Mr Digital

​In the competitive landscape of property finance, establishing a robust online presence is crucial for attracting and retaining clients. Diamond Property Finance, a family-run brokerage, recognised this necessity and partnered with Mr Digital to develop a professional website that not only met their aesthetic and functional requirements but also achieved a remarkable increase in organic traffic.​

About Diamond Property Finance

Diamond Property Finance was founded by Kate and Paul Fredericks, who collectively bring over 35 years of experience in the financial services industry, with the past decade focused on mortgages. Their mission is to provide trustworthy, expert and transparent services to a diverse clientele, ranging from first-time homebuyers to seasoned property developers. The firm prides itself on offering tailored mortgage solutions, leveraging an extensive network of lenders, including high-street banks, specialist buy-to-let lenders, private banks, short-term funders and boutique lenders, to meet the unique needs of each client. ​

Challenges Faced

Due to the competitive nature of the property finance sector, Diamond Property Finance needed to:​

• Bolster Credibility: Develop a professional online presence to build trust with potential clients.​
• Appeal to a Diverse Audience: Cater to both first-time buyers and high-net-worth individuals seeking property finance solutions.​
• Achieve Rapid Deployment: Launch the website within a tight three-week timeframe to quickly enter the market.

Strategic Solutions Implemented

To address these challenges, Mr Digital implemented a comprehensive strategy:

• Professional Website Development: Utilising the WordPress Divi theme, a user-friendly and visually appealing website was designed to reflect Diamond Property Finance’s expertise and trustworthiness.​
• Mobile Optimisation: Ensured seamless functionality across devices to enhance user experience and accessibility.​
• Conversion-Focused Design: Incorporated elements such as clear calls-to-action and easy navigation to encourage inquiries and engagement.​
• Additional Features: Integrated a WhatsApp Business live chat feature for immediate communication and managed their social media strategy to broaden reach.

The Infinity-5 Framework

At Mr Digital, we employ our proprietary Infinity-5 Framework, a continuous process designed to optimise marketing campaigns from strategy to execution, ensuring maximum return on investment at every stage. This framework encompasses five key stages:

• Research & Planning: We begin by conducting in-depth research to understand the client’s business, target audience and competitive landscape. This foundational step informs a tailored marketing strategy designed to achieve specific goals.
• Measure and Tracking: Based on the strategic plan, we develop compelling content and design elements that resonate with the target audience, ensuring alignment with the client’s brand identity.​
• Execution: We implement the marketing initiatives across appropriate channels, meticulously managing each component to ensure seamless execution.​
• Optimisation: Post-launch, we monitor the performance of the campaigns, collecting and analysing data to measure success against predefined metrics.​
• Scaling: Using the insights gained, we refine and enhance the strategies to improve outcomes continually, fostering sustainable growth for our clients.​

Remarkable Outcomes

The strategic approach led to significant achievements:​

• 49.61% Increase in Organic Traffic: The new website attracted more qualified leads, enhancing brand awareness and establishing a stronger online presence.
• Timely and Budget-Friendly Delivery: The project was completed within the three-week deadline and adhered to the agreed budget of £3,000 + VAT, ensuring cost-effective results without compromising quality.​

Conclusion

Diamond Property Finance’s collaboration with Mr Digital underscores the impact of a well-executed digital strategy in a competitive market. By focusing on professional design, user experience and strategic features, a new brand can rapidly establish credibility and achieve substantial growth in organic traffic.​

Are you looking to enhance your online presence and drive organic traffic? Contact Mr Digital today to discover how our tailored digital solutions can help your business thrive. Visit our website to learn more about our services or schedule a free consultation to get started.

In today’s digital world, advertising does more than just sell products—it can genuinely transform lives and has a direct effect on how we as a population interact with businesses on a day-to-day basis. Having said that, this brings us to our client success story of Vulnerability Registration Service (VRS), a non-profit aimed at supporting vulnerable individuals. They came to Mr Digital for help with boosting the visibility of their pioneering pilot program across several regions of the UK.

Understanding the Challenge

Before we dove into putting any sort of plan into action, we wanted to do a deep-dive into who our client was, where they stood in the market, and what exactly they needed to have done, to see any real result. To start, VRS’s program is uniquely designed to provide essential services for free or at reduced rates to vulnerable households.

While the potential to change lives was enormous, the challenge was just as significant—raising awareness and encouraging engagement within the communities that needed it most. And, that’s where we, as a data-driven digital agency, came in.

Why Mr Digital?

We are a digital marketing agency that prides itself on turning complex challenges into growth opportunities. Given our data-driven approach and commitment to results, Mr Digital was in a unique position to help VRS not only meet but exceed its goals.

