Michella Vega Maryam
Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?
If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s pursuit of a better search experience has led to the …
Unpacking The 2024 Meta Holiday Marketing Guidelines
With the holiday season fast approaching, the race is on for marketers to secure a strong ROI. If you are looking to maximise your chance to secure a big win this year, which you probably are, this is just for …
What’s the Catch with Google AI Overview?
When we think about search results, the image of endless lists of links and the snippet from a website comes to mind. However, search habits are evolving. According to Salesforce, 34% of people now turn to AI for learning new …
Google Delays Phasing Out Third-Party Cookies: What Does It Mean for Your Business?
Imagine you’re browsing a favourite news site, and suddenly you see ads for shoes you recently checked out on another website. It feels like the internet knows you, and in a way, it does—thanks to third-party cookies. These small data …
Protect Your Brand: Embrace Privacy-First Marketing
Imagine waking up to find your company’s platforms hijacked, bombarding your audience with false information. Or worse, discovering a data breach has exposed your customers’ sensitive information, shattering their trust with you as a digital business. That is the reality …
