutions.
Goals
- Drive thought leadership and brand awareness.
- Generate new leads and drive them through the funnel to convert into business opportunities.
- Create sales materials and align internal processes.
Challenge
Matics was a startup with a limited budget trying to raise more investment and generate more business opportunities; they needed to grow their brand and sales pipeline during challenging times. They found SAGE, who served as their in-house marketing team and provided branding, strategy, and positioning to grow lead generation, nurturing, and sales enablement.
Solution
SAGE constantly worked to better define and sharpen Matics’ value proposition to distinguish the company from numerous Industry 4.0 competitors. In just a few months, the SAGE team launched a new Matics website with a unique look and feel, driving traffic through SEO-optimized content; established a proper CRM and marketing automation system in Hubspot, generated an array of sales and marketing materials, launched numerous PPC and Outreach campaigns and formed strategic partnerships with relevant vendors and industry partners. SAGE also helped improve the company’s Sales and SDR processes and supported Matics in navigating through a very challenging time when the COVID-19 crisis led to severe disruptions and budget cuts.
Our Role
In order to achieve these goals, we took the following actions:
- Studied digital manufacturing solutions landscape and industry pain points.
- Defined key value proposition and buyer personas.
- Refined the brand’s messaging and created valuable content for target audience.
- Increased lead generation through automated outreach and PPC campaigns.
- Established an effective CRM database, lead scoring, and nurturing.
- Enhanced sales alignment processes and onboarded new SDR personnel.
Results
Lead Generation
- PPC campaigns: a high number of quality leads acquired through content and remarketing ads at an incredible CPL ($15-30 for EU/NA markets).
- 21% of leads generated in PPC campaigns achieved high score through marketing automation we set up, and engaged with our brand’s website and marketing materials.
- 11% of leads became SQLs and requested a product demo.
- LinkedIn Outreach: 2% of prospects that we reached through automated campaigns on Sales Navigator became Opportunities and had a Demo call with our SDR team.
- Website Traffic & SEO
- 8% monthly increase in organic traffic (new users).
- 11% monthly increase in overall traffic (sessions).
- First page in Google search for several strategic keywords (e.g. RtOI solution).
E-mail Campaigns
Click rates of 3.5% in email nurture campaigns for MLs during the difficult times of COVID19 due to optimization of copy, CTAs and images (a good result in B2B is 2% in regular times).
Open rates over 20% for several marketing campaigns.
What the client had to say:
SAGE has been indispensable for growing our brand and sales pipeline in challenging times. SAGE experts’ high work ethics and marketing know-how have allowed us to establish Matics as a key player in the industry 4.0 space, generate new business opportunities and raise investment to support the company’s expansion strategy.
Ofra Kalechstain, CEO of Matics
Client: Matics
Industry: Startup
Sector Expertise: Manufacturing & Industrial
Completed: Feb 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Augmenting Lead Generation and Business Success for KMS Lighthouse
Client: KMS Lighthouse
Industry: IT & Technology
- Content Marketing
- Online Advertising
Augmenting Lead Generation and Business Success for KMS Lighthouse
The company’s next-generation knowledge management solution enhances every engagement by empowering providers and end-users with real-time access to accurate and consistent knowledge to improve provider and end-user experience alike. The powerful search functionality dramatically improves engagements across all service and sales channels.
Industry: Knowledge Management Platform.
Goals
- Increase demand generation and provide higher quantities and qualities of business opportunities.
- Generate targeted activities per vertical to make sure we target relevant audiences and answer relevant needs.
- Create brand recognition and establish the company as a thought leader in the industry.
Challenge
At the time they met SAGE, KMS was looking for help to increase lead generation by improving lead nurturing processes. They also wanted a more effective website, to increase brand awareness, and overall, to boost their marketing efforts.
Solution
After building the marketing basis and materials, SAGE provided lead generation, lead nurturing, and drove visitors to the website through a targeted campaign. The “Happy Agent, Happy Customer” campaign aligned the messaging needed to reach the target market and drive sales. SAGE created targeted activities per vertical to make sure relevant audiences were reached and that KMS Lighthouse’s messaging answered relevant needs.
Our role
In order to achieve these goals, we took the following actions:
- Conducted in-depth competitive analysis.
- Defined the various buyer personas and sharpened messaging based on each persona.
- Refined the KMS Lighthouse brand and implemented throughout brand new website.
- Built and managed lead generation strategy, including digital advertising, LinkedIn outreach, email marketing, and content.
- Identified key trends and insights, and optimize spend and performance based on insights.
Results
- Generated 150 leads within three months.
- 130% increase in organic search.
- 80% increase in lead pipeline in 8 months.
- Implemented branding process.
- Segmented entire database.
- GDPR compliant.
What the client had to say
Thanks to SAGE, we managed to increase the KMS Lighthouse pipeline by 80% in the last 8 months.
Sagi Eliyahu, KMS Lighthouse, CEO
Client: KMS Lighthouse
Industry: IT & Technology
Sector Expertise: Software & SaaS
Completed: Feb 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
COMMUNi HR Platform: Redefining Employee Engagement Through AI
Client: COMMUNi
Industry: Startup
- Content Marketing
- Creative
- Digital Marketing
- Digital Strategy
- Social Media Marketing
COMMUNi HR Platform: Redefining Employee Engagement Through AI
COMMUNi is an AI-powered HR platform built to help organizations strengthen workplace culture, enhance their employee value proposition, and foster genuine social capital. Its mission is simple yet powerful — to create authentic human connections and a true sense of belonging within organizations.
By leveraging advanced AI algorithms, COMMUNi matches employee profiles to spark informal interactions, encourage peer recognition, and nurture communities around shared interests. As the first AI-driven employee retention platform focused on workplace social networking and recognition, COMMUNi introduces a refreshing new perspective on employee engagement.
The Goals:
Industry Leadership – Establish COMMUNi as a frontrunner in the HR software landscape.
Market Education – Communicate the distinct value of an AI-powered employee retention solution.
Fundraising – Strengthen investor engagement and secure funding to accelerate growth.
The Challenge:
COMMUNi entered a competitive market dominated by large, established HR platforms with strong brand presence. To stand out, COMMUNi needed to clearly define its difference — not just another HR tool, but a human-centered platform that proactively drives engagement, cultivates authentic relationships, and celebrates employees in meaningful ways.
Key challenges included:
Educating the market about the importance of proactive, AI-driven employee retention.
Differentiating COMMUNi from global HR leaders with greater budgets and visibility.
Crafting a compelling narrative to capture investor attention and confidence.
COMMUNi’s Edge:
With its proactive, people-first approach, COMMUNi empowers mid-level managers to recognize employees in real time and address disengagement before it leads to turnover. By building communities around shared interests and strengthening belonging, COMMUNi helps organizations enhance engagement, productivity, and loyalty.
The Solution:
SAGE Marketing partnered with COMMUNi to reposition and amplify its brand to better resonate with both customers and investors.