How Mr Digital Makes a Difference with the Infinity-5 Framework

Mr Digital doesn’t just run campaigns; we craft success stories using our proven Infinity-5 Framework to make sure every step of the way is the right one. That said, here’s a breakdown of how that process looked in the case of our partnership with VRS:

• Research & Planning: The team kicked off by diving deep into VRS’s needs, past strategies, and the competitive landscape. We developed a tailored strategy focused on reaching the right people with the right message.
• Measure and Tracking: Our team then helped set up advanced tracking and a custom reporting dashboard that kept the campaign transparent and measurable at every step.
• Execution: Calling on our in-house experts across various fields, from creative design to content strategy, Mr Digital produced compelling asset packages that were designed to strike a chord with the intended target audience.
• Optimisation: The real magic happened as the campaign unfolded. Continuous A/B testing provided a multitude of ongoing insights. This allowed us to not only keep an eye on things but also make tweaks that kept the campaign performing at its peak.
• Scaling: With clear targets from the start, scaling up was seamless. Mr Digital made sure every move was calculated and contributed directly to VRS’s goals.

The Results Speak for Themselves

In just three months, the impact was clear:

• Unique Visitors: A stunning 242% increase, broadening the program’s reach far beyond expectations.
• Unique Conversions: Over 2,100 first-time registrations, up by 703%.
• Total Conversions: Well over 3,000, showing active engagement from the community.
• Conversion Rate: A spike of 134%, proving that not only were more people seeing the ads, but they were also taking action.

These impressive numbers are a testament to the campaign’s well-planned strategy and execution.

Looking to the Future

The success of this campaign is more than just impressive metrics—it’s about real impact. For VRS, this means being able to support more vulnerable individuals than ever before. For Mr Digital, it’s another proof point that their approach not only works but changes lives.

The partnership between Mr Digital and VRS is a powerful example of how targeted digital strategies can do more than drive numbers—they can drive change. As Mr Digital continues to push the boundaries of what digital marketing can achieve, its focus remains on creating meaningful, lasting impacts in the community and beyond.

In today’s competitive market, having a strong digital presence is crucial for businesses of all sizes. Bathroom Eleven, a distinguished provider of bespoke bathroom and kitchen design and installation services, recognised this need and embarked on a journey to enhance its online visibility and reach.

In 2021, they partnered with us to transform their digital footprint and drive significant growth. This case study explores how our comprehensive digital marketing strategy helped Bathroom Eleven achieve remarkable improvements in its online metrics, ultimately solidifying its position as a leader in their industry.

To illustrate just how successful our time working together was– within just a year, between 2023 and 2024, the client was able to gain a 115.38% growth in conversions. Their average monthly conversions skyrocketed from 78 conversions (2023) to 168 (2024).

Understanding the Challenge

When Bathroom Eleven approached us, they were facing several challenges with their digital presence. Despite their outstanding reputation and high-quality services, their online visibility did not reflect their market position. The specific issues they faced included:

• Limited Referring Domains: Bathroom Eleven had only 93 referring domains, which restricted its digital footprint and online authority. This limitation made it difficult for them to rank highly on search engine results pages (SERPs) and reach potential customers.
• Low Organic Traffic: The website was attracting an average of only 149 new visitors per month. This low level of organic traffic hindered their ability to engage with a broader audience and generate new leads.

These challenges highlighted the need for a robust digital marketing strategy that could expand Bathroom Eleven’s online presence, increase its organic traffic, and enhance its overall digital authority. The goal was clear: to transform Bathroom Eleven’s digital presence into a powerful tool for growth and customer engagement.

Why Choose Our Digital Solutions?

Bathroom Eleven chose to partner with Mr Digital due to our proven expertise in digital marketing and our comprehensive approach to enhancing our online presence. Here’s why Bathroom Eleven found our solutions to be the perfect fit:

• Proven Track Record: We have a history of helping businesses significantly improve their digital footprints, increase organic traffic, and achieve higher search engine rankings. Our successful case studies and satisfied clients speak to our ability to deliver results.
• Tailored Strategies: We understand that each business is unique. Our approach involves creating customised digital marketing plans that align with the specific needs and goals of our clients. For Bathroom Eleven, this meant designing strategies that resonated with their brand and target audience.
• Expertise and Tools: Our team comprises seasoned digital marketing professionals who are well-versed in the latest industry trends and tools. We leverage advanced analytics and SEO tools such as Google Analytics and Ahrefs to monitor performance and make data-driven decisions.
• Comprehensive Approach: Our Infinity-5 Framework ensures that all aspects of digital marketing are covered – from initial research and planning to execution, optimisation, and scaling. This holistic approach ensures sustained growth and continuous improvement.
• Commitment to Results: We are dedicated to not just meeting but exceeding our clients’ expectations. Our commitment to delivering measurable results and our focus on achieving significant ROI make us a trusted partner for digital growth.

Bathroom Eleven recognised that our expertise, tailored strategies, and comprehensive approach were exactly what they needed to overcome their digital challenges and achieve their online growth objectives.

Implementing the Infinity-5 Framework

Our proven Infinity-5 Framework enabled us to guarantee success for Bathroom Eleven. This structured approach allowed us to address their challenges systematically and achieve remarkable results. Here’s how we implemented each step of the framework:

1. Research & Plan

We began by thoroughly understanding Bathroom Eleven’s brand, current online presence, competitor landscape, and objectives. Our comprehensive analysis included conducting an in-depth audit of their existing digital footprint and identifying gaps and opportunities by analysing competitors.

