Victoria Samways

Victoria Samways is the Marketing and Brand Manager at Major Tom, a full-service digital marketing agency in Vancouver, Canada. With over a decade of experience in the industry, she is a seasoned professional with expertise in brand strategy, inbound marketing, social media, and digital advertising.

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why-using-benchmarks-is-crucial-for-your-business-strategy
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Why Using Benchmarks is Crucial for Your Business Strategy

As a marketer, you know by now that data is everything. But do you know where you stand in regard to the rest of the industry? Without benchmarks, marketing KPIs can only show you how you compare to yourself. It’s …