- Brand Messaging – Shifted the narrative from organizational benefits to the employee experience, highlighting COMMUNi’s unique focus on connection, recognition, and retention.
- Creative Assets – Designed fresh online and offline materials, including a graffiti-style exhibition booth, branded giveaways, and visuals that reinforced the platform’s vibrant, people-first identity.
- Investor Relations – Developed a compelling corporate presentation that emphasized COMMUNi’s market potential, customer impact, and technological advantage.
SAGE Marketing’s Role:
- Crafted strategic brand messaging aligned with COMMUNi’s distinct positioning.
- Designed a standout, graffiti-inspired exhibition stand that drew significant attention at a major HR event.
- Produced a persuasive investor presentation to attract potential backers and partners.
- Developed social media content consistent with the refreshed brand tone and messaging.
- Created branded giveaways that extended the new identity across every touchpoint.
Client: COMMUNi
Industry: Startup
Sector Expertise: HRTech
Location: Tel Aviv, MENA
Technologies: HR Tech, Software, AI platform
Completed: Jan 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Driving Business Opportunities for Netafim with Targeted ABM Strategies and Multi-Channel Outreach
Client: Netafim
Industry: IT & Technology
- Content Marketing
- Email Marketing
Driving Business Opportunities for Netafim with Targeted ABM Strategies and Multi-Channel Outreach
Company
Netafim is a global leader in precision irrigation, dedicated to achieving food security by helping farmers “grow more with less.” Their innovative solutions maximize crop yield while minimizing resource usage, driving a sustainable food chain. Founded in 1965, Netafim operates in 110 countries, combatting water, food, and land scarcity worldwide.
Goals
Despite their global reach, Netafim sought targeted lead and demand generation support in the SADC region (Southern African Development Community, comprising 16 member states). Their objectives were:
- Define ICP-Ideal Customer Prospects to create a targeted database.
- Expand Netafim’s sales pipeline in the region.
- Secure at least one new customer to drive growth in this key market.
Challenge
Netafim’s success on a global scale didn’t translate as smoothly to the SADC region. Key issues included:
- A database filled with irrelevant contacts.
- Limited visibility of qualified prospects.
- Reluctance among regional prospects to adopt new agricultural technologies.
- These obstacles hindered their ability to build a meaningful pipeline and engage effectively with their target audience.
Solution
- SAGE GOHO tackled these challenges with a tailored approach via account-based marketing (ABM), and multi-channel outreach campaigns.
- Building a Strong Foundation: We sourced prospects from growers, historical CRM data, partners, consultants, and event records to triple ICP-fit contacts to provide a holistic approach.
- Targeting the Right Channels: We leveraged LinkedIn, agricultural groups, trade networks, and events to position Netafim as an industry leaders.
- Enhanced Market Visibility: We boosted SADC-focused content, executed email and LinkedIn outreach, and attended trade shows for direct engagement.
- Maximized Events: We identified key events, secured speaking engagements, and scheduled meetings with ICP prospects.
- Personalized Communication: We tailored messaging and qualified leads, ensuring high-quality meetings and conversions.
Our Role
SAGE GOHO’s strategic ABM outreach effectively generated a flowing sales pipeline and delivered measurable results for Netafim in just six months.
- Grew the SADC database by 3x with ICP-fit contacts.
- Achieved above-average average conversion rates at 6%.
- 50% of leads are progressing towards ‘closed won’ deals.
- Increased employee visibility and employee LinkedIn following by 3%.
Results
- A strong foundational base: Netafim now has a precise database of qualified prospects to nurture and convert.
- Active pipeline growth: Farmers and agricultural investors in the SADC region actively engage with their irrigation solutions.
- Maximum event ROI: By partnering with SAGE GOHO, Netafim turned event attendance into meaningful opportunities, securing meetings with high-value prospects.
- Sustainable Success: With a growing pipeline and strengthened regional presence, Netafim is well-positioned to achieve its growth goals in the SADC region.
Idit Maor, Global Product Marketing Manager at Netafim said:
Partnering with SAGE GOHO transformed our pipeline growth. They connected with the right prospects and secured high-value meetings that led to real BUSINESS opportunities.
Client: Netafim
Industry: IT & Technology
Completed: Jan 2025
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Positioning This HR Tech Platform as the Leading Solution for Simplifying the Process of Recruitment
Client: Recruiters LineUp
Industry: IT & Technology
- Branding
- Digital Marketing
- Content Marketing
Positioning This HR Tech Platform as the Leading Solution for Simplifying the Process of Recruitment
Recruiters LineUp is the first and largest recruitment search platform designed to help HR managers find the right recruiting firm for their needs. The platform solves a significant challenge experienced by HR managers in the U.S. having to select from over 20,000 recruitment agencies.
Industry: Recruitment Search Platform
Goals
- Position Recruiters LineUp as a free service and a leading brand aimed to help the HR ecosystem when searching for a candidate via recruiting agencies.
- Build brand awareness and educate the market that Recruiters LineUp is a completely new type of service in the HR recruitment category.
- Generate relevant content categorized by market, geography and profession.
- Create both organic and paid digital presence to extend exposure to the Recruiters LineUp service.
Challenge
Recruiters LineUp needed help pivoting their business to reach a new vertical abroad. They needed marketing experts to help them complete an entire rebrand and build a go-to-market strategy that would capture the attention and business of their new target audience.
Solution
Recruiters LineUp sought out SAGE Marketing to help them with a complete rebrand. With SAGE’s help, they soon chose a name and brand story, built a new website, and started marketing to those who needed their services most. SAGE provided the industry pioneer with full scale digital marketing strategy and tactics, lead nurturing campaigns, and a steady stream of content to drive leads further down the sales funnel.
Our role
In order to achieve these goals, we took the following actions:
- Introduced Recruiters LineUp as a necessary service to boost brand awareness.
- Created demand and generated leads by developing an effective online presence.
- Ongoing engagement with the HR service users.
Built a beautifully interfaced website with easy navigation for users. - Refined the entire sales process.
- Improved all messaging and communication.
Results
- Positioned Recruiters LineUp as a leading brand in the HR ecosystem.
- Increased leads, generated traction to the web platform and grew the business.
- Secured brand awareness.
- Generated relevant content categorized by market, geography and profession.
Oded Rozenblum, CEO, said:
SAGE Marketing led our team to make Recruiters LineUp brand transition exciting. They orchestrated the whole process to make sure our new messages, the user interface and our digital presence are smart and effective.
Client: Recruiters LineUp
Industry: IT & Technology
Sector Expertise: Software & SaaS
Completed: Nov 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Made YouAppi a Leading In-App Advertising Solution by Implementing Top-Notch 360° Marketing
Client: YouAppi
Industry: Startup
- Branding
- Web Design
- Social Media Marketing
How SAGE Made YouAppi a Leading In-App Advertising Solution by Implementing Top-Notch 360° Marketing
YouAppi is a leading mobile app marketing and retargeting platform for premium app publishers and brands. From user acquisition to retention via app retargeting and re-engagement, the Ad-tech company delivers a comprehensive range of mobile marketing solutions. Powered by machine learning and audience targeting, YouAppi’s proven proprietary app retargeting technology finds and retains the most profitable users for the largest consumer brands in the world.
