Leveraging E-A-T For SEO Success: Path Interactive’s SEO Director Lily Ray Talked At BrightonSEO

This year, Path Interactive’s SEO Director Lily Ray gave a talk about “Leveraging EAT for SEO Success” at Brighton SEO. In the session, she covered practical strategies for improving your website’s expertise, authoritativeness, and trustworthiness – all essential strategies for modern SEO. If you couldn’t make it to Lily’s BrightonSEO presentation, Path Interactive, a leading …

Brilliant! Magnani’s Podcast Series Are About Innovation, Design And Experience

Produced by Magnani, Brilliant is a podcast about innovation, design and transformational experiences. Each episode of Magnani’s Brilliant, delves into the inspiration, ideas, disruptions and downfalls that conspire to crown tomorrow’s market leaders.  Let’s have a look at their last three podcasts, which are Trending Up, Get in the Game, and Innovative, Fun, and Delicious. …

Pound & Grain Released Their Podcast Series – Here’s One About Social Media Strategies

If you don’t know, now you know! Pound & Grain released a digital news show based on podcast series called Version Control to discuss the industry’s hottest topics and more. Their most recent podcast is about social media and how to position yours by developing certain strategies keeping recent trends in mind. According to them, …

Adobe Reveals Commerce Cloud, Announces Partnerships, And Updates Sensei At Adobe Summit 2019

Adobe announced a series of product updates and partnerships at its annual Adobe Summit. The company partnerships with Microsoft, LinkedIn and ServiceNow were also announced that are all aimed at improving the personalization and effectiveness of Adobe Experience Platform, which previously is called Adobe Cloud Platform) to marketers and other enterprise users. The Adobe Experience …

McDonald’s $300 Million Tech Deal With Dynamic Yield Ltd. Will Personalize Menus And Drive-Thru Experience

The world’s biggest fast-food company is buying a digital startup as completing their largest acquisition in 20 years. Referring the CEO, Steve Easterbrook of the fast food chain’s growth plan and considering technology as the ‘critical element’, McDonald’s is planning to spend $300 million on Dynamic Yield Ltd. Leading since 2015, Easterbrook pursued technology including …

Apple Expected To Launch A Streaming Video Service − And More On March 25 Event

Apple Event is the exact time to announce that the brand has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu. The Keynote event, will announce a new period for the company as it enters the fast-pacing over-the-top media streaming …

BMW Approaches Content Marketing To Create Engagement Between Consumer And Product

BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch of its website has already increased mobile visitors by 27%. Speaking at Mobile World Congress …

Starbucks Brings Dark Social Into Play For Better Market Position

The American coffee chain use to bring their product development and marketing more coherent to reach trends faster and get better insights. Starbucks is now exploring how it can use private groups and accounts on social media to better engage with consumers around product development and testing as it looks to evolve its social media …

Adobe Is Chosen As Fast Company’s #2 Most Innovative Company For 2019

Adobe is thrilled to be named as one of the Most Innovative Companies for 2019 – as #2 on the Top 10 List in the AR/VR sector by Fast Company. Last year, Fast Company chose Adobe as of the top 10 most innovative companies in the AI industry for their work, Adobe Sensei, it’s an …

Brands Are Examining Augmented Reality’s Impact On Ecommerce

Nowadays augmented reality is far from becoming a mass force in marketing and thus, more brands are trying their way to get customers to meet products before mobile purchases. The shift is from using AR for its novelty effect to using the technology where it’s a good fit for a retail experience that’s increasingly happening …

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