We also set clear, achievable goals based on their business objectives and developed a detailed digital marketing plan tailored to their specific needs and target audience. This initial phase was crucial in creating a solid foundation for the entire strategy.

2. Track & Measure

Using advanced tools like Google Analytics and Ahrefs, we closely monitored the performance of our strategies. We set up comprehensive tracking systems to monitor website traffic, user behaviour, and conversion rates.

By defining clear metrics and KPIs, we were able to measure success against the goals we had set. Regular reviews of performance data helped us identify trends and areas for improvement, allowing for timely adjustments. We kept Bathroom Eleven informed of our progress through detailed reports and insights, ensuring transparency and collaboration throughout the process.

3. Execute

With a solid plan in place, our team of digital marketing experts executed the strategies using a mix of techniques. We developed engaging and SEO-optimised content for the website and blog to attract and retain visitors.

Social media campaigns were leveraged to boost brand awareness and engage with the target audience. Additionally, targeted email marketing campaigns were implemented to nurture leads and drive conversions. Paid advertising was also used to increase visibility and attract potential customers at the right time. Each of these tactics was designed to connect with Bathroom Eleven’s audience and amplify their brand voice.

4. Optimise

The digital landscape is always evolving, and so are we. We continuously optimised our approach to ensure maximum effectiveness. This involved regularly updating and optimising content based on keyword performance and search trends.

We improved core web vitals, including page load speed, interactivity, and visual stability, to enhance the user experience. A/B testing was conducted on various elements to determine the most effective strategies and tactics. We also integrated feedback from Bathroom Eleven and their customers to refine our strategies continually. This constant optimisation ensured that we were always improving and adapting to new developments.

5. Scale

Upon seeing positive results, we scaled up our efforts to maximise impact. This included expanding successful strategies and increasing investment in high-performing channels and tactics. We explored new digital strategies to reach broader audiences and drive further growth.

Our focus remained on innovation and continuous improvement, ensuring that Bathroom Eleven stayed ahead of the competition. By scaling up effectively, we were able to sustain the growth momentum and achieve even greater success for Bathroom Eleven.

By meticulously following the Infinity-5 Framework, we transformed Bathroom Eleven’s digital presence, ensuring sustained growth and enhanced online visibility.

The Results

The implementation of our Infinity-5 Framework led to significant and measurable outcomes for Bathroom Eleven between 2020 and 2024:

• Referring Domains: Increased from 93 to over 1200, enhancing their digital footprint and online authority.
• Organic Traffic: Grew from an average of 149 to over 500 new visitors per month, indicating improved visibility and engagement.
• Search Engine Rankings: Achieved higher rankings for targeted keywords, driving more organic traffic.
• User Experience: Enhanced core web vitals led to faster page load times, better interactivity, and increased user retention.

These results demonstrate the effectiveness of our comprehensive digital marketing strategy in driving substantial growth and solidifying Bathroom Eleven’s online presence.

Conclusion

This case study shows how a well-rounded digital marketing strategy can make a world of difference. By using our Infinity-5 Framework, we helped Bathroom Eleven boost its online presence in a big way. They saw a huge jump in referring domains, organic traffic, and search engine rankings, all of which played a key role in solidifying their digital footprint and providing a much better user experience. Our journey with Bathroom Eleven highlights just how effective a customised, data-driven approach to digital marketing can be.

In the highly competitive world of property development and management, having a strong online presence is crucial for attracting clients and standing out in the market. CERT, a company specialising in property development, investment, and management, understands the importance of making its services easily accessible to a broad audience. Their comprehensive offerings, from asset and tenant management to bespoke business plans and financial reporting, are designed to meet the diverse needs of their clients.

However, despite their expertise and dedication, CERT faced a significant challenge: their online visibility was not fully optimised, limiting their ability to reach potential clients. With only 320 keywords ranking on search engines, they knew there was untapped potential in their digital footprint. Recognising the need to enhance their SEO performance and expand their online reach, CERT partnered with us to drive their growth and visibility in the digital landscape.

Understanding the Challenge

When CERT initially partnered with Mr Digital, its online presence was solid but not fully optimised to its potential. With only 320 keywords ranking on search engines, their visibility was limited, which restricted their ability to attract a wider audience and generate new business opportunities. In the competitive field of property development and management, where visibility and accessibility are key to success, this was a significant challenge.

For CERT, improving their SEO was not just about increasing numbers; it was about making their wide range of services more accessible to potential clients who needed them. The goal was clear: enhance their digital footprint to drive more organic traffic, improve search engine rankings, and ultimately, strengthen their market position.

Why CERT Chose Us

CERT selected Mr Digital to spearhead its digital transformation due to our proven expertise in SEO and our commitment to delivering measurable results. They recognised that Mr Digital’s approach wasn’t just about applying generic SEO tactics, but about crafting a strategy tailored specifically to their business needs and market position.

Our track record of success in enhancing online visibility for businesses across various industries stood out to CERT. They were particularly drawn to our ability to create customised strategies that align with each client’s unique goals. With a deep understanding of the digital landscape and a focus on long-term growth, we were well-positioned to help CERT overcome its challenges and unlock new opportunities.