Industry: Mobile Advertising Solutions.
Goals
- Manage and execute YouAppi’s worldwide marketing activities.
- Establish the startup as a thought leader and make the brand a global name.
- Create sales enablement tools and help offices around the world reach business goals.
- Increase business profitability by generating leads.
Challenge
When SAGE took over all marketing activities at YouAppi, they struggled with branding, product positioning and lacked effective sales tools that could distinguish them from numerous competitors in Ad Tech. The website’s messaging and design was dated, and with little SEO optimization, organic traffic was decreasing. Furthermore, there were significant differences in the lead management processes employed by the company’s sales and marketing departments.
Solution
SAGE built a brand-new website, marketing strategy and branding for YouAppi. The team produced new blog posts, case studies, and created an arsenal of sales materials to support teams across all geographies. Simultaneously SAGE worked to strengthen YouAppi’s social media marketing activities, cleared and organized Salesforce & Hubspot databases, and executed multiple lead nurturing campaigns. Serving as a global marketing team, SAGE also helped establish common standards and marketing procedures for 15 regional offices.
Our role
In order to achieve these goals, we took the following actions:
- Transitioned from 360 approach and confusing positioning to a full funnel approach, taking both the customer journey and YouAppi’s USPs into consideration.
- Combined two leading solutions into a new product bundle (“Better Together” campaign for user acquisition and re-engagement products) to generate buzz amongst the target audience and expand YouAppi’s portfolio.
- Worked with YouAppi’s regional teams in over 10 countries to create a stronger brand with consistent design, storytelling and unique voice.
Results
Website Traffic & SEO
- Total website traffic: average monthly increase by 10% (sessions) and 7% (new users).
- Organic traffic: average monthly increase by 8% (sessions) and 7% (new users).
- First page in Google search for multiple keywords.
134% increase in tracked website conversions
Social Media
- 44% increase in impressions.
- 229% increase in interactions.
- 158% increase in clicks.
- 194% increase in shares.
Trade Shows & PR
- Trade shows – Successfully attended top global trade shows (9 per quarter on average) including MWC, MAU, ChinaJoy and many others; and organized a number of local YouAppi events to promote new products and grow business in Korea, Japan, China, Indonesia. etc.
- PR – 26 pieces of press coverage in the top industry publications in Q4.
E-mail Campaigns
- 20% average open rates with top emails reaching 60%.
- 5% yearly click rates growth with top emails reaching 10%.
- Landing pages – The view to submission rate grew 136% compared to previous year.
Meiry Vaknin, VP of Strategic Partnerships, said:
Working with SAGE has been great. The team is dedicated, hard-working and efficient and has helped us to go through challenging times and to cover all our global marketing needs.
Client: YouAppi
Industry: Startup
Sector Expertise: AdTech
Completed: Nov 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Turning Radiflow Into a Leading OT Cybersecurity Company in a Market Overflowing With Competition
Client: Radiflow
Industry: IT & Technology
- Digital Marketing
- Web Design
- Social Media Marketing
Turning Radiflow Into a Leading OT Cybersecurity Company in a Market Overflowing With Competition
Radiflow is an OT/ICS Cybersecurity vendor focused on protecting industrial environments and critical infrastructure asset owners and operators, utilizing its IDS and Risk Assessment & Management solutions. Its business-driven approach provides CISOs and decision-makers with tools and solutions that help them create brilliant OT security programs towards achieving Cybersecurity Resiliency.
SAGE Marketing was recommended to Radiflow via word of mouth and testimonials from other tech companies, and so the connection was made. Industry: OT/ICS Cybersecurity.
Goals
- Establish the company’s presence and awareness in EMEA, USA, and APAC in the relevant industries.
- Build a Go-to-Market strategy that would generate demand and create trust and credibility amongst prospect industrial companies.
- Create a continuous pipeline of leads that would support the sales department and create high-quality opportunities.
Challenge
As an OT Cybersecurity vendor that was globally growing, Radiflow was looking for someone who could tell their story to the right audiences with the right messaging and create trust & credibility amongst decision-makers in the OT/ICS landscape. They needed a comprehensive solution that would build the go-to-market strategy, along with awareness and lead generation programs.
Solution
SAGE Marketing was recommended to Radiflow via word of mouth and testimonials from other tech companies, and so the partnership began. SAGE began by building necessary marketing foundations for Radiflow, including the creation of an engaging, lead-generating website and deploying HubSpot’s CRM system to enable management of the full marketing lifecycle. We then launched campaigns and activities to elevate the brand, create awareness, and drive lead generation with Radiflow’s target audience. With SAGE, Radiflow SQLs increased by 150%, LinkedIn followers more than doubled, and the company is viewed as a thought leader in OT/ICS Cybersecurity.
Our role
In order to achieve these goals, we took the following actions:
- Defined the positioning and messaging of the company; creating differentiation from its competitors.
- Built a new website that compels users and transcends the company’s value proposition, leading to form submissions and Demo requests.
- Created a constant leads pipeline to enrich the sales funnel with high-quality and relevant leads and opportunities.
- Deployed a marketing CRM system (Hubspot) to manage a full marketing lifecycle.
- Created demand generation programs to elevate the brand, create awareness and demand that will engage targeted audiences.
- Built and managed thought leadership campaigns with leading cybersecurity associations on a global scale to grow the company’s footprint in targeted geographics.
Results
Lead Generation & Brand Awareness
- Increase in total leads grew by 400% in 1 year.
- Increase in SQLs grew by 150% in 1 year.
- Content downloads leading to leads grew by 270% in 1 year.
Website Traffic & SEO
- Increase in website traffic – 300% growth in 1 year.
- 2021 – 2,307 unique visitors; 2022 – 6,960 unique visitors.
- LinkedIn followers – 500% growth in 1 year.
- 2021: 1,591 followers 2022: 7,773 followers.
- LinkedIn Post Engagement rate – 4x more compared to the competition.
Ilan Barda, CEO, Radiflow, said:
Working with SAGE Marketing helped us create the necessary marketing foundations to achieve our business goals. Their holistic approach and comprehensive activities contributed to our growth, brand credibility and increased our sales pipeline. That’s what you look for when hiring a CMO as a service company!
Client: Radiflow
Industry: IT & Technology
Sector Expertise: Cybersecurity
Completed: Nov 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How Octopai Transitioned From Pardot to Hubspot in No Time to Scale Sales and Marketing
Client: Octopai
Industry: IT & Technology
- Email Marketing
How Octopai Transitioned From Pardot to Hubspot in No Time to Scale Sales and Marketing
The Client
Octopai is a SaaS product that uses machine learning to quickly extract metadata from various platforms and analyze it. It centralizes the metadata and enables organizations to track their movement process. With Octopai, BI analytics groups can access data lineage, discovery, and a data catalog from a single platform.
