2023 Beauty & Wellness Trends in E-commerce
Beauty and wellness brands are major players in the e-commerce and direct-to-consumer markets. With so many people stuck at home over the last 18 months, self-care is at an all-time high… bringing with it a great opportunity to grow almost …
Using Segmentation to Optimize Email Campaigns
How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails they receive are useful. Despite this (rather bleak) statistic, email marketing is still an …
Top 10 Holiday Season Marketing Tips for Your Business
Before you know it, the holidays will be upon us, and the time to think about holiday marketing is now. Black Friday and Cyber Monday are right around the corner. Perhaps the most important thing to remember about holiday marketing …