CERT valued our dedication to continuous improvement and data-driven decision-making, knowing that our commitment to tracking, measuring, and optimising every aspect of their SEO campaign would be crucial in achieving sustained success.

Our Strategic Approach Using the Infinity-5 Framework

To achieve CERT’s goals, we implemented our proven Infinity-5 Framework, a comprehensive approach that ensures every aspect of digital marketing is meticulously planned, executed, and optimised for success. Here’s how we applied each step of this framework to drive CERT’s remarkable SEO growth.

1. Research & Plan

We began by conducting a thorough analysis of CERT’s existing digital footprint, including an in-depth review of its website, content, and keyword performance. We also analysed their competitors’ online strategies and identified gaps that CERT could leverage. This research phase allowed us to understand CERT’s market position and target audience, which informed the creation of a tailored SEO strategy. Our plan focused on expanding keyword rankings, optimising content, and enhancing overall online visibility.

2. Track & Measure

With a clear strategy in place, the next step was to establish robust tracking and measurement systems. We utilised advanced tools like Google Analytics and SEMrush to monitor key performance indicators (KPIs), including keyword rankings, organic traffic, and user engagement. By setting specific goals, such as increasing the number of ranking keywords and organic traffic, we were able to measure the effectiveness of our tactics in real time and ensure we were on the right path to achieving CERT’s objectives.

3. Execute

Execution was the critical phase where our plans came to life. We implemented a rigorous on-page SEO campaign that included optimising meta tags, headers, and content across CERT’s website to align with targeted keywords. We also engaged in strategic link-building activities, acquiring high-quality backlinks that would boost CERT’s domain authority and improve search engine rankings. Our efforts were tailored to CERT’s unique market, ensuring that their online content resonated with both search engines and potential clients.

4. Optimise

The digital landscape is constantly evolving, and so is our approach. Throughout the campaign, we continuously monitored the performance of our SEO tactics and made data-driven adjustments to optimise results. This included refining keyword strategies based on search trends, enhancing content to improve user engagement, and tweaking technical SEO elements to ensure optimal site performance. Our commitment to optimisation ensured that CERT’s SEO campaign remained dynamic and effective, driving sustained improvements in its online presence.

5. Scale

As we began to see significant gains in keyword rankings and organic traffic, we focused on scaling these successes. We expanded our SEO efforts to cover additional keywords and content areas, further broadening CERT’s digital footprint. By capitalising on what was working, we were able to amplify the impact of our strategies. This scaling phase solidified CERT’s online standing and positioned them for continued growth in the competitive property development and management sector.

The Results: Transforming CERT’s Digital Presence

The implementation of our Infinity-5 Framework led to outstanding results for CERT, significantly boosting its online presence and setting the stage for continued growth. Over the course of the campaign, CERT experienced a remarkable 180% increase in the number of keywords they ranked for, jumping from 320 to over 580 keywords. This substantial improvement in keyword rankings made CERT’s services more visible to potential clients and enhanced their position in search engine results.

Moreover, our focused SEO strategies brought in 14,962 new users through organic search alone, demonstrating the power of a well-executed and optimised SEO campaign. These new users not only increased CERT’s website traffic but also opened up new business opportunities, further solidifying their standing in the competitive property development and management industry.

Conclusion

CERT’s journey from a modest online presence to a robust, high-ranking digital footprint exemplifies the impact of a strategic and meticulously executed SEO campaign. Through our Infinity-5 Framework, we were able to unlock CERT’s potential, driving significant growth in keyword rankings and user engagement. This case study is a testament to the effectiveness of tailored SEO strategies in transforming a business’s online visibility and paving the way for sustained success.

For businesses like CERT, the right digital marketing partner can make all the difference. Our proven approach not only meets but exceeds expectations, delivering measurable results that propel businesses forward in the digital landscape. If your business is looking to enhance its online presence and achieve similar success, our team is ready to help you navigate the path to digital growth.

In today’s digital landscape, generating qualified leads online is essential for businesses across industries. South East Enforcement, a reputable London-based bailiff and enforcement agency, recognised the importance of optimising its online presence to attract and convert potential clients. Specialising in commercial rent recovery, lease forfeitures, evictions, and security services, they sought to strengthen their lead generation efforts and better serve landlords and businesses facing property possession challenges.

In 2023, South East Enforcement partnered with Mr Digital to revamp their website and significantly boost lead generation. This case study delves into the strategic digital enhancements implemented by Mr Digital, which led to a remarkable 40% increase in contact form submissions and positioned South East Enforcement as a leader in their sector.

Understanding the Challenge

Despite South East Enforcement’s strong industry reputation and comprehensive range of services, their website was not performing at its full potential in terms of lead generation. The contact forms, a crucial tool for converting website visitors into clients, were underutilised, leading to a lower-than-expected number of inquiries. This posed a significant challenge, as effective lead generation is critical for maintaining and growing their client base in a competitive market.

South East Enforcement needed a solution that would not only increase the visibility and usability of their contact forms but also enhance the overall user experience on their website.