The Problem
Octopai had been a long-time Pardot user. However, Pardot failed to meet all their marketing needs, and frustration was building.
- Zero clarity into their marketing efforts leaving it mostly to guesswork.
- Additional costs due to the necessity to use external integrations to complete CRM capabilities.
- Time-consuming dependency on development for creating basic landing pages and other marketing infrastructure.
- No native A/B testing for emails to optimize over time.
- No ability to send out emails based on the recipient’s time zone.
- Chatbots and paid campaign management are not available.
The Solution
Octopai engaged SAGE’s HubSpot services and embarked on a journey to migrate and consolidate their marketing tech stack to HubSpot. SAGE Marketing initiated a methodological migration process, rooted in best practices and customized to fit Octopai’s unique business requirements.
- A methodological migration process.
- Adhered to deadlines.
- Excellent service and customer support by SAGE.
- Improved tracking and analysis of campaigns, identified improvement areas
and optimized. - Based on best practices and customization to fit Octopai’s unique business requirements.
- Created tailored campaigns based on individual customer needs to increase engagement and conversion rates.
Jodie, Marketing Operations Manager at Octopai, said:
I only regret not migrating sooner!
The Outcome
SAGE was able to work with Octopai and seamlessly migrated over 25,000 contacts and their entire related information. Nothing was lost and everything was gained!
- Able to track all their marketing results, conduct campaign analysis, and optimize their budget.
- Customizable dashboards and reports that reflect their marketing efforts and growth opportunities.
- Smoother marketing to sales handoff and tracking.
- Have become self-sufficient in using the CRM to work for them.
- Enjoy continuous SAGE support when needed.
As a HubSpot Diamond Partner, our team of HubSpot experts can help your business get the most out of the platform’s powerful marketing and sales features. You’ll streamline tasks like lead generation, lead scoring, and email marketing so you have more time to focus on what really matters – building relationships with your clients.
Client: Octopai
Industry: IT & Technology
Sector Expertise: Machine Learning (ML)
Completed: Oct 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Transforming an Israeli Veteran’s Journey into Global Success with a New Sales Department & Marketing Strategy
Client: Travel Booster
Industry: Travel & Tourism
- Digital Marketing
- Content Marketing
Transforming an Israeli Veteran’s Journey into Global Success with a New Sales Department & Marketing Strategy
For over 30 years, Travel Booster by Galor has provided travel agencies, tour operators, and airline vacation companies the tools they need to thrive in the ever-evolving travel industry. Travel Booster is a ground-breaking, comprehensive travel SaaS ERP platform comprising three overarching capabilities and business perspectives: manage all business aspects and operations, create and sell travel products.
The Israeli travel industry was dominated by Travel Booster by Galor, but with the desire to go global and gain a competitive advantage over the world’s leading travel technology companies, they reached out to SAGE Marketing to facilitate the global expansion.
Goals
1. Expand growth channels and drive sales opportunities
2. Establish a marketing and sales department from scratch to increase profitability
3. Develop a new sales methodology from scratch: pricing structure, identifying new market and sales channels, creating new partnerships in the global market
4. Create brand recognition and thought leadership in the global travel industry.
5. Generating a steady flow of relevant leads and nurturing them to convert into new sales opportunities.
Challenge
In an industry dominated by established competitors and traditional solutions, Travel Booster faced the challenge of standing out and establishing its unique identity.
Moreover, targeting companies with a revenue of 50 million dollars and above posed an additional hurdle, as it required a granular, account-based marketing (ABM) strategy with a longer sales cycle. As Travel Booster tackled these challenges, the company also embarked on building a brand-new sales department from the ground up, adopting innovative sales methods to drive success
Solution
SAGE became the Sales and Marketing team for Travel Booster, providing a comprehensive solution.
With our expertise, we established new global sales channels, created compelling sales materials and kits, developed holistic sales strategies, implemented various lead generation tactics, built an effective sales methodology, provided leadership and management for the sales team, analyzed and streamlined the sales funnel, conducted thorough market and buyer persona research, executed secret shopper programs, built and managed partner relationships, monitored and grew the sales pipeline, offered inside sales expertise, and conducted competitor mapping to gain unique selling point insights.
Through our partnership as Travel Booster’s Sales and Marketing team, we successfully improved their performance, achieved revenue growth, and enhanced their market positioning.
Our Role
- Refining marketing-to-sales goals, targets, and strategies and managing day-to-day sales funnel operations.
- Create custom sales enablement kits based on comprehensive analysis to achieve optimum return on investment.
- Develop relationships with business partners and create new sales channels to expand market reach.
- Assist in establishing effective use of Hubspot for lead tracking, nurturing, and conversion.
- Develop new methods for maximizing return on investment by analyzing buyer personas, sales processes, and team members.
- Ensure business growth by providing tools, strategies, and support necessary in a competitive environment.
The Results
- Successful fundraising to penetrate the Spanish market.
- Winning tenders and securing contracts.
- Establishing and expanding partnerships with leading sales channels in the US, Germany, Austria, Spain, UK, South Africa.
- A significant increase in the number of optional and opportunistic meetings held in our target countries as a result of inbound and outbound marketing campaigns as well as strategic partnerships.
- Creation and implementation of an effective sales department, complete with a refined sales methodology, auction processes, and digital quoting capabilities.
- Created and implemented digital sales kit – price list and proposal system, digital presentation.
- In collaboration with the product team, created numerous videos of the system.
- Created over 100 pieces of content including webpages, blogs, ebooks, one pagers, sales presentations.
Client: Travel Booster
Industry: Travel & Tourism
Sector Expertise: Travel Agencies
Completed: Oct 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
SAGE Marketing Drives the Meteoric Rise of an Emerging Secure Remote Workforce Solution
Client: Venn
Industry: IT & Technology
- Content Marketing
- Marketing Automation
SAGE Marketing Drives the Meteoric Rise of an Emerging Secure Remote Workforce Solution
Venn redefines Secure BYO-PC environments with its proprietary technology, ensuring that work applications operate within a Secure Enclave, shielding business activities from personal use and enhancing employee autonomy and privacy.
Riding on the popularity of remote work post-pandemic, Venn’s new patented approach to securing remote work is exactly what the globally hiring workforce needs. With a radically simplified and less costly solution to any existing alternative technology and methodology, Venn just needed a way to get the word out and generate leads in. They turned to SAGE Marketing to help create what is now a well-oiled marketing machine generating X10 qualified business opportunities, and a growing reputation that redefines the BYOD market.
Goals
- Create and execute a fast-growing GTM strategy & plan
- Turn Venn’s marketing operation into a well-oiled inbound & outbound machine
- To gain brand recognition, and trust
- Top-of-Funnel Demand-gen – to multiply SQLs and Quarterly meetings by X8
- Achieve X10 amount of new customers by the end of the year
Challenge
- Generating awareness of a completely new brand, with no history, and that does not appear on Google’s first page even by its name.
