Michella Vega Maryam
TikTok Adds Keyword Targeting for Search Ads
TikTok has introduced a new feature for Search Ads that allows advertisers to choose the keywords they want their ads to be associated with. This update gives brands more control over who sees their ads, enhancing their ability to reach …
Google Brings Store Rating To Search Result In 4 New Countries
For online shoppers, reviews have always been a key part of their decision-making process. Traditionally, checking a store’s reputation involves several steps—searching for the product, visiting the retailer’s site, and reading reviews on a dedicated page. Now, Google has streamlined …
Threads’ Rise in Download Rankings: Should You Add It to Your Marketing Strategy?
In July 2023, Instagram made its bold move by launching Threads, a new app designed to compete with Twitter. Within 24 hours, Threads amassed an impressive 30 million sign-ups, as reported by TechCrunch, sparking widespread attention in the tech and …
YouTube Rolls Out New Solution to Detect Deep Fakes
AI is changing how we create content. Tasks that once took hours and expertise, like writing scripts, editing videos, or adding captions, can now be done in minutes by almost anyone. But as AI continues to evolve, it’s opening the …
Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?
If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s pursuit of a better search experience has led to the …
Unpacking The 2024 Meta Holiday Marketing Guidelines
With the holiday season fast approaching, the race is on for marketers to secure a strong ROI. If you are looking to maximise your chance to secure a big win this year, which you probably are, this is just for …
What’s the Catch with Google AI Overview?
When we think about search results, the image of endless lists of links and the snippet from a website comes to mind. However, search habits are evolving. According to Salesforce, 34% of people now turn to AI for learning new …
Google Delays Phasing Out Third-Party Cookies: What Does It Mean for Your Business?
Imagine you’re browsing a favourite news site, and suddenly you see ads for shoes you recently checked out on another website. It feels like the internet knows you, and in a way, it does—thanks to third-party cookies. These small data …
Protect Your Brand: Embrace Privacy-First Marketing
Imagine waking up to find your company’s platforms hijacked, bombarding your audience with false information. Or worse, discovering a data breach has exposed your customers’ sensitive information, shattering their trust with you as a digital business. That is the reality …