The challenge was clear: transform their digital approach to convert more visitors into qualified leads, without compromising the professionalism and reliability that their clients expect.

Why South East Enforcement Chose Mr Digital

South East Enforcement selected Mr Digital as their digital partner due to our demonstrated success in elevating online lead generation and our holistic approach to digital marketing. Here’s why our solutions stood out as the ideal choice for South East Enforcement:

Proven Expertise: With a solid track record of helping businesses enhance their digital presence, Mr Digital has consistently delivered impressive results. Our portfolio of successful projects and positive client feedback underscores our ability to drive meaningful improvements in online performance.

Customised Strategies: We recognise that every business has its unique challenges and objectives. Our approach is rooted in creating bespoke digital marketing strategies that align perfectly with our client’s specific needs. For South East Enforcement, this meant developing a tailored plan that resonated with their target audience and addressed their lead generation challenges head-on.

Industry-Leading Tools and Expertise: Our team of experienced digital marketing professionals stays at the forefront of industry trends and leverages cutting-edge tools to optimise performance. By utilising advanced analytics and SEO platforms like Google Analytics and Ahrefs, we ensure that our strategies are data-driven and results-oriented.

Comprehensive Digital Approach: Our all-encompassing methodology covers every aspect of digital marketing, from initial research and strategy development to execution, optimisation, and growth. This comprehensive approach ensures that our clients experience sustained success and continuous improvement in their digital efforts.

Results-Driven Commitment: At Mr Digital, we are dedicated to delivering not just results, but exceptional outcomes that exceed our clients’ expectations. Our focus on achieving significant returns on investment and our unwavering commitment to client success makes us a trusted partner in driving digital growth.

South East Enforcement recognised that our expertise, personalised strategies, and comprehensive approach were exactly what they needed to overcome their digital challenges and achieve significant growth in their online lead generation.

How We Used the Infinity-5 Framework to Help Our Client

At Mr Digital, our proprietary Infinity-5 Framework is the cornerstone of our approach, ensuring that every aspect of a digital marketing strategy is meticulously planned, executed, and optimised for maximum impact. For South East Enforcement, this framework was instrumental in transforming their lead generation efforts and achieving a remarkable 40% increase in contact form submissions.

1. Research & Plan

Our journey with South East Enforcement began with an in-depth understanding of their brand, target audience, and the specific challenges they faced in lead generation.

We conducted a comprehensive analysis of their current online presence, benchmarked their performance against industry competitors, and clearly defined their objectives. This research laid the foundation for a tailored digital marketing plan focused on optimising contact forms, enhancing user experience, and building trust through strategic placement of testimonials and trust signals.

2. Track & Measure

Precision is key in digital marketing, and our second step involved setting up robust tracking and measurement systems. Using tools like Google Analytics and Ahrefs, we monitored user interactions with the contact forms on South East Enforcement’s website.

We paid close attention to metrics such as form submission rates, bounce rates, and page load times. By establishing clear performance goals from the outset, we were able to assess the effectiveness of our strategies in real time and make data-driven decisions that aligned with South East Enforcement’s objectives.

3. Execute

With a solid plan in place and tracking mechanisms activated, we moved to the execution phase. Our team implemented a series of targeted optimisations on South East Enforcement’s website. We strategically placed contact forms on key pages, including the homepage and main service pages, to ensure maximum visibility.

We also simplified the forms by reducing the number of required fields, making it easier and faster for users to complete them. Additionally, testimonials and trust signals were prominently displayed near the forms to enhance credibility and encourage potential clients to take action.

4. Optimise

The digital landscape is ever-evolving, and so is our approach. Throughout the campaign, we continuously optimised the contact forms based on real-time data. We conducted A/B testing on various elements, such as form layout, button colours, and messaging, to identify the most effective combinations. We also improved page load speeds on form-heavy pages, which significantly reduced bounce rates and kept users engaged. This relentless focus on optimisation ensured that we maximised the impact of every form submission opportunity.

5. Scale

As we began to see positive results, we didn’t stop there. We scaled up the strategies that were driving the most success. This involved expanding our efforts to additional pages, further refining form elements, and exploring new digital tactics to increase lead generation.

By leveraging the full potential of our Infinity-5 Framework, we were able to not only meet but exceed South East Enforcement’s expectations, driving substantial growth in their lead acquisition process.

The Results: A Remarkable Transformation

Through our strategic optimisations and the application of the Infinity-5 Framework, South East Enforcement experienced a significant 40% increase in contact form submissions. This surge in leads not only boosted their client acquisition but also enhanced user engagement across their website. By streamlining the contact forms, improving page load speeds, and strategically placing trust signals, we created a more seamless and trustworthy user experience.

The success of these efforts has positioned South East Enforcement for sustained growth, with a solid foundation to continue scaling its digital presence and converting more visitors into qualified leads. This partnership exemplifies the power of targeted digital strategies in driving tangible business results.