- Lack of trust and recognition. How to turn this new brand into a trusted, recognized solution, so when the target audience does some research, they will meet a serious brand.
- No high-quality leads, no booked product demos, empty pipe. How to start feeding the pipe, and the new BDR team.
- Make sure that marketing & sales are well orchestrated, and that all incoming leads are treated as they should be.
Solution
SAGE seamlessly integrated itself as Venn’s entire marketing department, offering a holistic solution spanning strategy, infrastructure, and execution. Armed with clear messaging and experience, SAGE aimed to boost Venn’s digital presence both online and offline, securing recognition, awards, and event sponsorships, while improving the website’s appearance and content. SAGE developed a content strategy and lead-generation materials, alongside social media efforts, resulting in a streamlined marketing and sales process. SAGE achieved to provide Venn with improved performance across all channels, beyond expected revenue growth, and a strong market position.
Our Role
- Refine marketing goals, targets, and strategies and manage day-to-day marketing funnel operations.
- Generate an ever-growing pipeline of leads and opportunities to fuel both marketing and sales.
- Develop relationships with paid media partners and create new marketing channels to expand market reach.
- Establish an effective use of Hubspot for lead tracking, nurturing, and conversion.
- Enrich website performance, content and conversion.
Increase web traffic from all marketing channels both organic and paid.
Results
- A scalable, converting and well-rounded lead-to-customer journey
- Automated and seamless marketing to sales operation
Multiplied SQLs and Quarterly meetings by X8 - Positioned Venn as a Leading brand in SERPs in a competitive landscape
SAGE Marketing has acted as our outsourced marketing function for almost everything. Our success to date is largely due to their strategy and execution. SAGE enabled us to transition from an early start-up to a mature company.
Client: Venn
Industry: IT & Technology
Sector Expertise: Software & SaaS
Completed: Oct 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
From Solution Provider to Embedded Finance Powerhouse: How SAGE Transformed Ezbob’s Brand and Identity
Client: Ezbob
Industry: IT & Technology
- Marketing Automation
- Content Marketing
From Solution Provider to Embedded Finance Powerhouse: How SAGE Transformed Ezbob’s Brand and Identity
Ezbob, a pioneering fintech company, started its journey by providing loans to small businesses using their homegrown software platform. At the forefront of embedded finance technology, Ezbob’s ambitions extended further. They aimed to become an embedded finance partner for the largest EU and US banks, serving as their white-labeled solution. Their innovative platform enabled financial institutions and payment companies to offer seamless digital finance solutions to customers. However, despite its cutting-edge technology, Ezbob struggled to resonate with its target audience of large European and US banks.
Goals
Ezbob sought a transformative brand overhaul to achieve the following objectives:
- Rebranding: create a compelling brand identity that aligns with the company’s value proposition and resonates with the target audience.
- Industry leadership: position Ezbob as a trusted thought leader in the embedded finance space.
- Generating business opportunities: create a well-structured lead funnel and sales pipeline on HubSpot, ensuring that leads are effectively nurtured and converted into customers.
Challenge
Ezbob faced significant challenges in penetrating the highly competitive market of large European and US banks. Despite offering a cutting-edge embedded finance platform, the company struggled to effectively communicate its value proposition and differentiate itself from established competitors. Their brand identity, messaging, and even their name failed to resonate with key decision-makers at these institutions, hindering their ability to secure partnerships and scale their business. Additionally, the lack of accurate tracking and reporting tools on HubSpot made it difficult to measure the effectiveness of the lead generation efforts.
Solution
Brand Identity and Messaging Makeover: after conducting deep research on competitors and the market and multiple interviews with the staff and customers, SAGE Marketing developed a clear and compelling brand story that resonated with the target audience, emphasizing the benefits of Ezbob’s technology – the most recognized and trusted facilitator of credit-based embedded products for SMEs. The new brand essence, “Embedded in Reality,” encapsulated the company’s vision of seamlessly integrating financial services into everyday life. The new brand positioning of “lending experts that get you there” effectively communicated their unique value proposition and industry expertise.
Website and Digital Presence: We redesigned Ezbob’s website to reflect the new brand identity and create a seamless user experience. The makeover was significant: the new design was based on the same color palette as the previous Ezbob website to preserve the company legacy, but the messages developed from the brand strategy were much more creative and resonated deeply with the pain points of the audience. The predesign mood board contained 3D elements, embedded and sinking headlines, and reflected the feeling of transparency so important in the finance space. The overall look and feel of the digital assets was very modern and appealing, yet reflecting trust and credibility, which is essential for the B2B finance space where Ezbob operates. The new SEO-based content proved to be useful and appealing, driving an increase in organic traffic.
Enhancing Lead Generation and Conversion with HubSpot and ABM: we optimized Ezbob’s HubSpot database by segmenting leads, scoring them based on potential value, automating the workflows, and putting the sales cycle logic into the lead lifecycle funnel. Seamless CRM integration would ensure a unified view of customer data, ultimately enabling Ezbob to efficiently nurture leads and drive conversions. The ABM approach proved successful in generating new leads, leading to securing 1:1 meetings at the renowned trade show and attracting a high-level finance audience to the exclusive event organized specifically for the show.
Our Role
- Developed a new brand identity and messaging that resonated with the target audience.
- Redesigned the website to improve user experience and align with the new brand identity.
- Implemented a lead funnel and sales pipeline on HubSpot to drive conversions.
- Positioned Ezbob as a trusted thought leader in the embedded finance space.
- Contributed to significant increases in brand awareness and lead generation.
Results
SAGE Marketing’s partnership with Ezbob yielded impressive results:
- The rebranding efforts successfully elevated Ezbob’s brand perception, making it appealing and memorable in the embedded banking and finance market.
- Ezbob experienced a significant increase in brand awareness and recognition among large banks and financial institutions.
- HubSpot optimization ensured a unified view of customer data, ultimately enabling Ezbob to efficiently nurture leads and drive conversions.
Client: Ezbob
Industry: IT & Technology
Sector Expertise: FinTech
Completed: Sep 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Empowered FINQ to Generate Leads and Opportunities Utilizing HubSpot
Client: FINQ
Industry: Finance
- Digital Marketing
- Email Marketing
How SAGE Empowered FINQ to Generate Leads and Opportunities Utilizing HubSpot
FINQ is a pioneering Fintech company revolutionizing the investment industry by making it accessible and manageable for everyone. Utilizing an AI-driven platform, FINQ offers personalized investment, insurance, and savings solutions tailored to individual needs. Unlike conventional platforms, FINQ not only compares financial products but also proactively manages and optimizes investment portfolios to empower consumers with control and maximize their financial outcomes.
Goals
- Implement a user-friendly CRM and marketing automation platform.
