Zsolt Farkas
The AI Revolution in Retail: Challenges, Opportunities, and Future Trends
During the 2024 Paris Retail Week, Europe’s premier event for the retail and commerce industry, Havas Commerce published a global report that revealed critical insights into AI’s growing influence on the retail landscape. The report, based on a comprehensive survey …
Beyond the Hype: Mastering the Art of Gen Z Marketing
The Youth Marketing Strategy Festival in Brooklyn kicked off with a bang. Professionals from American agencies, as well as marketers from large brands, shared all their knowledge on Generation Z, how to reach them, and the marketing tools and strategies …
Unleashing the Synergy of Brand Building and Performance Marketing for Lifestyle Brands
In today’s competitive business landscape, lifestyle brands strive to captivate their target audience and drive growth. Two crucial strategies, brand building, and performance marketing, have emerged as powerful tools in achieving these goals. However, many lifestyle brand owners face a …
The Role of Artificial Intelligence in Email Marketing
In the constantly evolving world of digital marketing, businesses are continually looking for innovative ways to optimize communication, engage audiences, and increase conversions. One such technological innovation that has significantly transformed the landscape of email marketing is Artificial Intelligence (AI). …
15 Eye-Opening Examples of How Ecommerce and Traditional Commerce Differs
The game of commerce has changed big time in recent years, and eCommerce has been a major player in the transformation of lifestyle brands. On one hand, the pandemic has had us all shopping online, but as things open back …