In the highly competitive home renovation market, standing out requires more than just high-quality products and services—it demands a strategic online presence. Total Bathrooms, a full-service bathroom solution provider, recognised the need to optimise its digital advertising efforts to reach homeowners and contractors more effectively. By partnering with Mr Digital, they aimed to boost conversions and reduce costs through a targeted and data-driven Google Ads campaign.

Over the course of 30 days, our strategic approach led to 68 conversions at a remarkably low cost-per-conversion of £1.04. This case study outlines how we helped Total Bathrooms achieve these outstanding results by refining their Google Ads strategy.

Understanding the Challenge

Despite offering a comprehensive range of bathroom products and installation services, Total Bathrooms was facing challenges in optimising its online advertising efforts. Their existing Google Ads campaigns were generating traffic but not delivering the desired conversion rates. With increasing competition in the home renovation market, it became clear that a more focused and optimised approach was needed to reach their target audience—homeowners and contractors—and to convert those clicks into tangible leads and sales.

The main goal for Total Bathrooms was to improve their ad performance, ensuring that every pound spent on advertising brought maximum return. This required a fine-tuned strategy that not only increased conversions but also reduced their cost-per-conversion to make their marketing budget more efficient.

Why Total Bathrooms Chose Us

Total Bathrooms selected Mr Digital because of our proven expertise in crafting high-performing Google Ads campaigns tailored to specific business needs. Our reputation for delivering measurable results, combined with our ability to refine and optimise campaigns in real time, made us the perfect partner for their digital advertising goals.

Our team’s ability to target the right audiences, maximise ad relevance, and consistently improve ad performance sets us apart. With a data-driven approach and a focus on conversion rate optimisation, we were confident we could help Total Bathrooms achieve its advertising objectives.

Our Strategic Approach Using the Infinity-5 Framework

To ensure success, we applied our Infinity-5 Framework, a structured approach that helps businesses enhance their digital marketing efforts. Here’s how we tailored this framework to maximise results for Total Bathrooms:

Research & Plan

We began by conducting a detailed analysis of Total Bathrooms’ existing Google Ads campaigns, identifying areas for improvement. Our team performed extensive keyword research to discover high-intent search terms that would attract users specifically looking for bathroom renovation services and products. This research was crucial in shaping the structure of the new campaign, ensuring that we targeted the right audience with the right messaging.

Track & Measure

Tracking and measurement were key components of our approach. We used advanced tracking tools to monitor every aspect of the campaign, from clicks and impressions to conversions. By setting clear performance metrics such as conversion rate and cost-per-conversion, we were able to continually evaluate the campaign’s success in real time, ensuring that we stayed on course to meet Total Bathrooms’ objectives.

Execute

During the execution phase, we launched the refined Google Ads campaign, focusing on keyword refinement and audience targeting. We carefully selected highly relevant keywords with strong user intent to reach homeowners and contractors who were actively searching for bathroom renovation solutions.

Optimise

Optimisation was an ongoing process throughout the campaign. We continuously adjusted ad copy, testing different variations, and refined budget allocation to ensure that every aspect of the campaign was performing at its peak. Our focus on optimising both the creative and financial aspects of the campaign resulted in higher engagement and a lower cost-per-conversion.

Scale

Once we saw the success of the initial campaign, we looked for opportunities to scale. By expanding keyword lists and adjusting bidding strategies, we were able to further enhance the campaign’s reach while maintaining a low cost-per-conversion. This scaling phase allowed Total Bathrooms to increase its visibility and attract even more qualified leads.

The Results: Driving High Conversions at a Low Cost

Our strategic Google Ads campaign delivered impressive results for Total Bathrooms. Over the 30 days, they achieved 68 conversions, with a cost-per-conversion as low as £1.04. This significant improvement in ad performance not only boosted their sales but also maximised their return on investment, proving that a well-optimised Google Ads campaign can deliver outstanding results.

By refining their keywords, targeting the right audience, and continuously optimising the campaign, we were able to ensure that Total Bathrooms reached users with a strong intent to convert, driving high-quality traffic to their website and ultimately increasing sales.

Conclusion

The success of Total Bathrooms’ Google Ads campaign is a testament to the power of a well-structured, data-driven approach to online advertising. Through careful planning, ongoing optimisation, and precise targeting, we helped them achieve remarkable results in a short period.

At Mr Digital, we pride ourselves on delivering measurable success for our clients. If your business is looking to optimise its online advertising efforts and achieve similar results, our team is ready to help you navigate the complexities of digital marketing and maximise your return on investment.

In the competitive real estate market, connecting with the right audience requires a well-executed digital strategy that combines targeted advertising, effective lead generation, and data-driven insights. CERT Property, a leader in property development, investment, and management, approached Mr Digital to enhance the effectiveness of their existing Google and Facebook Ads campaigns.

With a focus on attracting expat investors interested in rental properties in Manchester, CERT Property aimed to generate high-quality leads and boost visibility among target demographics.

Our customised digital marketing plan delivered impressive results. Over a period of months, CERT Property saw over 1,400 leads and 1.3 million ad impressions at a low cost-per-lead, demonstrating the impact of a comprehensive, multi-channel marketing strategy.