- Achieve quick onboarding for a U.S. market campaign.
- Obtain robust analytics for precise tracking and ROI measurement.
- Enhance lead generation and conversion rates.
- Scale solutions to accommodate growth and evolving business needs.
Challenge
- FINQ faced several challenges in their marketing operations, including the need for a unified CRM and marketing automation platform to centralize their efforts and streamline processes.
- The existing disparate data sources and inconsistent formatting hindered effective marketing strategies and personalized customer communication.
- Additionally, FINQ required a solution that could rapidly scale to meet their aggressive growth plans and upcoming market expansions.
Solution
- SAGE Marketing adeptly harnessed HubSpot Marketing Hub Professional to streamline FINQ’s marketing strategies, enhancing CRM and marketing automation capabilities.
- This included customized workflows for effective lead nurturing and targeted email marketing campaigns, and optimizing personalized customer interactions.
- Our HubSpot team created responsive emails and high-converting landing page templates, coupled with visually appealing blog designs that significantly elevated user engagement.
- We also collaborated closely with FINQ’s developers on custom API integration, ensuring seamless system functionality and enhancing the overall marketing impact.
Our Role
To achieve these goals, we took the following actions:
- Customized and configured the HubSpot platform to align with FINQ’s specific needs.
- Integrated HubSpot with existing systems for seamless data consistency and workflow automation.
- Conducted comprehensive user training and onboarding to maximize platform proficiency.
- Supported campaign setups and optimizations within HubSpot to ensure effective lead nurturing and conversion.
- Provided ongoing support and maintenance to facilitate continuous improvement and address emerging needs.
Results
- Streamlined marketing operations and improved overall efficiency.
- Increased customer engagement through personalized and targeted marketing strategies.
- Enhanced data management, leading to more accurate customer insights and better-targeted campaigns.
- Achieved significant improvements in lead generation and conversion rates.
- Successfully scaled marketing solutions to support growth and adapt to changing market conditions.
- FINQ extended their partnership with additional services, underscoring their satisfaction and confidence in the provided solutions.
Client: FINQ
Industry: Finance
Sector Expertise: FinTech
Completed: Aug 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
From Startup to Award-Winner: How SAGE Marketing Propelled Kipp to Fintech Success
Client: Kipp
Industry: Startup
- Social Media Marketing
From Startup to Award-Winner: How SAGE Marketing Propelled Kipp to Fintech Success
Kipp, a young FinTech startup founded in 2021, saw a critical gap in the payment processing landscape. Banks were declining transactions unnecessarily due to a lack of information, leading to lost revenue for both merchants and issuers. Kipp’s innovative solution aims to bridge this gap by providing a win-win for all parties involved.
Goals
While having a strong solution, Kipp needed to build its marketing infrastructure and start gaining recognition to achieve its ambitious goals:
Market Education: As Kipp brings disruption both to the card issuers and the merchants, there’s a need to teach the market what the solution is all about and why it will improve their bottom line.
Market Awareness: Establish Kipp as a prominent player in the competitive FinTech landscape, particularly among key decision-makers at banks and merchants.
Lead Generation: Generate a pipeline of qualified leads from both banks and merchants interested in implementing Kipp’s solution.
Industry Recognition: Position Kipp as a thought leader within the FinTech industry, fostering trust and credibility for their solution.
Build market awareness and education: Position Kipp as a leading FinTech solution, educating the market on the value proposition and generating qualified leads.
Establish industry leadership: Foster trust and credibility through thought leadership, positioning Kipp as a prominent player in the FinTech landscape.
Challenge
Struggling to cut through the FinTech noise with a limited team and budget, Kipp needed a way to educate both banks and merchants about their solution’s benefits. They craved brand awareness and impactful marketing, all while keeping a tight grip on resources.
Solution
To conquer these challenges, SAGE Marketing stepped in as Kipp’s in-house hands-on marketing partner, crafting and implementing a multi-layered strategy:
Building the Foundation: We started by crafting clear messaging, developing a new website resonating with the target audience, and social media, and laying the groundwork for a strong brand identity.
Targeted Visibility: We connected Kipp with relevant industry organizations and publications. While physical booths were limited, we maximized our online presence at major FinTech conferences and associations.
Lead Generation: We created interactive tools like calculators for both merchants and issuers, along with explainer animations, to educate the target audience. Special prize campaigns at trade shows generate quality leads as well.
Industry Recognition: We positioned Kipp as a thought leader through targeted PR efforts, securing interviews for CEO Chanan Lavi in various media outlets.
Award Recognition: Believing in Kipp’s potential, SAGE submitted them for industry awards, resulting in three wins and one finalist position.
Our Role
SAGE Marketing’s strategic approach, combined with Kipp’s cutting-edge innovation, transformed an unknown startup into a rising star in the FinTech industry within just a year and a half of dedicated work.
- Kipp secured an additional investment a year after starting the marketing activities.
- The marketing effort boosted Kipp’s brand awareness by 10x among target audiences in both banks and merchants.
- SAGE’s targeted campaigns fueled a 10x growth in Kipp’s LinkedIn followers within just one year.
- Kipp’s solution secured recognition through 3 major FinTech awards.
Results
- Kipp’s solution is now recognized by both banks and merchants in the FinTech market, which is proven by quality website traffic.
- Kipp has secured paying customers, including industry giants like Adobe, eTraveli, Isracard, and Mastercard.
- The company’s innovative approach and vision have been acknowledged through multiple industry awards.
Client: Kipp
Industry: Startup
Sector Expertise: FinTech
Completed: Jul 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Radiflow Sees 172% Growth in Opportunities with HubSpot & SAGE Marketing
Client: Radiflow
Industry: IT & Technology
- Marketing Automation
- Social Media Marketing
Radiflow Sees 172% Growth in Opportunities with HubSpot & SAGE Marketing
Radiflow specializes in OT/ICS Cybersecurity, dedicated to safeguarding industrial environments and critical infrastructure. Leveraging its IDS and Risk Assessment and management solutions, Radiflow empowers CISOs and decision-makers with the tools and solutions needed to develop robust OT security programs, ultimately achieving Cybersecurity Resilience.
The focus is on prioritizing threats through effective risk management solutions. With Radiflow, CISOs can confidently make data-driven decisions and take proactive actions.
Goals
- SAGE Marketing’s goal was to create a continuous pipeline of leads that would support the sales department and create high-quality opportunities.
- Help Radiflow attract visitors, convert leads, close deals, and delight customers. Using the platform features such as email marketing, social media management, blogging, marketing automation, lead management, reporting, and analytics.
- Streamline marketing and sales, and to better engage with their audience throughout the customer lifecycle.
Challenge
Radiflow started working with SAGE Marketing when the only lead source was those who came from Radiflow salespeople’s roller decks. The sales cycle and processes were not in place, the lead sources were fragmented, and Leads were not nurtured, and therefore didn’t mature to become a potential deal. Also, there was no prioritization. All leads received the same attention.
