Narwhal Digital Developed a Platform for ParkMobile
Narwhal Digital was developing a platform for rapid growth and an unforgettable, iconic design system for ParkMobile.
In 2008, ParkMobile launched with a simple goal: make parking easier. Today, they’re the leading provider of parking solutions in the U.S. for on-demand and prepaid mobile payments for on- and off-street parking. ParkMobile’s remarkable success required an extensible brand identity and a flexible website for marketing and lead generation.
Brand & Design Evolution
ParkMobile came to them during a pivotal point in their success. They had a working brand but Narwhal Digital had the opportunity to take it to the next level—creating a beacon to stand out in the crowd. It was paramount that the brand identity and design system be extensible both online and offline. Narwhal Digital delivered a design solution that worked as a wayfinding element and defined a brand personality.
Marketing & Lead Generation
Designing a website for ParkMobile meant creating a dialogue between a variety of audiences. Narwhal Digital designed the information architecture and taxonomy to make it easy for parking providers, drivers, and OEM’s to do business with ParkMobile. They also created a marketing platform that would generate the best possible leads for conversion.
Conversion Optimization
With best practices in place and user journeys identified, Narwhal Digital continues to optimize the conversion rate. They work closely with ParkMobile to make sure the right messages and content are delivered and the experience is fine-tuned to create new, satisfied customers.
Flexibility & Scalability
Narwhal Digital understood the importance of platform flexibility and scalability to the marketing team. They provided a flexible WordPress content management system that would enable them to keep up with the unprecedented growth and support future initiatives.
How Narwhal Digital Left Their Mark
The Making of a Parking Icon
When ParkMobile engaged them to evolve their identity, they were already an established brand. Their goal was to keep it recognizable while elevating it to a more timeless and iconic place. Narwhal Digital was inspired by Swiss design, embraced the simplicity of iconography, and leaned into the idea of simplification. Parking is a universal experience so it was important that the design was relatable to everyone.
- 20% decrease in bounce rate
- 56% increase in average session
Their partnership with ParkMobile lets them play a part in making parking hassles a thing of the past.
How Narwhal Digital Continue to Support
Establishing and nurturing a relationship through commitment, trust, and a deep understanding of client goals.
Helping their clients succeed and anticipating their needs are cornerstones of their client relationship approach. ParkMobile and Narwhal have created a rhythm that allows them to not only respond quickly to immediate needs but bring strategic ideas to the table that moves the business forward.
About Narwhal Digital
Narwhal is an Atlanta-based digital agency focused on helping clients create great experiences, think more strategically, and use the digital channel wisely.