Understanding the Challenge

While CERT Property had experience with digital advertising, they needed a more focused approach to improve lead quality, lower costs, and increase engagement. Their goal was to reach expat investors who were actively interested in property investments in Manchester, and they required a range of services—including Google Ads, Facebook and Instagram Ads, CRO, SEO, email marketing, web design, and landing pages.

Additionally, CERT Property sought marketing support to enhance its in-house team’s capabilities. They needed assistance with top-tier lead generation for both UK and overseas projects, along with ongoing insights into industry trends, competitor activities, and customer engagement.

Why CERT Property Chose Us

CERT Property chose Mr Digital due to our comprehensive approach to digital marketing and our ability to deliver results across multiple platforms. Our proven expertise in creating tailored strategies that drive measurable success made us the ideal partner for CERT Property’s ambitious lead generation and brand visibility goals.

Our data-driven approach, commitment to ongoing optimisation, and focus on collaboration with in-house teams resonated with CERT Property. They recognised that Mr Digital’s multi-channel expertise and strategic insights would be invaluable in achieving their marketing objectives.

Our Strategic Approach Using the Infinity-5 Framework

To address CERT Property’s goals, we applied our Infinity-5 Framework, ensuring each stage of its digital marketing plan was meticulously designed and implemented for optimal results.

Here’s how we tailored this approach for CERT Property:

• Research & Plan: We began by analysing CERT Property’s previous Google and Facebook Ads campaigns, identifying areas for improvement in targeting, keyword selection, and ad creative. Our research focused on understanding the preferences of expat investors and potential renters, as well as conducting a comprehensive analysis of competitors in the property market. This research informed the development of a customised digital marketing plan, designed to boost lead generation and lower costs.
• Track & Measure: To measure campaign effectiveness, we set up robust tracking tools across Google Ads and Facebook, with clear KPIs for conversions, impressions, and cost-per-lead. By closely monitoring ad performance, we made data-driven adjustments to ensure each ad delivered maximum value. Weekly and monthly performance reports informed CERT Property of the campaign’s progress, allowing for transparency and ongoing optimisation.
• Execute: During execution, we launched targeted Google and Facebook Ads focused on keywords and demographics relevant to property investment in Manchester. Our approach prioritised audience targeting, with ads directed at ex-pat investors and potential property buyers. We also designed engaging landing pages and email journeys to support the ad campaigns, enhancing the user experience and boosting conversion rates.
• Optimise: Continuous optimisation was a core part of our strategy. We regularly adjusted ad copy, visuals, and bidding strategies to improve click-through rates and lower costs. We also created monthly industry insight reports with competitor analysis, mystery shopping reports, and weekly press releases, ensuring CERT Property stayed informed of industry trends and maintained a competitive edge.
• Scale: As the campaign showed strong results, we focused on scaling our efforts. We increased reach and engagement by expanding keyword targeting and refining audience segmentation. This allowed CERT Property’s ads to achieve over 1.3 million impressions and reach 560,000 users, resulting in 1,400+ leads with a low cost-per-lead of £3.38.

The Results: Driving High-Quality Leads and Expanding Digital Reach

Our comprehensive digital marketing plan delivered outstanding results for CERT Property. Through optimised Google and Facebook Ads campaigns, CERT generated over 1,100 leads from Facebook and 300 leads from Google Ads. The ads reached 560,000 users and generated 1.3 million impressions at an average cost-per-lead of £3.38. These results were instrumental in connecting CERT Property with ex-pat investors and expanding their digital footprint.

The addition of industry insight reports and competitor analyses further strengthened CERT’s market positioning, helping it stay agile in a competitive landscape. By integrating paid advertising, targeted content, and data-driven insights, we delivered measurable success that aligned with CERT Property’s business goals.

Conclusion

CERT Property’s journey from limited ad success to generating over 1,400 high-quality leads demonstrates the power of a strategic, multi-channel digital marketing approach. Through our Infinity-5 Framework, Mr Digital was able to deliver a customised campaign that optimised ad spend, increased visibility, and drove impressive results across Google and Facebook.

For businesses seeking to maximise their digital advertising impact, Mr Digital offers a proven approach that combines targeted campaigns, continuous optimisation, and actionable insights. If your business is ready to elevate its digital marketing strategy, our team is here to help you achieve similar success.

In the luxury home improvement world, aesthetics are everything. But when you pair visual brilliance with digital silence, even the most stunning brands can go unnoticed.

Premiere Klasse, a family-owned business with Danish roots and showrooms in Ascot and Basingstoke, has long been known for its elegant kitchen and bathroom transformations. With decades of hands-on expertise spanning carpentry, plumbing and electrics, the team behind Premiere Klasse offers a truly end-to-end service, delivering premium interiors tailored to their clients’ lifestyles.

They had the experience. They had the showrooms. They had the reputation. What they needed was digital visibility.

Despite having a high-quality offering and a beautifully crafted website, Premiere Klasse struggled with low organic traffic and underwhelming engagement. They weren’t being found by the right people and when they were, users weren’t staying long.

That’s where Mr Digital stepped in.