Solution
Building HubSpot logic into a chaotic marketing and sales environment. From setup to defining processes and automation. In detail: we filtered the different lead sources’ defined lifecycle stages, for the SDR attempts (from MQL to SQL), Nurturing processes to those leads who didn’t become mature, dashboards and reports for management to make smart decisions accordingly.
Services Provided:
- Marketing Hub setup
- Sales Hub setup
- Ongoing HubSpot management
Our Role
Key Features:
- Contact management: Organize and track all customer interactions in one place: leads, deals, and customer interactions.
- Email tracking and notifications: Monitor email opens, clicks, and responses.
- Deals and pipeline management: Visualize and manage the sales pipeline effectively.
- Sales analytics and reporting: Track performance metrics and gain insights into your sales activities.
- Marketing automation: Automate workflows and nurture leads based on behavior.
- Social media management: Schedule posts, monitor mentions, and analyze performance.
- Lead capture and forms: Create customizable forms to capture leads on the Radiflows’ website.
- Customizable reports and dashboards: Allowing Radiflow to gain insights into the sales performance and pipeline health.
Results
- 166% Growth in Leads
- 2,588% Growth in MQLs
- Growth in 172% Opportunities
- 167% Growth in SQLs
Ilan Barda, CEO at Radiflow, said:
In a competitive cyber market, SAGE provided a comprehensive strategy, including defined KPIs, which significantly increased our activity. As a result, we’ve consistently doubled our sales year after year.
Client: Radiflow
Industry: IT & Technology
Sector Expertise: Cybersecurity
Completed: May 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
The Transformation: How One Startup Took Their Brilliant Tech from Unseen to Unstoppable
Client: Living Optics
Industry: Startup
- Content Marketing
- Digital PR
The Transformation: How One Startup Took Their Brilliant Tech from Unseen to Unstoppable
You’ve poured your blood, sweat, and countless PhD-levels of brainpower into developing groundbreaking new technology. But even the most genius innovations can stay buried if you don’t market them the right way.
Just ask the founders of Living Optics.
This Oxford University-born startup had invented a camera that quite literally gave people superhero vision – the ability to see worlds invisible to the naked eye. With applications spanning healthcare, defense, you name it, their patented tech should’ve been a no-brainer sellout success.
Except their brilliant science wasn’t being matched with brilliant marketing. They were just another unknown entity struggling to stand out in crowded trade shows and web searches. That’s when they decided to enlist some experienced hands to transform their brand presence.
Enter the marketing mavens at SAGE. Their first order of business? Giving this game-changing product an outward identity just as innovative as its insides.
Out went the dry, jargony tech-speak. In came finely crafted messaging that told a captivating story – positioning Living Optics as the pioneering rebels unlocking our ability to see the extraordinary unseen. Fresh branding assets, a sleek new website, snazzy demo videos – they created the whole package to make people instantly take notice.
With those brand foundations laid, SAGE Marketing mapped out a comprehensive pre-launch playbook. A steady stream of social posts, blog content, and targeted media outreach to start building hype and third-party cred months ahead of the big reveal. All leading up to a splashy debut at the biggest industry trade show of the year.
And boy, did they make an entrance when that curtain lifted. A massive, gorgeously designed booth with brilliant visuals and live demo stations that let attendees literally experience their cloaking technology’s superpower firsthand. SAGE staffers were there too, deftly working the room to facilitate those key conversations and snag meetings with prospective buyers, investors, and media.
The subsequent results looked like a stock line showing a meteoric rise. A triple-digit explosion of website traffic and social engagement. Front-page features in major tech pubs. A flurry of speaking requests to share their vision at future events.
Just like that, the once-hidden Living Optics was now a coveted commodity. Their innovative product matched with an innovative brand experience and omni-channel marketing strategy that propelled them to the bleeding edge of their industry.
So for any founder whose brilliant ideas have stayed trapped in obscurity, Living Optics’ glow-up serves as inspiration for the transformative impact a holistic, intentional marketing approach can have in skyrocketing your breakthrough to the masses.
The moral of the story? Investing resources into branding and promotion is just as critical as R&D and engineering. Because even world-changing innovations need expert voices and strategies behind them to penetrate all the noise and get people listening.
Client: Living Optics
Industry: Startup
Sector Expertise: HealthTech
Completed: Apr 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Thinkz
Industry: Startup
Client: LeapXpert
Industry: Startup
Planting the Marketing Seeds in a Pre-seed Iot and Smart City Startup
Client: Thinkz
Industry: Startup
- Digital Marketing
- Web Design
- Social Media Marketing
Planting the Marketing Seeds in a Pre-seed Iot and Smart City Startup
Thinkz’s revolutionary IoT (Internet of Things) technology enables live connectivity between different types of sensors, creating a responsive, comprehensive, real-time network of all Things.
The Challenge
Thinkz is a company with an incredible vision, but it needed a defined go to market plan, and marketing infrastructure – target audience definitions, brand, messaging. So SAGE Marketing was recruited as the in-house marketing team to build, manage and execute the marketing and strategy.
The Goals
To secure a strong foundation for growth, we prioritized the following key objectives:
- Strategize on the appropriate target audience and industry, and implement brand awareness tactics to reach them.
- Craft initial messaging and strategy for marketing materials and business development.
- Generate high-quality leads and nurtured them into business deals.
- Prepare the company for the next fundraising round.
The Solution
The SAGE team immediately became an integral part of Thinkz, fully immersing in the industry and conducting in-depth research on competitors. Based on the insights, SAGE built the Thinkz brand, including pinpointed, unique messaging, an eye-catching brand language, and a new website from the ground up.
Simultaneously, we created a strategic go-to-market plan that included trade shows, brand awareness, lead generation, awards submission and more. Thinkz now boasts an amazing sales kit, investors deck, one pager, presentation template, and, most importantly, a fully functioning, lead-generating marketing funnel.
From day one, an entire marketing team holistically orchestrated all activities and channels.
We formed connections with relevant industry players based on the defined target audience. We also established an effective CRM function to monitor the results of the various marketing efforts, including lead nurturing and automated marketing campaigns.
Relevant social media and website promotion assets were crafted and utilized in various channels, such as LinkedIn outreach, paid digital advertising, and email marketing.
The Results
The successful setting of marketing infrastructure and strategy, followed by precise execution of bespoke plans, drove the following results:
- 700% increase in LinkedIn followers.
- 1,450 new contacts.
- 8 cities powered by Thinkz.
- 3 large-scale companies are cooperating with Thinkz.
Gadi Vekslar, Thinkz’s CEO, summarized his feelings about working with SAGE in the following sentence:
With SAGE, you can close your eyes and fall backward: more than one person will be there to catch you.
Client: Thinkz
Industry: Startup
Sector Expertise: Internet of Things (IoT)
Completed: Apr 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: LeapXpert
Industry: Startup
How SAGE Marketing Transformed a FinTech Startup by Using a Holistic Marketing Approach
Client: LeapXpert
Industry: Startup
- Marketing Automation
How SAGE Marketing Transformed a FinTech Startup by Using a Holistic Marketing Approach
LeapXpert is a global FinTech innovative software company that enables businesses to communicate via instant messaging platforms securely and compliantly. LeapXpert’s award-winning Communication Platform is designed for regulated industries and is being used by the largest financial institutions, banks, legal, and healthcare companies.
The Challenge
LeapXpert was collaborating with multiple isolated agencies across various marketing tasks, resulting in duplicated efforts, managerial overhead, and inconsistent outcomes. Additionally, they sought a Customer Relationship Management (CRM) platform to integrate seamlessly with their existing business operations. Their objective was to streamline sales and marketing activities, enhance the customer experience, and optimize conversion rates. Despite utilizing diverse tools and agencies to manage these activities, the absence of integration led to inefficiencies and redundant workflows.
The Goals
1. Enhance lead generation effectiveness across marketing channels.
2. Elevate brand reputation through website and sales tool improvements.
3. Develop compelling storytelling and messaging for a unique brand message.
3. Integrate and automate business processes through a unified CRM platform.
4. Optimize website experience to streamline lead generation and boost conversion rates.
5. Identify and address marketing gaps to enhance overall business performance.
6. Synchronize sales and marketing tools for improved efficiency.
7. Utilize data and analytics to measure marketing channels and activities, driving continuous improvement.
The Solution
The SAGE team swiftly became an integral part of LeapExpert, fully immersing themselves in the industry and conducting comprehensive research on competitors. Utilizing these insights, SAGE meticulously crafted the LeapExpert brand, developing precise and distinctive messaging, captivating brand language, and a completely redesigned website. Concurrently, we formulated a strategic go-to-market plan encompassing trade shows, brand awareness initiatives, lead generation strategies, and more. LeapExpert now boasts an exceptional sales kit, investor deck, one-pager, presentation template, and, notably, a fully operational, lead-generating marketing “machine”.
From day one, an entire marketing team orchestrated all activities and channels in a holistic manner. Based on LeapXpert’s needs, SAGE Marketing recommended HubSpot as a comprehensive solution. Throughout the implementation process:
We conducted a thorough analysis of existing systems and workflows, devising a detailed implementation roadmap complete with timelines, milestones, deliverables, and action items.
Migrating LeapXpert’s data from various sources, including spreadsheets, emails, and other CRM tools, to HubSpot, we tailored the platform to match specific business requirements. This included configuring the sales pipeline, creating custom fields, and automating workflows.
Integration of HubSpot with essential business tools, such as LeapXpert’s new website, email inboxes, calendars, etc., was executed to ensure seamless data flow between systems and optimize the customer journey.
The Results
The successful orchestration of marketing and sales processes drove the following results:
- 1000% growth in direct traffic leads
- 90% of leads were MQLs
- Growth from 74 to 784 leads from direct traffic in just a few months
As a result of working with SAGE, LeapXpert’s VP of Marketing, Ari Appelbaum, shared:
As a VP marketing, what was great for me was the ability to have an entire marketing team at my disposal through SAGE marketing from day 1.
Client: LeapXpert
Industry: Startup
Sector Expertise: FinTech
Completed: Feb 2024
Client: ThinkUp
Industry: Startup
Client: Weldobot
Industry: IT & Technology
Client: Auzen
Industry: IT & Technology
Client: Exelera
Industry: Retail
Client: Airwayz
Industry: IT & Technology
Client: RodRadar
Industry: IT & Technology
Client: 3DSignals
Industry: IT & Technology
Client: Tadiran Group
Industry: Fashion & Retail
Client: Octopai
Industry: IT & Technology
Client: P-Cure
Industry: Healthcare
Client: Gaviti
Industry: Finance
Client: Inuitive
Industry: IT & Technology
Client: OOONA
Industry: IT & Technology
Client: Intel
Industry: Startup
Client: Matics
Industry: Startup
Client: KMS Lighthouse
Industry: IT & Technology
Client: COMMUNi
Industry: Startup
Client: Netafim
Industry: IT & Technology
Client: Recruiters LineUp
Industry: IT & Technology
Client: YouAppi
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Octopai
Industry: IT & Technology
Client: Travel Booster
Industry: Travel & Tourism
Client: Venn
Industry: IT & Technology
Client: Ezbob
Industry: IT & Technology
Client: FINQ
Industry: Finance
Client: Kipp
Industry: Startup
Client: Radiflow
Industry: IT & Technology
Client: Living Optics
Industry: Startup
Client: Thinkz
Industry: Startup
Open Positions
HubSpot Expert
Description: As a HubSpot Expert at SAGE Marketing, you will lead our clients in the...
HubSpot Expert
Description:
As a HubSpot Expert at SAGE Marketing, you will lead our clients in the implementation, optimization, and management of HubSpot’s Marketing, Sales, and Service Hubs. Your responsibilities include developing and executing marketing and sales processes, setting up software systems, and integrating tools such as Salesforce, Zoom, Zapier, and more. You will also be client-facing, leading internal meetings, providing ongoing client support, and documenting procedures. This role combines technical expertise with client relationship management to deliver tailored solutions that align with client goals.Key Responsibilities:
- Serve as the primary contact for HubSpot projects and client support
- Build strong client relationships and customize solutions to meet their business needs
- Lead HubSpot onboarding and ensure successful implementation
- Automate and optimize processes across Marketing, Sales, and Service Hubs
- Configure workflows, custom fields, and data processes
- Create reports, dashboards, and data monitoring systems
- Provide training sessions on HubSpot functionalities, best practices, and usage tips
- Offer ongoing client support, addressing their queries, resolving issues, and helping optimize HubSpot usage
- Support third-party tool integrations and data migrations
- Manage project plans to ensure timely delivery
- Identify upselling opportunities and offer ongoing optimization recommendations
- Stay current on HubSpot updates and share insights with clients
- Collaborate with internal teams and HubSpot employees to deliver successful projects
Benefits:
- All of our cutting-edge strategies, processes, and marketing know-how mean very little without bright minds and great people who know how to use them
- We are proud to have a team of extraordinary marketers who are catalysts for our clients’ success
- Between team meetings and strategy sessions, we party, cook, and enjoy being SAGERs
Skills & Qualifications:
- 3+ years of experience with HubSpot implementation and CRM management
- Strong project management, multitasking, and time management skills
- Excellent interpersonal and communication abilities
- Ability to analyze data and provide actionable insights
- Knowledge of inbound marketing and the HubSpot ecosystem
- Experience with marketing and sales funnels and Lifecycle management
- Self-motivated and able to work independently as well as in a team
- A proactive approach to process improvement
- Client-facing experience managing projects, expectations, and outcomes for multiple clients simultaneously
- HubSpot Certifications – advantage
- Excellent English in both speaking and writing
- Beyond basic level Excel capabilities
- BA/BSc in related fields
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