Our mission? Build a smart SEO strategy that matches the brand’s luxury positioning while driving meaningful visibility and user growth. Here’s how we helped this boutique design powerhouse get the attention it deserved.

An Overview of the Issue

Premiere Klasse had already laid a strong foundation with a beautifully designed website and a growing reputation in the luxury home renovation space. With decades of experience behind them and a clear visual identity, their brand was well-positioned to attract high-end clients.

However, like many businesses in competitive industries, they noticed that their online visibility wasn’t quite keeping pace with their ambitions. Organic traffic was steady, but there was clear room for growth, especially when it came to search rankings and user engagement.

Looking to build on their momentum, they reached out to us for support. The brief was straightforward: enhance their SEO performance and make sure their digital presence reflected the same level of quality and professionalism they delivered in every project.

The Challenge: Turning Visibility into Meaningful Engagement

Premiere Klasse had built a brand that spoke to its audience, luxury kitchens and bathrooms, crafted with care and expertise. Their website reflected this premium positioning, but it wasn’t delivering the level of organic growth or engagement they were aiming for.

Despite offering a high-quality service, they found it difficult to stand out in search results. The competition in their space was tough, and even with a strong visual identity and clear messaging, gaining traction online wasn’t easy.

They were looking for a solution that could do two things well: drive more qualified traffic to their website and keep those users engaged once they arrived. That’s where we came in, to help refine their SEO strategy and make sure the right people were not only finding them, but staying to explore what they had to offer.

Our SEO Strategy: A Dual-Focus Approach

To meet Premiere Klasse’s goals, we developed a strategy that focused on two key areas: improving the user experience and boosting organic visibility. By addressing both fronts at once, we ensured that not only would more people find the site, but they’d have a reason to stay and explore it.

Phase 1: Strengthening User Experience and Engagement

We started by reviewing the user journey across the site. This meant identifying any friction points and making subtle adjustments to encourage visitors to spend more time engaging with the content. Improved internal linking helped guide users through the site more naturally, while refreshed on-page content made each page more informative and useful to their audience.

Phase 2: Boosting Organic Visibility and Rankings

With the user experience in a stronger place, we focused on increasing the site’s discoverability in search. This involved keyword optimisation, technical clean-up and link-building to support long-term growth in rankings.

Key Actions Taken:

• Meta Tag Optimisation – Improved titles and descriptions for better visibility and click-through in search results.
• Internal Link Improvements – Made navigation more intuitive, helping users (and search engines) move easily through the site.
• High-Quality Backlinks – Acquired authoritative links to improve domain trust and search performance.
• On-Page Content Refresh – Strengthened content with more relevant keywords and clearer structure.
• Technical SEO Enhancements – Improved crawlability and page structure for better indexing and performance.

Each step was designed to not only improve how the site performed in search engines but also how it delivered value to visitors.

Results: A Surge in Engagement and Search Visibility

Premiere Klasse’s refined SEO strategy delivered significant gains in both user engagement and search performance over a short period.

User Growth (First 90 Days)The impact on user behaviour was clear within the first three months:

• +1.4K active users – a 46.9% increase in overall site activity
• +1.3K new users – a 54.8% rise in first-time visitors
• Improved session engagement – users were spending more time on-site, navigating deeper into content and interacting with more pages

These results reflected a stronger, more engaging user journey, an outcome of the adjustments made during Phase 1 of the SEO plan.

Search Visibility (Over 3 Months)

At the same time, search performance saw steady and meaningful improvement:

• Impressions increased from 92.2K to 140K
• Clicks rose from 465 to 638
• Average ranking improved from 42 to 35.9

These gains indicated stronger keyword presence and better alignment with search intent, helping Premiere Klasse appear more frequently and more prominently to the right audience.

Together, these outcomes signalled a turning point for the brand’s digital visibility, delivering growth in both reach and relevance.

Why It Worked

Several key factors contributed to the success of Premiere Klasse’s SEO campaign:

• Consistency – From technical SEO to content updates, every element of the site was optimised with care, ensuring a unified approach.
• Targeted Keyword Strategy – We focused on search terms that reflected how potential customers searched for high-end renovation services, helping drive more qualified traffic.
• Ongoing Optimisation – This wasn’t a one-off fix. We monitored performance closely and made regular refinements to ensure continued growth.
• Alignment with Brand Identity – Throughout the process, we worked closely with the Premiere Klasse team to ensure that all improvements maintained their premium tone and visual identity.

This balance between data-driven optimisation and brand sensitivity played a big role in the campaign’s success.

Final Thoughts

Premiere Klasse’s journey highlights how the right SEO strategy can quietly but powerfully reshape a brand’s digital presence. By focusing on the fundamentals, technical improvements, relevant content and user engagement, we helped turn a well-built website into a well-performing one.

More importantly, we did it without disrupting the brand’s tone, identity, or premium feel. That’s the real value of a tailored SEO approach: growth that complements rather than compromises.

For businesses in competitive or niche markets, this case study is proof that thoughtful, consistent optimisation can deliver meaningful results. And if you’re looking to strengthen your online visibility, it may simply be a matter of refining the foundation you already have.